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Top 7 Strategies For Customer Retention - Business - Nairaland

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Top 7 Strategies For Customer Retention by sukoreview: 12:03am On Sep 01
It is very good to focus on building a lasting and more reliable customer base or relationship with your customers. Building a Customer Retention System helps you satisfy your customers, build trust within your customer, which will eventually lead them to come back to you for more or even referring other people to you. Actually, this should be the number one driving force of a growing business. Here are the Top 10 Strategies for Customer Retention

1. Reward your customers

Customers love and will always fall for discounts, gifts, and surprises in all forms. So, the key to number one key to customer loyalty is rewarding. Give your customers discounts (at your convenience or have a schedule for it), Reward even loyal customers better. All these increase sales and customer retention.

2. Have a more-than-business relationship

Don’t just tell about your brand. Bring value and make them feel your support and care. Understand what they like and dislike, and try to get closer to them. Everybody hates a selly person, everybody hates been soled to but we can’t all resist buying when someone is offering something of great value. That should be the way you operate; Be Valuable! Such a level of engagement will help you to build strong relationships and bring a more thankful audience.

3. Be loyal

Loyalty is a virtue, while satisfaction is a phase. To expect loyalty from customers, you also need to show loyalty towards them. Don’t just chase customers during the sales cycle, but invest in retaining them as well.

4. Always Be Trustworthy and Honest with your Clients

Show people that you always keep promises and your business is transparent. If you launch a giveaway or a contest, announce its official rules and results in time. Learn to be honest and accept it. Believe me, it is better to say no, and your customers will never forget this. The fact that your company is interested in customers’ interests more than in business itself will increase your customer loyalty.

5. Little things matter

Companies that have an army of loyal customers have one thing in common. They all care about the little things. It could be as simple as adding hooks to the bottom of restaurants’ tables that hold customers’ belongings. Don’t ignore such details as they help to get the best customer experience.

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