NEW JOB PLACEMENT
A Digital Marketing Specialist, or Digital Marketer, is responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns.

Key Job Description[i][/i]
Research advertising trends
Research competitors’ pricing and products
Decide on appropriate placement of ads and run the ads.
Determine what content will reach customers
Develop projects to create content
Publish digital marketing content online
Implement email marketing campaigns
Measure digital traffic
Monitor social media and Google Analytics
Optimize paid advertising campaigns using SEO and other tools
Report on the growth and analytics of campaigns to stakeholders
Scale campaigns to maximize ROI
Monitor project status and budget
Conduct market research to inform campaigns
Brainstorm and implement experiments and conversion tests

Preferred residential location: Lagos mainland - Alimosho, Agege, Ogba.
Kindly send in your cv to
corporate@xinicomms.com

4 new job opportunities Available for immediate resumption.

Let the job placement begin.

Location: Lagos Nigeria.

Needed Urgently For Immediate Resumption at VGC, Lagos Nigeria.

Graphics Designer
Digital Marketing Officer

All information to be sent to recruit@xinicomms.com

Kindly share to everyone that will function well in the specified role.

Needed Urgently For Immediate Resumption at VGC, Lagos Nigeria.

Graphics Designer
Digital Marketing Officer

All information to be sent to recruit@xinicomms.com

Kindly share to everyone that will function well in the specified role.

Needed Urgently

Needed Urgently
Sales Representative
Secretary
Location: Moshalashi Agege
Ideal candidate should have a good Command of English and a grass root sales knowledge.

Candidate should chat 08137777162 on WhatsApp for the immediate placement

Marketing keeps evolving with the most easy way to carry out projects while ensuring that the returns on investment is worth it.

Today we are considering what some 5 major Influencer marketing companies for us to share with you our keen readers.

Case 1: Global Influencer Marketing 2019 (What to Know About Spending, Stories, Fraud and Microinfluencers)

Lets see what e Marketer is got to say on Influencer Marketing as it becomes a very rampart world in the digital age.

Influencer marketing is a part of marketing plans for businesses around the world, especially in industries such as fashion, beauty, retail and entertainment. But high-profile scandals like the Fyre Festival show that this industry that sprang up to help brands forge authentic connections to consumers is facing increasing scrutiny of its own trustworthiness.

How much should marketers be spending on influencer marketing?The average share of budgets is only about 10%, but marketers are increasing their spending as their reliance on the tactic grows. In some Asian countries, such as China, the practice is even more important than in other parts of the world.
Why are marketers gravitating toward Instagram Stories? Influencers like Stories because they can be more candid and real than in feed posts, and because they can disappear. Stories are also helping to bring influencer marketing closer to the purchase decision, because they allow outbound links.
How big a problem is fraud in influencer marketing? Fraud is on the rise, and issues ranging from fake engagement to nondisclosure are still far from resolved. Some marketers such as Unilever have pledged to no longer work with influencers whose metrics they cannot trust.
Why the spike in interest in microinfluencers? A growing number of marketers are taking a back-to-basics approach, scaling back their use of celebrities and megacreators for so-called “micro-” and “nano-” influencers who have smaller audiences but may actually use a product and can speak authentically about it.
WHAT’S IN THIS REPORT? This report pinpoints the ways marketers are using influencer marketing successfully and explores how they are getting past some of the vexing issues that threaten to hold the tactic back.

KEY STAT: A worldwide survey of CMOs found that 30.5% are increasing their focus on influencers as part of the advertising media mix.

Key Cases To Analyze Globally With An Integrated Sector Search For Nigerian Brand With High Consideration Of Influencer Marketing On All Platforms.

More
http://xinicomms.com/influencer-marketing-services-in-africa/

Application Release Date: 9th July, 2019.
An award winning branding creative communications company is hiring new executives to operate from the office.

All candidates must follow clue to the location as stated following the specifications of the management team.

CVs and portfolio if available should be sent only to info@xinicomms.com

Candidates will be contacted back on emails for their schedule.

It is a massive role hiring, please involve whoever you think needs the placement.

Some slots are still yet unoccupied.

If you meet up to the requirements, kindly send in CVs urgently.

Application Release Date: 9th July, 2019.
An award winning branding creative communications company is hiring new executives to operate from the office.

All candidates must follow clue to the location as stated following the specifications of the management team.

CVs and portfolio if available should be sent only to info@xinicomms.com

Candidates will be contacted back on emails for their schedule.

It is a massive role hiring, please involve whoever you think needs the placement.

Some slots are still yet unoccupied.

If you meet up to the requirements, kindly send in CVs urgently.

Commercial printing specifications are like the blueprint for your printing job. All printing projects are made to order. Why? Because each printed piece (whether it’s a book, brochure, Biro,  flyer, etc) is unique and created for a specific purpose. The purpose of the piece will determine its characteristics.

Commercial printers refer to those characteristics as specifications or “specs.” They use the specs to accurately quote and print your projects. For this reason, you need to relate the correct printing specifications for your project to the printer. Otherwise, they might not be able to deliver what you were expecting.

As a starting point, the following five specifications should be prioritized.

Print Quantity

Quantity refers to the number of pieces you need. For instance, if you’re printing books, how many of the books do you need? 200? 500? The most important thing to remember here is the price per printed piece tends to go down as quantity goes up because setting up the printing job typically accounts for a significant part of the total price. So, unless you know you need a specific number of printed pieces, it’s a good idea to ask for a quote for a smaller and larger quantity and weigh the difference.

Size Specifications

You must give your printer the required dimensions so they can deliver the size you’re looking for. To avoid confusion, print dimensions begin with the width followed by the height. For instance, an 8.5” x 11” inch book will be 8.5 inches wide and 11 inches tall.

Page count

You must also tell your printer how many pages make your piece. For instance, a non-bound brochure consists of four pages i.e. the front cover, the inside front cover, the back cover and the inside back cover. For books, however, the cover is not counted. Instead, it is provided as a separate spec unless it’s a self-cover book.

Printing Paper Specifications

Thin paper is generally cheaper and may be a good option if you’re looking to save money. But when going for quality, thicker paper is recommended. Thicker paper prevents content showing through on the other side of the page. It is also more durable. Regarding type, smooth white paper stock is the default. Let your printer know if you’d like to use a different type of paper.  And, of course, there are other types of printing material that might be appropriate for your project.  This recent article discusses printing on plastic, and the different type of plastics commonly used by commercial printers.

Printing Ink Specs

Lastly, don’t forget to tell your printer the type of ink to be used for the job. Is the work to be produced using only black ink, the full 4-color process, one or two spot ink colors, or a combination? What of the cover? And, do you need Bleeds? All this information needs to reach the printer.

Of course, there’s a lot more to setting up a commercial printing job, and your printer will have other questions as you place your print order.  But we hope this article provides you with some of the basic information you’ll need to know to start the process.  Any reputable commercial printer will be happy to offer advice on these and other specs to ensure you’re happy with the finished product, but having a basic understanding going into it can make the process easier.

Application Release Date: 9th July, 2019.
An award winning branding creative communications company is hiring new executives to operate from the office.

All candidates must follow clue to the location as stated following the specifications of the management team.

CVs and portfolio if available should be sent only to info@xinicomms.com

Candidates will be contacted back on emails for their schedule.

It is a massive role hiring, please involve whoever you think needs the placement.

Application Release Date: 9th July, 2019.
An award winning branding creative communications company is hiring new executives to operate from the office.

All candidates must follow clue to the location as stated following the specifications of the management team.

CVs and portfolio if available should be sent only to info@xinicomms.com

Candidates will be contacted back on emails for their schedule.

It is a massive role hiring, please involve whoever you think needs the placement.

Release Date: 9th July, 2019.
An award winning branding creative communications company is hiring new executives to operate from the office.

All candidates must follow clue to the location as stated following the specifications of the management team.

CVs and portfolio if available should be sent only to info@xinicomms.com

Candidates will be contacted back on emails for their schedule.

It is a massive role hiring, please involve whoever you think needs the placement.

How To Improve Your Google Website PageSpeed Score In
Do not be in a hurry to read! Get Your Pen To Study

If your website takes 2 seconds to load, only 9.6% of customers are bouncing off your page. However, if the page is taking 7 seconds or more to load, an alarming 32% of customers are running away from your website.

Charles Ataghoma, the CEO of XINI Communications and Brian Dean did a study in which he concluded that Google PageSpeed is one of the most relevant factors when it comes to revenue generation.

Marketers are finding ways to beat their competitors, eliminate the friction and make page loading time their competitive advantage to grab the attention of target customers. Plenty has been written to optimize a website for better speed, but nothing proves more useful than the Google PageSpeed Insights tool.

What exactly is Google PageSpeed Insights tool?
Unless you are living in a cave, far far away from humans, you must have already heard about Google PageSpeed Insights tool.

For others, it is an authentic tool by Google, designed to optimize the performance of the website.

The tool will give you an option to improve the performance of some aspects of the page which will boost the overall page speed. The tool can be used for both mobile and desktop which gives every website a chance to rise above their competitors.

1) Start by designing a responsive website
Imagine this. You’ve created an excellent website for desktop users. The interface, the colors, the graphics are making users fall head over heels in love with the website. However, somewhere around the globe, some people hate your website. Why? Because when they tried to access your website on a mobile device, the pixels are distorted. The design is displaced. Moreover, the so-called-interface doesn’t seem aesthetically pleasing to them.

I don’t know about you, but as a marketing professional, I know what it feels like to design a website that is responsive in nature and works well across every device.

You can check the responsiveness of your website by visiting the following website.

A responsive website will improve the user experience which will help Google rank your website higher in the Google search pages.


Last year, Google launched its mobile-first indexing which gave mobile page load speed a significant place in their algorithms.

So, now you know that mobile page speed is vital to ranking your website in Google search result.

2) Optimize your images
Some people are already doing it while others don’t even pay attention to the pictures on the website.

As per the guidelines by Google, you need to incorporate quality images in your website.

Embed titles, alt text in every image. Most importantly, use a sitemap for images which will help Google organize your photos in a better way. Use Squoosh to optimize your images.

Of course, using responsive images are a must. Furthermore, use safe search images which will increase your chances of ranking your website higher.

It is prudent to read the SEO guidelines before you start working on the SEO of the website...http://xinicomms.com/how-to-improve-your-google-website-pagespeed-score/

How To Improve Your Google Website PageSpeed Score In
Do not be in a hurry to read! Get Your Pen To Study

If your website takes 2 seconds to load, only 9.6% of customers are bouncing off your page. However, if the page is taking 7 seconds or more to load, an alarming 32% of customers are running away from your website.

Charles Ataghoma, the CEO of XINI Communications and Brian Dean did a study in which he concluded that Google PageSpeed is one of the most relevant factors when it comes to revenue generation.

Marketers are finding ways to beat their competitors, eliminate the friction and make page loading time their competitive advantage to grab the attention of target customers. Plenty has been written to optimize a website for better speed, but nothing proves more useful than the Google PageSpeed Insights tool.

What exactly is Google PageSpeed Insights tool?
Unless you are living in a cave, far far away from humans, you must have already heard about Google PageSpeed Insights tool.

For others, it is an authentic tool by Google, designed to optimize the performance of the website.

The tool will give you an option to improve the performance of some aspects of the page which will boost the overall page speed. The tool can be used for both mobile and desktop which gives every website a chance to rise above their competitors.

1) Start by designing a responsive website
Imagine this. You’ve created an excellent website for desktop users. The interface, the colors, the graphics are making users fall head over heels in love with the website. However, somewhere around the globe, some people hate your website. Why? Because when they tried to access your website on a mobile device, the pixels are distorted. The design is displaced. Moreover, the so-called-interface doesn’t seem aesthetically pleasing to them.

I don’t know about you, but as a marketing professional, I know what it feels like to design a website that is responsive in nature and works well across every device.

You can check the responsiveness of your website by visiting the following website.

A responsive website will improve the user experience which will help Google rank your website higher in the Google search pages.


Last year, Google launched its mobile-first indexing which gave mobile page load speed a significant place in their algorithms.

So, now you know that mobile page speed is vital to ranking your website in Google search result.

2) Optimize your images
Some people are already doing it while others don’t even pay attention to the pictures on the website.

As per the guidelines by Google, you need to incorporate quality images in your website.

Embed titles, alt text in every image. Most importantly, use a sitemap for images which will help Google organize your photos in a better way. Use Squoosh to optimize your images.

Of course, using responsive images are a must. Furthermore, use safe search images which will increase your chances of ranking your website higher.

It is prudent to read the SEO guidelines before you start working on the SEO of the website...http://xinicomms.com/how-to-improve-your-google-website-pagespeed-score/

We checked out how professional business owners think in care for their customers, allow business owners to personally thank their customers for purchasing products or services. By doing this, customers feel a greater sense of appreciation, thus enhancing their brand loyalty. What’s more, delighted customers may tell their peers about such amazing customer service, promoting word-of-mouth advertising.

Business starter kits at Xini

At Xini, we understand the struggles of those unsure about where to start in regard to business stationery. Therefore, we have created a convenient business starter kit to help get you off the ground.

In our professional business starter kit, you get equal quantities of:

A4 Letterhead – 210mm x 297mm
Compliment slip – 210mm x 99mm
Business cards – 85mm x 55mm
To order, supply your own artwork as a PDF file and set it up with crop marks and a bleed of 3mm on solid colours and images.

Why you should order leaflets online
http://xinicomms.com/giving-your-brand-a-professional-voice/
Read and get inspired daily

Local SEO has altered the digital landscape immensely in the past few years. Where once firms were racing to mark a global footprint, the focus has now shifted towards ensuring that SEO results are most relevant to a particular geographical location. This is amply illustrated by trends such as the voice search, virtual smartphone assistants and smart devices for consumers who are not interacting with a screen. So, web content must be optimized for local users.

The key to effective digital marketing is ensuring that your search engine optimization efforts are geared towards local searches. Successfully channeling local traffic to your website boosts visibility amongst customers looking for local options. Amping up your local SEO performance helps you ride to the top of search results and can also in turn positively influence your paid search results.


Local SEO in 2019
Google estimates that 97% of consumers look for local businesses online. Being able to convert a search result to a business deal is the difference between staying afloat and going under. According to a study (link), statistics clearly illustrate how crucial local search is for businesses:

50% searches on mobile phones ended in an actual visit to the same business
50% searches are looking for local solutions to problems
One in three smartphone searches was conducted immediately prior to a local store visit
Local search is a broad field that’s constantly growing and changing, challenging marketers to keep up. No matter what kind of business it is, traditional marketing campaigns should always be accompanied by real efforts into local SEO ranking to boost online presence. Ranking as a legitimate business increases brand awareness and customers’ traffic, saves money on paid ads, and attracts instant publicity.

What is Local SEO?
Local SEO is a search engine optimization process specifically geared to highlighting local results during online searches. Page content, link building and on page optimization are combined to show up on top in local search results. Since Google remains the most relevant search engine, consistent information must be provided across the local search landscape. The only way in which local SEO and organic SEO differ is in terms of the geographical component – while organic SEO is aimed at a global audience, local SEO is relevant to a...http://xinicomms.com/digital-marketing-seo/

The Future of Printing

Printing has been a time-honored tradition, extending to engraving, etching and recently, lithography. However, as most aspects of our lives are being digitized, printing is also moving into the age of technology with digital printing.

Over half of contemporary print professionals say that adding digital infrastructure is one of their top priorities over the next 3 years. There are several advantages that digital printing has over traditional lithographic printing methods. Alex Hepgurn, who’s an Engineer at Cartridge Ink, tells us about some benefits.

Ensure to read till the end to get the full insight to the future of print communications

Reduced costs – There can up to 30% decrease in client costs.
Increased profits – Over 70% of print professionals report increased profits after migration.
Customer approval – 60% of print professionals report improvement in customer satisfaction, retention and acquisition.
Increase in work load – since speeds are bumped op by 50%, the company can take on more work than before.
Besides these advantages, digital printing also has the advantage of being a technologically advanced medium. Thus, there is constant innovation in the field, which in turn helps bring down costs and appeal to niche, hard-to-reach markets. Alex further talks about some recent research/development and future of printing. One of the more interesting developments of this field is inkless printing.

What Is Inkless Printing?
photo by bfishadowZink Imaging has developed a way to print pictures without ink. The company states that their objective was to make ultra portable printers that can fit on a palm, or can be integrated into portable devices like cell phones and cameras. Imagine being able to go on a photoshoot, and then print out some photos right away.

The process is achieved by using a special paper, which changes color when different temperatures of heat are applied. This special paper will have to be bought, of course. It is expected to be priced at around 20-25 cents.

Is This A New Technology?
The technology isn’t entirely new. Thermal printing has been around for a while now. Kodak’s Easy Share Camera and Printer have this technology, as do other products in the market. Zink has based its innovation on this, and developed it further. The paper is embedded with dye crystals that are clear at room temperature.

The color is brought out by thermal print-heads that have been programmed to bring out specific colors in the crystals themselves. The crystals achieve color by changing into amorphous glass upon heat application.

The Future Of Printing Without Ink
Thermal printers give out a better product and are much more functional than the printers we use today. It makes a lot of sense for a business to shift to these as they enable lower costs across the board – from maintenance to the actual printing itself.

Firstly, the need for ink is done away with, so that is one less item to pay for. Other consumables like ribbons and cartridges are also done away with, so even more money can be saved. Thermal printers do not have any moving part that makes them more durable and more reliable. This also means that maintenance is also low, as few things can go wrong.

On top of that, thermal printers are faster than traditional printers, meaning that more work can be done in the same amount of time. Thermal print heads are capable of creating images in milliseconds, and the ink dries quickly as well. The resultant images have much better quality than traditional printers as well. They are more durable as well, as they are more weather-resistant. Also, since the images are inkless, there is no chance of smudging. With so many advantages, we are more than likely to be looking at the future of printing, as we know it.

Besides Zink’s technology, another new innovation has taken center stage in the printing world – 3D printing. 3D printing has been extremely well received, despite the relatively high costs of the printers themselves.

What Is 3D Printing?
photo by Creative Tools3D printing allows users to create three dimensional models or objects by inputting electronic data. It is done through either additive processes or subtractive process. In additive process, successive layers of materials are laid down on top of each other to make a model.

In subtractive process, eroding away the excess parts shapes a lump of material. The technology was made accessible to consumers in 2005 through the RepRap and FabHome projects.

Read More: http://xinicomms.com/the-future-of-printing-in-the-world/

KEEP WINNING! XINI COMMUNICATIONS LIMITED ANNOUNCED AS THE BEST BRANDING AND DIGITAL MARKETING AGENCY IN NIGERIA IN THE 2019 AFRICAN EXCELLENCE BUSINESS AWARDS.
Congratulations to the XINI team with a spotlighting credit across the world, We are more than delighted for your winning category by the creative team led by the Founder/Managing Director Charles Ataghoma of XINI Communications Limited as they include an exceptionally fit achievement to their portfolio as the Best Branding And Digital Marketing Agency In Nigeria for the year 2019.


United Kingdom, 2019– MEA Markets magazine announces the winners of the 2019 African Excellence Business Awards.

https://www.mea-markets.com/2019-xini-communications-limited

Although the economy is fluctuating we believe in Og Mandino’s words: ‘always seek out the seed of triumph in every adversity’. Showcasing the most outstanding businesses from across, but not limited to industries such as, energy, agriculture, mining and tourism to the uncovering the innovators in disciplines like banking, technology and real estate development, we have provided an overview of the best of the best from across the region.

Commenting on the success of these deserving winners, Edward Faulkner, Awards Coordinator said: “Congratulations to all of my winners, you are truly the best that the African corporate market has to offer. I am very proud of all of you and I wish you the very best of luck for the future.”

To find out more about these prestigious awards, and the dedicated professionals selected for them, please visit https://www.mea-markets.com/ where you can view our winners supplement and full winners list.

ENDS

Notes to editors.

About MEA Markets

Published quarterly, MEA Markets endeavours to provide readers with the latest business and investment news across the Middle East and Africa regions.

Keeping pace with a vast array of ever-changing sectors thanks to regular contributions from some of the region’s top corporate professionals across a variety of industries, MEA Markets is home to the very best news, features and comment from the people and institutions in the know.



It is our wish that they keep up the more success in the coming years as it includes the global stage. We must say that Nigeria is proud to have you in Africa as a creative communications company.



Congratulations Once More!


http://xinicomms.com/best-branding-digital-marketing-agency-in-nigeria/

Congratulations to all the winners!

KEEP WINNING! XINI COMMUNICATIONS LIMITED ANNOUNCED AS THE BEST BRANDING AND DIGITAL MARKETING AGENCY IN NIGERIA IN THE 2019 AFRICAN EXCELLENCE BUSINESS AWARDS.
Congratulations to the XINI team with a spotlighting credit across the world, We are more than delighted for your winning category by the creative team led by the Founder/Managing Director Charles Ataghoma of XINI Communications Limited as they include an exceptionally fit achievement to their portfolio as the Best Branding And Digital Marketing Agency In Nigeria for the year 2019.


https://www.mea-markets.com/2019-xini-communications-limited


United Kingdom, 2019– MEA Markets magazine announces the winners of the 2019 African Excellence Business Awards.

Although the economy is fluctuating we believe in Og Mandino’s words: ‘always seek out the seed of triumph in every adversity’. Showcasing the most outstanding businesses from across, but not limited to industries such as, energy, agriculture, mining and tourism to the uncovering the innovators in disciplines like banking, technology and real estate development, we have provided an overview of the best of the best from across the region.

Commenting on the success of these deserving winners, Edward Faulkner, Awards Coordinator said: “Congratulations to all of my winners, you are truly the best that the African corporate market has to offer. I am very proud of all of you and I wish you the very best of luck for the future.”

To find out more about these prestigious awards, and the dedicated professionals selected for them, please visit https://www.mea-markets.com/ where you can view our winners supplement and full winners list.

ENDS

Notes to editors.

About MEA Markets

Published quarterly, MEA Markets endeavours to provide readers with the latest business and investment news across the Middle East and Africa regions.

Keeping pace with a vast array of ever-changing sectors thanks to regular contributions from some of the region’s top corporate professionals across a variety of industries, MEA Markets is home to the very best news, features and comment from the people and institutions in the know.



It is our wish that they keep up the more success in the coming years as it includes the global stage. We must say that Nigeria is proud to have you in Africa as a creative communications company.



Congratulations Once More!
More info: http://xinicomms.com/best-branding-digital-marketing-agency-in-nigeria/