[b][/b]The right catch



The story of peter in the bible is a great lesson

He toiled all day just to catch fish even as an experience fisherman

Used all the tricks and techniques he knew
Yet it was zero

Until he met the master

As a business owner,you go about marketing your product and services all day and no one even ask you what you are selling

Or people only ask you of price and that is all you hear from them

You hear stuff like i would get back to you

That's a customers way of saying goodbye

If you are a business owner and you are not promoting your business online

Especially using social media platforms

Them you are leaving a lot of money on the table and you are giving an edge to your competitors

95% of Nigerians are on one social media platform or the other

Facebook has over 1.9billion users

WhatsApp is even a hot cake now for business owners to promote their business and bank money into their account

But here is the problem

1. 90% of business owners don't really know how to reach and attract the right set of audience that would be interested in their business and what they have to offer

It like you selling properties and promoting your properties to graphic designers who earns 10k -50k monthly

Or you sell luxury goods,and you are promoting your business to people who cant afford your product or who might not even be interested in what you sell

2. You are sending the wrong message
The internet is about attention and attraction

There is a way you send captivating messages that would make customers embrace your messages and relate with what you have to offer

Make them see you as an expert in his field and not just some rookie who just want to swindle them of their hard earned money


Have seen too many business owners posting on social media or their WhatsApp status

"Abeg patronise me

"Dm me to get xzy product

And so on....

Why should people buy your product?

How would your product better or transform their lives?

If you cant always address that question

Then no one see reasons why they would buy from you

There are 3 types of audiences you are dealing with online

1.cold audience

This are people who don't know you,have not heard about you or your product

2. Warm audience

This are people who have heard about you,they might even know you,but haven't bought from you

3. Hot Audience

This are your loyal customers
Who have bought from you,they are enjoying your product or services and are even referring people to your business

But wait if you are relying on this category of people alone you are limiting your sales capability

You need to setup a system of how you can catch the 1st two category of audience(cold and warm audience)

Make them know you,like you and trust you

Build relationship him them

And convert them into customers so they can become hot audience

And this is what you need to keep doing everyday so as to keep your business running

You need people to be aware about your business

You need more people to know about what you do

But you cant just go online and start announcing yourself

There is a process of how you can get the attention of people online

Make them interested in your business

And later become customers that would pay you consistently

And that's is why am organising this free training for business owners,entrepreneur who want to master this process of attracting quality people that would be interested in what they have to offer

Make them like and trust you

And convert them into paying customers

There is a customers ladder you need to make them climb

If you have the book by akin alabi

How to sell to Nigerians

Then you would really understand how the whole concept works

Nigerians are great people

But they can be difficult to deal with in business matters

Some customers would try to frustrate you and make you question yourself asking why you even are into business

Or if you are the service oriented type who provide services

Some client can just be so annoying,troublesome,uneasily satisfied yet they offer to pay you peanut or under pay for what you are truly worth

Sometimes you question yourself in your mind,why you accepted the offer in the first place and wished you never proceed with the job