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Custom Shopify Checkout Modifications To Boost Sales - Programming - Nairaland

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Custom Shopify Checkout Modifications To Boost Sales by nishanttbi(m): 12:07pm On Oct 12, 2021
Shopify is one of the best platforms to set up an eCommerce business. Though we don't doubt the capabilities of Shopify, there are still many checkout barriers that you can improve. Today we will help you to know some custom Shopify checkout modifications that are beneficial for eCommerce stores.

It is a fact that more than 80% of visitors to any online store fail to convert into sales. There may be many reasons, but checkout barriers are one of the most dominant ones. According to the experts, Shopify custom checkout changes can help you achieve up to a 40% spike in overall sales.

If you own a Shopify eCommerce store, the checkout experience improvements can turn into a great decision. Below are some changes to the checkout page that can help you convert the potential customers into sales successfully.

Best Shopify custom checkout changes to improve revenues

Looking for continuous improvements is vital for any eCommerce business. Custom checkout modifications help with the experiences and trust of your visitors while improving your revenues. Consider making the below changes to checkout pages and experience the difference yourself:-

Scarcity messages

While most store owners think it is an outdated marketing technique, it still works well with the eCommerce industry. You must have seen all popular online stores using this technique to persuade the buyers for immediate purchases. By adding this option on your checkout page, you can increase the chances of speeding up the checkouts.

Options for coupons and gift cards

Custom Shopify checkout changes to add the field for coupons and gift cards can help you to convert visitors into sales. Being in the competitive world, you have to provide various promotions to the users. Coupons and gift cards are among the popular practices to achieve more sales. They are a part of the marketing strategies of all popular online stores these days.

One page checkout

Users often avoid purchasing the products due to multiple checkout pages. Rather than making them fill forms/details on different pages during checkout, provide them a single checkout page. You can set up a single checkout page by using apps like Boldcommerce and Magebird.

Guest Checkout

Prompting the users to sign up with your store during checkout can cause a change in their minds. Instead of asking them to register with your store, you can provide an option to do a guest checkout. You can also offer them the facility to log in using Facebook or Google accounts to pace the purchase.

Highlight Refund policies

As an online store, you must be offering refund policies to the buyers. You can choose to provide a Shopify custom checkout experience by highlighting the refund policies with products added into the shopping cart. Most of your buyers will have a look at return policies before completing the purchase. Highlighting these policies on the checkout page will save their time and also strengthen their trust.

Estimated time of delivery

People often prefer to buy from the stores that provide fast deliveries. Having an estimated delivery time with every product added into the cart will help the users with their buying decisions. You can also give the option to pick the dates of deliveries for a better user experience.

Transparency about prices

Transparency is one of the vital factors for the success of your store. Make custom checkout changes to provide the complete breakdown of the price mentioning taxes, delivery charges, and more. It will help your users to understand the extra charges thus, preventing them from abandoning their cart.

Reassurance on the checkout page

These days, it is common practice to provide reassurance to the buyers on the checkout page. You can add a section like why to shop with us? Or Why are we the best? On the checkout so that users can build trust in your services. Avoid using the long listings and highlight the benefits your stores offer to the users.

Give multiple payment options

Don’t restrict the options for making payments as you never know which mode is suitable for a particular user. The stores offering the custom checkout options on your store with multiple payment modes convert users more successfully. Focus on providing options like AfterPay, EMIs, and Cash on delivery on the checkout page.

Conclusion

We know that growing the business of your eCommerce store is one of the top priorities for you. These custom Shopify checkout changes can help you with it using a wise approach. Your goal should be to improve and simplify the checkout page to ease your users. You can also hire a skilled Shopify custom checkout expert to assist you with these changes. Having an expert by your side will reduce the chances of any technical glitches on your checkout page.

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