Imagine you are in the cake business now...

Valentine's day is coming and you want to sell more that day...

Now, you have done your research and you decide to target married men in your state.

You create a small 10-page ebook about how men can use valentine's day to make their marriage as beautiful as their first date as married couples.

This short book is your LEAD MAGNET.

You target them with Facebook ads.

You create a simple form to collect their email address before they can download the book for free from your drive or website.

Twice a week, you give them tips on how to sweeten their marriage and make their wives smile.
(Everyone of them that downloaded your magnet is interested in what you have to offer).

Close to the date (let's say 15 days or so)

Pitch them the idea of giving their wives a special cake on that day. Send them a photo of a love-themed cake.

Tell them you'll deliver for free (remember they are in your state. By the way, you've added your T-fare to cake price. It's still delivery). By the way, you could opt to bake a smaller sized cake since it's not a birthday. I don't know but a small cake just feels right for this.

Make your offer irresistible.

Keep selling them the idea.

At least you'll get enough orders for that day. You could even need to outsource.

You now have their details. You have built trust too. You could ask for their wedding anniversary and even birthdays of their spouse and kids at later dates. You have become their cake plug.

Let me know if you have questions about this?

CyBueze:

Imagine you are in the cake business now...

Valentine's day is coming and you want to sell more that day...

Now, you have done your research and you decide to target married men in your state.

You create a small 10-page ebook about how men can use valentine's day to make their marriage as beautiful as their first date as married couples.

This short book is your LEAD MAGNET.

You target them with Facebook ads.

You create a simple form to collect their email address before they can download the book for free from your drive or website.

Twice a week, you give them tips on how to sweeten their marriage and make their wives smile.
(Everyone of them that downloaded your magnet is interested in what you have to offer).

Close to the date (let's say 15 days or so)

Pitch them the idea of giving their wives a special cake on that day. Send them a photo of a love-themed cake.

Tell them you'll deliver for free (remember they are in your state. By the way, you've added your T-fare to cake price. It's still delivery). By the way, you could opt to bake a smaller sized cake since it's not a birthday. I don't know but a small cake just feels right for this.

Make your offer irresistible.

Keep selling them the idea.

At least you'll get enough orders for that day. You could even need to outsource.

You now have their details. You have built trust too. You could ask for their wedding anniversary and even birthdays of their spouse and kids at later dates. You have become their cake plug.