One of the key points to note when running ads is consistency.
You don't run ads for a day or a week and conclude that its not working and stop.

You have to keep running the ads and keep testing different parameters until you get the sweet spot.

The first set of ads is to create awareness for people to be aware of your product(s)/services.

subsequently, you start retargeting. So that your audience will know you are still in the market.

For me ads is a must whether I make sales or not, because of the above two factors.

1. I can't fold my hands and sit down and leave my business to fate, people need to be aware of my products/services.
2. I need to retarget people who showed some level of interest until the make purchase.
So I have no reason to stop running ads.

How do I raise the money? Read one my books to learn how to raise money for your Facebook and Instagram ads. [Check the link here ][/https://digitalnaij.com/ucr-method].