I was on the street of Facebook today and it was difficult to scroll through my feed without Sponsored Ads popping up!

There must be at least one sponsored advert between three normal content. This shows how much people are using Facebook Ads to generate leads and improve visibility!

The only challenge about most of the Ads shown to me is that; they don't resonate with my needs. Meaning, whoever set up the campaign didn't do a good job with the targeting.

Facebook Ads are only effective when you can get your target Audience right! There is no point in showing your Ads to those who do not need your services or can't afford them.

Audience Targeting is one of the most difficult things to do on Facebook because a lot of people have false identities and interests they choose out of ignorance while registering an account.

Check your personal Facebook profile, look through your interests, and compare them with your actual interest in real life. You will see why your Ads keep landing in the wrong hands.

But, is this a problem that can't be solved?

No!

We have a solution to it. This is useful for Business Owners, Realtors, Social Media Marketers, and whoever runs Sponsored Ads on Facebook.

Here are a few tips you can embrace to make your Ads work

-Research your audience before setting up an Ad.
-Target the right interest group, Demographics, location, etc.
-Ensure the duration is at least 4 to 5 days.
-Don't target too broad locations. Keep it as close as possible.
-Exclude Audiences that would waste your resources.
-Choose a high-income audience for a high ticket offer.
-Create Ad copies that pass the AIDA test.
-Use A/B testing to know what works.
-Don't target more than one interest group per Ads Set.


By following these tips, you can create Facebook Ads that convert and reach your target audience effectively.

If you are struggling with your Ads, drop a comment stating the challenge and I will be glad to help.


Which of these tips do you find most useful or which would you love to add?