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Paid Per Click (ppc) Media Specialist At Culminate Consulting by dipsyn: 2:08pm On Aug 03, 2021 |
Culminate consulting RC1052798 is a professional service firm into the business of Recruitment, Training, HR outsourcing and outdoor advertisement (Brands & Communication). The company was established in 2012 has since then worked extensively across diverse sectors of the economy ranging from Telecommunication, Banking &Finance, Information Technology and Oil & Gas Our Client an E-commerce company is recruiting for the below roles Job Title: Paid Per Click (PPC) Media Specialist Location: Lagos Main Responsibilities • Design, Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns • Conduct Thorough Keyword Analysis • Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc. • Write compelling Ad copy with a focus on driving conversions • Optimize existing PPC campaigns for new and existing products • Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance • Compile monthly PPC & Paid Social Reports for our clients with personal comments and analysis of campaign performance • Recommend and consult clients and marketing team any new content or landing pages that should be created in order to promote higher campaign performance • Set up Conversion Tracking & Retargeting Pixels • Conduct in-depth competitive analysis. • Research to stay on top of the latest trends in PPC & Paid Social advertising Job Requirement • Current Google Ads and Analytics Certifications, Microsoft Ads/Bing desirable • Strong knowledge of excel, Google Tag manager and Marketing Automation is a requirement • Must possess strong interpersonal, presentation and communication skills, including written and verbal • Ability to distill data and metrics into actionable insights that support clear recommendations • Ability to switch-task when needed; seamlessly juggle multiple projects • Track record of consistently meeting deadlines • Natural ability to analyze data and distill actionable insights • Understand and articulate what constitutes a good landing page, and be able to provide feedback to maximize conversion rates • 2+ years of experience managing Google Ads or social advertising campaigns Method of Application Interested and qualified candidates should forward their CV to: admin@culminateconsulting.com using the position as subject of email on or before Friday 13th August 2021 |
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