Facebook is the most popular social network in the world. Each day, more than two billion people actively use the platform to share content and connect with others. Plus, the average user spends almost an hour on Facebook daily.

This makes Facebook a super-effective platform for businesses to advertise to their target market. There are two main ways for businesses to advertise on Facebook – organic and paid/sponsored ads.

With organic ads, you post content and hope it reaches enough people in your target audience. It is cheap and also a great way to grow long-term followership.
But on the other, organic ads demands a lot of effort and take a longer time to yield results. This is why many businesses also use Paid Ads to meet their short-term marketing objectives.

Paid Ads are also known as Sponsored content because you pay for them. It is an effective marketing strategy because it gives you more control over who sees your ad and how much you pay for it....https://alabiansolutions.com/blog/simple-ways-you-can-pay-for-facebook-ads/