Nike encouraged people to “Just Do It” irrespective of their gender, age, or level of fitness. Apple helped the world to “Think Different.” And KFC has always kept to their “It’s finger-lickin’ good” promise. All these are their personal brands. What comes to your mind when you think about personal branding and career development?

So, what is personal branding? Personal branding is the decisive effort and actions to create and influence the public perception of your business. With personal branding, you can take your business and career to a whole new level. When you build your personal brand, you make yourself and what you do to stand out from the sea of businesses already in existence. In essence, while other businesses keep struggling to identify their hustle, you have moved on to more productive things. And of course, this is all thanks to your personal brand.


Tips for Building Your Personal Brand – Important Ingredients
“Your brand is the single most important investment you can make in your business.” – Steve Forbes
Building your personal brand requires that you have some qualities and put some things in place. Building a personal brand is something you have to do intentionally and deliberately – nobody makes a personal brand in a day. Here are five questions you can answer to assist you in creating an authentic personal brand that will accelerate your career and contribute to your business success.

What is your Core message?
What Connections do you have?
How can you Communicate your message effectively?
How can you turn Challenges into opportunities?
How can you remain Committed to your brand?

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