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 Business › Re: You'll Never Go Hungry With This Strategy by dapo4friends(op): 8:56pm On Dec 03, 2021 |
| Business › Re: You'll Never Go Hungry With This Strategy by dapo4friends(op): 8:56pm On Dec 03, 2021 |
My current audience size and audience type may not be very suitable for this kind of offers at this time, if you reach out to me on WhatsApp, I can suggest other influencers whose audience can yield much better. 08182075639 is my contact. Paygram: |
| Business › You'll Never Go Hungry With This Strategy by dapo4friends(op): 8:58pm On Dec 01, 2021 |
Something weird happened this week 4 people reached out to me within 2 days Asking me if I run WhatsApp TV Ads. I said it would depend on the kind of product, but that's not the point here... THE POINT IS THIS��: There is a HUGE MARKET for people who have high quality audiences... Small business owners are looking for where they can generate easier traffic from to their businesses. IF YOU CHOOSE TO BECOME AN INFLUENTIAL PERSON, YOU CAN NEVER BE HUNGRY!! If you become one of those people who DELIBERATELY grow a LARGE, HIGH QUALITY AUDIENCE whether on social media, WhatsApp or Email, money will chase you around like an angry chicken. Traffic is one thing people can never get enough of - every business always wants MORE TRAFFIC!! I can tell you for a fact there is a need for HIGH QUALITY WhatsApp TV platforms- those guys are ALWAYS BOOKED �� BUT..... SPOILER ALERT: Growing a high quality audience means YOU must first become a high quality person!! This is the part where most people will have problem - they want to receive quality by giving out rubbish!!!!!!! I have made a personal decision to keep growing my audience and influence by growing my knowledge and my authority in my chosen subject area.... WhatsApp is still a largely untapped goldmine... and I'm going to mine it wella.... I hope this helps someone 1 Like
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| Business › � Why I Don't Give Out Heavy Freebies To Strangers � by dapo4friends(op): 8:27pm On Nov 27, 2021 |
Actually, I really don't know how best to start this article. Lemme start anyhow sha. So recently I decided to start living by this new personal rule for handing out free valuable information. Here it is: �� IF IT CANNOT BE FINISHED IN 10 MINS, IT SHOULD NOT BE FREE! �� That means I would not give 100% free ebooks, audio materials or video material that exceed the 10 minutes consumption time. Here's why: ➡️ Ignorance is NO LONGER our greatest problem, but access to too much information. We are overwhelmed by so much good stuff that we often have a hard time keeping up with all the good stuff we have access to. The result is that we become paralyzed at taking action due to a phenomenon called by "The Paradox of Choice" We end up doing nothing and end up not being different from those who never knew what to do in the first place. ➡️ The chances of a person opening that super valuable, heavily loaded freebie you gave is probably less than 20% (I'm not sure, but going by my own behavior, I'd say I'm close to correct) � SPOILER ALERT 1: These days, most people collect free stuff just because it's free, not because they are really dying to learn what's inside. Admit it- you are guilty too! � SPOILER ALERT 2: The fact that a person gets a freebie from you doesn't EVER guarantee they are gonna buy anything from you in the future.� So, Where's the financial sense in having 90% of your audience consisting of persons who only take and take and take and take from your business without contributing any significant value ever? �� From a business standpoint, the less of these persons you have in your business environment, the better for your business. What I am now doing, is to create systems that allow me to have AS MAJORITY AUDIENCE in my closest circle, people who are the most passionate about what I am all about and have to offer. How do you judge a person's passion? � It's simple: willingness to make TANGIBLE Investment in that passion. In this case, it would be willingness go spend MONEY!! SIDENOTE: I'm not saying the "chronic value takers" are bad people - far from it. All I'm saying is they rank very low in terms of "customer value" to your business. Therefore, you should keep the size of that audience to the barest minimum. ➡️ The way is to actually build super valuable bundles of value with stupidly cheap price as your entry level offer. We call them "Tripwire Offers". I talk extensively about offers in a training somewhere else. � HARD NOTE: Those who are turned off by the fact you are charging a fee for the value you offer are already clearly useless to your business. My rule for valuing a potential customer this is��: � If a fee makes you change your mind, then it was never important enough - you would never use it even if you got it for free, so there's no point of giving it to you! � � THE BENEFITS OF THIS APPROACH � � You build a very valuable audience that will give as much value to your business as much as you give to it. � You avoid having "bloated but empty" lists that only look good to the eyes in size but make your bank account look like the Sahara desert. � You spend less energy, time and money maintaining your audience list while at the same time making more money from it. � CONCLUDING THOUGHTS � Based on all I've said above, aside from my: � regular Facebook articles � Occasional YouTube videos Every other thing I offer will be paid for. � If it will be ever free (e.g. free article), it WILL NOT exceed 10 minutes in consumption time!! I am not father Christmas!! Do with this information, what you will... |
| Education › How To Get What You Want More Easily From "Big Men" by dapo4friends(op): 7:12pm On Nov 05, 2021 |
LET ME TEACH YOU A SECRET... ....about getting what you want from people more easily! However, before I do... Some quick foundations so everything makes neat sense. You already know that as marketers.. We are somewhat specialist psychologists at the same time.. Meaning that we are students of human behavior, but specifically as it relates to buying things... Things in this case can be product, service, feelings or even ideas. Now here's a psychological principle I need you to note: ➡️➡️ When people mentally associate you with very positive feelings, they are more than likely to do what you ask of them ⬅️⬅️ Now how do you deploy this in real life, assuming you want to request something from a BIG MAN or WOMAN? ➡️ Before you make that request or begin discussing that deal. ➡️(If possible) meet that person at a place where they are in a very excited state OR put them in an excited state by yourself OR do both! Places where people are usually naturally excited are at parties, clubs, bars or social hangouts like the incoming Lagos Hangout. ✅ Putting a person in an excited state may mean you buy them something they take absolutely delight in as a gift. ➡️ Spend some good time with them while they are in that excited state. ➡️ Let them know that you would love to have a personal discussion with them. They may give you some eartime at the event. That's your chance right there... If they say they would prefer to discuss the matter after the event. Great! ➡️ Go see them after the event.... You are more than likely to get a yes assuming what you want is something they can do and if it's not against their values or principle. I hope you understand? Great! That being said, for you to become a master at doing stuffs like this, it has to become natural. It can't become natural IF you don't normalise going to social events where people gather. Where do you think the most juicy deals are often closed? You think it's in the office? Shey you get it now? I hope you have learned something valuable, right?
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| Education › Does The Word "COPYWRITING" SCARE YOU? by dapo4friends(op): 6:39pm On Nov 04, 2021 |
Read this to the end if you want to conquer that fear! This post will take about 15minutes of your time to finish reading. If you can spare that time, it'll be worth it... -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- When people hear the word "Copywriting", they are usually thinking or referring to Sales page or Sales Letter copywriting, even though there are other forms of copywriting like Email copywriting, UI Copywriting, etc. Sales letter copywriting is the most well known and probably the most feared form of copywriting. However, this EXAGGERATED fear of sales letter copywriting comes partly from the way some highly experienced copywriters make copywriting look like a mad science with a smoky nature that is hard to pinpoint without spending years at it... Truth is, copywriting as a communication form (and in this case sales letter copywriting) has a stable, fixed science that can be learned by anyone who has an okay command of English language. -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- In the next lines, I want to help you destroy your fear of sales letter copywriting by showing you the basic, general structure that a sales letter follows. This will help you to see that there is actually an order in the midst of the seeming chaos in the sales letters you have read that made you buy stuff online. I use these basic structures or sections AS A CHECKLIST OR GUIDING LIGHT to guide myself when I'm creating copy for my own products. Yes! Even though I wrote this entire post from my brain, I actually wrote to help me quickly remember all the elements I need to put in my sales letters. This "checklist" I'm sharing with you helps me remember what section is missing from from a sales letter or copy I'm working on for my products, so I don't waste too much time trying to remember what the next section should be. HONEST DISCLOSURE ⚠️: I'm NOT a professional sales letter copywriter (yet) but I have seen and written enough sales letter to have good grasp of the important basics. Are you ready for a ride? Let's ROLLLLLLLLLLL!!! �� -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- FIRST, WHAT'S THE JOB OF A SALES LETTER? � ➡️ The job of a sales letter or sales copy is just one: ➡️➡️ To install an OVERWHELMING BELIEF or OVERWHELMING CERTAINTY in the ABILITY of the advertised product or service to help the buyer get their desired result or transformation, so that they make the buying decision after reading. ⬅️⬅️ ➡️ A Sales Letter is essentially a mental bridge that takes your reader on a mental journey from the problem seeing side to the solution seeing side ➡️ A BASIC and EFFECTIVE sales letter must contain the following sections or do the following things: -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- <<< HEADLINE SECTION>>> ↔️ Grabs Attention usually by highlighting the ultimate desired benefit or results that the buyer desires. ✅ Might consist of a Pre-Headline, Headline and a Subheadline to increase it ability to hit the right audience. -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- <<<INTRODUCTION SECTION>>> GOAL OF THIS SECTION: To describe the problem or unfulfilled desire and the desired results. ↔️ Use a good introduction that: ✅ Triggers curiosity or intrigue in the buyer to want to read more what you have to say. ✅ demonstrates a vivid, (and if possible) personal understanding of the customer's problem or desire. ✅ describes how the problem is affecting ther lives. ✅ highlights the language they use in describing their problems or desires when thinking about it. ✅ how they are responding to or managing the problem - other products or services they may have tried. �NOTE�: Usually, this section is created using a well told STORY OF TRANSFORMATION if needed (but a story is not always necessarily). -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- <<EARLY PROOF/ FIRST OBJECTION HANDLING SECTION>> ↔️ Handle the buyer's BIGGEST objections in the buyer's head EARLY so they can concentrate on the rest of the sales letter. ✅ This could be providing some strong visual proof of your results or.... ✅ by recognizing that objection(s) and logically tackling it immediately! -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- <<PRODUCT REVEAL AND BENEFITS DESCRIPTION SECTION>> ↔️ Introduce the product or service and then highlight ✅ the content (features) of the product or service. ✅ and describes in VIVID, SPECIFIC DETAILS the BENEFITS OF THE FEATURES of that product or service to the life of the buyer... �NOTE�: The benefits section is one of the most critical section of the sales letter. ▶️ It is where the customer begins to compare the value and ability of the product to their weight of their problems... ▶️ For the product or service to be highly desirable, each described benefits MUST address a nagging problem or a deep desire for it to be super relevant. ▶️ This section is NOT where you want to be humble or save space at all. If there is a section you MUST get right after your headline, and your introduction, this section is the next place!! ▶️ The more the benefits you can highlight, the more desirable your products become in the eyes of your buyer. -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- <<PRICE REVEAL AND OFFER SECTION>> GOAL OF THIS SECTION: To give the buyer a logical and emotional reason to want to buy your product NOW instead of whenever they feel like. This is done by playing on the buyer's natural desire to want more for less - greed!! ↔️ Introduce the monetary value of the product or service and gives a mouth watering price discount. ↔️ Add highly complementary bonuses and state their monetary value to increase the perceived value. ↔️ Add a strict deadline... -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- << MORE PROOF/ SECOND OBJECTION HANDLING SECTION>> GOAL OF THIS SECTION: To eliminate the objections about the effectiveness of your product or service by showing PROOF of where it has worked for others. ↔️ Provide highly believable testimonials in formats that cannot be punctured with any logical argument or doubt. OR/AND ↔️ Provide demonstration videos of your products or service in action. -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- <<RISK REVERSAL SECTION>> GOAL OF THIS SECTION: Take all the financial risk off the customer so you can eliminate the fear or objection of the product not leaving up to expectation. ↔️ Give a powerful guarantee - money back or replacement as the case may be... -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- <<<CLOSE SECTION>>> GOAL OF THIS SECTION: To summarise the offer and make a last attempt to visually describe remind the buyer of all he stands to gain. ↔️ (If/when possible), restate all the deliverables (product and bonuses) that the buyer is getting along with their monetary value and the discounted price if they buy now ↔️ Restate the deadline. ↔️ State clearly the cost of not taking action by: ✅ vividly painting a clear logical and emotional picture of the undesirable future that awaits or what would happen to them if they don't buy your product. -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- ➡️➡️ SPECIAL NOTES TO TAKE ⬅️⬅️ ➡️ I'm not an expert direct response copywriter (yet). I have only shared what I realised to be the essential, unchanging structures that feature time and again in any sales letter you see.... -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- ➡️ Each section I mentioned above can be delved into in more detail. I only highlighted the most important point about each of the sections. The mastery of how to create each section such that they drip with RAW PERSUASION POWER is where you separate baby copywriters from gods of copywriting. -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- ➡️ As a business owner who is not interested in becoming a professional copywriter, You don't need or have to learn all the different copywriting structures out there - that's where the overwhelm and fear of copywriting starts. -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- ➡️ We do not really write copy, we ASSEMBLE copy by creating it in blocks or sections. This means you can do your copy creation in blocks over a period of time instead of trying to write everything at once. -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- ➡️ The order of the sections of a sales letter is not rigid. Some sections can be moved around to form a new "structure". That's why you hear of the term "copywriting formulas" or "copywriting structures". -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- ➡️ A good copywriter must FIRST be solidly schooled in the foundations of buyer psychology before proceeding to learning about and practicing copywriting structures... -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- ➡️ Copywriting alone will not produce massive sales for you. There are 7 elements that makes sales happen of which Copywriting is a MAJOR ONE!! I've got a workshop called the 7 Pillars of Effective Sales Systems, where you can gain proper insight into what the other elements of sales are... -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- ➡️ For a professional copywriter, I DO NOT recommend learning copywriting or any advanced marketing skill as a first or in isolation without a preliminary level education in general digital marketing. It's important you understand how your work as a copywriter fits into a digital marketing campaign or strategy as a whole. -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- ➡️ BITTER PILL: Copywriting is NOT a magic tool to fix a useless or non valuable or not in demand product. If your product or service is not in demand, no amount of copy will sell it!! COPYWRITERS DO NOT CREATE DEMAND, THEY ONLY CHANNEL DEMAND ALREADY EXISTING ACTIVE OR DORMANT DEMAND TO YOUR PRODUCT OR SERVICE!! Do proper market research yourself (or pay someone to do feasibility study) before you sink time, money and energy into creating a product or service. Don't be disturbing copywriters to sell poorly irrelevant products. -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- ➡️ Creating great copy that will sell like mad is VERY VERY STRESSFUL work - it in involves a lot of mental processes - research (if dealing with an unfamiliar market), collation of proof resources, fine tuning. Don't be angry when a copywriter slams you with a premium fee for their services - copywriting IS NOT just about writing! It's creating a persuasion weaponry to hit a desired target!! -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- ➡️ If you also want me to suggest some of the best copywriting training programs out there, you can either send me a message or leave a comment below.... -_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_-_- I hope this post helps you knock off your fear of copywriting... Cheers....
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