By Njoku SaintJerry A
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https://lensafrik.net/2022/08/06/the-beijing-international-film-festival-an-opportunity-to-explore-the-growing-african-film-industry/

“Luc Bendza has been leading the discussion for possibility of African and Chinese film makers to consider collaborations in the areas of growing interest on China-Africa cultural affiliations

The 12th Beijing International Film Festival (BJIFF) for the year 2022 has come and gone.
The event provided a high-end, professional and energetic showcase of Chinese films in general to the world depicting China’s image, make China’s voice heard and manifested China’s soft power and cultural diplomacy using the entertainment industry

The event organized by Beijing Municipal Film Administration in collaboration with Beijing Enterprises Group Company Ltd, China Film Association, China Film Producers’ Association, China Film Distribution & Exhibition Association, China Film Import & Export, Corporation and others had more than 600 movie stars from home and abroad and top movie industry practitioners whom had gathered to grace the occasion

Among special events in focus was the Project Pitches; The Project Pitches is an incubator designed for promising young filmmakers and outstanding film projects showcased during the Beijing Film Market. The event provides platform for project trading, professional training, talent hunting and provide opportunities for international exchanges in the movie industry.
This year project, code named the 12th Project pitches selected more than 20 film projects by top Directors, Movie producers and scriptwriters from China for final roadshow in which the best is selected for onward investment and collaboration where necessary.

Talking about investment and collaboration in China movie industry, Africa remains a fertile ground overdue for exploration and expansion. In Africa, Nigeria strikes a perfect potential for future partner with its growing movie industry addressed as “Nollywood’ in the manner of Bollywood of India and Hollywood of the United States

The Nigerian Film Industry (Nollywood) is globally recognized as the second largest film producer in the world providing Africa themed content that cut across everyday life and challenges and serves as a potential gateway for cultural education and exchange at the international scene.

The Nigerian film industry, also known as Nollywood, produces about 50 movies per week, second only to India’s Bollywood. Although its revenues are not at par with the China Movie Industry, However, Nollywood still generates an impressive $600 million annually which provides ample opportunity for investment and collaboration for a win-win situation that continue to project China as the right partner for Africa in virtually every sector of human and society development. Among hit topics on industry conversation during the 12th Beijing International Film Festival was the focus on film IP development which is said to support streaming services, Professional content sharing and training of talents.

Africa’s Wushu icon Luc Bendza, a China based Gabonese Actor and Martial Arts Instructor has been in forefront representing the dire need for China-Africa collaboration and training of talents in the movie industry and the Beijing International Film Festival served as such platform of promotion and discussion on future partnership and investment.

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https://lensafrik.net/2022/08/06/the-beijing-international-film-festival-an-opportunity-to-explore-the-growing-african-film-industry/