₦airaland Forum

Harrison2500:
Please I've gotten the second assessment i am a novice in programming somebody please help. what do i do now?

Open ur mail, breath deep, and then delete the mail...
That's the most honest advice u will get..

You asking this question means u need at least 3month practising and reading the material...

Doesn't do u any good if u go to d boot camp without a solid foundation

Thevenine:
const power = (a, b) => {
return b === 0 ? 1 : a * power(a, b - 1);
};

Const power = (a,b) => b===0 ? 1 : a*power(a, b - 1)

Optimizing further
I love JS

haywhyze:
Hello, I just got into this thread and having read through a number of recent pages, it made me love Andela more and can't wait to get to the bootcamp stage where it seems to be the craziest. I'm not a very good programmer but I believe I'm comfortable in js and even if I don't make it, it will be a great opportunity to develop better.

Best of luck to we that applied for the cycle 36 as we await the interview. If anyone is still stuck with the challenges on qualified. io. Contact me

08031961496
WhatsApp only.

Stop... You are not helping them out... Good for you if u where able to do them, but they have to figure it out themselves

Like the one ring ( a magical artifact in J. R. R. Tolkien's The Lord of the Rings ),

influencer marketing is gaining dominion and control over other digital marketing strategies.

It is by far one of the most important digital marketing trends.

There isn’t one way or one time to use influencer marketing as there are touch-points at each stage of consumers’ decision making processes.

Using influencer marketing at each stage of the journey creates a more holistic content amplification approach.


https://www.johnmadakin.com/must-read/is-influencer-marketing-the-one-ring-to-rule-them-all/amp/

Below are stats to back the dominance and control of Influencer Marketing

Influencer Marketing Control and Power

From live video streaming, live events, social media contents: post live streams, video, viral shares, snaps, YouTube videos, twitter parties, Facebook live, blog round up articles, product reviews in form of a blog article or social share.

Influencer marketing is the way forward for brands small and large who want fresh intelligently targeted audience, focused ways to connect and engage with new consumers.

Why is it so important?

Influencer Marketing Vs Traditional Outbound Marketing

In the last 5 years alone, TV viewership fell drastically, while time spent on social media platforms is climbing higher amongst internet users globally.

The efficacy of traditional outbound marketing is getting lesser day by day.
Statistics show a 23% decline in ads viewed due to watchers switching off ads;

9% loss of ad engagement caused by an increase in multitasking
37% saturation-induced reduction in message impact.viewing levels have fallen by almost 50%.

This means advertisers are paying more for less creating a significantly higher cost-per-viewer-reached, a trend also reflected in radio and print.

Influencer Marketing Vs Online Ads

Online ads (display, text, and video) is instrumental in building a robust sales funnel. It is the most popular form of advertising and has since surpassed TV and billboard ads. But the conversion rate still falls short when compared to influencer marketing.

Statistics show:

615 million devices now use adblock applications. That's approximately 11% of the global internet population blocking ads on the web. A 30% increase globally from 2015. Although a meager 2% of mobile users in Nigeria use an adblock browser or third party application, with globalization, we should expect Nigeria to catch up with the rest of the world.

The way to reach these audiences is to provide content they want from people they trust.

25 percent of web traffic is driven by facebook alone. Social is supplanting search for content discovery and facebook's 1.5billion users are helping that happen.



8 in 10 of the most influential people for teen audiences are YouTube stars. That number keeps growing everyday. Giving traditional celebrities a fight for their money.

Why Influencer Marketing is Striving

81 percent of marketers who have used influencer marketing judged it to be effective

37 percent better retention reported for customer acquired through word of mouth advertising. 78 percent of brands increase their content output in the last two years but the average content engagement decreased by 60 percent.
Basically, content marketing really need some form of influencer marketing to succeed.

74 percent of consumer use social media to make buy decisions.
Digital natives do not want to hear about purchasing suggestions directly from brands - 92 percent of people rather trust their peers.

Key Statistics that Support Influencer Marketing

Social influencers were even considered more trustworthy than average people (94 percent vs. 83 percent).
More knowledgeable (94 percent vs 84 percent) and better at explaining how the product works or could be used (92 percent vs. 83 percent).

A recent study found that 82% of consumers would follow the recommendations of a social media influencer.

More brands are realizing that influencers are way more effective than regular users (or even celebrity endorsers) at getting branded messages out there.

Yet, like the one ring, influencer marketing has it flaws.

Cons of Influencer Marketing


Fake followers and engagement: Opportunists are using unethical practices aimed at taking advantage of brands.

Measurement: influencer marketing and its results can be measured or assessed in many different ways. So, marketers will need to determine the KPIs — success, engagement, and conversion metrics on their own or through an influencer marketing agency.

37% percent of female consumers have unfollowed an influencer because they posted too much sponsored content.

30% said posts labeled with the hashtag #ad or #paid are inauthentic.


Do you trust marketing messages more from influencers? let me know in the comment section.

Read this, It will Enlighten you
https://www.johnmadakin.com/digital-money/bitcoin-mining-nigeria/

As a bitcoin enthusiast and a follower and investor in bitcoin, I strongly advice against cloud mining.
If you read their terms of service, you cant even sue them if you loose all your money.
YES...you can loose all your money when then decide that bitcoin mining is no longer profitable. The company has the right to shutdown operations without refunding your money.
Although the price is increasing, you should also know the reward has been halved from 25bitcoins to 12.5bitcoins. Also the difficult rate is also increasing.
SO, before you decide to invest in cloud mining, please read this to know what bitcoin mining entails before investing.
https://www.johnmadakin.com/digital-money/bitcoin-mining-nigeria/


for more bitcoin orientation, https://www.johnmadakin.com/digital-money/all-you-need-to-know-about-bitcoin-in-nigeria/

you can always use this comparator tool to compare prices amongst Nigeria Exchanges and track bitcoin prices

https://www.johnmadakin.com/digital-currency-price-comparator/

Finally, twitter has announced it's doubling its character limit from 140 to 280. Giving extra space for online harassment or more space to express your thought.
https://www.johnmadakin.com/wp-content/uploads/2017/09/twitter-increasing-the-chracter-limit-to-280-e1506614507440.png

Aliza Rosen, a Twitter product manager, said that the company was responding to the frustrations of verbose users, and that the change should encourage more people to tweet.

“In all markets, when people don’t have to cram their thoughts into 140 characters and actually have some to spare, we see more people tweeting,” she wrote on the company’s blog.

Twitter is in a competitive battle with rivals such as Facebook and Google in the scrap for market share in digital advertising.

Although, only a 'small group' of users have automatically gained access to the experimental feature, one twitter user @Prof9 says you can “force enable” 280-character tweets by doing the following:

Download and install the Tampermonkey plugin from the google chrome store
Follow the github link and click the Raw button
Select Install on the next page

It's not perfect, as it only works when you access Twitter through a browser on desktop, but is still a handy workaround.

@Prof9 says it seems to stop working when you switch pages too, but will function properly again after a quick refresh.

However, following his post, twitter quickly rolled out a fix for the web client hack.

But for those of you using tweetdeck, read full article on how to increase your character limits- still works.

https://www.johnmadakin.com/tips/twitter-doubles-character-limit/

Share your thought. Are your happy with the new trend or not?

These services are automated backlink spammers, throwing your link anywhere they can. You may’ve noticed the rise of CAPTCHA over the years: software that requires interaction in order for you to sign up for websites, such as entering a word or series of numbers. This rise is owed in part to backlink generators like these abusing unassuming websites.

Using spammy link generators for search engine marketing will never end well for your website, so you should definitely avoid them.

Most businesses are beginning to grasp the opportunities of digital business models. The age of digital marketing has come to stay. With more online businesses popping up everyday, it is understandable to note that the demand for digital marketing skill is on the rise.

But before you give away your hard earned cash to various digital marketing academy popping up, here are a few things you should note.

#1: The value of obtaining practical actionable digital skills is Priceless but you could get most for FREE:

For a novice, Google offers a free introductory to digital marketing class with a Certificate upon completion. [/b]If Google offers free training, why should you pay someone else for it. Visit Google digital garage and you can begin right away. For more advance Digital marketing classes, you can undergo free training with Google analytics academy for analytics, google Adwords training for Search, display, shopping, and mobile advertising. All the classes are free.

Notwithstanding, does this mean you should throw between N5,000 to N200, 000 for a digital marketing training? It depends. There are millions of materials out there to get you started and turn you from a novice to a digital marketing Samurai or Ninja (Whichever you prefer). All you need is the will and the right guidance.

[b]#2: Most of the classes don’t offer value for Money

Like most Nigeria higher institutions, some of these training fill your heads with theories rather that relevant practical skills. What you learn in these classes are statistics, acronyms, definitions, and shallow practicals that have nothing to do with real world digital marketing skills. If you want the right training materials, there are plenty of those if you search the internet.


#3: Practice makes perfect

The only way to be perfect at something is to do it repeatedly. Because must of them are more concern with profits rather than what value you actually get, they spend so little time giving you relevant practical skills.

Google helps with this giving you a demo account to practice Analytics with their Merchandise Store. With the Google online marketing challenge, they provide $250 advertising budget to develop and run an online advertising campaign using Google Adwords for a business or non-profit organization over a three week period. Add the wordstream PPC university training that offers insightful tools which includes an Adwords Performance Grader ( includes deep analysis in 10 key performance areas of your Adwords account).

Setting up and managing a a social media account for a small business affords you the opportunity to practise and perfect your social media management skill.

#4: They Don’t Pick a Niche

If they really want to offer value for money, they should pick a niche. A sample slogan for their campaign should be, Learn basic SEO tricks in one week or Learn Basic Adwords skills in one week.

Most advert for classes goes like this;

Learn Digital Marketing in 2weeks
Be a digital marketer in 24hrs

They should pick a digital marketing niche and split the course content into reasonable time period to afford the students time to practice what they are taught so they can assimilate better. Just ramping everything into one course content makes no sense at all.

Come to think of it, if I told you I could make you a rocket scientist in one day or one month, would you believe me?
Digital marketing is just not one profession.
You have Social Media Management, Social Media Marketing, Digital Advertising Campaign management (divided into four; search,mobile,display and shop), Search engine optimization, Email Marketing, E-commerce Analysis, etc
So, tell me how someone is suppose to teach you all these in 24hrs or one month.

#5. The 3-months Internship they normally offer is not Enough:

Not all trainers offer internship and even if they did, 3-months is not enough. The good thing about doing the 3month internship is it affords student the opportunity to to put into real world practice what they have learnt. Apparently, 90% of the time, you haven’t been equipped with the right learning tools to excel. What then are you putting into practice.

Most organizations are focused on instant result, hence don’t have time for the “buggle bum buggle bum” of a newbie.
They probably give you a system and put you in a position where you learn little or nothing as your 3month approaches or where you are less likely to cause problems for them.

My advice, rather than waste your time learning nothing and being depress about not functioning like a normal human, why not setup a website and spend the next one year tying to put what you have learnt to practice. That way, you can see the fruit of your labour at the end of the day.

In summary, you can also read on how to get digital skills that make you instantly employable. There are dozens of material out there to crank up your digital skills.

https://www.johnmadakin.com/must-read/5-things-you-must-know-before-you-pay-for-a-digital-marketing-class/

Search Engine Optimization can be a nerve cracking job for a beginner. Getting to know the meaning of various terms or confused on where to start from, these are the frequently asked questions on linking for an SEO beginner.


#1. What is "Anchor Text"?

Anchor text is the visibly clickable text in a hyperlink. Best practices dictate that anchor text be relevant to the page you're
linking to, rather than generic text.

Your anchor text should be varied,

you should not use the same anchor text for all your links(that you control), if you use a variety of
anchor text your overall link strength will be stronger and you will rank for many more phrases than if you focused on only one keyword.

#2. How do I check sites Linking to my Website?

Google has officially scrapped the link command, using a link:www.domain.com will likely return irrelevant results. Use the "links to your site" feature on Google Search Console

#3. How come I get a different amount of links when I use www.example.com and example.com?

Search engines see both as two different domains and therefore have different amounts of sites linking to them. Therefore you should 301 redirect one version to the other.

You can do that from your site cpanel. If you are using wordpress, you can edit your .htacess file using Yoast SEO tool.

#4. What's a Link Farm?

Link farm is any group of web sites that all hyperlink to every other site in that same group. Although some link farms can be created by hand, most are created using automated programs and services.

A link farm is a form of spamming the index of a web search engine, also known as spamdexing.
Other link exchange systems are designed to allow individual websites to selectively exchange links with other relevant websites and are not considered a form of spamdexing. Link farms are a known spam tactic and sites that participate in them are likely to be penalized or banned from the major search engines.

Note:

Please keep in mind that links from these sites do not harm you, what harms your site is you linking OUT to these sites NOT them linking in. However these types of links will not benefit you either so don't waste your time with them.

#5 What is an "IBL" and Why is it important?

An "IBL" is an 'In Bound Link'. When a site links to yours, that link is called an IBL. It is also known as a BL (Backlink).

Backlinks play a major role in ranking a site in the search engines specifically Google and Bing. Google also puts a great deal of value on the quality of the links, where it is placed, is the site related to yours? A link on a content related page is going to be worth a whole lot more than a link on a links page.

Backlinks do a lot to influence your page and domain authority.

Suffice to say the most important job as an SEO specialist is to find creative ways to have an array of relevant quality backlinks from websites with higher Domain Authority.

#6. What is Reciprocal linking or link exchange?

Link exchanging or reciprocal linking is when two sites exchange links. Usually this occurs when a webmaster
sends an email to another webmaster requesting a link on their site.
Because of how easy it is to get a link this way and the potential to abuse it, Google has greatly dis-valued these types of links.

They are still worth something but not as much as they have been in the past.

But if  you must, here are great tips for Link Exchange

[b]tip 1. Only exchange links with related sites, don't reciprocate with irrelevant sites even if they have a high PageRank.
tip 2. Don't reciprocate with sites that link to anything, only exchange links with sites that are particular about who they link to.
tip 3. Don't reciprocate with sites that have categories for every industry or hobby ever invented. Again keep it relevant.
tip 4. Don't reciprocate with sites that link pages containing hundreds of links.
tip 5. Before reciprocating view the source of the page(CTRL + U for FF | View > Source for IE) and check that NONE of the links on the page
contain a nofollow tag. A quick way to check is to use the find tool and search for "nofollow". Nofollow links add no value to your site.
tip 6. You should also goto http://www.domainnameofsite.com/robots.txt. This way you can see if they have excluded the pages linking to your
site.
tip 7. Also do a search in google for cache:domain.com/linkspage to see if the page your link will be placed on is indexed.[/b]

#7 What is Cross Linking?

Cross Linking is an seo strategy that leverages on links created across multiple domains owned by you. Search engines value these links,
as they are from relevant sites, with related content- and you stand a chance of getting a better rank.

The most common practiced strategies for cross linking are- footer/sidebar links and in-content deep linking. If you have links to your page (containing your keywords) from other domain names, then this really works well with the search engines.

However, each of this domain should have unique content,

enhanced user experience and you must link the domains together with keyword rich
anchor text.

#8. Would I be penalized if a "Link Farm" or a "Bad Neighborhood" linked to my site?

No, you have no control over who link to you and this would be an easy way for a competitor to sink your site. What you SHOULD be careful of is if you are linking to them. This CAN hurt your site and should be avoided .

Don't be afraid to link out to sites that are related to yours but never link to a site because they guarantee search engine value if you do.


https://www.johnmadakin.com/tips/8-essential-questions-seo-link-building/

Let me weigh in on the most important digital marketing trends in 2017. From content to performance, here are the top digital marketing strategies currently trending.

#1: Mobile Marketing

Whether it is SMS marketing, App-based marketing or In-game mobile marketing, mobile marketing rate have increased considerably. Just several years ago no one could have imagined that mobile apps would become so popular. But the fact is – it has become! And what is more interesting is it is becoming more and more popular. Why is it so? Apps are easier and faster to use.
So, the development of mobiles apps is beneficial both for those publishers who create new apps and those who advertise their products/services via apps.
Google’s Enhanced Campaigns allow for advertisers to manage ad bids across devices, locations, and time with ease.

For a business with an offline store, you may choose to bid higher for users on mobile devices who are within a certain range of your store, or may only want to bid on mobile devices during your store’s open hours, and Enhanced Campaigns make that an easy possibility for you.

Fun fact: 80% of mobile device time in spent on apps, with game apps eating up the largest percent of app time.

However, research shows that retail conversion rates are significantly lower on smartphone, so there is still work to be done for many businesses to optimize conversion on mobile, although they will likely always stay lower than desktop.

#2 Social Media Marketing

Another marketing strategy that is becoming increasingly popular is social marketing. Various statistics show the growth in social media usage. And even without following any statistics, just scrolling the timeline on your popular social media platform such as FaceBook, Twitter, Snapchat, Instagram and many others, one can see how things roll.

Social media platforms come with their own Ad manager which enables you setup an manage your ads.

One major advantage of Social Marketing is, it offers very targeted and granular advertising.

For example, as a baker, you could target an ad specifically for women between the ages of 21 and 35 who live in your state and have their relationship status set to Engaged.

Or

A Vet creating a targeted ad for both men and women between the ages of 16 and 50 who reside around his/her location and are Pet Lovers.



#3 Video Marketing

One of the top modern trends is and will be video marketing. More and more people are going for “ data visualization”. Just looking around one can easily notice that videos are everywhere.

Particularly large is the usage of explainer videos. Most users and potential customers will prefer watching an explainer video to reading a whole article. And besides visualized products inspire more trust and emotions than anything else.

#4 Social Media Influencer Marketing

Social media influencer marketing is the practice of building relationships with the people who can build relationships for you. Law of transitivity applies in this case. What do I mean? For example, followers of Davido are most likely to instinctively patronize a brand he promotes.

Whether an influencer’s audience is small or large, an influencer can reach consumers via their blogs and social networks that your brand may not be able to. These influencers will powerfully inform and guide us in our consumer decisions.

Most companies today who are trying to market product or services to a targeted audience tend to partner with social media influencers who already have these targeted audience as followers.

These influencers can create the required buzz to create the awareness your brand require to be trusted.
To use this digital marketing strategy, first identify the topics of influence that speak to your brand’s target buyer, vet the influencers who are a good contextual fit with your brand.

Relate and partner with them to create mutually beneficial relationships.
Measure and identify which influencer or topic lift your brand and repeat to build a stronger influencer marketing strategy

#5 Paid Search Marketing

Paid search marketing works alongside many other hazy terms.

Search engine marketing (SEM), pay-per-click (PPC), cost-per-click (CPC), cost-per-impression (CPM) search engine advertising, sponsored listings, paid for placement, and that’s before we mention services provided by other search engines – Yahoo Bing Network.

AdWords is Google’s own advertising product. It offers PPC and CPM advertising as well as site targeted banner, text and rich media ads.

If you use its service you will be able to show your ads on one or both of Google’s advertising networks:

The Google Search Network, featuring the standard Google Search, Google Shopping, Maps and its various search partners.
Google Display Network, which is any website that partners with Google, and other Google sites such as Gmail, YouTube and Blogger.


Fun Fact: Google AdWords works so well that one study found that 40% of consumers are unaware that Google Adwords are adverts. . This means that users may easily ignore organic search results further down, depending on the quality of your ad.

#6 Behavioral Retargeting

Retargeting Advertising is a form of online targeted advertising that is served to people who have already visited your website or are a contact in your database (like a lead or customer) and based on their previous Internet actions.

A potential customer might be searching for the latest android phones on an eCommerce website and the next moment seeing related display ads of phone accessories popping up. One great way to help buyers through the convoluted process of buying is with retargeted ads.

Retargeted Ads help you create awareness and complete conversion goals.

In summary, there are other digital marketing trend not explained but are also currently making waves with small or large businesses.
These include but not limited to Online PR (including influencer outreach), display advertising, affiliate and co-marketing, community marketing (Nairaland Ads should fall under this category), etc

https://www.johnmadakin.com/must-read/top-digital-marketing-trends-companies-using-stay-ahead/

TedLawrence:
Nice one bro..anyone for photography, because I'm a freelance photographer.

For a freelance photographer, i would advice you build your portfolio... Not just taking pictures at birthday parties or weddings...ur portfolio should be wholistic... It shld contain pics of landmarks, events, emotions, etc...
Go to market places, schs, churches, health care centers, halls, beaches, mountain tops, etc..n take quality pics..

Finally, share them on foto sharing websites like foto.com.ng...there re a lot of them..cant remember..a quick search on google will help...

Like i said with as little as 7k, u can buy a domain and build ur own website where google can crawl ur website and people can easily find ur pics on google images..
Let me know if u need anything else

ochendo809:
Nice piece and insightful

Thanks

eveekudos:
How do I advertise my business online?

For starters, i will advise u go with social media advertising.. Gives u more control over whom u target and its way cheaper than google adwords...

Look out..i will post a topic on advertising for small business...

For a lot of fresh graduate seeking employment, gaining valuable employable experience which in turn gives you considerable bigger advantage over your fellow job seekers is key to getting that dream job.
Below are 5 professions you can gain on the job experience from home and boldly include in your CV.

#1: Social Media Assistant

Social Media Assistants are always needed to manage company’s social media accounts.

This requires proficiency in social medial management tools like Buffer, Hootsuite, BuzzSumo, Sprout Social, Buzzbundle, SocialOomph etc
Job Description: You would work with a Social Media Manager or a Digital Marketing Manager team Lead to create engaging content for a company’s social media presence, including keeping social media channels updated and brand-focused and seeking out new social media avenues and ways of connecting with audience, simply put it, don’t bore followers out.

You would be expected to create written, graphic and video contents. You must be a good team player, it takes a great team to come up with great social media campaigns. A good example is the Coke zero + Shazam Campaign .
Creativity doesn’t always have to be funny, it just has to be fun for your audience.
Tools to master:

Canva: Used to create graphic contents
Hootsuite,Buffer, Buzzbundle,: Enterprise level social media management tool. They can help schedule and analyze your campaigns
Sprout Social: Complete social media management tool for social media agencies
Everypost: Lets you create visual content, schedule customised posts and share content to facebook, twitter, google+, linkedin, Pinterest and
Tumblr.This is useful for posting from your Android or Iphone devices
, Google URL Builder: Url Shortner and click reporting tool. For URL Builder, you would have to combine it with your google analytics
account to get click reports.
SocialBro: is a twitter marketing tool. it helps you with all of your twitter needs from schduling content to reports, to creating ads on Twitter.
Tweepi: Help you find targeted users on twitter and then stay connected with them.

However, most of the tools have free individual plans, I will advice you stick with it first.
Tips to gaining Experience:

Pick an interest and create your social media account. I would suggest Facebook, Twitter and Instagram. After which you can include pinterest and LinkedIN.
Create a social media Calendar ( click here to download a template), It will help you organize your content and posts.
Ensure you engage your audience with actual comments not just typing ok, thanks, yes etc. Actual engagement, say for example, one of your followers posted a picture of herself. Make a nice comment on the dress, ambience, hair, picture quality, like anything that would engage the follower and make her reply you. Social media management is about relationship building.
Use hashtags constructively: Use necessary and relevant hashtags not posting a picture of a car in the #ILOVEDRESS

In summary, this would build your social media portfolio enabling you to include these verifiable experiences in your CV. Not to talk about the possibility of making money from it.

#2: SEO Specialist

In the words of freegigs.ca, a Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.
Tools to Master

There are hundreds of SEO tools online to work with. These tools fall under one or more categories listed below:
1. Website setup and audit
2. Keyword Research
3. On-page Content optimization
4. Link Building
5. Duplicate Content Audit
6. Accessibility & Indexation
7. Site Architecture and Internal Linking
8. Site speed

Tips to Gain Experience

This is the holy grail of digital marketing, because no matter the amount of social medial campaigns, PPC campaigns or offline marketing campaigns you carry out, every company want to be on the first page of search engines.

Not to bore you out as this will take considerable amount of explanation for newbies to understand, there are tons of material on the internet to help you out.
For you to gain valuable verifiable experience, you must invest on creating a website by yourself!!!

That’s the only way to gain the kind of skills needed to be an SEO specialist.
This wouldn’t cost you much, at least it cost me N7,700 to create my own functional website.
But i understand that a lot of pips didnt study computer science nor are tech savvy. For you lot, i will advice you stick with #1, #3, and #5.
However, if you determine to be an SEO specialist from home, www.johnmadakin.com for free tips and advice.

#3: Digital/Marketing Campaign Associate

Digital campaign associate is responsible for developing creative, dynamic digital e-marketing communications, PPC marketing and Social media marketing.
Tools to Master

Below are list of tools you need to master for this position

1. Google Adwords
2. Google Analytics
3. Googgle DoubleCick for Publishers ( If you are planning on working for a digital marketing agency, this is a must know)
4. Facebook Ad Manager
5. Twitter Ad Manager


Tips to Gaining Experience

Study first, implement next is my mantra for this profession. This involves you investing actual money so you have to study and research first before you attempt to implement.

Google Academy offer relevant training and certification to make you stand out.

Google also organizes an online marketing challenge which is an opportunity for students to experience and create online marketing campaigns using Google Adwords. With a $250 Adwords advertising budget provided by Google, students develop and run an online advertising campaign for a business or non-profit organization over a three week period.

Below is a list of of certification you should consider if you want prospective employer to take you serious.

Google online digital marketing Certification
Google Adwords Search Certification
Google Adwords Display Certification
Google Adwords Mobile Certification
Google Adwords Shopping Certification
Google Analytics Certification

You should have at least 2 Adwords certification, Google online digital marketing certification and Google analytics certification. The last requires your total commitment to scale through.

Below are steps to gaining relevant PPC marketing experience

step 1: Come up with a product to sell or services you want to offer online.

step 2: Build your ecommerce site. If you cant, you can use your affiliate webpages from Konga, Jumia, SMEmarkethub, Jiji, etc

step 3: Create an adwords account using your gmail account
step 4: Link your adwords account to your website with it.
step 5: click here for steps to start advertising on ADWORDS or facebook

#4: E-commerce Analyst

An e-commerce analyst looks specifically at transactions that occur on the e-commerce website and researches ways to improve on exisiting sales goals. A successful e-commerce analyst leverages data about the users he services to improve the conversion rate of the companies he works for. You will need to know how to use analytics software and Excel, and you need communication skills to articulate the results of your data.

Tools to master

Tableau
Firebase analytics
Consumer barometer
Google Data Studio
Google Analytics
Google Webmaster Tools

Tips to Gaining Experience

Study for the Google analytics Individual Qualification (GAIQ) Exam
This certification is rigorous and you get to study with videos, demos,.. you even have your own Google merchandise store demo account which you can use to get real life insight into using google analytics.


#5: Content Writer

Very good content writers are highly sought after.
Content writer as a creative professional who understands how the major search engines work and what people are searching for when they visit particular websites. Their job is to ensure that their clients’ content is relevant enough to create interest for consumers, plus answer any of their questions and possibly convert them into a customer.

Tools to Master

Yoast
Keyword Planner
Title Maker
Buzzsumo
Google Analytics

Tips to Gaining Experience

This might not be as easy as you think but if you must have verifiable experience as a content writer, i will employ you to pick a niche. We are all tired of everybody writing about wizkid, davido or PMB. But if you must, be good at it.
You would also need to learn to optimize your written content using Yoast, carry keywords research- you don’t want to be writing for yourself. Trust me, its the worst thing that can happen to you as a writer.

On a final note, there are a lot of blogs out there, you can approach a couple of them and start guest writing for them for FREE (yea you read that right). That way you get to build your online portfolio.


https://www.johnmadakin.com/tips/how-to-gain-valuable-employable-experience/