You need to be careful when hiring an event planner, you don ’t want to be disadvantaged in the transaction.

Here are 5 critical questions you need to ask your event planner to ensure a profitable relationship for both parties.

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So, it’s quite understandable f you don’t like networking. Especially introverts. I mean, how can you just walk up to a complete stranger and start talking? What will you even talk about? Should you talk about your business and how you can help the other person’s business? Wouldn’t that be too sales-y?



Yes, these are all valid concerns and worries. However, the fact remains networking is important for marketers and business professionals. So here are practical tips you can use to be better at networking and effective at getting sales from networking


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Do you need email marketing services to boost your business?

Do you need to send out email blasts to an engaged audience, or you want to build your own email list?

Email mason@oratorconsult.org or call 0809 775 1730 let's talk.

Lead generation –the process of getting the contact information of potential customers that show interest in your business, is a critical aspect of marketing and sales. The more leads a marketer generates, the more sales he closes.



As a business, it is important for you to have a steady flow of leads that will eventually convert to customers.



Generating leads is no easy task. In fact, according to CSO Insights, 68% of companies report struggling to generate high-quality leads. Believe me, as a marketer myself, I understand the struggle. That’s why I’m sharing some online techniques that I’ve used or seen to be effective in generating quality leads.

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Time for a career change? An MBA can help get you there. Exclusive meetings with admissions directors from top business schools at the @AccessMBA event in Lagos on 9th of September. Register now for free: http:///2wm6uPj

The social network for business professionals is a powerful platform to can drive you thousands of targeted traffic, quality leads and profitable clients.



Trust me, I have gained a client or two and also nominated for an award from this technique I'm about to share with you.



With LinkedIn's publishing tool, you can re-publish every content from your site, on almost any topic, for free.



Here are tips to publishing on LinkedIn

Publish industry-related content: These types of content perform better than news, gossip or entertainment content. And understandably so. LinkedIn is filled with professionals that are looking for new clients or new jobs, and HR professionals scouting for quality recruits or information that will help them be better at their jobs.


Properly tag your content: If you are writing about customer service, ensure you add the tag ''customer service'', right before you publish. This will make your content more visible to professionals following that topic.


Use compelling headlines: Use tools like Coschedule's headline analyzer to test your headlines and ensure that it is both powerful and emotional.


Use proper images: A mediocre image can break your content. Ensure your images are not pixelated and convey the message your content is trying to pass across.


Best time to publish: LinkedIn users normally log in during normal work hours. That's the best time to publish your content.
Click here to join The ORT, a community of smart marketers, and receive practical marketing ideas every week.


If you need help with creating content, call 0809 775 1730 or email mason@oratorconsult.org or fill out this form


Click here to join The ORT, a community of smart marketers, and receive practical marketing ideas every week.

More marketers are beginning to use blogs as a tool to achieve their marketing goals. Goals like increasing sales, brand awareness, generating leads and converting those leads into long-term customers. However, very few businesses claim that they are not reaping the benefits of blogs for their business. That is, their business blogs aren't getting them any of their goals. Here are several factors responsible for the success gap, and how you can fix them

Inconsistent Publishing Schedule: To fix this, get an editorial calendar (or hire us to develop one for you)

Blog Content Is Not Unique: To fix this, identify your niche. Who is your audience? What unique problem does your business solve and how does your content provide fresh and unique angles to solving that problem? (If you need help with this, you can reach out to us too)

You Publish And Forget: Publishing content is the first part. Promoting your content is the second part. Many businesses focus only on the first part and hope the second part magically happens. (Yes, we're also in the business of promoting your content, hit us up)

If you need a business blog that drives traffic, and generates leads, call 0809 775 1730 or email mason@oratorconsult.org

Click here to join a community of marketers and get practical marketing ideas like this one every week.

Heard of ELMR? It stands for Emotion, Logic, Motivation and Reward. EMLR is a way of seeing things from a customer's perspective, in order to trigger the emotions that results in purchase. It helps you ask better questions when marketing. Like instead of asking ''How do I make more sales?'', you'd ask ''What motivates my customers to buy?'', or ''What obstacles are preventing my customers from buying?''

Let's break it down

Emotions: Pain and joy are powerful emotions in sales. Customers want to move away from what will cause them pain, and move towards what will cause them joy. In your marketing, tap into these emotions and show your customers how your product brings them joy, or how not purchasing your service will cause them pain.

Logic: Because we tend to back our decisions with logic, ensure your marketing has enough points that appeals to your customer's logic. This is where educating your customer comes in.

Motivation: How can you reduce barriers to purchase? How can you motivate customers to act immediately? Techniques like limited offers, discounts, and a clean payment process can help here.

Reward: How can you create a sense of validation or approval for your customers? Testimonials? Positive reviews? Think of what the gains your customer will receive after purchasing from you, and use it in your marketing.

Click here to join The ORT community, and get practical marketing ideas every week.

Did you know that this year, 74% of all web traffic goes to video content?

And did you know that 65% of video viewers watch 3/4 of a video? That means video viewers really engage with any video they begin to watch.

And there's more, 55% of people watch videos online every day. And 93% of savvy marketers use video to drive brand awareness, sales and communication.

I know what you're thinking, you need video. So here are 2 businesses that can help you create video content for your business

KukuTalks: Produces both video content for events, and animated or commercial videos for marketing. Email kukutalksonly@gmail.com to get in touch.

GTFlicks: Produces both video and photography for brands. They're even offering a 20% discount to everyone that gets this newsletter. Only for the month of July though. Call 0803 462 9674 or email gtflicks@gmail.com to get your offer now

Click here to join The ORT commnity, and get weekly practical marketing ideas and tips like this one

Imagine this scenario. Your business just launched a new club. Members of this club will never pay full price for your products ever again. They'd get access to your other customers, who happen to be top executives from different brands. You're certain that your customers will line up to join this club because they need this club.

Well, the truth is, customers, don't necessarily buy what they need. They buy what they want.

Why? Because human beings are emotional creatures and not rational ones.

So, here are 3 tips to package your product as one that your customer wants.

Always sell the ultimate gain. For instance, in the scenario above, the ultimate gains are a)never pay full price for products and save big time, b)gain new business partners and clients when you network with other customers.

Simplify your offer. If your offer is difficult to understand in the first 3 seconds, you have a problem.

Paint a pretty picture. The best offers paint a vivid picture in the minds of the customers. Let your customers see themselves enjoying the benefits of your products.

Click here to join The ORT Community, and get practical marketing ideas every week.

You need to click the link to read the whole thing

Did you know Warren Buffet spends 6 hours every day reading? He's not the only super successful individual who spends time reading

Oprah Winfrey, Mark Zuckenburg and Bill Gates all spend a considerable amount of time reading.

Now, I can understand that reading 6 hours straight is nearly impossible, but reading, learning or experimenting an hour every day for a week will suffice. That's the 5-hour rule that can get you more success in your field.

Here are guides to follow though,

Click here to read more

Wouldn't it be great if your social media followers were actively selling your brand and products? Yes, that's every marketer's dream. For someone else to do their work

Well, it is possible to get your social media followers to share your content and your business. All it takes is for you to make it extremely easy for them to do so.

Here are 3 practical tips to do so

1. Use powerful headlines: Developing headlines with high emotional value will get your posts shared more on social media. You can use the EMV Headline Analyzer to check how well your headlines are

Click here to read more

GTFlicks is offering event organizers a 20% off on photography and video.

This offer is valid only in July, and on a first come first serve basis.

Call 0803 462 9674
Email gtflicks@gmail.com

While demographics show us data such as your customer's location, sex, income level, race or religion, psychographics tell us something as equally as important in engaging customers. Psychographics shows us data such as interests, opinions and activities of the customer. 1

The data you get from Psychographics offers you a powerful way to engage with your target customer. It shows you why your customer buys.

For example, if your customer's activities were vacationing around Africa at least once a year, and you're a travel agency, you'd only show that customer vacation spots and travel packages in Africa.

Or if your customer's interests were national politics, and you're a media agency, you wouldn't bother pushing entertainment or business news to them.

Or imagine if you knew your customers had a shared value or opinion about IDPs in Nigeria. Showing that shared value will not only get you more connected to your customer, it would give you more power in influencing them.

You can get psychographic data from simple customer interviews, surveys or even Google Analytics and Social Media Analytics

Click here to read more and subscribe

Mariam and Tunde are smiling lovingly while looking through their wedding pictures on an iPad on their way to an extravagant honeymoon. Jumoke and Wale are so flustered by the stress of planning their wedding, the huge expenses they incured in the process and calling their photographer to find out when the pictures will be ready… He said in 3 whole weeks! What did Mariam and Tunde do right? They hired PhotoGenic services to give them the following for their special day:

[url=http://www.didostudios.com/blog/2016/11/16/how-photogenic-can-give-you-a-memorable-wedding-party/?utm_source=How%20PhotoGenic%20Can%20Give%20You%20a%20Memorable%20Wedding%20Party&utm_medium=Nairaland&utm_campaign=Website%20Outreach%20Program]Read More Here[/url]

If you need a photo booth at your wedding, call +2348060903561, Email : photogenic@didostudios.com or fill out this form

Marketing events are huge investments for businesses. And, when done properly, can yield fantastic results for both the organizer of the event and participating companies.

Events can boost a company’s profile and awareness, and connect a company with a host of prospective customers.

The thing is, there is only so many people a company can connect with at events. And if care is not taken, the business may loose out of making sine valuable connections if their lead capturing system is not on point. This is the point of marketing events anyway, capturing quality business leads.

So, we’re going to look at ways you can capture as many leads as possible at your next marketing event.

[url=http://www.didostudios.com/blog/2017/02/27/4-insanely-effective-ways-to-capture-leads-at-your-next-marketing-event/?utm_source=4%20Insanely%20Effective%20Ways%20To%20Capture%20Leads%20At%20Your%20Next%20Marketing%20Event&utm_medium=Nairaland&utm_campaign=Website%20Outreach%20Program]Click here to read more[/url]

We love weddings for so many reasons. It’s a celebration of love, we get to eat good food for free (most times ) and we get to go home with cool wedding favours.

Well, getting cool wedding favours really depends on how cool the couple is.

So, if you want to be the cool couple that gave out the coolest wedding favours to your guests (that will keep your wedding in their memory for a long long time), here are some ideas

[url=http://www.didostudios.com/blog/2017/02/07/9-wedding-favour-ideas-that-will-blow-your-guests-away/?utm_source=9%20Wedding%20Favour%20Ideas%20That%20Will%20Blow%20Your%20Guests%20Away&utm_medium=Nairaland&utm_campaign=Website%20Outreach%20Program]Click here to read more[/url]

Did you know your favourite colours represent your personality? So, there’s actually meaning into the colours and themes you choose for your wedding.

Your colour selection for your wedding is usually a subconscious reflection of your personality. And some believe, that the meaning your wedding colours carry, might follow you into your wedding life.

Well, we don’t know about that. But we’re curious to know what each colour means. So, we researched colours and their meanings. So you are informed, you know, for your PhotoBooth or just in case the meaning actually follows into your marriage life.

Blue
My personal favourite colour. The colour represents peace, tranquillity, devotion and faithfulness.
This colour will evoke peace at your wedding. Personalities that choose blue for their wedding, tend to be reliable and devoted. These are qualities you’d definitely want to carry on to your marriage life.

White
The pure colour. White represents purity, innocence, cleanliness and simplicity.
This colour represents a new beginning, an attempt to capture lost youth and a longing for a simple and stress less life.

Read more here

Absolutely. I agree with you 100%

However, you should focus on expanding your market share. And that requires tapping into your competitor's market.

How To Monitor Your Competitor And Get Their Customers Using Social Media

Normally, I wouldn’t advise you to spend time checking out what your competition is doing. The only thing is, your competitors’ customers could easily be your customers. And more customers for your business isn’t a bad thing to want, is it?

Now, to get your competitors’ customers, you simply need to offer them more than they are getting from your competitor.

And tools such as Hootsuite’s Streams, BuzzSumo and Fanpage Karma can help you assess what your competitors are offering on social media. Read more here

There’s a lot that goes into planning and hosting an event. Managing vendors, handling registrations and promoting the event are some of the critical duties of event planners and managers.

Event planners are expected to be detailed, effective and on top of all the activities required to pull off a great event. From planning, promotion, and marketing to hosting the event on the D-Day.

To help with these 3 critical processes in event planning and management, here are some apps you can use to be more effective and productive

Planning Apps

Trello: This app is a project management app that helps you keep track of project activities and collaborate with team members. Trello is great for event planners who need to manage communication with different teams and have a visual presentation of the whole project.


Slack: Planning an event requires a lot of communication and slack is the right app for the job. It Slack brings real-time messaging in one place.

Promotion
Event Directories: Sites like ConnectNigeria, AfriTickets and Naija Ticket Shop are great places to list and promote your event. Most of these sites offer free listings, however, you can pay for more exposure and advertising there.


Hootsuite: Social media is an important part of event promotion. For many events, you will need an active presence on several social media networks and HootSuite is just the right social media management tool to help you effectively manage all your social media across different platforms.

Hosting

Bizzabo: This app can be used on all the event stages, from planning to promotion and hosting. We’re placing the app in this category because of its Check-In feature which allows attendees to easily check-in, get their event badge and move on to the event. Oh, and it also has a great event engagement feature that allows you to run real-time polls and surveys at the event.

There you have it. Try out the apps and let us know how well they work for you. Or you could just let us know which app we left out of the list.