Most People and Newbie Copywriters Believe A Big Promise Must Be Overhyped BUT ...

You can use these 4 quick Tips To avoid exaggerating in your copy when making a big promise :

1. Make a realistic promise that is specific, measurable, and achievable.

For example,

"You Will Learn How To Edit Quality videos of at least 720p using just your smartphone in 7 Days.'


Avoid making broad or vague statements that can be interpreted differently by different people.

"You will Get Access To The CAVE tactic to earn $1000 per hour without doing Any Work."


2. Provide evidence in form of text, pictures or videos (if possible).

Support your promises with facts, statistics, testimonials, and other forms of evidence.

All these make your promises more credible and believable.

Your source of evidence can be from your previous customers, top leaders in that industry or an expert or reputable figure.

For example,

...just like Tolu who used the GTP method to get high-paying clients on LinkedIn. Here's what she said : ...

...Even a 15-year old high school kid who attended the 3rd Cohort of the LP Class has designed over 5 landing pages for 3 social media influencers within the space of just 3 months...

...Warren Buffett once said that risk comes from not knowing what you are doing...

...Even Top 2% of Traders fail at... as Vanguard reports...


3. Don't Overhype:

Avoid excessive language or overly dramatic statements that are not supported by the proofs you have.
DON'T SAY THINGS

"We are the No.1 X in the world"

"This pill will burn 30 pounds of fat in 2 months."

"Once you sign up for free, you will start getting $100 per day."

"All our 1000+ customers over 2 years are happy with our service."


4. Be transparent honest and upfront about the limitations and potential drawbacks of your product or service.

Don't try to hide or downplay these aspects.

See this example,

Warning ⚠️ : This is not for you if you are not willing to spend or use what you learn immediately.

Let me show you some examples,

"If you have ulcer, you may experience bloating and abdominal pains after taking this drug."

"We can't guarantee that you will get the same tremendous results like our past students have achieved. But if you follow our guidelines, you will get a result you will be proud of."[b][/b]