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The very first thing you should cover in your copywriting research is THE PRODUCT/SERVICE


• What is the product ?

• What are the benefits of the product ?

• What does it look like, feel like, taste like..?

• What is unique/special about the product ?

• What are the disadvantages of the product ?

These � are some of the questions that must be answered before you put your GOLDEN PEN to paper

Sometimes...

You may even need to test the product yourself (if possible) to have a deeper understanding of what it is and how it works

This will further boost your confidence in writing an effective copy on the product
You will also be able to describe the product better
Abdullateef Oladapo