₦airaland Forum

Jessewizy:
Please o, am interested in that bein sports package

Truly1:
Though I'm not affected by their price increase or whatever cos I'm an unrepentant and die hard fta guy! But if they want to be sincere, they should tell Nigerians how much they are charging in South Africa in Naira terms for the same premium bouquet of N11,500 which they are adding additional 20% by April 1st 2015. This will let us know whether they are short changing us in here Nigeria or not. Now I just want to advise them, that it is going to be in their own interest to lower their prices in order to bring in more subscribers into their net because what they would gain would surpass their perceived losses! They should know that Nigeria is a very large market and they are already known here, so market penetration is not a problem, so all efforts should have been geared towards exploiting this opportunity to its fullest and I believe it would make a lot of business sense for Multi-Choice instead of this parochial angle. Act your name of Multi-Choice by making choices that would not be exploitative but benefit your organisation and subscribers including the prospective ones. I rest my case!

DStv price hike in Nigeria: 5 reasons why MultiChoice can’t be blamed

DStv price hike in Nigeria: 5 reasons why MultiChoice can’t be blamed
By AE | March 17, 2015 0 Comments

DStv

It is no longer news that MultiChoice, owners and operators of DStv and GOtv platforms in Nigeria will be increasing their monthly subscription fees for all its satellite/DTT bouquets with effect from Wednesday 1 April, 2015.

The subscription fee of DStv’s Premium, Compact Plus, Compact, Family, Access and Xtra View bouquets are all set to increase, as is the price for GOtv and GOtv Plus bouquets.

So before we rush to pass blame on the company, take a minute or two to read an industry expert’s informed analysis after taking a deeper and more objective look at the situation to draw conclusion at five good reasons why we shouldn’t blame MultiChoice on the price review.

Inflation:
Nigerians continue to rue the devaluation of the naira, coupled with falling oil prices different reactions have also pointed in the direction of the country’s inability to contain the plunging oil prices and high inflation because Nigeria is an import-dependent country.

These economic forces are beginning to impact businesses (including MultiChoice). In both the short and long run the ripple effect will be felt by businesses. As banks’ lending rates increase, organizations’ profit margin will be eroded. Once that happens measures will have to be taken to cover cost, shore-up bottom-line and more importantly assure businesses profitability and continuity. The adversely effect of inflation on any business let alone a capital intensive one like Pay TV cannot be over emphasized. Alternatively, MultiChoice would be left with no other choice but to take drastic measures, that may include;

– To re-strategize its business model by cutting down on its huge investments in Sports, Nollywood and Corporate Social Responsibility projects.
– To downsize its workforce.
– To reduce the acquisition of contents, channels and compromise the quality of its programming.

Last year Eutelsat agreed a multi-transponder deal with MultiChoice, designed to secure the “continuing expansion” of MultiChoice’s DStv pay TV platform over the next 15 years. That deal costs millions and is being paid in U.S. dollars not taking into account the free falling Naira.

Premium content is not cheap:
Perhaps that is the most often said phrase in the media business and that might be the reason why it tells a major part of the story of DStv’s dominance in content. The pay TV business around the world majorly is driven not just by content but, at the top end, by the quality of such content and that doesn’t come cheap.

Have you tried to regulate the rising airline fares or asked business class seat be made available to all passengers? Nigerians did not boycott power supply when PHCN increased tariff in spite of the epileptic supply of electricity across the county. How about the cost of toothpaste or the rising cost of bread? Why should you to pay less for premium content? Have you ever bought a product at premium price and redistributed it at no cost?

People talk about DStv being a monopoly. How can they be a monopoly when StarTimes (StarSat) just recently won the rights for the German Bundesliga from DStv (starting 2015/2016 season).

Is it the fault of DStv that it has continually executed a brilliant strategy of signing multi-year, pan-African content licensing deals that enables it offer premium content to its subscribers? Where is the monopoly? There are alternatives in Nigeria’s Pay TV industry, When HiTV had the rights to the EPL, these same Nigerians constantly complained about the quality of the studio guests/analysts, the broadcast quality etc. Without deviating from the subject matter, it’s obvious to all today that the business model employed by HiTV was its very Achilles heel? Where are they now? Suggesting that any Pay TV operator offer premium content at a less than cost value price is ludicrous and most be discouraged.

Piracy:
When thinking about piracy, most people think of the harm it has caused the film and music industry and don’t consider the impact it has had on television. Piracy is a growing problem in Nigeria and the nature of the Internet has made it one increasingly too difficult to deal with.

This means a direct loss of advertising dollars to the television companies. This loss of money then impacts the ability and willingness of television studios to invest in new shows. If they cannot generate a return through advertising dollars, there is no profit to creating new and interesting shows.

In a joint effort to combat piracy in Nigeria, MultiChoice and the Nigerian Copyright Commission embarked on a phase out of non-secure decoders with a series of FREE decoder swoops, and introduced more secure decoders for the transmission of DStv signals that currently sell at a low rate of 11,500 Naira.

It is agreed allowing piracy to thrive impacts the economic situation in the country and deprives many people in the value chain of their appropriate income including DStv.

The decision to introduce a more secure decoder will go a long way to curb anti-piracy operations across Nigeria.

High cost of doing business in Nigeria:
To the uninitiated, the promise of growth, high returns on investment are good enough reason to want to invest in an emerging market economy like Nigeria, but not so for those who have had a taste of the bitter pill, especially the high cost associated with running businesses in this country. Despite assurances by government of better operating business environment, there is still lack of infrastructure, power supply, inability to access funds, and multiple taxation.

MultiChoice’s platforms, DStv and GOtv are dependent on raising money from subscription priced to match their ever growing operational costs.

Despite all these the company has continued to reaffirm its commitment to Nigeria which is clearly demonstrated through the massive investments in the country.

The increase is not new to only Nigeria:
How can people say that DStv has substandard decoders? Have they seen the competition’s decoders? Perhaps they need to do so.

DStv in Nigeria is one of the lower priced packages across all MultiChoice operations in Africa. Its operations across Africa have increased prices including South Africa.

While the company needs to offer its subscribers affordable digital entertainment, they also have to make sure their business can survive well into the future.

Many DStv subscribers have asked why they can’t just pick and choose TV channels and pay for those (Pay Per View), well, that also will not come cheap to subscribers.

I understand that subscribers feel they will save more money if they could choose only the channels they want to watch. Unfortunately this is not the case. It’s actually more cost effective to structure channels into packages.

In reality, choosing your own package with your own channel selection would mean you’d end up paying more than you are now (and for just a few channels). That’s why MultiChoice offers a range of packages with different fees and channel combinations – to cater for the viewing choice and pocket of a wide range of their customers.

To conclude, just as with HiTV, it should not be the fault of DStv that the other pay TV operators do not live up to expectation. Why is it okay for the cost of every commodity in Nigeria to rise, save for DStv? Is it a social service? Nigerians should not always put the blame of years of poor governance and bad business decisions on DStv.

We should note that it’s a free market and the regulators give licenses to all who qualify. Consat, Montage, DaarSat, StarTimes, ACTV all have licenses to operate, so they should operate! Rather than seeking to bring down DStv, who has paid its dues and kept Nigerians entertained over the past 21 years.

People need to seek more knowledge on the pay TV business before disseminating false information or jumping on the band wagon of sheer ignorance.

Holla911:
Guy respect yourself oo why you dey quote me na you be the seller? why i no go price am no be market? kpachara anya!

Holla911:
Maka why ? This Moto no pass 200 Tasin na.

emhoonline:
I dont see anything bad if the guy price it to b 400
Or is it non negotiable?

Malix:
Very correct!,d beinsport 1&2 on w3a 7E doesnt show EPL.

Truly1:
Hello house, pls I need your help. I purchased one Best 4u decoder from one Mr Jones Nonso of Jones Arena blog by post but the one he sent to me was not a good one as it keeps on hanging during my trying to set it up. All efforts to get this product replaced or its hanging problem solved proved abortive as he did not cooperate at all having collected N17,000 from me for this Best 4u Decoder in November 2014. Infact he has stopped picking my calls! I have learnt my lesson by not buying things by post again and people should beware of Jones Arena blog so that you don't fall into the same trap!!!. Now I would appreciate it if anybody can help me fix this hanging problem as I have not been able to use this Best 4u decoder for one day since November 2014. As for Jones Nonso who treated me like this, I have handed him over to God and his conscience. Thank u.

ladekoladeko:
is the Queen functional at the moment Anyone?

nasonaso:
sorry. i am still getting same feed back.its showing me no program is found

nasonaso:
please I mistakenly deleted all my channels while trying to do blind scan
on my qsat cos it was showing me bad signal o% and quality 0%. how can I get my fta and my dirty state too vocal. must i always input it on eutuselat 36e. please this is my screen shot and position of my dish. when I power my qsat it takes me to this sceen my qsat is 11g

cc malix,davodyguy,hugman

shuttle35gh:
Downtime is part of the game or get a subscription.

LaconicINC:
I reside in Ebonyi though will be in Benin next two weeks sha, pls I need to know how to differentiate between fake and original

LaconicINC:
sorry for the many question am a newbie, how much is it

rapthugx:
Don't bother yourself, those channels are no longer available. They were replaced with Joy Prime and Cine Plus.

LaconicINC:
thanks for your reply, so which strong hd decoder do you advice I buy

LaconicINC:
Hello house pls what is the implication of not buying decoders that are listed on strong website, does it mean I can't upgrade or get some channels, like I am planning to buy 4959 its a strong hd decoder but not in strong website, appreciate all your replies

EMMAACHILE:
Lol

Malix:
For 6mnths avatarcam acct ,contact me

slim00:
Good day, please I have Qsat 13G decoder like 3 set and there account of 365days has expired. Please kindly advise what can I do? Can I buy another 365days or go for TV1 account?
Thanks

ChristineC:
Who has a good knowledge of the big satellite dishes like around 2m? Available channels (entertainment, movies, European football leagues, fashion), the best decoder to use, HD Channels available, and maybe the total costs.

Thanks house

adanny01:
Oboi, thats guzzling.

Is your car V6 or L4?

I drive 03 accord approx 70miles everyday with hold ups sometimes A/C but use roughly 15litres per trip. Mind you 03 accord L4 has almost the same consumption with 07 accord L4.

FLYFIRE:
I WILL NOT GO THAT LOW WITH YOU...ALL YOU `CHANGERS` HAVE ALREADY BEEN PROGRAMMED TO INSULT & WALK TO YOUR OWN DESTRUCTION. I ONLY WISH TO ADVISE YOU BECAUSE YOU DO NOT KNOW WHAT YOU ARE CALLING FOR. IF YOU BRING POLITICS HERE, THE FIRE WILL BURN ALL YOU ARE TRYING TO PROTECT. AND BY THE WAY, YOU DO NOT HAVE TO BE ASHAMED OF ACCEPTING THAT YOU GOOFED WITH THAT POST, AFTERALL, IT WAS SUNDAY & MAY HAVE STUMBLED UNTO SOME FREE BOOZE.

tafrica:
Thank God reasonable people like flyfire and you are showing up.

tafrica:
I don't know how much more his post should look like before it turns into a political one.

tafrica:
Anyone that wishes to preach change should create a new thread.

tafrica:
They thought DSTV was only increased in Nigeria, go and check their price lists in SA also.

tafrica:
They pay a whole lot for EPL. Until competitors come in which might probably see each competitor controlling his country and might make EPL reduce what it charges only DSTV, DSTV will keep controlling it. Govt has no biz with what EPL charges DSTV, it is all about business.

tafrica:
Again, DSTV is a luxury and not necessity, there are other cables out there.
Once again, I also use Qsat.
Thanks.

FLYFIRE:
I DONT BLAME YOU. YOU THINK I'M JOBLESS LIKE YOU?

Dishtech:
Oga politician go to the right tread.

Dishtech:
Everyday change! Change!! Change!!!

Dishtech:
What are u changing 4? 4rm bad to worse? Or is it conductor kind of change?

Dishtech:
U are talking as if it is only Nigeria dat the money is increased! Go to east Africa they hav started paying already!

Dishtech:
So use another reason for ur politics

samflex:
Guy I understand jare, thanks for the coded info

FLYFIRE:
YOUNG MAN STOP THIS NONSENSE.

FLYFIRE:
YOU TRY LORDING IT OVER PEOPLE ON THIS FORUM.

FLYFIRE:
THE OTHER DAY YOU WERE RANTING OVER LEMMY'S POSTS & ALL THAT.

FLYFIRE:
NOW GO BACK TO YOUR POST & SEE IF THERE IS ANY OTHER MEANING TO IT

FLYFIRE:
WHAT IS IT WITH APC MEMBERS ABUSING ANY ONE WITH CONTRARY VIEW?

FLYFIRE:
YOU COME HERE CAMPAIGNING FOR A PARTY, THIS YOUNG MAN TELLS YOU ITS NOT GOOD TO DO THAT HERE & YOUR NEXT WORD TO HIM IS 'DONT BE SILLY'.

inze:
Email Sent

tafrica:
If you were smart enough, you would know his post was codedly political.

I'm not against him voting for his choice, but this thread should be apolitical, don't campaign here. He can create his thread to do that.

tafrica:
Simple question; was Toyin Subair of HITV never funded by GTB, what happened?
The only competitor of DSTV we ever had ran himself down due to flamboyance, it never had anything to do with government.
Don't go abusive, just drive home your point Mr. Thanks.