the three R's of influence When selecting a strategy, keep in mind that influence consists of three essential elements:
Relevance Content relevant to your sector is shared by relevant online personalities.A relevant influencer must have a following that is similar to your existing customer base.
The influencer's reach is the number of people you can reach through their following.
A small audience can work well in influencer marketing.However, ensure that there will be a sufficient following to support your objectives.
Resonance The influencer's potential engagement rate with an audience that is relevant to your business is called resonance.
If people don't care about your offer, even a large number of followers is pointless.Therefore, contact niche influencers.They might have dedicated and engaged followers who might be related to your brand.

firstsegun:
the three R's of influence When selecting a strategy, keep in mind that influence consists of three essential elements:
Relevance Content relevant to your sector is shared by relevant online personalities.A relevant influencer must have a following that is similar to your existing customer base.
The influencer's reach is the number of people you can reach through their following.
A small audience can work well in influencer marketing.However, ensure that there will be a sufficient following to support your objectives.
Resonance The influencer's potential engagement rate with an audience that is relevant to your business is called resonance.
If people don't care about your offer, even a large number of followers is pointless.Therefore, contact niche influencers.They might have dedicated and engaged followers who might be related to your brand.

This is quite insightful