Welcome, Guest: Register On Nairaland / LOGIN! / Trending / Recent / NewStats: 3,151,614 members, 7,813,011 topics. Date: Tuesday, 30 April 2024 at 04:05 AM |
Nairaland Forum / Nairaland / General / Business / Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) (55551 Views)
Lockdown: I Visited Shoprite In Ikeja And It Was Empty (Photos, Video) / Court Seals Shoprite In Umuahia Over Loan Default (photos) / This Nigerian Man And His Friends Slept At Shoprite In Lagos (2) (3) (4)
(1) (2) (3) (4) (5) (Reply) (Go Down)
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by MzansiCoolio: 5:59pm On Feb 15 |
ekelebeXstunner: Not a single Nigerian business is able to outcompete SA businesses in Nigeria itself, your own country! All you do is wail about SA pricing all day. You can insert adjectives here (...) to describe your own underdeveloped and corrupt mentality. Name one considerable Nigerian or African company in SA that would make SA "always angry at non-SA blacks". Free lesson, all companies registered in SA are required by law to have a share of black ownership - it's called Black Economic Empowerment. 4 Likes 1 Share |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by muyico(m): 7:20pm On Feb 15 |
soon enter Nigeria! |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by jackie111(m): 7:40pm On Feb 15 |
If na Nigerian do this kind thing, I guess we already know what will happen 1 Like |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by daniel34840: 7:59pm On Feb 15 |
Meanwhile Nigeria shoprite stores RN …Meanwhile Nigeria shoprite stores RN …... |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by NFBI: 8:42pm On Feb 15 |
Chinese people 2.0v Aba people 1.0v |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by etrange: 12:39am On Feb 16 |
shortgun: I disagree. This strategy might work when there is no direct competition (different region, industry etc.). Otherwise, taking a name similar to an established brand is very likely to backfire. It gives the impression that they are a fake version of the original company. Consequently, consumers might find it hard to trust them, and they'd be right not to trust a company that couldn't come up with an original name. Mass production requests and lack of control marred the image of Africa-bound Chinese products in the past. Due to cheap labour, people ordered low quality copies of known brands and sold them as the original and, as a result, made-in-China became synonymous with fake. Taking a name very similar to that of a big brand like Shoprite follows a similar pattern, and this might cast a shadow of doubt in their products even though they're just retailing company. Such strategy simply makes you the imitator and like they say, an imitator can never be original. Search engines might even try to correct people searching for your company's name. Lol 4 Likes 1 Share |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by shortgun(m): 1:46am On Feb 16 |
etrange:Everything you posted is what anyone without a business training will say but it's a different ball game in the business world. There are marketing strategies called market segmentation and market differentiation, look them up on Google |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by etrange: 2:23am On Feb 16 |
shortgun: Sir, you did not address the point I raised. Neither segmentation nor differentiation suggests that copying an existing brand name is a good idea. When it comes to intuitive subjects like this, the ideal thing would be to look at the the market and draw conclusions from there. Can you sight a good number of case studies where this strategy made the newer organizations to actually level up with the competitor? I have an endless list of brands that did this and got labeled the 'fake' one even though thier products were as good as thier competitors'. Like I stated in my earlier response, this is a great idea only when there's no direct clash. Otherwise, a brand that copies its name from another is likely to have identity issues. 3 Likes 1 Share |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by Xiaohei(m): 2:37am On Feb 16 |
Take it or leave it, the Chinese do not ‘leave money on the table’ like black people do. While blacks see obstacles, the Chinese thronging to Africa daily on airplanes from Guangzhou, Beijing, Shanghai…see potentials. They simply borrowed a leaf from the Indians and Lebanese. Sharprite, una well done! Stay sharp! |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by VeeVeeMyLuv(m): 6:03am On Feb 16 |
CoronaVirusPro:Tell us the owners Owners that you like lambasting here If not for these Chinese products, how will Nigerians be able to afford the original real "owner's" products with progressively weakened currency and purchasing power. 2 Likes 1 Share |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by Belial06: 6:10am On Feb 16 |
MzansiCoolio: So basically all companies by law are forced to give beggars a share? 🤣🤣🤣🤣 Companies you didn't create manage or empower must give a share to beggars not whites but the blacks. It sounds like begging to me 🤣🤣🤣 1 Like |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by bukatyne(f): 7:24am On Feb 16 |
MzansiCoolio: Somalians or Chinese? |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by MzansiCoolio: 7:33am On Feb 16 |
Belial06: Which countries don't have indigenous businesses? Even Chad and Togo have big indigenous businesses not owned by the French. My point was that even Shoprite has black ownership. If you knew the unique history of SA and the structure of the economy you'd understand why BEE is necessary. Even Nigeria has such laws in some form. So the joke's on you💩💩💩💩 |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by MzansiCoolio: 7:35am On Feb 16 |
bukatyne: The credible source says its Chinese. |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by marsup: 8:33am On Feb 16 |
1 Like |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by shortgun(m): 9:50am On Feb 16 |
etrange:Well, not all businesses aspire to "level up" or become the market leader in thier vision and mission statements.For Some, the objective is to simply capture 0.6% of the market share and maintain that position. If the feasibility study indicates that dissatisfied and disgruntled customers will purchase the copied product out of spite for the existing business and will help the new business achieve its projected 0.6%, why not? |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by Nmezor(f): 10:18am On Feb 16 |
All join |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by Prolificgiant(m): 12:30pm On Feb 16 |
Chinese no wan gree for anybody,for your nysc deployment or redeployment check my signature |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by etrange: 1:50pm On Feb 16 |
shortgun: Again, another theory. You did not give an answer my question. How many have sustained thier businesses this way? Apparently, this will keep going in circles, so I'll just leave you with this. The primary goal of a business is to maximize profit and stay in business. Copying an existing brand that has the same portfolio and operates in the same region is not a tested and trusted strategy to achieve any of these as you claimed in your first comment. It has failed far more than it has succeeded. Those who do it usually have a temporary surge when thier products are confused with the "original" after which they fade away. No serious business strategist who wants to stay in business for long would rely on this your "great idea". The only reason this Chinese company is trying it is because they're retailers that may not have in-house products. I don't know what they teach y'all in school, but one needs to have worked in branding to know the real life impact of certain business decisions. Ciao ! |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by shortgun(m): 3:09pm On Feb 16 |
etrange: |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by etrange: 5:03pm On Feb 16 |
shortgun: I'm replying this cause this is the only part of your response that seems remotely relevant to our chat. We both know we are talking about copying brand names and how it's a terrible or good strategy. But here you are telling me about the the products itself. So it's either you don't even understand the conversation or you're deliberately changing the goal post. I said you should give me a list of organizations that have succeeded by copying the brand names of existing big brands, and you're listing organizations with similar products. Ok, you said the purpose is to satisfy needs, does that mean copying the names of existing brands helps the organizations satisfy needs? How? In my first response, I gave you a detailed breakdown of why I disagreed with you. I was hoping, you'd counter my points or at least tell me why you think it's a great strategy, but you did not. In my second response, I asked you to list organizations that have succeeded this way, you did not. You just want to say to it's a great strategy without backing it up with details and facts/figures. Is that how you present business strategies in your board meetings? Lol 1 Like |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by shortgun(m): 5:54pm On Feb 16 |
etrange:I see where your confusion is stemming from. In a marketing organization, there's no difference between a brand name and a product. Every element, including the brand name, product,labeling and down to operational techniques are all crafted to fulfill consumer needs. It's impossible to disconnect one part from the others.... When you buy a Toyota car, you are buying the brand, the product, the logo, their business model and everything about Toyota. Do you follow? I'll be taking fees for my next reply 🙂 |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by etrange: 8:03pm On Feb 16 |
shortgun: Lol... Dude, you're just running around without addressing anything. It's obvious you can't explain how copying another brand's name is a great strategy. All these childish attempts to dodge the bone of contention isn't deceiving anyone. Have a great day. 1 Like |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by MrBroke(m): 1:15pm On Feb 19 |
Do you want to shop rite or sharp rite? |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by AlabiKILLER2021(m): 1:15pm On Feb 19 |
MzansiCoolio: South Africa the only developed country in Africa |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by CSTRR: 1:16pm On Feb 19 |
coputa:Two truths can coexist. They are supreme intellectual property thieves. |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by BondRiv: 1:17pm On Feb 19 |
Doing anything to steal intellectual property. So embarrassing. Let them adopt a totally distinct name or shut it down. They can do that in China but not in your country. |
Re: Chinese 'Sharprite' Store Opens Right Opposite 'Shoprite' In SA (PICS) by Menclothing: 1:17pm On Feb 19 |
Lolz 😆 |
How To Start Profitable Okrika Business In Nigeria: All You Need To Know. / Folorunso Alakija As A 7-Year-Old In 1951 With Her Sister (Throwback Photo) / GTBank’s Segun Agbaje Spends $200,000 On New Mercedes Maybach
(Go Up)
Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health religion celebs tv-movies music-radio literature webmasters programming techmarket Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) Nairaland - Copyright © 2005 - 2024 Oluwaseun Osewa. All rights reserved. See How To Advertise. 60 |