Direct selling is the process of selling commodities directly to consumers from home, online stores, work and other non-retail environments. This means that direct selling commodities cannot be found in a store. With this strategy middle men and wholesalers are completely bypassed. Those products are purchased from distributors and representatives. In direct selling you have to carry out an effecting party plan to be successful.
There are types of direct selling today; they include Single level direct sales, host or party plan sales and multi-level marketing. Single level direct sales have to do with one-on one, door to door, online or through catalog reach out. Host or Plan a Party sale is done in a group setting in the form of a public event. While Multi-Level marketing is a combination of single or party presentation.

Organizing a Party

Organizing in shopping party or events is a key tool for attracting new customers and selling your products and services. In this model you plan to sell your products and services to the gathered audience. These parties can be organized in public places or at home. Direct sales party can enable your customers ask personalized questions about your products or services. This would enable them know your product better and deeper which can increase customer loyaly. If you want to attract a large crowd and attract high sales turnover then you have to effectively plan a direct sales party. There are some tips that can enable you enable you organize a successful direct sales party for your products and services. The following can help a sales representative organize a direct sales party.


Promote the Party / Event – Few weeks before the party takes place you should promote and create awareness for it online and physically. You should advertise it on different social networks and harness the power of social media for your party. Meet people and talk about your party one on one as well. Give your guest advance notice to enable them plan their schedules. Do not give people a one month or more notice as they would likely forget about the event. Two or three weeks’ notice is fine. Share the product image on social network; display them on digital signage and billboards. You can also encourage your loyal customers and event personals to help you reach out as well. Consider planning your events during holidays, festive seasons or weakened. People would have more free time to attend during such periods. Talk about your product every day and give your team a target of audience to meet daily.


Make the Party an Experience - You should offer rewards to your guest. This would encourage many people to attend the party. Set up an interactive session and stream the event on social media. Making adequate plans for refreshment would also ensure a high turn up rate. Guest like be entertained, you should keep it simple and professional. You should also consider giving out takeaways such as gift cards, complimentary cards, business cards, catalogues and probably sample of the product. This would enable them have the organization contact and remember your products and services. You can also include a game and fun sessions. There are different types of games that may get people excited such as Bingo, get to know me and lots more. Consider making discounted sales as well. This can bring in more crowd and increase sales.

One on one appointment – Having a one on one discussion session during hosted sales party is a ways of making people have more confidence in your product. It can also familiarize your products and services to your customers and potential customers. They would be able to ask personalized question about your product and services. Scheduling a one on one session during the direct sales party would greatly encourage more people to attend the event. It is good for relationship building.


Following up after the event

During the party endeavor to have a list of attendants with their contacts and email details. Send them a thank you message a day after the event. This could be in the form of SMS or email. You should also consider to check in by following up with calls or emails. Ask them to rate the service or product you offer and if they have any questions try to clarify. Do not overdo it and keep it professional. Ask them to fill surveys which can enable you improve on your services and make them happy. By knowing the areas your product is lacking it can enable you innovate and solve their problems. A happy customer would recommend your product to other people which would boost your sales and reduce customer churn.

Conclusion

Direct selling is a process of reaching out to consumers directly by a marketing salesperson or an individual. A party serves dual purpose which are generating sales and creating awareness. The more people turn up for the event the more sales you would make and the more people would be aware of the product. A product party can also clear misconception about your products and services as people would get the opportunity to ask questions. Patty shows can enable you reach out to people within your vicinity and beyond. Set your target for the event and do not get distracted.

Boma Evans article on Top ways in prevent Poisoning
A lot of poisoning happens in the home and office and it is very important to adopt simple ways of avoiding it from happening. There are lots of items that can cause poisoning which includes medication, makeup items, care products, fertilizers, chemicals, alcohol, cleaning products and lots more. It is important to prevent poisoning from occurring and here are the major reasons
More than 90 percent of poisonings occur in the home.
It doesn’t matter a person’s age or career anyone can be poisoned
More than 60% of poisonings happen to children younger than 5 years of age.
Poisoning is the major cause of injury related deaths around the world
What you should know
It is estimated that about 5000 children die every year as a result of poisoning and a further 6 million get seriously hurt due to poisoning. More than 1.5 million adults are also affected by poisoning each year as well.
Evans Boma article on Top ways in prevent Poisoning

Medication
Keep potentially poisonous medications locked and out of reach of children
Do not share prescription medication with others.
Do not remove medication from their original containers, keep them properly labeled and stored
Mouthwash should be kept away from children
Ensure you do not prepare medication or administer medication in the dark
Properly discard empty drug containers
Household Products
Keep all products in their original containers and label them properly
Keep potentially poisonous household items locked and out of reach of children
Do not place poisonous house hold items in food containers
Cosmetics and toiletories should be kept out of reach of children
Laundry products must be properly labeled and kept out of the reach of children
Do not put cleaning products in old soda bottles or containers containing food labels
Be cautious with items such as hairspray, perfume, shoe polish, nail polish remover and hair dye
Carbon Monoxide
Install a carbon monoxide detector at home close to your furnace and bedrooms.
Chemicals
Keep all chemicals and potentially poisonous substances properly labeled, locked in high cabinets out of the reach of children.
Do not create dangerous gas by mixing household items and chemicals together
Keep automotive products out of reach of children
Do not leave cleaning products unattended to while cleaning the home
Properly discard used batteries
Art Supplies
Art products that are a mixture of chemicals can be dangerous if not properly used. Make sure you read art supplies and follow proper instructions
Do not drink or eat while making use of an art product.
Do not put arts products in another container
Wash your skin thoroughly after contact with art products. 
Ensure you clean equipment, wipe your desk, tables and counters.
Do not place art products in other containers. They should art products in their original containers.
Food Items and drinks
Ensure your hands and counters are adequately washed before preparing food
Store food items at the proper temperatures and refrigerated foods should not be left above 40 degrees F (5 degrees C).
Use clean utensils for serving and cooking
Use safety latches for all cabinets used in storing poisonous and hazardous materials
Do not let children get access to keep drink containing alcohol
Insects, animals and plants
Observe your surroundings to ascertain if there are poisonous snakes, insects and plant and take measures to eradicate them.
Fumigate your premises
Check the label on any insect repellent and ensure you do not inhale them while applying.
Do not place rat poison on the floor at home
Boma Evans article on Top ways in prevent Poisoning
What to do if someone ingest poisonous substance
If you or someone else have swallowed a poison remove the remaining substance in the mouth. After that give about 2 ounces of water to the affected person.
If the poison occurred on the skin quickly remove any contaminated clothing and rinse skin thoroughly with large amounts of water.
If the poison is inhaled poison get fresh air as soon immediately.
If the poison occurred in the eye gently flush the eye for 10 minutes using medium-warm water as soon as possible
Call your doctor immediately.

Evans Boma article on Top ways in prevent Poisoning

It can be bad or good

Social media Video marketing Trends Written by Evans Boma

Video marketing is becoming an important tool in social media marketing. It is estimated that by 2020 80% of online videos would be targeted to consumer internet traffic. Video marketing is a powerful tool that is been used by the most successful digital marketers and organizations around the world. Organizations use it to create engaging contents on Facebook, Youtube, snapchat, Instagram and lots more. Its is no secret that video marketting has become a staple for everyday life of internet users. They provide a convenient and efficient way of Boosting conversions and sales. Here are the reasons why Social media video marketing is important and an indispensible tool for the present and the future.
Social media video’s boost trust
Boost conversion and sales
Search engine Loves video’s and would rank your social media pages higher
They are appealing to mobile users
Video marketing creates engaging contents and can be used to explain everything
Boost social shares
In the fast paced world people are always looking for new ways of having a competitive edge. Most people have come to embrace social media marketing because of the huge number of user base on social media platforms. Video marketing provides an efficient and convenient way for the consumer markets. They are an attractive, versatile and sharing medium to quickly reach your target audience. In recent times click through rate have increased by as much as 26%. It is also estimated that 700 million people watch Facebook video’s every day ( 8 billion videos). 85% of people twitter users watch video’s every day and more than 600 million hours of videos are watched on youtube on a daily basis. Here are the best social media video marketing trends for 2020

Shoppable videos Evans Boma Social media trends
Shoppable videos are a form of interactive video that allows a user to initiate an order right from the video. Many social media marketers are using this trend to drastically boost sales for their products and services. In a shoppable video the product features would be illustrated for consumers. A link would be placed on the video that navigates the user from the social media to the website for further action. Some of the more complex shoppable video can allow the user to place order from the video without navigating to the website.
Video Vlogging
More and more people are going into Vlogging these days and the trend is becoming very popular especially on Youtube. Vlogs brings the audience closer to the organization brand and helps create a passionate following. Therefore, if you want more people to connect with you then Vlog offers one of the best ways to achieve it. With Vlogs you can display your team’s routine, you can display a product launch, you can show your audience how you prepare for events and so much more.

360 degree video
360 degree video format has become a very popular trend in social media video marketing campaigns. Users can view your marketing contents in an interactive and immersive way. 360 degree videos are very unique and used by real estate organizations to show a complete view of their property listing. It is suitable for travel and tour organizations as well. However, any organization that wants to display their products in a unique way such as retail, event promotion, gallery and lots more can make use of it.
Live streaming
Live streaming is one of the most effective ways of drawing audience to your brand. Today there are lots of organizations that have taking advantage of live streaming to build their brands. It gives consumers the impression that they are been spoken directly to and creates a unique feel of intimacy which encourages patronage of products and services. With live streaming users can get real time answers to their questions and enquiries. You can use it for the following
Make announcement
Promote new products
Webinars
Interviews
Live demonstrations of services and products
Events
Question and answer sessions

Video Podcast – Evans Boma Social media trends
A video podcast is also known as videocast, it’s a form of radio program that is recorded on video and shared on social media. Consumers often enjoy watching podcast to get a feel of what is happening in the studio or to see the faces of the people they hear on radio. It’s an effective and promising trend in video marking that draws audience closer to organizational brand.
Video learning
Video learning is one of the trends responsible for social media video marketing. Millions of people watch video tutorial and DIY videos every day. They provide an explanatory and pleasing way for tutorial. Professionals, organizations and individuals use eLearning video’s on social media to scale up conversion and sales.
Video ads
Video ads are a win-win for organizations and individuals. They are more engaging than photos and cheaper alternatives to many marketing strategies. More and more people are embracing video ads and the trend is set to exponentially increase in the coming years.
Video Stories
Video stories are very effective especially on Instagram and they would keep on dominating in the coming years. Most people find video stories more authentic and eye catching than other form of marketing strategies. When properly planned and personalized it can yield so much result for organizations and individuals.
Final notes.
Social media video marketing provides a lot of opportunities for organizations and individuals to drastically scale up their brands and improve sales. People can leverage on the recent trends in video marketing through platforms like Facebook, YouTube, Instagram, Snapchat, and Twitter to boost productivity. This platform has massive user base with the following statistics about them gotten from statista.com are
Facebook 2.45 billion
Instagram 500 million
YouTube 1.9 billion
Twitter 330 million
Snapchat 203 million
There is a new video platform called Tiktok with rapidly increasing user base. It’s available in 40 languages and has a more than 1 billion users. It is one of the most used video sharing platform in the world today. The popularity of social media video marketing is on the rise and the coming years won’t be different. Take advantage and do not leave your organization behind.

1960s to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives.
While convenient and efficient for the consumer, video

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule.
It’s not just video sites like YouTube, either. Facebook and Instagram are focusing more on video, especially with Stories and IGTV rapidly growing in popularity.
Unsurprisingly, Twitter, Pinterest, and even LinkedIn are also developing more options for video, because it’s the way audiences expect and want to receive content.
Don’t believe me? Take a look at a few stats showing how video is taking over social media:
⅓ of the time spent online is devoted to watching videos, according to Social Media Today.
Hubspot found 45% of people watch Facebook or YouTube videos for an hour or more each week.
YouTube reports that mobile video consumption rises 100% every year.
82% of Twitter users watch video content on Twitter.
Those stats impact business as well.
More than 60% of social users report watching branded videos daily, according to Animoto.
We also found that 64% of consumers say that that watching a marketing video on Facebook has influenced a purchasing decision in the past month
And according to Buffer, companies that market with video on social have 27% higher click-through rate and 34% higher conversion rates than those that don’t.
You get the idea.
Customers are watching video, and if you want to catch their eye with your messaging, you can’t afford to neglect video marketing for your business.
That said, marketing with video on social media can seem scary, especially when you’re a small business. You’ve got so much on your plate already, and managing your presence on social media can feel like just one more thing you have to do—and do well.

Evans Boma Social media trends