What is Social media?
Social media are websites and applications that enable users to create and share content or participate in social networking.

Is the election conducted on social media? No.
Does social media play any factor during electioneering? Yes.

Social media are the frontrunners for propagating information in this modern world. The penetrating power of social media is second to none. Many businesses and firms spend fortunes advertising their products and services on social media. You never asked why the likes of Mark Zuckerberg, Elon Musk, etc. spend fortunes to acquire the likes of Facebook, WhatsApp, and Twitter.

If not for social media, Mr. Peter Obi, the presidential candidate of the Labour party wouldn’t have built such a massive fan base or supporters in a very short period. Labour Party Presidential candidate was able to spread to every nook and cranny of Nigeria owing to the networking prowess of social media. Even many remote villages can easily identify the image of Mr. Obi because of the impact, of social media.

Who are the electorates of 2023 election? They are Nigerians, especially the youth. Who are the users of social media? They are Nigerians, the same youth. It is obnoxious to underrate the effect of social media in the 2023 election. If social media is not relevant, why do the likes of Atiku, Tinubu and even Buhari employ social media handlers, pay them heavily and issue statements via the same. Word leaders and great men all have social media accounts. Ignore social media at your peril. Social media alone has earned Mr. Peter Obi more than twenty million votes.

Come 2023, you will understand that the best platform to easily win an election at relatively low cost is Social media.

Forward ever, OBIDIENT supporters. Come 2023, they will know that the so-called Social media keypad warriors are not Robots but Humans.