Marketing strategy in businesses is a plan for reaching out to potential consumers and converting them into paying customers for their goods and services.

A marketing strategy includes the business value proposition, core brand messaging, information on the target customer, and other high-level components.

- Marketing strategy Provides you with an edge over your competitors

- It assists in the development of goods and services with the highest profit potential

- Aids you in making the best use of your resources to deliver a sales message to your target market

- It’s highly scalable, meaning it accommodates and grows with your business

Here are top 10 marketing strategies you can adopt

1. Social media
2. Blogging
3. Video tutorials
4. Search Engine Optimization (SEO)
5. Influencer marketing
7. Digital marketing
8. Facebook ads
9. Email marketing
10. Affiliate program

The effective use of the above will boost your sales in no time!

I will only discuss the search engine optimization (SEO) and affiliate program. I believe you know about the rest.

SEO and affiliate program can only work better if you have a website or blog. But you can sign up with bluehost.com where you can build your own blog or website by your self using the inbuilt website template and CMS for free.

Search engine optimization or SEO is the way you can increase your traffic through search engines with the goal of pushing your websites and names at the top of any search results page.

This can be through search results done organically or editorially. When you are able to successfully apply SEO in your digital marketing strategies, your websites become increasingly visible to more consumers.

Top SEO tools include Google Search Console which is a standard tool in the SEO's toolkit and Google Ads Keyword Planner, though this is designed for paid search.

Other platforms include Moz, BrightEdge, Searchmetrics and Linkdex. These platforms track keyword rankings, help with keyword research, identify on-page and off-page SEO opportunities, and many other tasks related to SEO.

About Affiliate program. You have probably heard about Amazon affiliate program. This giant e-commerce store uses Affiliate program to also boost sale. They paid their affiliate marketer commission for every sales they make through their affiliate link.

You can do just that. It works for small business too. If you have an online store, website or blog for your business you can provide affiliate program for people to recommend your products or services and you will reward them paid commission for every successful transaction with their affiliate link.


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My name is Temidayo Semilore. I'm a copywriter, freelancer and Online Business Specialist.

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