No matter the size of your business and budget you can enhance your brand to increase your bottom line and we will share some insights and tips here on building a profitable and sustainable brand.


First ask yourself, are you a brand or a commodity? Do you have a Brand Identity? What is your brand image? A company’s brand identity is how that business wants to be perceived by consumers. That is the visible components of the brand, name, logo, tagline, typeface, shape that identifies and distinguish the brand and is created by the business to reflect the value the company is trying to bring to the market and to appeal to consumers.

The brand image, on the other hand according to Investopedia, is how the brand is perceived by the public. The challenge businesses face when trying to build a brand is to make sure that its identity matches its image as closely as possible.
Read more - https://www.platformng.com/blog/how-to-build-a-powerful-and-profitable-brand-in-2019
Most small businesses today start out with a generic name if at all, and get a graphic designer to create a logo which they slap unto their products and they are ready for business. We see that with personal care products like shea butter, food products and so many other made in Nigeria goods.