A Republic of Benin tech entrepreneur Richard Odjardo is geared to give market leaders like Apple, Samsung and other electronic gadget producers a run for their money in the African market with his newly-developed smartwatches and laptops.

The functionality of Odjardo’s devices is said to be as efficient as other top existing products on the market. The smartwatch can reportedly help users discover their phone if stolen; it is water-resistant and monitors heart rate and body temperature. Interestingly, they are less expensive than the big-name designer brands.

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