First published on World Kustomers[/i]
[i]https://www.worldkustomers.org/2023/09/whats-happening-is-apple-inc-falling.html
Apple just announced it's latest Series, both in watch and in Mobile phones, which features some detailed upgrades as portrayed by the tech giant. However, we're here to see if this company is still as innovative as it was once described?


When you speak of Apple, it rings Luxury, style and sleek design.

This brand founded by Steve Jobs and Steve Wozniak has over the years been a leading brand and ranked as one of the 'Big 5s'.

Apple is into the manufacturing of four major luxury products, The iPhone, Apple Watches, Virtual Reality Headsets and MacBooks. Their products rank as some of the most expensive gadgets, i.e The Falcon Supernova iPhone 6, a custom iPhone and one of the most expensive phones ever.


The luxurious aura that surrounds it has been one of the most effective reasons the brand has enjoyed great patronage from its die hard fans on all their products.


While it is worthy to note that Apple alongside Microsoft, Google and the topmost computer devices brands originates from the same country – The US, Apple seems to have the most dominance in the global market.

However, in recent times, there seems to have been a gradual shift in this dominance and other brands are now gaining more market share.


In this publication, we'd look at some of Apple's features which has brought it this far and review if it has actually been down sliding.


Features: What Makes Apple Tick In People's Mind?


Apple devices stand out from other devices for many (this is the same thing Nothing is trying to achieve) reasons which can be seen in both the exterior and interior of their products, it is these features that they've leveraged to penetrate the market and gain so much user trust over years.


Below, let's some of these features or qualities which have aided the Tech Giant to gain dominance.


Design Build: Have you seen or touched an Apple product/device? How does it feel? They invest so much on elegance, style and class. Apple is known for having some of the best product designers out there and it this reflects clearly in their products. They've maintained this design build adding it to their branding.


Even the interior build is different and elegant, the software structure, everything reflects luxury.


User-Friendly Interface and Functionalities: Using their product gives some of the best feeling one can get when using a computer device. They've made a name for themselves when it comes to the issue of lagging.



Special and Exclusive Application Ecosystem:

When it comes to their application, special care is taken in making these applications. This is one of the major reason Apple developed Swift, a programming language made specially for developing Apps for Apple devices. Just like their major competitor when it comes to mobile devices, Google, the Apple feeling can be felt on every Apple application irrespective of the product as all their products follow the same pattern when it comes to App environment. The same experience for an app can be gotten on Apple watches, iPhones, iPads, MacBooks and softwares that link to their Virtual Reality Headsets. Apple is known to reject applications with even the slightest detected flaws, something other platforms might overlook.


Strict Privacy and Security:

Apple's Security and Privacy standards is one major "Unique Selling Point" (USP) for the brand, no one does it like them and a substantial amount of their users actually use Apple products because of their strict emphasis on privacy and security. Apps must strictly be downloaded from the App Store irrespective of the product, sharing of files is regulated and piracy shunned against. However, other platforms are against all sorts of illegal sharing of files, but the freedom given to users of these platforms give way for such activities to be carried out with minimal restrictions.


Constant Updates:

Apple constantly rolls out new updates for every of their products while forcing users to upgrade to those updates. For instance, an iPhone 8 which initially comes with iOS 11 can still support iOS 16. 5 and most applications will stop working unless the required update is performed. This constant Software Updates ensures that there's continuity of support for Apple devices.


Consistent Innovation:

Apple is known as a pace setter in technology. Their devices always get first hand updates to emerging technologies, for instance, Apple was one of the first to incorporate the latest 5G technology on their phones, as at the time of writing this article, there's still tech companies in the business of mobile devices that are yet to incorporate 5G. This is one of the standout features of Apple that makes people cling tightly to it.


All of these features are contributing factors of Apple's popularity and dominance in the tech space.


Performance:

With all of these, why then does it seem that Apple is declining in popularity and losing its dominance?

From our extensive research, we've been able to come up with some reasons that are currently affecting Apple's dominance.


One of such is fierce competition from competitors. Apple has a dominance in the industry, but they didn't completely cancel other competitors. Their competitors have levelled up their game and made considerable improvements in areas where Apple was lagging behind, one of such is in the area of battery life. Apple products are not known to have durable batteries and this is one area their competitors had leveraged, giving the rise in active internet usage among people warranting increase in device usage time.


It seems that Apple noticed this and made adjustments in their newest products, but it isn't sufficient enough as those who perform power intensive actions have been captured by those competitors' offers.

Another reason why many have left Apple is the restrictions that come with their strict policies. People are becoming more flexible and the last thing they'd be expecting is strong restrictions from Apple on what they can do and what they can't do.

From our research, we were also able to observe that people were complaining of Apple hitting their peak and lacking innovation. The unique updates and features no longer come with their products, one good example is the iPhone 14, many complained that there isn't a considerable difference between it and the iPhone 13, its predecessor. Just bug fixes, OS upgrade (which came with its own features) and the orientation of the front camera, every other thing was pretty the same making many iPhone 13 users feel it was a waste of money to upgrade from an iPhone 13 to an iPhone 14.


We were also able to see that there's been a decline in the rate at which people purchased the iPhone 14, though the MacBook, Apple Watch and VR headset weren't affected by this decline. However, we are unable to pinpoint what exactly led to this decline, some sources suggest that it could be as a result of an already resolved protest by Apple's factory workers in China. Others attribute it to Apple not being innovative, but overall no one can tell, not even Apple had released an explanation for it, and they may choose never to do so.


Conclusion:

Over the years, Apple has gained dominance which will take years or possibly decades to erase. While we await the next iPhone, we have seen great positive changes Apple has implemented, especially with iOS 17, which is currently in beta testing and other Apple products most especially their VR headsets.


Their ability to keep the luxury aura they are known for going deserves to be applauded, not many brands can sustain such for years. Though there've been serious debates over their restrictive ecosystem, in spite of these, Apple still stands tall with millions of customers solidly behind them.


Over-all Recommendation:

With all its luxury, style and features, we'd definitely recommend Apple to you if you can cope with their restrictions ecosystem.

As far as the technology industry is concerned, Apple still stands out, their uniqueness is unmatched, however, what the future holds is unknown and filled with uncertainties. We can only all hope for the best.

Oj

#freedom

Which kind long epistle be this

IPhone is an over priced gadget. Maybe because of its camera

iPhone it's not losing any shit