₦airaland Forum

Amazing!!! where has time gone? It was just like a minute ago when we were all shouting Happy New Year and all of a sudden, we’re in the middle of 2020. Everyone seems to be taken off-guard by this fact. Some people say someone must be messing with the space-time continuum while others think that time is like Peregrine Falcon bird, the fastest bird that could dive at speeds of over 240 miles per hour. With all these assumptions, the fact still remains that time is non-partial, universal and waits for no one.
No doubt! we all have goals we’ve set for the year. Some of these goals might include starting a business, acquiring new skills, going for certification, reading books every day, going on vacation, registering for a course, investing in real estate etc. To your surprise, you realized that you’ve not achieved 30% of your goals while the time has already achieved 50% of its goal.
With the second half of the year already underway, it’s easy to fall into the trap of beating yourself up for failing to cover more ground. Why haven’t I done more? Will I able to achieve my goals again? Am I really pushing as hard as I can? These are some of the questions you’re asking yourself which might not help your progress. Rather than asking yourself questions and doing the things that will subject you to constant perplexity and weaken your passion, take the following steps:
Reset your mindset:
The achievement of every goal starts with your mindset. By reminding yourself that you can break free from the toxic cycle of limiting beliefs and by reframing your thoughts and changing your perspective and outlook, you can begin a new journey as we start another phase of the year.
Even though the year has been a bit hard due to the pandemic which has disrupted the plans and goals of many people, how you react and respond to the situation will form the basis of your belief system in the next six months. Don’t let the bad experience limit your beliefs and paralyse your goals. Little changes can make a difference, so try new things, take risks and reset your mindset.
Evaluate and conduct a mid-year review:
Beating yourself up over unrealised goals can be an irresistible reaction to disappointment. So, whipping yourself doesn’t work. To effectively make up for lost time, take time out. During your time of reflection, make a list of all the goals you’ve accomplished so far. Think about the behaviours that pushed those goals to completion and write those down too.
By examining the past, we can see what went well and what didn’t so we can purposefully plan our next year. Here are some questions you can ask yourself as you sit down and reflect:
What went well in the last six months?
What were some of your major challenges?
What were some key lessons that you’ve learned in the last six months?
What is one thing that you want to focus on moving into the second half of the year?
READ: BUYING A HOUSE WITH YOUR PARTNER? WHAT YOU NEED TO KNOW
Create an Action Plan
So, we’ve talked about evaluating your current position and renewing your vows. Now, you need an action plan to maximise the latter half of the year. Setting goals are great, but you achieve them when you take action. That’s why I love this quote by Bo Bennett, “A dream becomes a goal when action is taken toward its achievement.” In order to make a goal happen, you must take action. Action plans give you precious clarity on your goals. That’s because they give a window into how you’re actually going to achieve them.
Here are some simple steps that can form part of your action plan to make the most of the rest of 2020:
~ Go into each week with a plan of action, a list of tasks which must be completed
~ Get to bed earlier, get to work earlier
~ Isolate and eliminate time-wasting activities
~ Allocate more time to consuming content that can help you advance your goals
Don’t Procrastinate
Procrastination is the habit of delaying an important task, usually by focusing on less urgent, more enjoyable, and easier activities instead. It is different from laziness, which is the unwillingness to act. It can restrict your potential and undermine your career. It can also disrupt teamwork, reduce morale, and even lead to depression and job loss. So, it’s crucial to take proactive steps to prevent it.
To overcome procrastination, you must first recognize that you’re doing it. Then, identify the reasons behind your behaviour and use appropriate strategies to manage and overcome it.
Establish a daily routine:
Want more confidence, determination, and discipline? Nail a daily routine and your head is held higher all the time. Success is the holy grail of any breathing, living person on the planet…. And a daily routine is the way to get to it!
Having a routine and sticking to it is incredible, but you should give yourself time. Productive habits take time to develop. If you are too hard on yourself, you might never have the chance of enjoying the benefits of a routine. Your success depends on how seriously you take your routine. The benefits outweigh the willpower you invest at every step, so it is worthwhile.
Conclusion
It’s true there are times the passing months can feel like the advance of the doomsday clock. With each elapsed month, you may feel you’re being inched towards the abyss of failure or underachievement. The mind has a way of writing its own tragedy and casting you in it without your permission. The only way to combat your brain’s unauthorised programming is to write your own code. Remind yourself of your capabilities and your vision for your life and your business.
To know more about Middlechase Property Limited, click on the link below: Middlechase Property Limited or call 08186577504
https://medium.com/@middlechaseblog/how-to-finish-the-rest-of-the-year-strong-3b6d9db3d90
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A general definition of financial fitness is to have the money you need when you need it, living within your means, not being in debt, investing to achieve long-term goals and having savings. One of the secrets to attaining financial independence is that it doesn’t usually “just happen”. It starts with a detailed plan, and a willingness to commit to that plan.
To help you get going in the right direction, here are five things you need to do to stay financially fit. These are;
MAKE A DECISION
To be financially fit, you must make a decision to succeed, make a decision to make progress because success will not come by you just sitting down, success will come because you made a decision.
GET HUNGRY FOR SUCCESS
To be able to succeed, you need to get to a place where you are ruthlessly committed to your own life. You need to be hungry for success and develop an attitude to get results. You need to get to that point where you are not comfortable with where you are, the income you are receiving and the situation around you. You need to press yourself to bring out the best.
Don’t get comfortable, get hungry.
READ: MANAGING YOUR MONEY IN GOOD AND BAD TIMES
TAKE EVERY MOMENT
To stay financially fit, don’t let opportunities pass you by. Learn to take every moment. Take every moment as though it is your last time on earth. Act like there’s no second attempt on anything, seize opportunities on a daily basis.
THINK ABOUT CASHFLOW AND INCOME GENERATION
Another way to succeed is to think about building your income. Make sure that money flows into your life. Get yourself organized and get your money right, start doing what makes people rich. Do whatever it takes legally for money to flow in. You cannot be broke and then say you can’t learn a sale skill. Income comes because somebody is selling something. If you want to build the economy, sell something. Get mentors who will train you if you don’t know how to sell. Everybody who will ever make progress needs to sell. Every job you do in a company is useless if sales are not coming in. Engage in sales, don’t deny the opportunity you have to make money.
DO INVESTMENT
To stay financially fit, you need to have a financial plan or direction to avoid frustration. Take out the little cash you have and invest it into something tangible.
Success will come your way when you are ruthlessly committed, when you think like an investor, when you think income on a daily basis and when you are prepared to take every moment and make decisions.
These are some of the tips for succeeding in our world today.
To know more about Middlechase Property Limited, click on the link below: Middlechase Property Limited or call 08186577504.
https://medium.com/@middlechaseblog/5-tips-to-stay-financially-fit-c6a1ec4421bf

[img][/img]While there are many ways to make money in this contemporary time, real estate has stood head-high above any other professions as the most promising business one can ever venture into.
According to one of the foremost real estate mogul, Robert Kiyosaki explained that “Real estate investing, even on a very small scale, remains a tried and true means of building an individual’s cash flow and wealth”.
When you buy a stock, the only way you can make money is if the stock appreciates in value, and you sell it at a good time but with real estate, appreciation and rental income is consistent.
Here are the reasons why real estate is the best way to make money:
PREDICTABILITY
With real estate, you can predict your income. You need an income that is predictable and secured maximally. There is no way to guarantee that the future is going to be exceptional unless you have an investment that appreciates over time and whose Return of Investment cannot be stolen or taken away by government and economy. Real estate gives an assurance of a good future and a sense of security because when you invest in a property, you can easily predict the Return of Investment you will gain from such investment unlike other sources of income where Return of Investment fluctuates.
FOUR REASONS A RENTAL INCOME PROPERTY IS A GREAT INVESTMENT
TANGIBLE INVESTMENT/ ASSET
Real estate is a tangible asset that can be felt or touched. It is not a software or an application but a physical structure that can be seen. If someone wants to buy a property, the first question to ask is the location of the property and how to get to the location for inspection. A developer or an agent can’t lie to the client about the location of a property. It is important to note at this point that to buy a property, a lot of processes must be put into place. To avoid fraudulent activity, a buyer must consult a professional or legal adviser before purchasing a property.
Real estate cannot be destroyed even when some businesses are going into extinction due to advancement of technology.
CONSISTENT INCOME/CASHFLOW
As the name implies, cash flow has to do with the flowing in and out of money. Real estate gives you the opportunity to enjoy consistent income. For instance, people who key into rental investment will earn for years because as long as people are on the surface of the earth, they will always need a roof over their heads; they will always need a place to do business. Real estate is not about structure or engineering designs. It is about people and real estate strives anywhere people are.
There is no location without population and where people are, money is. To enjoy the money consistently, you must venture into a business like real estate where demand is greater than supply.
Conclusively, real estate has been in existence before creation and it’s a key for building wealth. However, it is important that before investing, you get the money aspect right, verification of property with proven documents etc. Real estate is about evidence that gives you an opportunity to do a one-time investment that will make you generate consistent cash flow benefit and residual income for life.
FOOD FOR THOUGHT
You have a landed property of 500sqm in a fast-moving location and decide to build 20units of 2 bedroom apartments for rental purpose, the annual rental income on each of the apartments cost #700,000. This means you make #14,000,000 every year. Imagine you have another 20units of the same apartment, what would it have generated in the next 5 years?
To know more about Middlechase Property Limited, click on the link below: Middlechase Property Limited or call 08186577504.
https://medium.com/@middlechaseblog/why-real-estate-is-one-of-the-best-ways-to-make-money-3a18104cb489

It’s been five years since I last saw Tunde, my friend. So when I got a call from him two days ago, hearing from him again was overwhelming. We talked about so many things that have happened in our lives these past years.
During our conversation, Tunde reminded me of an off-plan project he bought into 5 years ago Abijo. Then, I had a flashback of how I went with him to the location of the property and getting there, the place was so bushy, deserted and the road network was not accessible. And I thought to myself that investing in such an area wasn’t profitable. He requested my opinion about the property and asked if he should make payment. I discouraged him not to proceed with the investment but he went ahead without notifying me because he has so much interest in the area.
RELATED: RELATED: MR LAWAL MADE A DECISION THAT CHANGED HIS LIFE

Tunde went further to tell me amazing things about the property, how the once bushy, deserted area now looks like a Mega City. And I started wondering if it is the same area I wrote off he was talking about. At that instance, I wished I had bought into the project five years ago.
Then I realized that investing in an off-plan project shouldn’t be overlooked because it’s a long term investment. And now, going back to that same environment to get a property can never be the same price as what Tunde got due to its development. The value of properties in the area now is very expensive. Since I know this truth, I’ve always advised people to invest in real.
To know more about Middlechase Property Limited, click on the link below: Middlechase Property Limited or call 08186577504.
https://medium.com/@middlechaseblog/why-miss-a-treasure-1c6f41df817f

Rental properties can be a great way to generate income and build wealth, but few investors know how to evaluate and select properties. Rental properties enable a real estate investor to enjoy not only capital appreciation on their property but also the opportunity of earning income regularly.

Many investors have used this type of assets as a retirement plan that could fund their lifestyle after they stop working actively. Purchasing your first rental property is a major financial decision and shouldn’t be taken lightly. Therefore, it’s important to understand what you’re doing.

Here is a simple calculation that illustrates the potential of rental property:

Cash flow is a simple concept to understand. Your property’s cash flow is the income it brings in minus the expenses associated with owning, managing, and maintaining the property.

In calculating your cash flow, you need to take note of the following indices:

Mortgage payment: We know our mortgage payment (principal + interest). The principal amount of the payment is the monthly equity build, meaning how much has been put in into obtaining the property. Add the cash flow to the monthly equity build. Most lenders require property taxes and insurance payments with the mortgage payment. Be sure to include that in your calculations. If you don’t pay them with the mortgage, account for them separately.

Property management: If you plan to hire a property manager, account for the expense. The industry standard is 10% of the collected rent.

HOA fees (if applicable): If the property is part of a homeowners’ association, budget for this expense as well. Find out what’s included with the

Vacancy rate: Depending on the nature of your property and current market conditions, it’s smart to assume a 5–10% vacancy rate and set aside this portion of the rent to offset the cost. After all, you still have to pay the mortgage and other expenses when your property is vacant.

Other expenses: Account for anything else you’ll pay for on an ongoing basis. Examples could include pest control or lawn maintenance. Don’t count on your tenants doing either of these things on their own.

ILLUSTRATION

The purchase price of 1 bedroom property goes for #10,000,000. You bought 2 units which cost #20,000,000. Taxes at the time of purchase is 0.076% which is #7,600 monthly or #91,200 yearly.

Calculating Cash Flow

You’re seeing a steady rental demand for these units, all of which stay occupied most of the time, but we’ll calculate a 6% vacancy and non-payment risk to anticipate real cash flow just to be prudent. The units are all identical and they each rent for #1,000,000 a per year.

The calculation would break down this way:

Gross rental income= #2,000,000 per year.

Owner’s repair expenses= #100,000 per year.

Vacancy rate= 5% of rents, or #200,000 per year.

You spend about #50,000 each year in miscellaneous and advertising costs, and you manage the property yourself.

These are the basic operational items that go into cash flow calculation. Rent income less vacancy loss fewer (repairs and costs) equals your cash flow:

#2,000,000 (gross rental income) less #200,000 (vacancy factor) less #150,000 (repairs and costs) equals #1,650,000. This works out to #137,500 per month in positive cash flow over 12 months.

Other factors you need to consider include:

The Neighborhood

When choosing a neighbourhood, make sure the location is on point! Understand what the target tenants are looking for. Depending on tenants, schools, crime rate, amenities, public transportation, noise levels, zoning laws are all things to look into.

The Property

Getting an appraisal and inspection is crucial when selecting a property. It’s important to stick the budget that has been set and to know the deal-breakers after inspecting a property.

While all of these criteria should be carefully contemplated, it should also go hand-in-hand with the cash flow and budget. A city centre is a great location but if the investor can’t afford it, the investment will not get the returns hoped for. Analyzing real estate investments takes time and patience but the benefits are securing a good investment and learning about different markets and properties in the meantime.

To know more about Middlechase Property Limited, click on the link below: Middlechase Property Limited or call 08186577504.
https://medium.com/@middlechaseblog/how-to-analyse-a-rental-income-deal-39d5c46538ef?source=---------4------------------

A rental income property is a property bought or developed with the intention of earning income on it. It can be residential properties, such as single-family homes or multi-family properties or commercial properties. Rental income property is a property that puts money in your pocket. Money is generally made through holding the property and renting it out or selling the property after the value of the property has appreciated.
Here are four convincing reasons a rental income property is a great investment:
Appreciation
Wherever you start from in real estate is your platform and this is one of the most unique things about investing in real estate. Renting out your property now allows you to hold onto your property in case it appreciates, giving you the option to sell when the time is right.
In addition, since you own the property, you stand to gain from an increase in the property value over time due to changing demands in the area, even if the property doesn’t undergo any changes. This is obviously going to be a variable thing, as it depends heavily on the area where your rental property stands. In some areas, the value may rise significantly over the course of a few years, while in other areas it may remain flat.
Rental Property is Tangible
When you buy a house, you know what you have. The value is tangible, for every physical real estate investment you make, you are in charge as CEO. As CEO, you are able to make improvements, cut costs, raise rents, and find better tenants. The more direct control you have over your investments, the better. And even when the value of your rental income property takes a dip, you can continue to earn rent while waiting to sell until the market value goes back up.
READ: RAINY DAYS: THE BEST DAYS FOR HOUSE HUNTING
Inflation
A rental property owner does not need to be afraid of inflation. To them, inflation is an advantage rather than being a disadvantage. While other aspects of the economy are affected by real estate, real estate investing works as a hedge against inflation. This basically means that property investors are not negatively affected by inflation.
When inflation occurs, a real estate investor owning a rental property can increase the amount he/she charges as monthly rent, while the value of the investment property will increase (appreciation). Moreover, if you’re planning on selling your investment property during times of inflation, you can list it for a higher price and reap profits, especially in real estate markets with a low supply of investment properties.
Diversification of investment
When it comes to diversifying your portfolio, you already know the importance of not putting all your eggs in one basket. The power of diversification plays a critical role in investment. Owning rental property allows you to diversify your portfolio, which can serve as an added layer of protection against risk. To lessen risks, you’ll have to invest in many markets. One of such markets that guarantee return is the real estate market, and the benefits are in the numbers.
Conclusion
There isn’t a better time to build wealth and meet all your financial goals. Owning a rental property can fulfil that dream, and all the desires for a good life will be at your beck and call. Invest in rental income property today and reap the fruits in years to come.
To know more about Middlechase Property Limited, click on the link below: Middlechase Property Limited or call 08186577504.
https://medium.com/@middlechaseblog/four-reasons-a-rental-income-property-is-a-great-investment-6ace0d606e89

People usually say that multi-family investment is expensive and there is a myth surrounding real estate investment when it comes to this type of investment.
Talking about multi-family apartments, we refer to a minimum of twelve tenants paying for an apartment. So, how do you then analyze a multi-family real estate deal? In order to do this, it is important to know the difference between a multi-family and a single-family investment.

A single-family property has a single-tenant, whereas a multi-family property hosts more than one tenant. Single-family properties typically include houses, while multi-family properties are often apartment buildings or condominium communities. In order words, A single-family apartment comprises of one or two tenants paying the landlord while the multifamily apartment has to do with a large volume or number of tenants that gives you the opportunity to get your money back on time.
Which is the smarter investment is the subject of considerable discussion in the real estate world. The bottom line is that there isn’t one clear choice for which option is better. It depends on the investment opportunity and your goals as an investor.
However, the aim of this article is to enlighten the reader on why the rental income deal of multifamily investment is better than its counterpart. Here are the advantages of multi-family apartments.
CONSISTENT INCOME

You have more access to cash flow when you invest in multifamily assets than in a single-family apartment. For instance, if you have 50 million naira and build a seven-bedroom duplex, it is likely that you aren’t going to get back your capital until about 20–25years due to the fact that you might have a tenant who won’t be able to pay or who is going through financial stress and then the tenant may have to move out of the apartment. But when it comes to a multifamily apartment, you can be maintaining one part of the building while earning rent on another part of the building. It also gives you protection because of the volume and high demand it brings.
2. EASY ACCESS TO LOAN FROM FINANCIAL INSTITUTIONS

Most financial institutions are profit-oriented based. Therefore, they easily release funds for projects that will fetch them money. Multifamily apartments project is one of the deals that attract financial institutions due to the return on investment in it. In other words, As a developer who is not buoyant financially, the bank can fund your real estate investment when buying a multifamily asset than when building your own apartment.
The government also can partner with you because of the volume you can provide for the masses. You will also have private investors who are willing to finance your real estate projects when it has to do with multi-family housing than when it has to do with single-family assets.
4. LEVERAGE ON DOWN PAYMENT

When it comes to multifamily assets, people or tenants will pay you ahead of time for the property. This means that with your down payment, you can start making money from your property. You don’t need to put yourself under immense pressure. Your concern as an investor is how to raise the first down payment when it comes to multifamily assets.

5. HIGH APPRECIATION RATE

Even when you do not enjoy immediate cash flow on your multifamily property, they still hold their value. And, that value increases over time. This is true with most real estate properties but the appreciation rate is higher with this type of property. The appreciation is not guaranteed, though.
Next, if you want the value of your property to get a boost, make sure that you maintain it. When your property is well-maintained, you can offer a good rental price on the property, which drives more potential renters.
6. EASIER TO MANAGE

It is easier to manage 12 units in one roof than it is to handle 12 different rental units spread throughout the city. This is a practical reason that makes multifamily property investment makes a lot of sense. Also, it is a type of investment that would justify hiring a property manager.
If you own just one property or a rental unit, hiring a property manager might not make a lot of sense, especially if you consider the cost of hiring an expert. But with a multifamily property, you will be able to optimize the investment on a property manager.
7. MONEY MAKING MACHINE

A lot of the time people who buy single-family apartments get discouraged because they are not making money from it due to the low volume and then they are less motivated and inspired to do more of the investment. With the multifamily apartments, you keep on getting credit alerts monthly or yearly from your tenants.
In conclusion, you need to think in terms of using leverage especially when starting. By using leverage, you make your money work for you. When you buy a single-family investment, it is like keeping money under your pillow and expecting the money to multiply. It is not going to work. What you need to do is to put the money in an asset for it to grow and eventually, generate cashflow.
To know more about Middlechase Property Limited, click on the link below: Middlechase Property Limited or call 08186577504.
https://medium.com/@middlechaseblog/single-family-vs-multi-family-rentals-be2df8398531

A lot of people run away from house hunting during rainy season because they think of the inconveniences that come with it. Buyers seem to be hesitant, if not downright reluctant, to keep appointments when it is raining. Truly, it is not always convenient to get in and out of the car in the rain and to remove your wet shoes when entering a home. These things can be a real chore but what’s the point of buying the house of your dreams if it sits on a crumbling foundation?
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With the economy weakening, it is a smart decision to control your spending. But if you or other members of your family are facing difficult times financially, perhaps from a job loss or wage cuts, it is especially important to spend less so you can have more money to pay essential bills or to add to a savings account you can go to in times of emergency.
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Mr Lawal who is based abroad got a call from his friend Tunji saying that he was involved in a fatal accident and the car He just bought 12 months ago for 4 .5 million naira was damaged beyond repairs.
Mr Lawal opened his mouth in shock and all he could think about at that particular time was the 4.5 million naira that was spent purchasing the car which is all gone.
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A rental income property is a property bought or developed with the intention of earning income on it. It can be residential properties, such as single-family homes or multi-family properties or commercial properties. Rental income property is a property that puts money in your pocket. Money is generally made through holding the property and renting it out or selling the property after the value of the property has appreciated.
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Nigerian Children are showing us their strength and drive advocating for a more sustainable world for all. Enter your Children for the Smart Children Challenge and help them win amazing prizes.
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ADVANTAGES OF COVID-19 TO THE REAL ESTATE MARKET IN AFRICA
Middlechaseblog


The novel coronavirus (COVID-19) was identified in 2019 in Wuhan, China. It is an infectious disease that is caused by the severe acute respiratory syndrome. The COVID-19 outbreak has since spread to about 196 countries and territories in every continent. As every aspect of the economy face the hit of this deadly virus, the Real estate industry is still one of the sectors that’s resilient to the effects of the outbreak.
Advantages of COVID-19 to the Real Estate Industry In Africa
COVID- 19 will accelerate a change in the way people live and use real estate
The housing situation in most African countries is characterized by overcrowding, inadequate and dilapidated infrastructures, poor access to essential services such as water supply, electricity, sanitation facilities. Covid-19 is a highly contagious viral diseases that require sustainable isolation and social distancing for it to be effectively contained, especially in overpopulated cities. Most low-income and middle-income houses in Lagos, for example, were not designed to meet these requirements. This has a negative effect on the spread of these diseases and as such people will move and demand house types which meet the isolation and distancing requirements.
2. Demand for more sophisticated house types
The home is important for psychosocial reasons. It is the environment in which most people spend the majority of their time. I think that people are truly recognizing the value of a home and it’s never been more apparent how much our homes matter. I think the weeks and months we’re spending inside are going to forever change our ideas of home. Home is where we are eating, sleeping, playing, working and homeschooling right now. Those who will continue to work from home may be more in tuned to work and home office spaces. The relationship between housing and health is multi-faceted. The local environment is also important in determining such factors as fear of crime, access to local services and facilities and in promoting social interaction. Some workers will use the experience of the coronavirus crisis to convince their employers that they can be efficient and productive from their homes, Some organization will survive or do better during this pandemic, they will wonder why they have to pay rent for commercial space, if employees do not need to come to the office every workday, this might force employers to vacate their workspace or move to smaller spaces in other to cut cost since working remotely had a positive impact. This will force more people to seek healthy homes with better facilities to aid their work from home practice, examples include homes with a penthouse that can be used as a workspace, a massionette, homes with uninterrupted power supply etc. to make working remotely easy.

3. New ways to sustain and grow the real estate market and achieve work target
Covid-19 pandemic is really teaching us how we need to adjust and learn new ways to transact in this business. Real estate’s new virtual reality may well have long-lasting impact. Transitioning into the digital and virtual world is more important now than ever. Currently, because of the state of the market, agents and developers need to be more creative than they’ve ever been in other to close a sale. The real estate industry will experience more virtual presence, from doing 3D tours, virtual presentations, to agents and marketers going by themselves into a property, and having video previews.
I foresee that most Real estate companies will come up with Apps for their properties that can be gotten from play store to make buying and selling easy. They will also pay closer attention to their website.
4. Increase in the level of creativity on the part of the Developers
Africans have gotten a crash course on working from home, it will become much more of our everyday lives I think, I predict that home offices which are fitted out for a digital work existence will become the newest must-have amenity. Developers will infuse home offices built ready for the now ubiquitous Zoom conference, replete with green screen for the virtual background of choice. A large office space/Audio-visual hall will be added to most estates in other to aid the new work from home practice that lots of Africans will embrace.

5. Reduced cost
Crisis teaches us to be resilient, creative and gritty. Where there is a will there is a way to get any deal done. Closings are still happening. There’s no question that virtual tours are a very effective way to help buyers experience a property, now it is super important to have this technology. Using FaceTime to help buyers walk through a property, Virtual open houses that are broadcast on Facebook, Instagram and websites are another new tool to expose a property to everyone without a potential buyer even needing to be in the area. Cost of transporting clients to the site will reduce as people embrace the new virtual reality. COVID-19 has shown us that there are a lot of unnecessary meetings and trips that are not going to happen anymore, with the new virtual reality. Cost on transportation and most times refreshment will be reduced.
6. Valuation of assets
Low consumer confidence and social distancing are impacting the demand in this period of uncertainty. Commercial real estate sector that relies on cashflow is hugely affected by low occupancy rates in the hotel sector to the closure of commercial spaces due to social distancing and stay at home order. My prediction is that the residential market will be a beneficiary as demand for homes may remain stable if not high. The living sectors have defensive investment characteristics, benefiting from stable cash flows and the ability to actively manage rents in order to maintain occupancy. Multifamily, as an asset class, will remain resilient to the effects of the COVID-19 outbreak with its more stable, longer-term income profile and defensive investment characteristics.
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The housing sector has defensive investment characteristics, benefiting from stable cash flow and will remain resilient to the effects of the COVID-19 outbreak. @Fairfield Apartment Abijo Lekki, we help you find your flow.
0818657 7504, 0818 657 7704
https://www.middlechase.com/

He is an amazing guy, he is going to be sharing how he’s able to do some of the things that he does. We are going to be specifically looking at how he’s able to manage himself and how he gets good deals.
How do you do your stuff that it’s so unique?
It started from when I discovered real estate. Basically, when you start you have no idea what you’re doing or what you’re getting yourself into. You have to look for people who would show you the way. When I started, I did a little research and I found out that there’s a particular way people market which is through flyers, putting people together to talk to them about real estate. So when I started, I knew I had to find a different way of marketing properties than what I had already seen before. So the best way I thought was, where can I meet people? Where do people go to that I can actually just meet them and let them know I do real estate? I found out that the best way to stay unique is through online marketing. This prompted me to create my website and start using social media channels like Instagram, Facebook and youtube. I also did traditional marketing, but it was awkward. I didn’t like the way people reacted to it.
What were the frustrations that led to you going on Instagram and using social media?
When I first started, someone sent me a mail about Ibeju-Lekki dealings and with reluctance, I decided to check it out and to know what the real estate is all about. I clicked on the email, went for training and came back but there was something that was not just complete about the things that I’ve learnt. So, I need to source for mentors but the people I encountered were all the big men that didn’t have the luxury of time to show me how they got to where they are.
I decided to take the bull by its horn by going for a property inspection. A man saw me and said I was supposed to be modelling. Hearing this, I felt like it seems there’s a category of persons that actually does some certain things. I thought of it and then I asked myself if truly the real estate was truly meant for me. Eventually, I got started and had a picture of a company Bricks and Bars which I posted on my social media page. I started from family and friends who were asking me what I was doing, then I told them I was a realtor now and then I started doing broadcast on WhatsApp.
There was a day I went to Mr. BIGGS for a meeting but the guy stood me up. I waited for up to 4 hours and the guy never showed up but instead of just leaving and wasting that time, I decided to meet up with prospects. So I stood up with my card and I was about to approach three big men and when they saw me walking close, they tried to stop me and then I told them I just wanted to give them my card and they asked me to bring it and asked what I was doing. I told them I was into real estate and that was it. I took social media by storm. I was consistent, I was improving every single day. My first client actually came within 3 weeks when I started real estate because I was not joking.
My advice for anyone that wants to actually start real estate is to go hard if you want to make money in this business. What was your intention about real estate from the beginning? I was coming into real estate to make it look different. Normally when people hear the word agent, people are always scared. So when you know what you are doing, you know what you want, you need to make your client have confidence in you. It is very important.
How do you organize your sales strategy such that it is very interesting from the beginning to the end?
We always go for the best phones that will give us a good video quality first, so that when the clients see the property and see how beautiful it is, their attention will be captured. First, was the quality of our camera and the second was the properties. So we had to pick specific types of properties that will look attractive because people want places that are very beautiful. We put our clients in our mind and act like we are the clients. We asked ourselves questions like what do we see, what are we looking for, what do we like? Then, we do it.
How many people do you have in your team?
I have two staff. You have to be able to do multiple things at a go. There are days that I have to close three deals in a day, and you know the process of closing a deal can take like one full day. So, it might not be possible to close the three deals in one day. So you need to know how to manage time. Time management is very important in Real Estate.
How do you develop the creative mind that makes you different from every other person?
I’ll say it’s the commitment I have for the business because I also have people that are better than me in creating content. I might not be 80% or 100% good but I keep creating. Consistency matters a lot, so I always keep trying to create. I keep doing it until I get it right. Know what your clients want, know what they like to see and keep doing it.
What did you do to develop yourself in becoming a proper realtor?
The first one I knew was the drone, we didn’t use to have aerial views on properties and then I also benchmarked someone but it didn’t end there. I had to find the creative part of me. When I started, I found out that there is a way people shoot some things that you see from the sky. I didn’t know what it was at that time, but I had to talk to a few persons and they told me that it was a drone. And so I started with the drone. When I started, there was a lot of challenges because in some places, they didn't really know what it is. I had to explain to them that it was just for adverts. And also the picture quality, and the angles from which pictures were taken wasn’t right. The angles didn’t really speak so well. Just being different, being unique and finding the best way to do things. That’s what I do. I look for people that are good in what they do, and I try to benchmark and see how we can make it better.
When do you stop pursuing a client?
Before, I try to meet the client and know if I should go with it or not. But now when you meet me, there’s a relationship. I have to know whatever is going on in your head, I ask you questions like, have you seen me before? Who have you been talking to? Have you done inspection with someone else before? I have to read them and understand if these people have actually gone to an agent before.
When I take a client in, all the houses I show them has to be good. I show them a house that I can buy too. I can show a client 5–6 houses, if the client goes to another agent, they will show him the same house but he will come back to me. So right now all I do is ask you which of the houses you like. I don’t really do follow up.

Why don’t you sell mainland properties?
I had started real estate in mainland but it was rough. There was no motivation for me to work on the mainland, but we are already working on it. Now I am assembling the team that will be able to focus on Ikeja, Magodo and the nice places on the mainland where they have good real estate value. I’m working on that right now.
How do I establish a relationship with a client that will make the client’s always come back to me?
You need to build confidence, they need to know that you know what you’re doing. You go confidently, show them properties. When they ask you questions, you give them good answers. And again you need to be able to understand your client’s because people are different. You need to know who you are dealing with and work from their own point of view. That’s where your IQ comes in.
What inspires you every day to do what you do?
You need to do what you have to do to achieve it. It’s someone that has no goal, you just want to be comfortable. When you want to be like Coach Chudi, Ayilara, Dr Ned, you that want to live just a comfortable life, you don’t need to do much. But for me, I have a major goal that I can’t start naming. So you need to know what you want and start working towards it.
On the average how many properties do you sell?
I sell one in a week on the average. But it depends, there was a day I sold seven.
What advice can you give a developer to make a product so nice and come out to the market?
I’ll tell you to use a better architect and do more research. Call an architect to do a good design on your house, design the interiors on paper first so you can see it before putting it on the building. The best way is to do a good design first, go through the normal building process.
What is the role of technology in selling properties?
I think that’s where the game changed for me I feel it hard work when you start sharing flyers everywhere. I’m not saying it doesn’t work, it works, but to me, it’s hard work. I prefer the easiest way of selling properties now and it’s the internet. The internet is the new school. Most of our transactions now are done online. You can use the internet to sell properties, create a website, and open social media apps. So, it’s important to know that tech is taking over and social media is the game-changer.
Some people say don’t flood your social media pages with pictures and videos but I have plenty properties to sell. Should I limit my posting? Instagram works in a way that the more you post the more people get to see that post. You have to also watch what you are posting. You need to single yourself out with your content. You can post as much as you want, but check your content and make sure people can relate with your content and it catches their attention
Give us a scenario of a situation you motivated yourself.
There were times where I could not afford to eat at all. I had to eat Garri in the morning, afternoon and evening. There was a point in my life where I took my car and went out for a meeting, where I was parked someone walked up to me and called me a cab guy. I didn’t see myself as a cab guy so that got to me and made me want to do better in life. All these things are things that remind you of where you want to be No matter where you are today in life once you make a difference, people will look up to you. Do research, check out better ways to do video, check out better ways to make content, create apps. Make a difference and the sky is not your limit.

https://www.youtube.com/watch?v=30PydaqAzhA

Film and entertainment industries have recently experienced tremendous changes. A lot of celebrities now think outside the box. Knowing fully well that their profession and the endorsement deals can not feed them till old age, most celebrities now diversify their investment portfolio into something tangible and long-lasting like real estate. Many seize the opportunity, shared their real estate stories and what motivated them into investing in real estate.
In this interview, Steve Onu (yaw) talks about the life of celebrities, what type of investment they do, and how they can leverage real estate to build lasting wealth.
Is real estate still a good investment?
Yes, it is still a good business venture so far the platform or company you are dealing with is a trusted brand/company. It is a tangible investment any individual can do, no matter how little, even if it means buying in a place yet to be developed. It is an asset you can pass to your generation.
Is real estate investment meant for the rich alone?
Real estate is not only for the rich but for those who want to be rich. You must not have up to 500 million before you can invest, in fact with as little as 150k and above you can get started, in real estate project gradually grow your money to buy an apartment or land whichever your capital can afford. And you can equally buy an apartment started at 3.5 initial deposit and balance up gradually. The first thing is to get a credible real estate company.
Which would you rather own an Apartment or Land?
It all depends mostly on location. Having landed property in a well-developed area is better than having a house or apartment that is not generating cash flow. Viewing from another angle, a person that has 16 units of apartments where He receives rent on a yearly basis is better than with another person who has landed property in the same location that is generating cash flow because there is no amount the land will worth that can equate the returns the owner of the apartment has made over a period of time.
What should a person consider before building an apartment and which apartment comes first?
Before building an apartment, some factors like location, population, rental demand etc should be considered. For instance, looking at Yaba, Lagos, it is an area that is predominantly occupied by students because of the easy commute to academic institutions. The apartment type that suits the location is a studio apartment which the students can afford. On the other hand, building such an apartment in an area like Surulere, Lagos which is majorly for residential purpose can be a loss on an investor. One important thing to consider is studying the environment to know what goes
Why do most celebrities never think of utilizing their money through real estate investment?
Many of them like to follow the trend without making proper analyses. Another major cause is that there is no management firm. Most of them manage their finances. Their managers, who should have been in a better place to advice can’t do that because these celebrities own their record label. There is some I know in the entertainment industry who could not pay His rent but could lavish dollar on the stage just to show that He’s a big boy. Many celebrities are like that. Instead of having a tangible asset like real estate investment either land, apartment, in Nigeria or have international real estate investment they can fall back on, they choose to buy liability assets.
Should a celebrity invest in local or international real estate market?
Both investments have there pros and cons. Internationally, some countries offer an opportunity to have your visa paper once you can acquire property from their country. Secondly, the rent gotten from an apartment is enough to take care of you and your family. With 1 million or 1.5 million Rand, you can buy an apartment in places like Jobe, South Africa. In Nigeria, it is also a golden opportunity to invest in rental property, especially in Lagos.
In summary, life can be a bed of roses if we play our cards well. It is not how far but how well. 1 million naira land can transform one’s life. Real estate is for those who want to be rich and is one of the safest, secured, reliable and the quickness way to make money.
https://medium.com/@middlechaseblog/my-real-estate-story-b299d999a9c5

The CEO of Brilliantconcepts- A leading real estate agency in Nigeria-, Funke Kehinde, discussed her real estate journey and how she evolved over the years to become one of the leading realtors in Nigeria who, through her wealth of experience, established a body of professional realtors called Real Estate Millionaires (REMS)
Narrating her story to the audience, She explained:
The humble beginning
“My first office job was with a law firm where I was the personal assistant to the managing partner to the chamber for 2 years. While I was there, I had an encounter with cases relating to real estate and that spurred my interest in the profession. I got a better offer in another company that’s into oil and gas, real estate and Forex. In this company, I was the P.A to the executive director of property and anytime my boss was not around, I would engage myself in activities that’d make me learn and be more productive. I would meet the Head of Property and start learning about real estate. When she’s going for inspection or visiting a client, I would go with her. I was doing all these for the fun of it not knowing that it would later be a source to livelihood.”

Light shined on me
“After six months, the Head of Property had to resign because She needed to relocate abroad because of her husband. So, her position was vacant and someone suggested that I could fill her vacant since I’ve been following her. Eventually, I was put under probation for six months and afterwards, the management gave me an appointment letter, confirming me as the Head of Property. That was how I took the job officially for ten years. Being the Head of this department, I had a lot of complaints from potential customers saying they needed a property that they could pay in instalment contrary to the company’s policy which only accepted outright payment.”
A hard decision which eventually paid off
“Even though it’s a hard thing to resigned after 10 years of hard work and dedication in the company, I knew it was time for me to leave and establish myself. I resigned and I started out my own company called Brilliantconcepts. With my wealth of experience, I started looking for properties with an instalment payment plan in areas that people could afford to live in. As I was doing this, I met people who asked me to mentor them in how they can become a real estate agent. This gave birth to REMs- Real Estate Millionaires, a body of professional realtors selling real estate the right way.”
In the video, the sales strategist talk about the powerful strategies she uses in achieving tremendous sales over the years, qualities of a good marketer, the mastery of copywriting, the trajectory of property investing after Covid-19 and how realtors can position themselves in order to tap from the unseen opportunity.https://medium.com/@middlechaseblog/my-real-estate-story-ccb0410daff5

Everybody is a real estate investor because no matter what we do, whether banking, insurance or any type of business that is giving us monthly earnings it’s an investment. Imagine what is happening in the economy, the stock market and fixed deposit, people are losing their investment and their savings all over the world but one thing remains that is Real Estate. Either properties or rental properties, real estate is key even in the recession- GBADEWOLE AMOS.
The founder/CEO of Crown Luxury Property shared His investment story and how he has structured his own investment in such a way that is profitable to the investors.
Why Real Estate For You?
Once again I want to thank you for this great opportunity. During my NYSC period, I was saving two thousand naira every Friday which summed up to #180,000 at the end of my NYSC period. I came across the book that changed my life when we finished the orientation camp. We were asked to go and rest for one week before resuming to my NYSC job. So during the period, I was going to Ilorin where my parents were. I saw a book titled how I turned #750 to 80 million naira investing in real estate in 20 years. I collected the book from the guy, read it.
The summary of the book was about a guy that got a job with a bank in 1982, they gave them N1500 for wardrobe allowance then. The guy approached his uncle that he wanted to buy a Volkswagen beetle with the money he was given for allowance as he got the job in the bank then. Fortunately, his uncle advised him to take 750 naira to invest in Real Estate and use the balance N750 to do what he likes. The guy obeyed his uncle. He bought a busy land around Ikoyi, Lagos.
Then after 20 years, 2002 to be precise, there was a recession in the economy globally. Senior management staffs were asked to leave their jobs, everybody left but unfortunately for this guy he did not buy any property again since the last one he bought for the whole of the 20 years of service. He wasn’t investing anymore because at that time nothing was threatening his job and comfort.
Every senior staff who lost their jobs were given 5 million naira each as company's compensation. He didn’t have anything to fall back on and that was when he remembered that he had a property he bought for N750 in 1982. He went back to the property and was able to sell it for 80 million naira. With the money, He established his life. He used 40 million naira to build a house at his hometown and used the balance 40 million naira to start a business. I made a research about the man around 2012 the man was still doing fine.
The book caught my attention so much and I made up my mind that in this life I must invest in real estate and do well in real estate. From the money I saved, I used part of it to buy 6 plots of land at N17500 each in a non-strategic location in Abuja because I was just determined to buy land and own a property. The following year I started building the house at age 25, I finished the first house at age 28. That is how my real estate story started and since then I have never stopped investing. I have tried several businesses but none of them has given me rest of mind, assurance and fulfilment like real estate.
The part that got me is where you mentioned that you invested 6 plots of land with what you had. That is lovely because some people believe that some developers take money from people and use it to invest, that they don’t ever invest their own money but people’s money.
The difference is that as a developer, we are passionate about what we do. Now I am talking to you inside one of our projects, I live inside our estate. Anything we do for our clients, we do it in such a way that we can live where we’re taking people to. We are not just developers asking people to invest for their future, we are practising what we are teaching them.We are in a situation whereby it is almost certain that there is a change in the economy. What are your thoughts concerning the upcoming economic crisis and how one position themselves regarding real estate?
For the developers, this is not the period for competition as competition limits exploits and innovation. This is the time to bring into the market what people want and can afford. This is the time the middle class is going to shrink. One major thing is this, many people’s income will reduce and this is the time people don’t play with their income. They want to have excellent value for their money. So developers have to sit up and be serious. It is not the time for competitions but innovations are being needed because people will not give money to somebody that is not serious with his job. This is the time for developers to collaborate because presently with what is happening in the economy, this is the time to look inward so that we can influence the government decisions to favour our industry. I see what you’re doing and I appreciate what you are doing at this time this is the right thing to do at this time.
What will you say is the most significant strategy you have adopted in your journey and deployed in the cause of your business that’s parked to growth and progress we are seeing.
Crown Luxury Properties is a company that is dedicated to our customers. We are customer-centric. We treat our clients like we would treat ourselves. That is the secret. Presently, we have 7 estates in FCT, we have 4 in Lagos, 1 in Oshogbo and projects in Accra Ghana. This is not the time to do arm’s chair CEO. For anyone that wants to be successful in real estate, you have to be up-to-date. Sometimes I visit 4 to 5 sites.
What we deployed as a strategy as a company is to put our clients at the centre of every decision we are making and one of them is to make sure that we deliver on the infrastructure. Before you come, we have put everything in place. It will cost us lots of money to put all the infrastructure in place but all we do is to have goodwill. We work more on our clients. Our clients are satisfied and they bring their friends to patronize us and we are ready to satisfy their friends better than we do to them. That is one major secret we have.
Another one is timely delivery. The locations of our projects are prime. When the location is prime, customers will get higher value for their products. Then the way we deliver on our project, we build and the buildings are so fast. Some of our estates two years ago that we were selling a plot for N4.5 million are now been sold by our clients for 15 million naira and they are making about N10.5 million on N4.5 million investment in 24 months. That is one of our secrets.
If you deliver quality services, if buildings are rising up every day and at a fast speed, people will have high value for their money. If I want to invest in any property now I’ll prefer to invest in our own project. I invest in our projects as a customer. The seriousness on the area of customer satisfaction, delivery on the project is key. Location and documentation are very important and we need to make sure we take advantage of the referral system.
For the real estate market, are we in the dome or boom season?
Thank you Coach Chudi. Actually, from my own analysis, we have several schools of thoughts but I will say sincerely that this is a boom season for serious developers. The reason why I said that is this, presently globally, the price of oil has gone down and so attention is shifting from oil.
Secondly, money is always flowing it doesn’t stop. Money can only be redirected to another direction. If the velocity of money, that is, the money in circulation is not flowing to oil, it’s not flowing to fix deposit, it’s not flowing into treasury bills, it’s not flowing into Nigeria stock exchange, money is flowing somewhere. The high place where money has the highest value now is real estate.
If you were to advise the government based on the things you know, what would be the most significant concerning the real estate market?
Government has been doing well at the national level. My advice to the Federal government is to work more on providing enabling environment for real estate developers because at this critical time we need to look at other sectors of the economy for us to be able to generate revenue from the real estate sector. Land reform act has to be worked on and modified from the national assembly. The government should please give developers access to land. If we have access to land and infrastructure, we will be able to work as a team to provide affordable housing to Nigeria.
Till now, we still have more than 17 million housing deficit in Nigeria. The total number of houses developers build according to the Nigeria Bureau of Statistics in Nigeria is still on the average of 100 houses per annum. So, for us to work together, we need to adjust and redefine the land use act. The government needs to work with developers to provide affordable housing and infrastructure so that serviced apartments will be available at affordable prices.
If you had an opportunity of restarting in real estate, how would you start?
Starting all over again might not be very smooth. But starting again will be easier than before because we have the capacity now. I will start little and grow up while putting my integrity intact. I’ll make sure I have good conscience. The same way I treat myself, I’ll treat my customers. I’ll start with what I have, I will not go around borrowing. I’ll treat my customers well and focus on integrity.
When you give your contributions to the government, do you do that because you want government recognition?
To be sincere, the government is very important in anything we do. We cannot do without the government because they regulate our industry, they have the team that approve our buildings, making sure our survey and everything is in place in the government offices. We respect the government a lot, but I’ve always been interested in giving to the government by playing our part.
We have never been in the business to seek government attention or make them come to us. But fortunately, we’ve been fortunate to attract their attention by the way we treat the environment where our locations are and we’ve been able to do one or two things with the government. It is a great privilege, but we’ve never gone out with the intention of falling after the government. They come to us based on their perception of what they see us stand for.
https://youtu.be/xoyK4zWy8UU

HOW DID YOU GET STARTED IN REAL ESTATE?
A lot of people ask me almost every time. But for me, I didn’t start out to run a real estate company. As much as I have done several other businesses, I started quite early. I’ve tried my hands on some other businesses, but for me, real estate was just something that I started out of research as to understanding the Nigerian market.
What I tell people is that business is first not an emotional thing- business is not emotional at all. When you are thinking of any business idea, it’s all about you looking within and understanding what you have passion for. You find what works and develop a passion for it. So for me, starting real estate was born out of research. I started as a real estate digital marketer and all I wanted was to help people to achieve their sales goals through the digital media. So when I entered the market, a lot of people in the real estate industry didn’t understand the power of digital media. They were used to billboard adverts, flyers print and a lot of people were not leveraging on data. For me, I saw a gap within that market and I started digital marketing and how people can leverage data. I started with pieces of training, but before I started with training, I had a lot of relationship with some of the developers that were existing in the market then. I usually send some of them proposals on how they can understand their business, understanding digital media.
I was looking at the building of the brand part where you can build a business that becomes a brand. This is because when you build a business that becomes a brand, you can trade on that name, you can put that name on anything and it sells. That is the power of a brand. If you remove the brand from any products, that product loses its asset. I started doing training on how to understand the digital market for real estate sales advantage.
I can remember back then I was talking with someone and I was offering different advice on how he can transform the business to the next level and the person said to me, do you think all these things you are saying is easy? That was a challenge to me because I have done several other businesses and then I started thinking about how I can experiment everything I was sharing with him. Unfortunately, I started telling people about my real estate business idea but nobody was ready to invest in it. At a point, I was offering 40% of Landwey when I was going to start for 5 million naira and funny enough even the person that dropped me a check for that amount actually told me that it won’t work and so he collected the cheque back and I was devastated.
When I was devastated one thing I said to myself was that from my understanding of the word, most times it is not what you don’t have that limits you, it is what you have that you don’t know how to use. So I started looking inward as to what do I have that I can leverage this service on. The only thing I had was my understanding of how the market works because I have done a lot of research as to how the market works. I’ve done a lot of research, watched every video I can find. At that time the only thing I had was my sales skills because the digital market was just a model. It is like a model that you can apply to anything. I didn’t have a product, so I walked up to someone who had the products. I signed an MOU with the person and that was how I started in the game.
If you’re going into any market this is my own personal belief. You’re either going into the market advancing the market, obstructing the market, coming up with something new entirely. That is how businesses are being prominent and that is how brands are being built. So for me, it was more of how can we advance the market? What can we bring into the table that is different from what is existing in the market?
HOW DO YOU GENERATE IDEAS?
The process of idea generation in itself is very tedious and not a lot of people can reach out to that part. I have been doing it right from my 200 level. So this is how I bring out my thought process.
Number one, you must have eyes for problems. You must think about the kind of problem that may likely come up within your market because if you don’t identify the problem, you might not be able to come up with a solution. It is not only the problem that you can see, but you can also research on Google to see problems you can find and you can also ask questions as to what are the problems that are existing from associate, friends or clients. And most importantly, your clients may be the ones to tell you most of these problems and that is through understanding data. And being able to form that relationship with them to be able to give you feedback even positive and negative without you getting angry at all because people that are giving you negative feedback, a lot of them have your interest at heart. People who don’t give you negative feedback they are the ones that don’t care as a matter of fact. You must see problems and when you see the problems you can then begin to ask yourself how these problems can be solved. I do this a lot when I see a problem, I put a question mark in my notepad. I put a question mark and then I begin to critically think about how I can get the problem solved.
WHAT HAS BEEN YOUR MAJOR PERSONAL STRENGTH AS AN INDIVIDUAL?
I don’t try to do too many things. I just focus on that area which I am the best at. In the office, am blessed with a team who understand my pattern because the way I think is quite different and not really normal. I’m good at strategy, I’m good at business development so that is my strength. I’m a fan of problems and challenges. Challenges excite me. I’m the kind of guy that even when there is no problem, I want to create a problem and I want to solve it. If the office is too quiet, I’m bored. I want to create a fire.
Problems really help people to think and that’s why your best idea usually comes when you’re hungry. During the is of your life, that’s when you come up with the best ideas because there’s a part of your brain that when you are comfortable, cannot be unlocked no matter how. I believe that there’s a part of your brain comfort can unlock. Until then, you’re never moved by situations. I focus mainly on the problem.
My biggest work as the CEO of Landwey is just a yes or no. I sit down, understand these problems critically and say this is what you need to do and I have never failed them on that because I believe that we all have superpowers and if we can find people who can complement our weaknesses, everything will be balanced. So, I just find a way to put all that together. My business strength is strategy and business development.
WHEN YOU LOOK AT YOUR PROJECT AND THE IMPACT OF YOUR PROJECT ON INVESTORS, IS IT WHAT YOU HAD ENVISIONED FOR EACH PROJECT?
The thing is that, you can’t see the end of the tunnel from the beginning, don’t even try it at all. If you try to see the end of the tunnel from the beginning that is what is called analysis Lusis. A lot of people analyze- they want to see the end from the beginning and so they over-analyze and before you know it, they will be discouraged. We just set a goal stating exactly what we want to achieve and our goals are not rigid. We can’t have a rigid goal because even life is not rigid. Life is designed to be flexible. You can’t see the end from the beginning, but you must allow your goals to be flexible where along the way, while you are trying to achieve that goal whatever comes up you can bend, you can duck and then you can now begin to mould it and at the end of the day you see that the goal is the most important thing.
Be that as it may, it doesn’t matter as long as you can achieve the goal. When we come up with a project, we understand the goal, we don’t try to focus on too many details. But the most important thing is that I don’t focus on too many details. Just give me 123, don’t tell me 456. When I get there, I will focus on it and conquer it. And this is because of the way entrepreneurs are designed. For the fact that there is a problem, it means that there’s a solution to every problem. So precept upon precept and at the end of the day, you see that it’s over.
WHAT IS THE CRITICAL ROLE OF CREATING A SYSTEM? WHAT ARE THE EFFECTS OF SYSTEM IN EVERY BUSINESS?
If you don’t pay too much attention to your system, it will eventually crumble. A system is like a structure, it’s like the framework of the building. If you don’t pay attention to the small little cracks, before you know it small cracks will become big cracks and big cracks will become mighty problems. I usually tell people that if you wait because the system you have is not giving you problem, it’s either somebody will come and understand your structure and come up with an advanced structure that will likely put that person out of doing.
We are self-disruptive. So we are thinking of how to disrupt our own system and how else the system can be better. You are not waiting for people to say there is something new, you are something new. You are the one coming up with what’s new. If you don’t pay too much attention to that system because that system is still giving you money and you are thinking nothing is wrong and that’s what a lot of people think until something goes wrong. You must be the one advancing your system. So, look at the system critically and ask yourself the right questions based on user experience and critical questions because every system will give you a problem. Once there’s negative feedback you don’t need to pay attention to the positive feedback. The good feedback has come, meaning you have satisfied that person. The most important thing is to concentrate on those that are not satisfied and get them to satisfaction and in thinking of how to satisfy them that is how solution comes.
WHAT ARE YOUR VIEWS ON THE NIGERIAN REAL ESTATE MARKET ESPECIALLY FOR LAGOS? HOW IMPACTFUL WILL COVID 19 HAVE ON THE NIGERIAN REAL ESTATE MARKET?
I’ve not really focused on the impact but one thing is critical. We don’t have market intelligence because the industry has played down too much on Data. We don’t have extra Data that we can interpret within the industry.
Apart from Market intelligence, we don’t have organized real estate education within the market. So, even clients don’t know what they should be doing. Now that everyone is at home if we have data we will know the number of people who don’t even have homes, we will know the number of people who are squatting, we will know the number of people who are living in areas that are extremely risky to the current situation that we have now. But we don’t have all these Data.
So, Covid or no Covid the real estate market in Nigeria, especially in Lagos, has not even solved 20% of the problem. The problem still exists right now and even during Covid and after Covid.
In the real estate market, we don’t have a problem with development. The only problem we have in development is not only a lack of finance but mortgage system. We have the most horrible mortgage system in the entire world.
So during this Covid and after Covid, I am not afraid about the real estate market. From my own personal experience, our data still tells me that we are not losing money but rather saving money. I’m saving on diesel, I’m saving on water consumption, and I’m even saving money. But the mortgage system is a big mess. The whole deficit is still there whether we believe it or not, we will continue to have this deficit. In as much as we have refused to fix our mortgage system, the deficit will always be there. The only thing that can fix the deficit that we have is to have mortgage.
Put the whole developers in Lagos together, we are not doing 500 units a year. Lagos alone has its own economy. Nigeria can be broke but Lagos is not broke. Lagos is a metropolitan city that people come into to find their dreams and it’s growing on a daily basis. Even Covid would allow people think of investing in real estate more. If they are thinking intelligently, this is the time for investors to invest much. But this is the time that people need to do research as to where they can be putting their money. The most important thing that is legacy in itself is real estate investment.
https://medium.com/@middlechaseblog

How did you get started in real estate?
My real estate journey started when I didn’t have a place to start a home. It was so bad that I couldn’t afford to rent a house for my family. We lived in a shop and after a while, we moved to a place provided by the church. After my university education, the first thing in my mind was to get my family a better place to dwell.
By the time my family was settled, I went to V.G.C to stay with one of my cousins in 2004. This was where I got my first deal which was an agency deal and with the money, I started the journey.
What was the most significant decision you ever made in your business?
It’s no doubt that I’ve faced countless decisions on what to take in order to scale forward. As simple as it may seem, the decision of who I chose as a life partner actually contributed a great deal to my real estate story.
You have redefined some myths in the real estate market in terms of luxury. What does luxury mean to you?
For me as an individual, I have to define what market you have to cater for and if you're to define luxury, it is relative. One thing that is consistent over any definitions of what a luxurious home should be like is dependent on the income level of the person who is purchasing that property. Luxury to someone who chooses to live in Oniru is different from someone who lives in Banan Island. So, we look at the common indicators across broad (whether rich or not) and we found out that people need security, portable pipe-borne water, excellent drainage infrastructure, non-flooded area, playground for kids, and so on. These are the things we provide in our estate.
What are your success secrets as a businessman?
As a businessman, the key success factor that has helped me get to where I am is God-factor. Most importantly, your integrity behind your name really matters. You have to stick to your words no matter the situation. Once people can trust you, you will make waves in life.
How do you see the strength of Lagos real estate market from a business point of view?
The truth is that the industry is big. With a state that has over 20 million population record and rural-urban migration of 4,000 people every day, this means that countless people need a place to stay of abode. Looking at the statistics, the Nigerian housing deficit is over 17million, and 40 per cent of that deficit is for Lagos. This shows that we still have a long way to go and as a result, the market has a wide opportunity for developers, investors and realtors without having to compete.
In light of the global pandemic, how will it affect the Nigerian Real Estate sector?
The government is yet to see the sector as an essential service. In other parts of the world, you will realize that the people in the real estate sector are working effectively because they see it as an essential service. The basic need of man includes home and what can you do for vulnerable who don’t even have a place to live? In this light, we still deserve a whole from the government- national, state, and local governments. This is because in the hit of this, people who are in the housing sector are still expected to be working and this can’t be done because of the social distancing rule. So, the government needs to put some measures into place that will let the housing projects continue.
How do you generate creativity and innovation?
Firstly, one of the things I like doing in order to generate ideas, creativity, and new innovation is to travel. Unfortunately, I couldn’t travel due to the pandemic. Each time we accomplish a project, it becomes history and I draw inspiration from our past projects by looking at the mistakes and the flaws we made and eventually make sure how we can avoid them in the next project. I also relate to my young and dynamic team in a humbling way in other to get ideas and inspiration.
Do you have to be rich before investing in real estate?
I get this question a lot! I want to emphatically say that you don't have to be a rich or wealthy person before starting your real estate journey. After you’ve seen the property you want to buy and you’ve done your due diligence on it, you can actually lend money from family and friends and make sure that you pay back in other not to put your integrity on the line. Also, you can do a collaboration with a friend or boss who has an understanding of what you are about to go into. This was how I started my real estate journey.
What is critical for you at this particular point in time of your life?
What is most important for me is the legacy I leave. I always try to mentor people about how they can succeed in the industry and it’s a thing of joy for me seeing these people doing well in their business. I’ve also successfully groomed my wife- the CEO of Victoria Crest, to be my mirror version and I’m sure that would have answered the questions the same way I’ve done. We also have a program for entrepreneurs in the tech space.
What advice would you give developers in the industry?
Like I said earlier on, Integrity is very key in everything we do. As a developer, don’t make a promise that you can not fulfil. Always make sure that no matter what happens, your clients are the first to have to consider. If a client comes to you that He can’t continue with his instalment payment, return the money He’s deposited. Also, don’t give an offer that sounds unbelievable because it is a critical time.
https://youtu.be/ZsWzq4Iq0F4

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My Real Estate story:

Nollywood actress, Sola Sobowale popularly known as ‘Toyin Tomato’ was welcomed on board by the founder of Middlechase property Limited, Chudi Kalu in the popular series of “My Real Estate Story” held on Instagram. Their discussion was based on real estate investing and ways to utilize the opportunities which lie in the industry.
As an authority figure in the entertainment world, The genius actress talked about how and why celebrities are investing in real estate. She said “the majority of celebrities now invest in real estate owing to the fact that they know their current profession can not give them a long-lasting wealth like real estate will do. In the film industry, there is no pension and once you reach a certain age, there will be limitations as to what you can do.”
Having grown up in the midst of her parents who value real estate, She became interested in the profession, and even as a celebrity in the movie industry, she still sees real estate as her primary source of investment.
She said “when you invest in real estate, even if not for the purpose of rental income, be sure of lifetime security. The quickest, safe, and most secured way to invest money into is real estate.” The following conversation ensued between the two parties:
When is the right time to invest in real estate?
The right or best time to invest in real estate is now. Whenever you want to embark on a journey and you leave your house on time before the rush hour, there’s usually the tendency of you getting to your destination early at a cheaper fare price. The same illustration also applies to real estate. The earlier you buy real estate, the early you start enjoying the benefit of a high Return of Investments and appreciation.
Who do you think potential investors should buy from?
In order to avoid the problem of Omo Onile, it is advisable you buy from a trusted and well known real estate company that will professionally handle the process.
Do you need to have all the required capital to invest in real estate?
No, you can start with what you have, and balance up gradually. Using the Middlechase payment plan as a case study, an investor can make an initial deposit of 3.5m naira and spread the remaining balance within 12- 24 months. This method provides affordable housing to the public without having to break the bank.
What happens when you don’t have the capital to invest for the purpose of rental income?
If you don’t have enough capital to start your rental investment, it is advisable to secure an apartment you will first live in so as to avoid problems with the landlord. Once this is done, you can then plan on how to get an apartment that will generate rental income for you.
Should ladies wait until marriage before investing in real estate?
You don’t have to wait until marriage to invest in the real estate business. Do what you have with the money available at hand because money is like a person and how you treat it determines if it will stay or not.
If you decide not to invest until you are ready to get married, there is a tendency that the money would have depreciated in value and the location of the property could have appreciated. Thus, making the price of the property expensive. So, treat your money rightly by investing in tangible assets that will keep on multiplying.
Money is like a visitor, once it comes and is not well handles it goes and may never come back
Why is real estate the best investment to make?
To answer this question, I will use an illustration:
Mr. A and Mr. B were business partners. They made a profit worth of 10million in a recent business operation they carried out. While Mr. A bought an off-plan property with his money, Mr. B decided to buy a brand new SUV car. After 5 years, they encountered some difficulties in their business and it was on the verge of bankruptcy.
Mr. A decided to sell the property He bought for five million some years ago and having estimated the value, the price of the property had gone to 23 million naira. He sold the property and used the money to revive his business while the remaining cash was used to buy another property. On the other hand, Mr. B decided to sell his SUV car. It was then He realized that his car had depreciated in value and the worth of the car had gone far below the original price. Eventually, He couldn’t escape the bankruptcy.
Looking at the two scenarios, it could be said that real estate is like gold that doesn’t depreciate in value.
What is the benefit of multifamily investment?
The cash flow advantage is one of the main reasons why real estate investors should consider putting their eggs on multifamily properties. As mentioned above, multifamily properties are in high demand. You can expect a high occupancy rate on your property, especially when in a strategic location.
Eventually, this can translate to higher monthly revenue. One strategy to boost your monthly cash flow is to invest in this type of property in a variety of geographically diverse markets. This will enable you to gain multiple income streams from the same type of investment. In conclusion, real estate is the safest form of investment one could embark upon.
https://medium.com/@middlechaseblog/my-real-estate-story-6ad49fb9e4bc

Define Real Estate?

Another interesting session of “My Real Estate Story" with the king of rental income, Chudi Kalu- Founder, Middlechase Property Limited. Anchored by one of the finest comedians in the country, Erem Emeka popularly known as Ajebodcomedian, He opened the floor by exposing the minds of the audience to the fact that real estate is not for the rich only as many people think. He said “ some people think that for them to invest in real estate, they have to be the Otedolas or Adenugas of this world. That isn’t the case! If you have been following coach Chudi, you will know that you don’t have to be extremely rich before doing real estate.”
Talking about his intimacy with the real estate guru, Ajebo said coach Chudi had been passionate about real estate right from the days of their hustle when they had nothing. His life is truly a practical and living testimony to those who want to invest in real estate but lack financial capacity.
Would you give us a holistic view of your real estate journey?
Growing up with poor parents in a toxic environment was a major drive to my success. As a trained plumber who has worked with several construction companies, I beame interested in real estate but my initial thought was that the game is for the rich as many people believe. As a young man, I’ve always looked for a way to make money legitimately and this led me into various businesses that were not promising enough.
Eventually, I went back to my early passion and started doing research on how I can invest in real estate. From my discoveries, I realised that someone doesn’t have to be rich before getting started in real estate. I organised pieces of training for people who want to invest in real estate and those people came back with testimonies after applying the methods I taught them. It’s then I realised that it’s high time for me to exclusively venture into the profession. After applying the methods, I got my first real estate deal within six months with zero naira.
What do you mean by “you don’t have to be rich before getting started in real estate”
Like I always say, where you start from is your platform. Many people have criticized me for saying that real estate is not only for the rich. But that’s the truth! As a matter of fact, being rich is relative depending on your definition. With 1 million naira, you can invest in real estate. All you need do is to find an investment that suits that budget and expand it over time. However, a lot of people are waiting to have 50million before going into real estate.
How can someone maximize his/her money in this period?
To maximize your money, invest in income-generating assets. In this period where the economy is facing retrogression and heading towards recession, the best antidote for any individual who wants to escape this inevitable time-bomb is to invest in real estate asset that is serviceable. If you have an asset that isn’t generating cashflow, sell it, and use the money to acquire functional property.
What are the essential factors to consider before owning a property?
To own any property, the first thing you must consider is the motive behind the acquisition of the property. Is the motive mainly for entitlement/bragging rights or rental income?
If the motive of buying a property is basically to generate cash flow, then you must consider the location of the property. For instance, Ibeju-Lekki axis is a promising area for rental property investment and appreciation value due to the economic and social indicators around there. A plot of land selling for #750,000 in 2013 is currently #5,000,000 in that axis.
READ: HOW TO DISCOVER A PROFITABLE RENTAL PROPERTY
What advice would you give to low-income earners who don’t have substantial capital to kick start their real estate journey?
If you don’t have enough money, you can leverage what I call “social capital”.
Social capital is a set of shared values that allows individuals in a group to work together effectively to achieve a common purpose. It simply means your circle of influence. So, if you don’t have enough cash, you can bank on friends and family. For instance, I started real estate with three friends. We came together, contributed a certain amount and the rest is history.
What would be your advice to your enthusiasts in this period of uncertainty?
It’s apparent that the world is combating against COVID-19; the novel virus which has left the planet in a state of pandemonium and chaos. However, when the skirmish ends, another world will evolve and only those that have gotten their financial lives straightened out will rule.
To be part of those who will rule in the world to come, you’ve got to invest in an asset that is tangible, imperishable, indestructible, invincible, and long-lasting.
QUOTE BY COACH CHUDI
. Real estate is the fastest way to get out of poverty.
. There is one thing I know about rental property- Once you receive your first rent as a landlord, you will want to create another avenue for more inflow of rental income.
. Cash is king. If it’s not king, we’ll not be running after it.
. When investing in real estate, your economic reasons must be stronger than emotional rationales.
. Rental Income is the new gold.
. The location where your money is, might not be where you want to stay.
https://medium.com/@middlechaseblog/my-real-estate-story-869a09b80d80

The first chats between the Nollywood actress, Bimbo Ademoye and the founder of Middlechase Property Limited, Chudi Kalu on real estate and how to maximize the opportunities embedded in the industry left the audience in a state of extreme amazement and the wisdom coming from these speakers were like light of revelations dispelling their darkness of ignorance.
To further tap from the wealth of their knowledge, the audience humbly requested for a second edition of the chat. This time, the veteran actress did not just come alone; she came with a guest- her biological father- who is also a real estate enthusiast and whose business acumen has made him a fortune in the industry. The following questions were answered by the real estate investor and the king of rental income.
Related: MY REAL ESTATE STORY 1.0
What prompted you to go into real estate?
Independence! I had always wanted to be independent and free of financial instability. I didn’t want to be a tenant at all times. When my mates were buying cars, I diversified my own money into real estate. I have always been in support of real estate right from the day I knew the importance of it. Even if you don’t have money to build, you can buy landed property, keep it and watch it grow in value and appreciation.
Would you buy a property in your children's or wife’s name?
I would buy a property in my wife's name because whatever property we acquire is also for the sake of our children. If I want to buy for my children, I will discuss it with my wife and whatever will agree on, is what we’ll implement.
Buying a landed property or an apartment, which one would you advice?
Except you are a multi-millionaire, don’t buy land. I would rather advice that you buy apartments where you know people can easily subscribe to and take advantage of. if you are a beginner in real estate and you have a substantial capital for start-up, invest in apartments. On the other hand, if you don’t have much capital, start with landed properties.
Where is the best place to acquire a property on the mainland?
In order of their rental yields, locations like Surulere, Mushin, and Ikeja (Opebi area) are the top three areas on the mainland to buy a property. Then Gbagada and others can follow.
Is real estate only for the rich?
Real estate is not for the rich. It's for those who want to be rich. I went into real estate because I wanted to be rich and have a better life for my family. To achieve this, I made a research on the best investment that could generate me an unending cashflow and I realized it could only be real estate.
Is it better to invest in physical properties or hands-off properties using REITs as an example?
One thing about investing in physical property is that you can take control of it even if the property is not yielding cash. What gives people Return On Investment on a property is usability. If you have a property and it’s not usable, it’s called a lazy asset that cannot generate rental cashflow. One thing I love about real estate is that it gives you control.
Do you believe in selling off real estate after a few years, probably because of the location?
Depending on the location, I can sell off real estate for higher rental income. I once had 12 plots of land at Mowe with the intention of building a shopping complex. After watching the value of property appreciating slowly in that area, I decided to sell it off and invest the money in a location that commands high rental income. So, my submission is that before you invest in real estate, do your due diligence and if you eventually get a property in a very good location that could give you consistent cashflow, keep it.
How much is needed for real estate investment?
In terms of capital, no money is too small or big to invest in real estate. Your #50,000, #100,000 or #150,000 is not a waste. There is a system called fractional ownership- a situation whereby one or two persons can come together and invest. In order words, it is a method in which several unrelated parties can share in, and mitigate the risk of, ownership of a high-value tangible asset, usually a piece of resort real estate. Like I often say, wherever you start from is your platform.
In summary, the purpose of investing in real estate should not be geared towards entitlement mentality but also for cash flow reason being that the investment you make money is what pays over time. Cash flow is simply when you are enjoying consistent income for your investment.
https://medium.com/@middlechaseblog/my-real-estate-story-2-0-687442fdd002

It is certain that the fight against Coronavirus will come to an end. However, its impact on the economy at large will be greatly felt and as a result, another deadly virus that has been in existence but whose voice has been temporarily dominated by the cry of health and safety, shall arise again and come like a rushing whirlwind, ready to devour the earth. This virus is called the “poverty virus”. To escape from this impending doom that will send some people into eternal financial instability, investing real estate can be a major way out and realtors who have prepared themselves will catch the biggest investors and buyers with liquid cash in the real estate ocean.
As the issue of COVID-19 spreads, so also its impacts on the world’s economy increase. Every sector of the economy including real estate are facing a tremendous hit of this novel virus. Many hotels and commercial offices including Nigeria. The questions on the lips of realtors are: how do I get or find buyers and will people even buy real estate this period since restricted movement will not give them the chance to see the property they are buying. These and many more questions form the basis of this article.
This article is to address the realtors who are involved in the sales of land, apartments, houses, duplexes and those involved in renting on how to maximize real-time success and engagement in this period. If you are a realtor, one myth you’ve got to debunk in your heart is that the lockdown is a limitation or hindrance to making real estate sales and even, a moment where real-time transactions can’t be engaged.
My billionaire mentor said, the reservoir of questions you have determines the capacity of your results. The engine of every man is the brain and just as a spark plug ignites the engine of a car, questions ignite the brain. In the end, it reveals whether a result will be gotten or not.
For every critical situation, there is always a way out and no matter how thick a bush is, a pathway can still be created out of it. So, rather than having a limiting mindset, ask yourself what you need to do to ensure an inflow of cash in this period because the heaviest burden any man can carry is an empty pocket. The following questions and answers provide a guide on what realtors can do at this period to increase their sales even while at home.
1. Where are the property buyers?
Due to the stay-at-home order and social distancing rule, the property buyers can’t longer be found on the streets, supermarkets, churches, clubs and other conventional places. So, if they are in this space, where would they be?
They have moved to the digital world. Since the emergence of this lockdown, research has shown that the online participation of people on the social media handles, google (internet) and TV screens in order to see what is currently happening in the world, has drastically increased. Therefore, a realtor who is using the traditional way of sourcing buyers is like a man using bait to catch a whale.
2. What is the state of mind of the property buyers or investors?
The average state of mind of every prospect is tailored to hope, health and survival. Most of them think of life after lockdown and how to scale through the expected recession that is staring at them. In other words, they are thinking on myriads of investment to do that can save them from financial famine.
The truth remains the aftermath of this period will create four categories of people which include:
. people that will lose their jobs.
. people who will climb the ladder of success and become richer than they are.
. people that will remain as they are.
.people who will become poorer as a result of a drop in their financial ladder.
Of all the four categories, people want to stay richer and because of that, they want to invest their money in something that will enhance their financial status.
3. Did money vanish out of circulation?
No, money did not vanish out of circulation. Rather, it has frozen a bit due to the low purchasing power. For instance, if the total amount in circulation is 3 trillion dollars in this COVID-19 period, the amount will remain the same even after the seizure of the pandemic. The level at which people buy commodities has drastically dropped owing to the fact that they are reserving the little cash onhand against rainy days.
4. Who are the people with liquid assets?
A liquid asset is cash on hand or an asset that can be readily converted to cash. Cash on hand is considered a liquid asset due to its ability to be readily accessed.
People with liquid are the ones that can purchase a property due to the fact that they have access to raw cash. As a realtor, these are the people you should target because these prospects /clients are also thinking about investing that will boost their economic lives.
5. Where do I meet with buyers who have liquid cash?
As said early, a lot of people have moved from the traditional space to the digital world. Majority of them are on social media handles and google, sourcing for information and good deals. To get them, you have to share your knowledge of expertise and how you can help them get the kind of property they want to acquire. This is a time to expand and increase your online activities and build your presence in the digital space like most celebrities are doing.
If you can catch up with the trend, you will always be relevant in the market.
6. How do I convince prospects with liquid cash to buy?
After you’ve finally come across a potential buyer, another skill you is the ability to persuade them to buy. The way you convince buyers online especially the ones in the diaspora who can’t access the property they are buying is different from the traditional style. For these buyers, sell hope to them: the hope of their financial health being strong after the recession as a result of investing in real estate that gives them stable and mind-resting ROI
Real estate is not about structure but people, once you have missed the people you have missed everything.
In conclusion, realtors should focus mainly on sales of certain properties in strategic locations that can stand the storm of the forthcoming recession. Such apartments include 1,2 and 3 bedroom apartments with high rental values unlike duplexes or land in locations that not favourable for appreciation. Following the current state of the country, it is a good time for realtors to get good deals for their clients and also to expand (and not shrinking) their marketing activities even in the comfort of their homes.
https://medium.com/@middlechaseblog/where-are-the-property-buyers-today-realtors-guide-to-covid-19-46893b8f3b0d

The outbreak of COVID-19 and its rapid spread across the globe has taken many by surprise. There is a wealth of information consumed on a daily basis as regards this pandemic and how it has eaten deep in the economy of most nations. A lot of questions are begging for answers and one of the top questions asked by most investors is if this period is a good time to invest and if it is, what can they invest into that will stand the test of time despite the uncertainties playing in the air.
To answer the question, analysts suggest that of all the sectors that are facing volatility in the stock market, real estate is still the major sector that hasn’t experience a major hit of the pandemic and for any investor that has access to liquid cash, now is a good time to invest in property because best deals of property are gotten in time like this where motivated sellers and landlords are skeptical of the market and don’t want to lose their investment to depreciation.
Related: COVID-19: Effects on Global Real Estate Market
Also, the lower interest rate and the potential for a recession, which could lower home prices are major factors investors must consider as this will give them an edge in negotiations. In other words, the present situation will lead to a price fall as the economy struggles to recover from the losses. Real estate has a strong resilience against inflation, unlike equities and bond market which are experiencing a downtrend or fall in price as the case may be.
According to Jennifer Anderson, of Anderson Coastal Group in San Diego explains that “More people are looking to real estate as their next investment, because of the potential for both appreciation and cash flow and also a real, tangible item that can provide more control and protects your net worth while the market goes up and down.”
In addition, Chudi Kalu, the founder of Middlechase property Limited explains that real estate especially multifamily remains resilient to the impact of the pandemic due to its defensive and stable investment characteristics. The only thing that will change is the operation of real estate moving from traditional to online and AI.
Related: Coronavirus (COVID-19) and the Nigerian Real Estate Market
Speaking on what investors should do this time, Udo Okonjo, CEO, Fine & Country West Africa International asserted that “every investor in every asset class knows that real gains are made when the market is sluggish, when the ‘average, and mostly over-cautious investor’ is holding back investment decisions,” She affirms that a wise investor can also buy off from existing investors who acquired property at the early stage of an off-plan project but due to financial constraint (which some of them are already passing through), may recline.
Conclusively, even though the economy and its sectors are facing a lot of uncertainties, real estate is known to be the safest and most reliable tool for wealth storage. As an investor, your real estate investment can not go wrong because it’s a basic necessity to livelihood.
https://medium.com/@middlechaseblog

Don’t buy properties and keep them, invest in properties that will fetch you money.”
Chudi Kalu, the MD/CEO of real estate company, Middlechase Property Limited in this interview with Josh2funny, speaks of his background, the future of real estate and how this time is the best period to invest.
How has your experience in life influenced your journey in real estate?
My real estate journey has been greatly influenced by my personal experience. I grew up with my parents and siblings in a one-room apartment. As the years went by, the family increased in number and the apartment was extremely uncomfortable to live in. This and other external factors spurred my thinking and I started looking for ways to help my family get out of this messy and devastating situation.
I realized early in life that conventional education is not what makes people get rich. The reason being that my father went through the four walls of school and speaks eloquently, yet, all his grammatical prowess ended him in a rented apartment while a carpenter who didn’t go through school is a property owner (landlord). At this point, I knew that the only way out to get out is self-education and personal development.
I realized that it is what you take seriously in life that determines what you make out of it. Having worked for several construction companies in various fields which gave me a vast knowledge about real estate, I started thinking about real estate.
What inspired you to go into real estate?
I once had a platform where I had seminar classes and spoke like an inspirational speaker; teaching and guiding people on how they can get what they wanted. One of my students that attended my class implemented the strategies, techniques, and principles discussed in the seminar and eventually, got tremendous results. Then, I thought to myself that if what I teach could be a source of testimony to people, why couldn’t I do the same? This led me to drop all my side hustle and become a full-time real estate practitioner.
What advice would you give young people that want to invest in real estate but are confused?
Like I always say, wherever you start from is your platform. Get started anytime you have the opportunity. However, investing in real estate starts with your mind. Real estate becomes interesting when you take it as a hobby.
How do you know the real people to buy from?
Everyone knows who to buy from and for those that don’t know, they can always search online as there are various genuine real estate companies. In the course of searching, you need to check their past records to know what they have done in time past and what they are presently doing. Find out the project they are working on and the level of activities on the project because it’s the project you are buying and not the company.
What is the effect of COVID-19 on real estate?
It’s no doubt that the pandemic has eaten deep into every aspect of the economy. For those who are involved in real-time construction, it is affecting their construction activities as there will be slow development. Thus, a hindrance to meeting the project timeline.
However, despite the hindrances and limitations, real estate is not really affected by the economic standpoint. The effect is seen on the operational level. For instance, instead of landlords collecting rent on a yearly basis, they might want to adopt the monthly payment. So, depending on what angle you see it from, investing in real estate this period is a good deal because of the drop in prices of property.
Conclusively, Josh2Afred talked about his own story of how he got his first property. He said “ I got my first property because of my mother who needed a gas cooker. A property company was selling a property at the price of 1.8 million naira with an incentive of a gas cooker. I paid a downpayment of 200 thousand naira and spread the remaining balance for 24 months.”
QUOTES FROM CHUDI KALU
· Your first house must not be your dream house.
· Wherever you start from is your platform.
· Rent and real estate is a goldmine.
· Get started anytime you have the opportunity.
· A genuine real estate company can never hide.
· Starting is the key to moving forward.
· Take real estate as a hobby and you won't regret it.
· Until you have 14 tenants paying you rent, don’t build your own personal house you would love to live in.
· Don’t buy properties and keep them, invest in properties that will fetch you money.
QUOTES FROM JOSH2FUNNY
· Properties can only appreciate. They don’t depreciate.
ABOUT JOSH ALFRED (JOSH2FUNNY)

Josh2Funny whose real name is Josh Alfred, is a Nigerian comedian and Instagram personality born on December 18, 1990. Josh2Funny was born and raised in Anambra State before he came down to Lagos at the age of seven.
https://medium.com/@middlechaseblog

In an interview session with Coach Chudi, the founder of Middlechase Property Limited, Actress Bimbo spoke about her real estate journey and how she faced gender discrimination in the process. She explained that “following the African tradition of gender inequality where men dominate decision-making and control of resources especially in Nigeria, my father was unsupportive of my decision of buying a 4 bedroom apartment because He thought I would not be able to find true love. He asserted that women don’t own properties; only men do.”Click link to read more

My real estate journey couldn’t have kicked started without the assistance of Mr. Chudi Kalu, the founder of Middlechase Property Limited. He opened my eyes to see how to properly invest in real estate. Click link to read more