International positioning is something that many online stores work either from the beginning of their strategy or when they have already reached a level of sales that encourages them to try their luck beyond their borders. And that's when the time comes to consider an international SEO strategy .

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Of course, in order to achieve this goal, many factors must be taken into account, some of them extremely important, which we will discuss in this post. So let's start from the beginning.

International web positioning What is it?


First of all, of course, is to answer the question of what is international SEO. It is nothing more and nothing less than optimizing your online store to position it in several countries and / or in several languages.
That is, if your company is in Spain but you also want to sell in Latin America or open a market in Portugal, you will have to work and optimize your website to appear in the search results of each of those countries.

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To know the results by country and thus make a first trial of the keywords that interest you, you can change the configuration of your Google. And choose that instead of Spanish from Spain, as is my case, it is based on Spanish from Latin America. Or directly change it to another totally different language.

Is it necessary for your online store to be international?

The internationalization of a website, obviously, is not always necessary, or it cannot always be done when the idea arises. Before taking that step, you have to take into account, not only the work and effort that it may entail, but the pros and cons that I briefly expose you below.

Advantages of having an international website

Sales growth
Building a stronger brand
Increase in prestige
Diversification of products and markets
Better resistance to crises, being in different markets
Disadvantages of internationalizing the web
You have to know very well the needs of each market and its target.
Increased investment: more products increase the number of employees, etc.
Different legislations

Tax payments in different countries

Greater development and investment in logistics

The advantages are very good, you don't have to give it much thought. What needs to be studied more carefully are the disadvantages, but here we are already talking about a business issue, so we simply wanted to draw your attention to it before you head to work your international SEO.
But if you are already clear that it is worth it and you want to do it, let's what we are going to do: the international positioning and the factors to take into account in order to carry it out successfully. That is, what must be done first to have an international SEO strategy that works.
If this is the case, and it is a significant volume or they have an interesting conversion rate, you can consider optimizing your SEO strategy to better reach those international destinations, taking into account the 4 points that I indicate below.

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Country-specific keywords

Surely you already know or at least you imagine that it is not the same to sell cars in Spain than to sell cars in Mexico. Or shampoo in Spain and shampoo in the UK. To overcome this barrier and aim well for your objective, it is important that you do keyword research oriented to each country.

Original content for each country


If they are countries that share the same language but with local differences (Spanish from Spain, Spanish from Mexico, Venezuela, Chile, Cuba ...) if you have separate stores, it is clear that you should write content for each one, focusing on their own words key.

But other times, it turns out that using the same keywords; the content is positioned in several countries, as is the case with the Innovadeluxe blog that I have posted before (although the search volume is higher on one site than on another). Or simply not you have the stores separated by countries of the same language, so it does not make sense to make several content.

In this case, what you can do is include the different variations of the keywords in the text, since in reality, the search intent is the same.

The other case is that they are countries with totally different languages : Spanish, English, German, Portuguese… Obviously, here you must have separate stores and each one with its specific content And nothing to literally translate expressions that in the other language do not make sense.
It is true that sometimes, due to lack of resources or time, automatic translators are used. Some of them do a good job, but it will always be advisable for a person who speaks that language to review the content and correct what squeaks. It is important, both for the user and for Google, to use a natural language with which to position better.

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Do content marketing with international SEO

This is a logical consequence of what we have mentioned in the previous point. And it is that although we have spoken keeping in mind more than anything in the content of the store, there is also a very important factor that should not escape us: the blog, which in most e-commerce can represent up to 70-80% of the traffic.

For example, if you are a store in Pakistan that also sells in Argentina, and you know that a specific term is a trend there, you can perfectly make a post based on the study of keywords for that term, specific to Argentina. As long as it does not cannibalize with other existing content that have the same search intent.

And of course, if it refers to a specific product that you do not have yet, you can add it to your store and include an SEO text focused on that search intention and that keyword, but more oriented to the purchase and not the information, as it would be the blog.
This is a crucial point, not only in international SEO but SEO in general: the strategy and content marketing of your store and blog must be complementary . Remember that many people will know your brand thanks to the information you offer on your blog, and you will be able to take it to your store with well-crafted content.

Define your client according to their country

This is another very important element. Behind the search volumes, of using different variations of the same keyword or using it in completely different languages, there are people. And we have to know well those people - our target - and their behavior when selling a product or covering a need. It is not about making a store in different languages and that's it.

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I am going to invent an example, and so we will see it clearly. Imagine you sell rugs. In Spain, let's imagine that carpets are bought online without problem, because they are used very day to day, stepping on them at the entrance of the house, in the kitchen, etc. However, in the UK, where rugs are also sold very well, their use is more decorative than anything else. So it is more difficult to sell them online, even though they are very sought after - but mostly they end up going to a store to buy.

Take care of the web structure

Once we have carried out the previous steps, it is time to get into more slippery terrain: the web structure of your online store.
Everything I have told you so far is a little to work on international SEO that arises as an opportunity. But be careful, because if internationalizing your store is something that you are very clear about what you want to do from the beginning , the first thing you have to ask yourself is if you want multistore, if you want separate domains, etc.

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In any case, I'll talk about the technical factors for the internationalization of your online business in a future post, as it seems better to me to separate the two concepts. On the one hand, be clear about how international SEO works as a strategy. And on the other, knowing what optimizations you have to perform at a technical level to be 100% successful in your international SEO. But this first reflection on the web organization is very important in terms of how you approach everything else, so I wanted to leave it already mentioned here.

Conclusions

As you can see, personally, I think that before you start considering having several online stores for different languages or even countries with similar languages, you have to study the market well. You have to know the expectations, opportunities you have and the volume of work that will entail and if you can face it right now.

That is why in this first post, I have talked more about content and people than anything else. But once you have this clear, then yes, we can talk about what needs to be done to sell with your store in other countries. So stay tuned, because that's exactly what I'm going to tell about in my next post!

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Doing an SEO audit is the first step you should take after applying your search engine optimization strategy. With this you make sure that you meet the minimum premises to achieve the position you want in Google. Not only should you use the actions to optimize your website, you also have to consider this analysis to know if you are on the right track or if you require modifications.

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Auditing any project is an essential task, as it is the way to find possible errors and mitigate their consequences. Doing this process requires long hours of work and it is not a unique methodology, but I assure you that it is worth the effort.

Due to the aforementioned here, I explain in detail how to do a good SEO audit, so that you get more visits and achieve your goals. For this, later I will describe each of the steps that are part of that process, which are:
Analysis of the current situation

Key competitors
Indexing status
Structure analysis
Content analysis
Analysis of the WPO and mobile
Link profile analysis
Code analysis
Analysis of pages without traffic

What is an SEO audit?

The SEO audit is a detailed study of the factors that affect organic positioning. It consists of carrying out an analysis of the on page and off page area of your website to check if you meet the minimum requirements of search engine directives like Google or Bing. In the event that the answer is not as expected, it allows you to optimize the necessary aspects so that you obtain greater chances of positioning yourself.
To apply this process, you must use a large number of tools that facilitate the study and analysis of the necessary measurements of your Internet site. In this regard, I mention them in each step that I explain later so that you know which are the most recommended. Keep in mind that with the help of the audit you analyze more than 40 points that affect your ranking in the search engine SERPs.
Why is it better to do a manual SEO audit?

Many of the particularities of each web page are not taken into account by SEO tools, so I recommend that you always carry out the audit manually.
I recommend that you carry out a manual SEO audit because the tools that you can use to do it automatically do not take into account the particularities of each web page. Those tell you if you quantitatively comply with Google standards. However, they are not able to recognize the criterion of the buyer persona that you have applied on your website, or languages, etc.
Exemplifying the aforementioned, imagine that you modify robots.txt, to block some resources, in this case it is likely that the platform that automatically audits you considers it an error. All this without considering that you are actually doing it with all the intention to improve your position in Google.Keep in mind that the .txt file in our example is used to tell search engine bots which areas of your blog you want to be crawled and which ones not.
Another suitable example is in the case of the sitemap, the automatic auditing tool assumes it to be correct regardless of whether the process tracks and indexes your tags. This means that it is not optimized so that search engine bots better understand how your website is structured.
Steps to perform an SEO audit
Here I explain the steps you must follow to do a proper SEO audit . It is the best way to extract all the information you need to optimize what is necessary and position yourself on the web.
Analysis of the current situation
The analysis of the current situation is the first question you should analyze in an SEO audit. It is the best way to measure the impact of your positioning strategies. If you don't know where you are starting from, how do you know where you are going and the results you can obtain?
In this part of the process, I recommend using Google Analytics, Search Console, MOZ or any other similar. These resources will allow you to include the main metrics of your website so that you can observe and analyze the impact of your SEO actions.
With the tools described above, you will include the following in an Excel table or in any other resource:

MOZ Domain Authority
MOZ Page Authority
Bounce Rate.
Pages per session
Total pages of the sitemap
Average duration of the visit
Goals configured in Google Analytics, if they apply

Pages indexed in Google Search Console

I recommend that you cover an approximate time of 3 months of data so that you write them down. But if you notice that your visits are scarce, it is better if you take a longer period, for example 5 or 6 months.

Key Competitors

You should always analyze the key competitors that can cause you to lose search engine positions. Since the actions of the competition also affect your visibility, so you should be aware of them.

As an example of the above, if you perform some optimization on your content but it does not exceed the competition, you will have difficulties. With this you will have problems to be above these in the Google SERPs.
In this step you will need the following key data from the competitors:

Keywords positioned on the website
Total searches related to keywords
Estimated organic traffic
Domain and page authority
Average CPC
To measure the previously exposed data, I recommend that you use tools such as Small SEO Tools and Search Console. You also have payment options that are more complete and advanced such as Semrush and Ahrefs.

After having the aforementioned data, it is useful to put basic information about the competition. For example, name, address, products and services offered, physical or online location, so that they serve as a reference and you know it in greater depth. It is also a way of making a positioning map in which you visualize what you offer compared to those who compete with you in search engines.

Indexing status

Correct indexing allows search engines to use their resources optimally, which results in a better positioning for your website.
Indexing is the process by which search engine bots take relevant information from your web pages and place them in an index. In this way, when a user performs a search on the Internet, the latter is shown and with it the URLs that are there. This is why it is important to optimize your website so that it can be indexed.

Only important web pages should be indexed and that in one way or another add value to the organic positioning of your site on the Internet. Otherwise, irrelevant areas will consume your tracking budget without helping you improve your visibility.

As an example of the foregoing are the legal notice pages, contact form, subscription, among others. They are the ones that do not have any keywords to position and only serve to complement your web project without being useful to convert. In addition, it reduces the strength of the positioning and makes your optimization time less profitable.

Due to the importance of this step you can use two main tools such as Screaming Frog or Search Console, to know the status of the indexing. With the help of these you should look for the areas of your website that are traceable or can be indexed, differentiating these last terms. Tracking is what makes it possible for the pages of your online site to be visited by search engine bots.

You must check the traceability through the robots.txt file, while the indexability is verified through the sitemaps. In this case you have to analyze which areas of your website are or are not traceable or indexable and combinations of both. Then you have to use the aforementioned tools to know if the URLs that you consider necessary have changed their status.

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It is known as Meta descriptions or simply Meta descriptions those tags that are used to define the characteristics of the content of each of the web pages or URLs.

In other words, the meta descriptions is nothing more than a tag that is located within the <head> </head> block of the HTML code of a web page, and is a minimal or short description, which will be used to describe in short words the content of the web page, this will be located and will be shown below the title (title) in the snippets, which will be shown in the results of your search.

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These descriptions goals, translated into Spanish, do not have and should not be directly visible to users who visit our web pages, and despite this they are of great help in an indirect way, to improve the traffic and flow of visits to your page.
The important thing is that the Meta descriptions are clearly visible to Google and to each of the other search engines, which use the information from these tags in order to display them below the search results.


Function of Meta Descriptions

Currently, because the main or most predominant search engine on the internet today is Google, since it is considered that way in a large part of the world, the writing of the description goals has taken a secondary level, being much relegated for many SEO Experts.

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If we analyze a bit and, in addition, we place ourselves in the user's shoes in most cases we are, we immediately realize that the approach in which it is being taken is totally wrong and wrong, since the meta description is the that achieves that relationship or that bridge that attracts and connects the user with their desire to visit a certain web page.

Because the first thing we do before visiting a website is to take a look at the brief summary that is below the search results, and if we are interested in that summary, click, of the rest we continue reading the brief summaries of the others pages.

As our desire is to persuade the user to visit our web pages, by means of the meta descriptions it can be achieved, this being its main function, which by keeping it correctly optimized can be very useful to convince customers to enter our site web, in other words, we mean that we are going to experience an increase in click-through rate or click-through rate to the website.

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It is vitally important to include keywords that are key and relevant with the best potential in our labels, they will appear marked in bold in search results, as long as they match the criteria that have been entered by the user in the search engine.

If, in addition, it is possible to write a short message that is of great incentive, you will be able to gain all the attention of the user, who will be interested in our page. Therefore, we can treat these Meta description tags as a purely advertising space for our product or service that our site is offering, always considering the needs of the user, since what we write is what will be shown by search engines in the results.

Are Meta Descriptions important for web positioning?

This is a controversial question, although at the same time clear. Because the truth is that these meta descriptions in themselves are not a positioning factor, that is, they will not guarantee you an appearance in the first search results. Likewise, it is not something that Google considers directly to take it into account and position it. But really if they are of great importance, since they do contribute to modify the CTR, and the number of clicks in the results of searches carried out by users.

We have to be aware of keeping our Meta description fully optimized, which will ensure that our website can attract and capture the attention of users, above that of the other results, allowing us to receive and achieve more clicks and in turn improve CTR. Which if it is merely a positioning factor so Google will understand that our result is totally relevant for those searches carried out by users.

So we conclude in a few words that, although meta descriptions are not a direct position factor, they do have effects on other factors that are highly determining for positioning, so we recommend that you do not miss the opportunity to work and use them optimally, always thinking about the user's needs and capturing their attention to promote the user to click.

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How to write a Meta Description that sells?

Knowing the importance and relevance of the description goals, we will bring you certain recommendations that will help you to write it in the best way, in order to keep them optimized, so you need to read what we bring you next.
To write a good Meta descriptions you need to take into account that:
Be totally unique and original.

You need to convey all the ideas you want to convey to the user, using only 160 characters, because of this you must be totally clear and concise.
Maintain a colloquial language, which encourages the user to click and access.

Describe individually the content of each page.
Use keywords in your writing, but don't over-optimize.

Always encourage calls to action, such as, "Enter here to learn more" or "Continue reading"
Always make sure that the length of your labels is always within the recommended standards.
Taking into consideration each of these recommendations that we bring you today, and frequently optimizing your tags, sooner or later you will see great improvements in the positioning of your web page.

Always remember to put yourself in the position of the user who wants to search for the products or services that you are offering, thus making it easier for you to write a text that captures the attention of many future clients, achieving the objective.

If you have come to us, you may be thinking of hiring the services of an SEO company in Lahore for your business, company or your online store.
Our seo agency is specialized in business web positioning on the internet. You can see some of our success stories or contact us and we will explain our way of working with SEO positioning.

You will also have heard about the existence of professionals dedicated to web positioning , freelance seo consultants, etc…. so you will be confused about what is best for you and your business. Well wait a bit that we are going to give you the tools to clarify all this and what we can do for your business

What is an SEO company in Lahore?

I imagine that you have heard that they are companies specialized in seo strategies and more specifically in techniques that will make it possible for your internet business to be more relevant. These techniques will get your customers to locate you in the Google SERP and you can sell them your products or services.

Why an SEO company in Lahore?


If you are from Lahore or have a physical or online business in Lahore, it is logical that you look for a seo agency in Lahore since in this way you will be able to meet physically with us, we will answer your questions and we will give you a seo consulting service in Lahore.

With us you will have a complete marketing service since we design your website fully optimized for seo, create optimized content and build a link building strategy that is proof of any Google algorithm update.

Advantages of a Lahore seo company over a seo consultant


The first thing to say that we have nothing against seo consultants on the contrary a good seo professional can be very valuable within the organization of a company But having said that, we can say that the advantages of working with an SEO agency are the following:
The technical and specialization capacity is much greater. Well, in the agency we have specialists in the different areas of seo.
An SEO company has a greater “know how” since it has dealt with a greater number of clients and has behind it a greater number of positioned keywords.

All of our seo tools are paid. No demos or anything like it
The analysis capacity in a seo company is greater. By having more resources we can give a better service to our clients.
Greater dedication to our clients Time is finite and a consultant, no matter how much he wants, cannot dedicate the necessary time to all clients.

So what is better: hire a freelance seo consultant or a seo company?


From our point of view and experience it is always better to hire an SEO company:
That is specialized in the positioning of businesses in highly competitive environments.
That is specialized in local seo and that it implements adequate seo strategies.

That you can demonstrate your knowledge with success stories.
That it has its own well-positioned projects.

That it has a fair and reasonable price.

Web design companies are not seo companies

In Lahore there are many web design companies that offer as complementary services the positioning of the web they do. Many times these companies subcontract the services of an SEO consultant to serve their clients with the consequent loss of quality of service. Therefore, a web design company is not an SEO company.

In Lahore there are more than 1500 companies or web design professionals but few can offer professional seo services since the discipline of web positioning is totally different from web design. With this we do not mean that there are no design companies that do not have good seo professionals.

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If we talk about companies specializing in SEO positioning in Lahore, the previous number is considerably reduced. The first thing you should ask an SEO company in Lahore is to demonstrate its local positioning. We appear as an SEO Lahore expert on the front page

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If you have come to us, you may be thinking of hiring the services of an SEO company in Lahore to improve the visibility of your business or company and thus increase your sales.

In our seo agency we are specialized in the positioning of businesses in Google. You can see some of our success stories or contact us and we will explain our way of working with SEO. Leave your business in our hands we have more than 10 years of experience as experts in SEO positioning.
You will also have heard about the existence of professionals dedicated to web positioning, freelance seo consultants, etc…. so you will be in a mess about what is best for you and your business. Well, wait a bit, we are going to clarify all this and we are going to tell you what we can do for your business

What is an SEO company?


I imagine you have heard that they are companies specialized in digital marketing strategies and more specifically in techniques that will make your business on the internet more relevant. These techniques will get your customers to locate you in the Google SERP and you can sell them your products or services.

Why an SEO company in Lahore?


If you are from Lahore or have a physical business in Lahore, it is logical that you look for a Lahore Seo Agency since in this way you will be able to meet physically with us, we will answer your questions and we will give you an SEO services in Lahore.

With us you will have a complete marketing service since we design your website fully optimized for seo, create optimized content and build a link building strategy that is proof of any Google algorithm update.

Advantages of a Lahore seo company over a seo consultant

The first thing to say that we have nothing against seo consultants on the contrary A good seo professional can be very valuable within the organization of a company But having said that, we can say that the advantages of working with an SEO agency are the following:
The technical and specialization capacity is much greater. Well, in the agency we have specialists in the different areas of seo.

An SEO company has a greater “know how” since it has dealt with a greater number of clients and has behind it a greater number of positioned keywords.

All of our seo tools are paid. No demos or anything like it

The analysis capacity in a seo company is greater. By having more resources we can give a better service to our clients.
Greater dedication to our clients Time is finite and a consultant, no matter how much he wants, cannot dedicate the necessary time to all clients.

What is better: hire a freelance seo consultant or a seo company?

From our point of view and experience it is always better to hire seo :
That is specialized in the positioning of businesses in highly competitive environments.
That it is specialized in local seo and that it implements adequate seo strategies.
That you can demonstrate your knowledge with success stories.

That it has its own well-positioned projects.
That it has a fair and reasonable price.
Web design companies are not seo companies

In Lahore there are many web design companies that offer as complementary services the positioning of the web they do. Many times these companies subcontract the services of an SEO consultant to serve their clients with the consequent loss of quality of service. Therefore, a web design company is not an SEO company.

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To give its users the best results, search engines like Google and Yahoo! use algorithmic tools called "spiders” that scan website and blog content for keywords. These keywords help search engines rank your site and determine where it appears in search results. The more relevant a blog is to a search query, the higher it appears in the results list. Many bloggers use a method called Search Engine Optimization, or SEO, when writing their posts, so search engine spiders, and therefore readers, will find your blogs more easily.

1. Determine Keywords

If you run a blog about travel to Italy, you will probably have a regular list of keywords that you use in each post. But for a specific post about day trips from Rome, you'll want to use a second set of keywords that are unique to that topic.
Websites like Google Insights can help you figure out which keywords are the most popular for your blog post topic.

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2. Write an Eye-catching SEO Title

The title should match as closely as possible the exact search terms that people use when searching for information. It should be succinct, clear and useful.

Good: day trips to Rome

Bad: some places you can go that are close to Rome

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3. Key Words in its First Paragraph


This helps the spiders determine how relevant your site is. This article is actually a good example of this step; while you mention Rome day trips, the title and first paragraph tell the algorithm to rank it based on SEO advice and not Italian trips.

4. Finish a Strong SEO Paragraph

Again, this tells the spiders that the post is still relevant and that it hasn't drifted off course onto another topic. You want to reiterate the point of the post and use a lot of your relevant keywords.

5. Include Other SEO Tactics before Publishing


Here are some other things you can do to optimize your blog post:

Tag your post with the relevant keywords. Up to about 5 labels are the best; use exact keyword phraseology for best results.
Use the "alt tag" on photos that include your keywords. This is the little message that appears when you hover over a photo. Some people like to include funny posts, but it's a great opportunity to get more keywords. You can do this at the point where you upload the photos.

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Link to other sites and previous posts on your own site, where relevant One of the things search engines look for when determining relevancy is how many sites link to yours and how many links.

Link building is a very broad term that describes anything that is done to signal incoming hyperlinks to a website (also known as link building). This can be done by posting comments on forums, submitting articles, posting links to directories, posting links on social websites, etc. Link building for your website is one of the main factors of good SEO (search engine optimization).

Weaving a network of links

Link building is the process of creating links to your site. This happens naturally with good content, but it can also be helped through a variety of methods. Backlinks are important because they affect the ranking your site receives and where it appears in search results. Several factors are taken into account, including:

Trust: This is the level of trust between the sites that are linked. Links on trusted sites will weigh much more.
Link Neighborhood - This is the general level of sites that link to you and to which you link. For example, a spammy site will often link to other spammy sites, reducing the neighborhood of the link.

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Anchor text: This is the text that is displayed in place of the link address. The anchor text must be relevant to the content it links to, as search engines match this text to the destination it links to.

Freshness: As pages become less popular over time, the relevance of links tends to decline. New links are a sign that the content you are linking to is still relevant and helps improve ranking.

Creating quality content

If you are an expert on a topic, take advantage of that experience and become an authority on that topic. If you are providing useful and unique content for your niche, you will find other links to you for reference. These are some of the strongest links you can make as they greatly affect your trust rating.

If you are able to become a sufficient authority, you may find yourself linked in news articles and other important publications. These can lead to massive increases in traffic and ranking.

Evergreen content is content that will always be relevant. This content is good for consistent links, as the content is often rediscovered at a later date. A solid link portfolio will have multiple perennial links mixed in. Some of the best evergreen content includes romance, food, parenting, weight loss, pet sitting, and much more. Common evergreen formats include:

An ugly or unusable site will kill your backlink campaign before it even starts. A visually appealing site has never been more important, and readers will quickly ignore sites that are difficult to use or read.

Using social media

Social media sites generally use NoFollow links, which means they will not count towards your ranking. They are still very good at generating traffic and there is nothing wrong with having more views. This can indirectly build your links, as readers drawn to your site start linking to them themselves.
Use as many different social networks as makes sense for your site. Twitter, Facebook, Tumblr, Linkedin, and more are potential link-sharing treasures. Make sure you have a presence on as many of these sites as you can manage with your time and budget. Building a simple social page usually only takes a few minutes and it can benefit you greatly because it allows you to add a lot of information and links that help to credit your website while attracting new visitors . Millions of people every day search these social websites to find new information and then share that information with friends and family.

Social bookmarking is a method for Internet users to organize, store, manage, search, and share online resources, such as websites. Digg, Reddit, Pinterest, Stumbleupon, and other sites are a great way to get your articles published in front of new viewers. Many of these sites allow you to submit your own article, although they may have limits on how often you can submit it. Ideally, your readers will bookmark this site for you, building your popularity and trust.

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Many blogging platforms have plugins that you can use to allow your readers to easily submit your articles to social bookmarking sites.

The moment you decide to hire the services of an SEO Company in Lahore it is necessary that you reflect on the objectives that as a company you have and what you aspire to achieve.

It is convenient that you define if you want to attract traffic to your website, improve the image of your market, sell products or achieve subscriptions for email marketing.

Based on your needs, consider the amount you want to invest in SEO positioning and SEM strategies. You must bear in mind that each of the objectives requires a specific strategy to achieve the results.

Remember that hiring an SEO Company in Lahore will save you time and money because most SEO tools are paid, therefore, you will not need to invest in them, or waste time in finding the most suitable one.

SEO is often thought to be free; however it is a false assessment. An SEO strategy needs relevant information and experience to configure it properly.
It is recommended that you use good criteria when choosing the most appropriate SEO Company in Lahore for your convenience that offers you the best quality price ratio and provides you with the advice you require.

It is important that you review the reputation and testimonials of the clients of the agency you have chosen. Check the opinions of your customers when making your decision and determine if they meet your requirements.

Remember that the prices they offer you are not decisive in their quality. There may be very cheap agencies and others that are excessively expensive, so do not base yourself on the price to choose it but on the best relationship of the services offered according to your requirements.

Other aspects such as the work team are also decisive in making the choice. We are not referring to your experience, which is important, but not determining. Rather we refer to the willingness of workers to run your business as their own and make it grow.

We hope that with this analysis and the innovative proposals of Digital Marketing agency in Lahore as well as with the quality of our services and personalized attention, you will find in our company the solution to your web positioning problems.

Whether you are actively searching for a job or strengthening your personal brand, you have the best weapon on your blog. If your content does not have the visibility you would like or "you do not appear in Google", some factors of the well-known "SEO" may be failing. So take note of these simple tips to improve the web positioning of your blog that will help you take a step forward in your professional career, whatever the goal.

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Get a boost with web positioning and these SEO tips

Today, a blog with good SEO can do more for you than the best resume nothing like a well-positioned site to prove your worth as a professional. So, if you have a space where you publish on a regular basis, take note of the following tips to improve the SEO of your blog.

How to create content for a blog


The key to the success of a blog even before the SEO intervention is to create quality content .So when creating your content, put yourself in the shoes of your reader.


Think who your user is, what they need and create content that can help them. Try to be as detailed as possible when describing your target audience (what they do, how old they are, what their hobbies are, etc.)

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When creating your content, whether in text, video or the format you choose, you must attend to the needs of your user and answer questions that can help them. Analyze what their problems are, what situations they would have to respond to. Once you have fixed the main problem, analyze what other issues arise from there.

For example, if we talk about a marketing blog, the main problem may be to create content with marketing tools (communication, social networks, growth hacking, branding, etc).

However, you have to do research to detect related topics that may interest your target audience. For example, how to make a marketing strategy, marketing tools tutorials, etc. All this will be very easy for you from a study of keywords .

What is a keyword study?

The study of keywords serves to anticipate and know the real needs of the users of your niche. A study of keywords is carried out with tools such as Google itself (If you do a search, at the bottom Google offers you similar searches on the topic you are looking for), the Google Ads Planner or Semrush. With this study what you do is to know the searches made by users and work on different topics on your blog based on those searches SEO Services in Lahore.

A blog can help you find a job

If, on the contrary, you are actively searching for a job and want to work more on your personal brand , then the blog is your best ally. In this case, the content should be in line with your skills and knowledge. Make your blog show the best of you.
If you are clear that the purpose of a blog is to create good and useful content, then we can already see SEO concepts with which to enhance your articles.

4 fundamental steps to bring your blog to fruition

Define your user (as you would with a buyer presona )
Detect the information needs of this user
Look for the contents (in form and substance) that best meet these needs.
To create! Always make quality content with readers in mind, not Google.
Tips to optimize the SEO of your blog (suitable for beginners)
Now that you have quality content well focused on meeting the information needs of your target user, we are going to give it what will put it in the first results of the ranking.

This post is suitable for beginners who lack knowledge of SEO. All the points that we will see are part of what is called SEO on-page content , which depend on and are directly controllable by you and for which you will not require a deep or technical knowledge of web positioning.

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The objective of these measures, in addition to improving the user experience, is to help Google understand what your content is about. This will make it easier for you to index your pages and classify them.
Make a study of Keywords or Keywords:

Before you start writing like crazy, do some good keyword research. This study will allow you to discover what the demands of users in the search engine are.

Help yourself with SEO tools to search for keywords

Lengthen the tail: Suppose you have a blog that has the topic of employment. Well, starting with the word "employment", you will be playing with new searches and entering other words

When you add more keywords, you increase the combinations. The queue is getting longer, let's say. This is called "long tail keywords" , they are words that have fewer searches, but are more easily positioned. Example: "employment agencies", "how to search for employment online"

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When you have your keywords / phrases, create an editorial calendar to create your blog content
Control keyword density

While it is important to include keywords and other related terms, it is important to do so sparingly. Make sure there is a balance , that the density of keywords is not too low or excessive.

If you are looking for information, you will find several recommended ratios or percentages, however, it is a very relative issue.
As in almost everything related to web positioning, use your common sense. Almost anything that is too repetitive for the user will also be repetitive for Google.



Optimize titles and subtitles

When you write the titles (H1) and subtitles (H2, H3, H4…) of your articles, keep in mind that they are related to user searches and follow a logic . The closer your titles are to the way people search, the easier it will be for Google to put you in the top positions.
Take into account what problem you are going to solve with your content.

Use the keyword or phrase in your headlines

Think like your reader and imagine what he would ask Google, answer him with your title.
If you are creating a tutorial post (How to), reflect it in the title itself. (How to write a CV ... Tips for submitting an application ...).
Note the extension of the H1. Help yourself with Pluggins such as SEOYoast to assess whether you have exceeded the maximum extension set by Google.

Use the H1, H2, H3 tags well ... respecting the text's own hierarchy.

Create descriptive but attractive Meta tags

The meta tags are the information that appears next to the URL in Google results.
Title and Description are very important for SEO , because at the same time they allow you to work on your keywords, they must be attractive and generate click intention. They are key to increasing the CTR of your results. Think about them well, because they will be your presence in search engine results, you must stand out from the rest.

Include keywords in your Meta tags as early as possible
Describe the content of your article and invite to read it
Include Call to action or calls to action to click on your post
If your content is up to date, please let us know
Create friendly URLs

If you publish from WordPress you will see that by default the URL adopts the same structure of your title separated by hyphens. The ideal at this point is to modify the URL and optimize it :
Use the keywords in your URL.
Separate the words with hyphens.

Create short URLs, but without altering the meaning of the phrase.
Descriptive URLs of the content, natural
Eliminate articles and prepositions, eñes, punctuation marks.
Example: Let's analyze this title and how we could optimize the URL:
How to successfully write a cover letter

Default url: how-to-write-successfully-a-cover-letter
Optimized URL : how-to-write-cover-letter
Add internal links

Internal links have two key purposes: to add more value to the reader and to guide Google within your blog. Link your blog articles through relevant internal links and you will improve internal SEO.

Do not abuse this resource: an excess of links can be uncomfortable for the reader. Plus, you run the risk of them losing their target.
Every so often, check your articles and create new links.
Verify that none are broken.

Create smart anchor text. Avoid phrases like “more information, click here, etc).
Add a couple of complementary articles in the middle of the post.
Use the footer of the post to place related articles.

Optimize your images

Incorporating graphic elements into your text is essential . However, there are a couple elements that you should keep in mind when it comes to SEO.
Watch their weight. There are several tools that allow you to reduce the weight of your images without altering their quality. Timing is a good example.

Add the "alt" tag to your images

Before uploading them, give them a name according to your keywords. That is, do not upload images called "IMG_1234", but "template curriculum"
Post frequently

Google prioritizes recent content, so try to be consistent with your articles to keep your blog fresh .
Ideally, you create an editorial calendar that you can adjust to. That will save you a lot of uncertainty and in the long run, you will save time.

It's not just about creating new articles. You will also have to "renew" the old ones.
Monitor the loading speed of your website

Search engines judge loading speed very harshly. It is normal, because users leave a web page very quickly if it is slow to open. Therefore, it is very important that you watch how fast your website loads .

Help yourself with tools like GT matrix, Page Speed or Google Analytics itself to test your speed
Select a good, powerful hosting that gives you guarantees
Optimize your images before uploading them

Always use a cache plugin
Use Responsive layouts
There is no doubt that mobile searches exceed those made from computers. Not only that tools like Siri or Google Now have made people do oral searches.

For this reason, it is vitally important that the web design you use is responsive that is compatible with mobile devices. If your design is not compatible with the mobile system, your content will not be able to be displayed correctly and will leave your page.
If you already have a blog and you do not know if it meets that condition, you can verify it at this link: Google Mobile Optimization Test

Ready to tackle your blog's SEO?

If this information has seemed a lot to you, don't be overwhelmed. If you have a blog, you don't have to implement them all at once. In fact, the healthiest thing is that you gradually modify your website and test to see what happens.
For example, modify the images on your website and analyze what happens to your loading speed. Optimize the titles and see what happens with the searches, etc.
On the other hand, if you do not have a blog, make a list with all these aspects and when you write an article verify that it meets these minimums before publishing it. When you have your blog ready, share it on your social networks so that you have social traffic.

DMT Lahore is the best SEO Company in Lahore Pakistan. We provide the best Search Engine Optimization packages in Lahore

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