₦airaland Forum

fizofly: Unlike America where one can mention over a 100 Top brands and still count more. We can't say this same thing in Nigeria as businesses barely survive the 10years Operation Life Span.

I will be mentioning Nigeria's Top 10 brands from different categories.

Note : these chooses brands are based on the years they have been able to weather the storm, purely Nigerian produced and no franchising.


TOP 10 NIGERIAN BRANDS
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*Indomie Noodles : (Food)
This Brand is over is over 20years in Nigeria and it is well recognized across every age group. It also a brand that maintained its value and taste over the years. Other competitors came slashing prices and making bigger packs but yet this product forced every single one of them out of market.

*First Bank : (Finance)
This is a really strong brand with well over a 100years of existence in the Nigeria sector. It is amongst the few Nigerian and African Businesses that has management to stamp a foot in different continents. This bank has acquire very big institutions and believed to have the most secure environment for employees. Also with the best yearly financial records and biggest asset.

*Tantalizers : (Food)
Established barely 10years ago, this brand has managed to be a house old name. Even with having very stiff competition, the brand has managed to survive in the Highly competitive food sector in Nigeria. Also one of the few companies on the Nigeria Stock Exchange that if in the food sector.

*Panadol: (Health)
This is an effective pain reliever which the generality of Nigerians give the generic name (Panadol) to other pain reliever brands. It is well trusted across all the country to knock out Head Ache and general body pains.

*EVA Water : (Food)
This brand came into the Nigerian market at a time when only 2 major bottled water (Swan and Ragolis) dominated the Market. The water has managed to survive withing the most competitive business sector in Nigeria (Water Production). It has become not only a house hold name but also a trusted brand.

*Onward Paper : (Office Tools)
The name will sure ring a bell amongst students from the mid 90s and downwards. It used to be the Only trusted brand by parents and teachers when they think of getting notebooks for their wards. Office have also used their envelops, Typing paper and other stationaries produced by the company over the years.

*Chivita Juice : (Beverage)
This brand has done well for itself with its 100% natural fruit flavours. It came at a point when most juices in Nigeria were imported. Over the year the bank has been able to do well for its self in the beverage business.

*Channels TV : (Media)
Though this media house wasn't the the first private tv station in Nigeria, the graduation walked its way to the top to be one of the best and Number One most trusted TV station for authentic news across Nigeria. Owned by a pronounced media professional wiith years of impeccable media practice.

*Delta Soap : (Health)
This medicated soap won its way through the hearts of Nigerians with its comical advert on 'beauty queens' in the late 90s. Owned by Orange Drug pharmaceuticals. The brand has managed to stay above every other Nigerian made Medicated Soap.

*MUDI Africa : (Fashion)
Owned and operated by the popular Clement Mudiagha Enajemo. This Brand celebrated its 20years in the Fashion business this year. With years of successful operation, this Fashion house has clothed Celebrities like Presidents of various countries, Footballers, Music icons, actors, and elites in general.
What's makes this brand tick is that it is the ONLY Nigerian Fashion house that has cut a niche for its self across the shores of Nigeria. With branches in Anthony, Ikoyi, Abuja, Port Harcout, Accra, Dakar, Nairobi, and Johannesburg. Of course we can't argue that this brand has made Nigerian's Proud.


Other top Brands which should also be apprciated for their product and service delivery over the years are;

*Mr Biggs : (Food)

*Globacom: (Telecommunication)

*Punch Newspaper : (Media)

*Tower Aluminium : (Manufacturing)

*Sweet Sensation : (Food)

*Nairaland : (Internet Forum)

*Diamond Bank : (Finance)

*Oando Oil: (Oil and Gas)

*University Of Lagos : (Education)

*City People Magazine Media)




As a Brand Consultant, rating a brand goes just beyond its name familiarity. Things like brand awareness, acceptance, scandal or legal tussle free, development and customer satisfaction are things that are looked before rating a brand.

The list above selected 100% Nigerian owned (production).

Brands like Milo, Aerial, KFC and the rest are all franchises and as well as not readily available in other cities In Nigeria aside some few big cities.

For your free Brand and Management questions and advice, feel free to post them here as I am willing to answer your questions.

Cheers!