₦airaland Forum

Why BBNaija Is Dropping SMS voting – Busola Tejumola Reveals New Features.

In this interview, Busola Tejumola, the Executive Head of Content and West Africa Channels at MultiChoice Nigeria, speaks with TOFARATI IGE on the new features in the 2021 edition of Big Brother Nigeria.

Voting by text message is believed to be one of the major ways through which Big Brother Naija makes money. Why was that scrapped for this edition of the show?
At the end of the day, what we focus on is providing the best content for Africans by Africans. We would like to stay true to that and that is why everything we do revolve around that. We tried online voting for years, and last year, viewers were able to vote on the GOTV and DSTV apps, and they were able to vote multiple times. This year, we decided to change the format of voting so that every subscriber can vote for free on our apps. This year, we would be dropping the SMS voting and allow people focus on the content we are providing.

Some people have complained about the ‘toxic’ behaviours of some of the former housemates on the show. What steps are there to ensure the space is relatively ‘clean’ this year?

See more details here
https://www..ng/entertainment/why-bbnaija-is-dropping-sms-voting-busola-tejumola-reveals-new-features