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Cost Of Buying Air Time For A TV Show? - TV/Movies - Nairaland

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Cost Of Buying Air Time For A TV Show? by Seun(m): 7:31pm On Nov 14, 2007
Hello,

Do you know how much it costs to buy air-time on AIT, STV, NTA, Galaxy TV, LTV, et cetera? Even OGTV or any other station? For example, if you want to place a show on prime-time (8pm to 10pm on weekdays)?

What about BEN TV in the UK? This information will be useful to upcoming TV producers.

Thanks!
Re: Cost Of Buying Air Time For A TV Show? by wham(m): 9:12pm On Nov 14, 2007
NTA
Independent Programmes (Airtime only)

N750,000 for 30mins prog.

N1,300,000 for 60mins.

+5% VAT

They charge an additional 50% (Handling Charge) of the Airtime fee if u have sponsorship for your programme (Quite costly)

Call 01-267298, 09-2346904
for better updates of their prices

This info was from earlier this year
Re: Cost Of Buying Air Time For A TV Show? by Seun(m): 10:22pm On Nov 14, 2007
Thanks, wham. Wow!

- Is this high price normal or is it because the NTA isn't just a TV station but a TV network? shocked

- Is it a monthly fee, yearly fee, quarterly fee, or a fee to be paid for each individual time slot used?
Re: Cost Of Buying Air Time For A TV Show? by uzomaeze(m): 12:44am On Nov 15, 2007
Seun:

Thanks, wham. Wow!

- Is this high price normal or is it because the NTA isn't just a TV station but a TV network? shocked

- Is it a monthly fee, yearly fee, quarterly fee, or a fee to be paid for each individual time slot used?
for each individual time slot seun
Re: Cost Of Buying Air Time For A TV Show? by smile4kenn(m): 3:48am On Nov 15, 2007
try Galaxy TV, Its the cheapest, about 250,000 naira for 1hr program
Re: Cost Of Buying Air Time For A TV Show? by uzomaeze(m): 7:18am On Nov 15, 2007
you could also try G65 since they are new start with the Lagos market first then you can go on with the rest
but do your research man
Re: Cost Of Buying Air Time For A TV Show? by wham(m): 8:38am On Nov 15, 2007
NTA consider themselves the largest TV ntwork in Africa.

Theve gone International. You could start with the local stations or one of the other Networks like Silverbird or Channels.

If your prog is good enough u would soon be able to convince sponsors who are ready to pay good cash.

Advertising is costly (Millions)
Re: Cost Of Buying Air Time For A TV Show? by rufaai(m): 9:15am On Nov 15, 2007
WOW! shocked

Up to .75 Million for just 30mins one time show! - I hope the show is Nationwide not just a local TV Show, I know understand why NTA gets so much money cheesy

1 Like

Re: Cost Of Buying Air Time For A TV Show? by bolajibaok(m): 9:25am On Nov 15, 2007
@SEUN
I HAVE A SISTA THAT WORKS IN MITV,SHE SAID ITS ABOUT 350,000 TO 500,000 FOR 30MINS.,SHE SAID GALAXY TV OFF ALLEN CHARGES 250,000 TO 400000 DEPENDING ON THE TECHNICAL INPUTS U MAY REQUIRE FROM THEM, SHE SAID NTA IS EXPENSIVE COS IT IS SEEN ALL OVER THE WORLD NOT JUST AFRICA .THE REST ARE ONLY VISIBLE IN AFRICA C/O DSTV. SEUN AM WONDERING, IS NAIRALAND GOING ON AIR SOON ? IT WILL BE INTERSTING O , PEOPLE DISCUSSING LIVE TOPICS ON TV. HEATED UP ARGUMENT OMO LETS RAISE THE WHOLE ROOF MEN ! I HR WILL BE GOOD FOR A START . HOLLA
Re: Cost Of Buying Air Time For A TV Show? by saintchux(m): 9:31am On Nov 15, 2007
chei, do you know what is going on in my mind now.

How much all these churches spend just to show their progammes on television. Oh God. 350k-750k for 30min. I now understand.

1 Like

Re: Cost Of Buying Air Time For A TV Show? by Oyin2(f): 10:51am On Nov 15, 2007
na wah o. so this tv program is really expensive. but what if a show has no sponsors, i mean no coy is advertising on the show, that becomes a great loss. but who determines the price that would be paid for the advert, the person presenting the show or the the tv station, and who gets the money? i beg educate me on this
Re: Cost Of Buying Air Time For A TV Show? by ndubest(m): 11:59am On Nov 15, 2007
WOW, shocked shocked shocked so this station make all these mega money?

and still there are issues of staff welfare not being taken care of
i think its high time they should start paying their viewers to watch their programme smiley smiley smiley (just joking)

anyway thats too bad for upcoming producers especially if you dont get sponsors

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Re: Cost Of Buying Air Time For A TV Show? by Orikinla(m): 12:32pm On Nov 15, 2007
Seun,
As a former independent producer on NTA and DBN TV, I can tell you that there are no fixed rates for television drama and local produced movies, because NTA can even sponsor the production of your drama or entertainment programme.

Those saying only NTA is global are ignorant of the facts.

You can watch Silverbird TV, Galaxy TV, MiTV and Lagos TV live 24/7 all over the world and for as little as $12 plus, you can watch all the 5 Nigerian TV Channels online.
You can watch the previews now on my Nigerian Times blog, including Nollywood videos.

I can show any Nigerian TV or film production all over the world 24/7.

NTA has gone international, but how many people are watching NTA abroad?
NTA presently does not have the programmes to even compete with SABC.
NTA needs programmes of world class standard and they even travel to shop for programmes.

Go to NTA and meet with the key bodies in person.
Even their advert rates are negotiable.

If you are interested in NTA Port Harcourt, Rivers state, I can assist.
I can give you the name of one of the Directors of Programmes by e-mail.

I wish you all the best.
Re: Cost Of Buying Air Time For A TV Show? by osamuyi(m): 12:39pm On Nov 15, 2007
I amazed at how things could be so expensive,

even inspite of the launching of satellites in space ,yet the cost of these services are still very high in nigeria,
Re: Cost Of Buying Air Time For A TV Show? by smile4kenn(m): 2:34pm On Nov 15, 2007
TV airtime is high all over the world. In USA the least u can get is $30,000 to $40,000 USD
Re: Cost Of Buying Air Time For A TV Show? by seun001(m): 6:09pm On Nov 15, 2007
wow!that really expensive
Re: Cost Of Buying Air Time For A TV Show? by hafees: 11:10am On Nov 16, 2007
well thank God its in the open now that air time are expensive, another way to go about all this is to have a negotiatiation with the station as put on air first and then have sharing formula once the programme starts making money. this is essentially done for producers who are already well known. Seun never say die
Re: Cost Of Buying Air Time For A TV Show? by uchetobi(f): 12:16pm On Nov 16, 2007
Too expensive man
Re: Cost Of Buying Air Time For A TV Show? by sleekymag(m): 6:13pm On Nov 16, 2007
Seun, the other option would be to go on a barter arrangement with the TV station in question. I'm not sure NTA network does barter, but a whole lot of other stations do barter. At least i know of AIT, G65, Silverbird, MBI, Galaxy, and even TV stations outside Lagos. Buying airtime is really expensive as has been said on this thread. Most of these TV stations look for qualitative content programming to be compiled for a given quarter. If your programme is good and bound to generate dedicated viewership, the TV station could collect your programme without collecting a dime from you. However, depending on agreement on the terms of the barter, you would be required to market the programmes to attract sponsorship and/or advert placements. The proceeds from this would be shared in a formula stipulated by the agreement e.g 60:40 ratio or 70:30, whichever way it goes.
Re: Cost Of Buying Air Time For A TV Show? by Seun(m): 2:12am On Nov 17, 2007
Hello sleekymag. I was hoping something like that was possible. I guess the key is to have a really great show.
Re: Cost Of Buying Air Time For A TV Show? by Nobody: 11:45am On Nov 17, 2007
NTA might not be near the standards SABC, but it sure does command a very large audience among Nigerian people.
Unlike the AIT and others that airs only in few cities, NTA cuts across the whole country and beyond.
I don't think shows like SUPER STORY would have been a success story if it were only aired on AIT and SILVERBIRD.
i don't watch NTA though, but these are the facts.

@seun
As you are searching for cheaper TV stations, make NTA your priority.
Re: Cost Of Buying Air Time For A TV Show? by krisbobo(m): 5:04pm On Nov 18, 2007
@seun

Dont attempt a nationwide or global trasmission of your programme, yet. Start small. Don't go NTA; it is best watched outside Lagos. People in Lagos dont really watch NTA. Do MBI, STV or G65. When they programme has attracted a large audience, advertisers will be the ones that will ask you to take it to the next level.

Words of wisdom from Orikinla. Prices are not cast in concrete. When you have shot your 1st series, go to these stations with a few episodes and seat with the programmes director and have a chat; na you start Nairaland so no shaking grin grin grin

take a look at many of those TV drama, how many of them cn pay 750k for 30mins? Flatmate fit pay that kain money?
Re: Cost Of Buying Air Time For A TV Show? by Nobody: 5:19pm On Nov 18, 2007
krisbobo:


take a look at many of those TV drama, how many of them cn pay 750k for 30mins? Flatmate fit pay that kain money?

Find out before you arrive at such misleading conclusion. You don't need to be told how many audience Flatmates control and how much Kayode Peters makes out of every 3o munites. even though the production is very poor.
Re: Cost Of Buying Air Time For A TV Show? by Orikinla(m): 12:56pm On Nov 19, 2007
To Seun and others who want to produce world class TV programmes and Movies and you need advertisers/sponsors for your productions, contact:

ARK RESOURCES ENTERTAINMENT (ARE)
85, Adebola Street,
Off Adeniran Ogunsanya Street,
Surulere, Lagos.
Nigeria.

Tel: 234-1-8166494

ARE has all the studios and equipment.

ARE has produced the Skye Bank adverts, MTN adverts, Always sanitary pad adverts, etc.
ARE produces drama for the BBC and others.

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Re: Cost Of Buying Air Time For A TV Show? by nsentip(m): 5:48pm On Jul 11, 2012
Guys,

I need at least 30 mins for the airing of a drama series amongst secondary schools in Nigeria. I need the airtime in NTA, STV, Channels & AIT. how do i go about it?

Mike
Re: Cost Of Buying Air Time For A TV Show? by Murphy7h4: 3:16pm On Jul 16, 2012
Re: Cost Of Buying Air Time For A TV Show? by fisibobo: 12:21pm On Oct 03, 2014
seun i ve airtime on nta network@ 21m we got it on bata deal send ur emaill 2see our proof & its verifiable u get up 2 23% disc. or more on bulk yomi 08022548099 /laughters5050@gmail.com tnx
Re: Cost Of Buying Air Time For A TV Show? by jethro2: 5:41pm On Apr 16, 2015
Please can someone help with the current price of buying air time on TV stations?
Thank you
Re: Cost Of Buying Air Time For A TV Show? by Dyoungstar: 12:53am On Apr 17, 2015
@Seun

If you want to go into screen production call on me, you know that's my niche. We can work things out.
Re: Cost Of Buying Air Time For A TV Show? by Dyoungstar: 12:55am On Apr 17, 2015
@Seun

If you want to go into screen production call on me, you know that's my niche. We can work things out.

I have someone in NTA abuja that can be of help, I have a producer whose jobs airs on AIT now, he too can be of help.

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