The life blood of any business is sales and if you're not making sales, your business will not live. There are ways to increase sales and one of them is to include the Know, Like and trust factor into your advertising.

You have probably heard about the Know, Like and Trust factors in selling before but if you have not, read closely because you're about to unlock an important sales secret.

If you know about it, you're about to see a better implementation of it, so sit tight. There is a simple way to achieve all three of them and it involves teaching a prospective customer something that helps them get a desire they have. The main goal is for people to see you, hear what you have to say, and get a positive result from what you share. (aka the solution you give them works).

So, let's cover how to get your customers to Know you, Like you and trust you;

Know you : It is obvious that people don't buy based on facts and figures, they buy from who they know. There is connection needed in buying especially when the prices of what you sell are high. So put your face out there, tell your brand story over and over again in different ways. Put out some content on your whatsapp, facebook, twitter, that is a little personal so people can connect to you. Don't be shy when it's money you're going to make.

Like you : You know you are attracted to funny content, so when you post about your business don't be afraid to post funny videos and pictures. This can even push people to look forward to your updates. Not every time seriousness be jovial sometimes. You can also share with your audience your before and after pictures this will help them find a common ground with you.

Trust you : Teach your audience about what you do let them know they are in good hands with you. If you sell sneakers, teach your audience about different kinds of sneakers for different things. Let them know the one for running or for going on dates, that kind of thing. Also share testimonials from other customers which means you have to treat existing customer very well.

NB
As you make posts about your business everyday, ask yourself if someone can relate to your posts enough to know you, like you, and trust you.

Do you want to start a business or expand your existing business, you can create a reseller profile on gotahia.com/reseller. This gives you access to recent product updates from importers and wholesalers in major markets like trade fair, lagos island and computer village. You can advertise these products and make sales without stocking them.

Gotahia is an Online wholesale market where retailers meet quality suppliers from physical wholesale markets that they can do business with. Visit www.gotahia.com/reseller to create your own reseller store to kick off your business today.

Do you sell online?
What are the challenges you face while selling?

this has been really helpful to me, now I know how to relate better to my customers and potential customers, thank you very much for this.

Knowing how to relate with customers is very important. People buy from who they trust