Making money online is fun, simple, and easy!

From offering freelance services to starting online tutoring, getting a salary job, or starting your own online business, are numerous ways you can make money plus extra cash as a digital marketer.

And in this “online money-making guide”, I’ll show you the 11 most effective and proven ways to make money with digital marketing including important practical steps you can act on now that will earn you streams of income.

How to Earn cash Online in Nigeria as a full time or part-time Digital Marketing professional
Below are the most common easy methods to make money with digital marketing whether you are a student, fresh graduate, or banker; whatever is your position/level right now, the tips I’m going to show you will help you make a quick-launch decision for your career:

Make money online as a content writer
Become an SEO expert and sell SEO services
Make cash online with affiliate marketing
Sell consultancy services to companies
Earn cash online by displaying ads on your blog
Work as a social media manager and earn income
Make money online selling digital assets
Become a YouTube advertising partner
Become an eCommerce specialist
Become a digital marketing strategist
Start your digital marketing agency
1. Make money online as a content writer
Content writing involves researching, planning, and crafting unique content for online promotions across selected channels. Content writing is part of a digital marketing strategy and one that is most important in content marketing. Without content, there will be no marketing, of course. This content can, however, range from articles to blog posts, posts for social media, press releases, brochures, business proposals e.t.c.

As a content writer, depending on the task, you may be asked to write technical content, creative content, stories, web copy, email copy, and the list goes on.

To become a good, highly sought-after content writer, you’ll need to build some skills and meet specific qualifications. Skills like:

Writing skills
Keyword research skills
SEO skills
Analytical skills
In addition to these, you must be able to collaborate well using collaborative tools and excellent communication skills.

College degrees are less important when it comes to freelancing. If you want to work in organizations, your plan should include a college degree, usually in English, marketing, or communication and journalism.

A college or university degree isn’t always enough, and so getting content marketing certifications can help boost both your skills and reputation.

In addition to content marketing certification, It’s advisable that you start your blog. Writing for your blog or website is an excellent way to show recruiters your skills and your level of expertise without saying much during an interview.

Having your writing sample of work as a portfolio will also save you stress and time with clients.

Content marketing freelancers often get paid per piece (per article) for somewhere between $0.10 and $0.50 for each word they write. But the exact rate depends on the type of content you are writing, the delivery time, and your level of expertise on the subject.

You can also build the necessary skills and become a content marketing specialist. In this case, the average salary for a content marketing specialist is $81,000 per year. This number will vary based on your location and level of experience.

You can also develop yourself to become a content marketing specialist working for organizations, which could see you earning up to 600,000NGN a month.

2. Become an SEO specialist and sell SEO services
SEO is another fascinating digital marketing area that you can master within a short time and start earning money online.

As an SEO specialist, you can sell SEO services to clients. Your clients will most probably be business owners and bloggers.

Becoming an SEO expert isn’t something hard. SEO is not rocket science. Once you understand how search engines work and follow the best practices, and then study and know how to use SEO tools, you’ll soon be making money from the comfort of your home.

There are numerous videos on SEO courses you can find on the web, especially on Youtube. When looking at these online resources to learn SEO, it’s advisable that you search for a high-quality SEO course as you can easily get lost sifting through the endless amount of articles.

As you increase your expertise level with relevant online resources, you should get familiar with the popular SEO tools to streamline your work.

Search engine optimization is a constantly changing field, and as such, you’ll need to keep updating yourself every day. As an SEO Expert, you would want to set alerts online using Google Alerts tools to keep yourself informed with happenings in the industry.

SEO changes because search engines such as Google and Bing constantly make changes to their algorithms, making all SEO at the search engines’ mercy.

Learning the theory aspect of SEO doesn’t make you an expert. Seo is a broad field, and just like arts and science, you’ll need to practice regularly with the tools and implement them on your website or blog.

Having a website gives you a playing field to try it yourself and see what works and what will never work. This way, you can boldly create SEO services and market them to clients.

You can start a blog or website and drive targeted traffic, capture leads for email marketing.

You can also improve the speed of your web pages.

If you know how to do this, you’ll soon become the SEO expert you want to be.

How much can you make as an SEO expert?

This question is one of the most frequently asked questions on google. SEO often earns an average hourly rate of between 5,000NGN – 30,000NGN in Nigeria.

3. Earn cash online with affiliate marketing
Affiliate marketing is part of marketing that’s been around even before the advent of search engines or social media. Affiliate marketing works by referring to sales of other people’s products while you earn on commissions.

The process is simple and very straightforward – you take my products and sell them for me, and then I pay your commission per the products you sold based on our agreement.

To get started, you will have to build your own website/blog, find a profitable niche, take products that sell fast, and start promoting them to drive interested visitors to your site.

In affiliate marketing, you have a standalone platform where you can establish an account directly with many companies, form and manage multiple partnerships on a single platform.

This single platform is your blog or website. It will function as the primary way of promoting different affiliate products.

What makes a successful affiliate marketer?
There’s no affiliate marketing without the ability to write unique content. Therefore to succeed as an affiliate marketer, you must understand at least the keyword researching methodology part of SEO and how to research and identify your target audience before settling on a niche.

Keyword research allows you to know what people that you have identified as your target audience are looking for. And develop a strategy on how to be there (at the forefront) the moment they’re looking for that thing.

Learn more about keyword research best practices and methodology here.

Once you identify the type of products people are searching for most and conclude on taking an affiliate partnership with a company, you’ll need to build your blog and start creating content.

Keyword research is essential because selecting the right keywords will make it easier to get started and earn a passive income within a short time.

You would want to ensure that you have quantified traffic before joining affiliate programs because traffic is the heart and soul of any successful website.

However, as you wait and drive traffic to your site, you can read about the requirements, privacy policy, terms and conditions of the companies you’re partnering with.

How much can you make through affiliate marketing?

At this point, I need to say this; affiliate marketing requires patience. If you can be patient, you can earn as high as 100,000NGN in a day, something many graduates don’t make in a month.

The earning potential is excellent, but you will need to establish your online presence and drive a good amount of traffic to your website to see meaningful results.

4. Selling consultancy services to companies.
As a digital marketing specialist, I have worked as a consultant before. I got paid 3x of what I earn from working with an agency. But the fact remains, you’ll have many opportunities and multiple streams of income with little to no stress.

Once you acquire some digital marketing skills and experience, you can monetize your way by offering digital marketing consultancy services.

Follow these steps to get started:

1. Identify your area of expertise – you’ll need to define the specific services to offer clients. Know your strengths and weaknesses because you need to start strong. You don’t want to fail in your first few consultations with clients. You might want to consider these areas as a starting point:

Social media marketing
Branding
Video marketing
Influencer marketing
Local marketing
Email marketing
Web analytics and reporting

The rest of it is on its Source:https://academy.odigital.ng/digital-marketing-training-lekki/

Are you looking for a Digital marketing institute in Nigeria that will train your employees, Students, or Staff on courses in Digital Marketing? Or are you just looking to train yourself in Digital Marketing? Well, look no further because Odigital has got you covered.

Odigital Academy is a Digital marketing training school in Lagos, Nigeria. We have worked with reputable companies such as Suzuki, Nissan, Google, and Amazon. We have experience in the digital marketing world and we are willing to share it with you.

This is a hands-on experience training designed to walk you through the different steps in digital marketing concepts – this is one of the most comprehensive digital marketing courses available. At the end of this training, you will become a digital marketing professional, equipped with the right tools and knowledge to market and sell any kind of product and services globally.

You and your company can be based in Lekki or Ikeja or anywhere else within Lagos or out of Lagos, Nigeria and it won’t affect your learning progress, our Digital marketing training courses are designed to teach you how to run a successful digital marketing campaign for your company within just 6 weeks. You can access our course online with unlimited access to over 40 video lessons from our video library which you can watch at your convenience or visit our academy.

Anyone is welcome to take the course, we have something for everyone. You can be a beginner or an expert looking for new things or you could be an employer looking to train your employees in digital marketing, whatever the reason might be, we got you covered.

We have experienced instructors with over 15 years of digital marketing tutoring experience who will take you through our course and ensure you understand it.

Our course is very flexible and can accommodate your schedule.

What you will learn in this Digital Marketing training?
Our digital marketing courses are standard with a real-world approach to practical training. You will learn how to create quality content and how to promote it online. You will also learn how E-mail Marketing, Social Media Marketing, Google Analytics, Search Engine Optimization, Facebook Ads, and Google Ads work. In just 6 weeks, you will be up and running, becoming a globally sought-after professional.

You will be taught the nitty-gritty of marketing automation that’ll make your life simple. You will learn how to comfortably use any of the popular digital marketing tools like Google AdWords, Google Analytics, Buffer, BuzzSumo, Ahrefs, SEMrush e.t.c. for your business or clients. You will also be exposed to more advanced tools that’ll sharpen your digital marketing skills and make you market-fit for demanding organizations that are in need of digital marketers. These tools will help make digital marketing easier for you.

And most importantly, you will learn how to monetize your Facebook, YouTube, blogging, Instagram, etc. This is a secret that many digital marketing training institutes will never show you. All these you will learn in our 6 weeks of intensive, expert-led training.

Why Digital Marketing?
In case you don’t know, the global digital marketing industry is worth over $40 billion, and is set to grow by over 17% between 2021 and 2030.

With the rise of areas such as e-commerce, fintech, social media, and web analytics, digital marketing has become a vast and in-demand subject or service. The way we market goods and services has changed dramatically, and it continues to develop at a fast pace.

Choosing a course in digital marketing lets you explore some of these emerging and established areas to build a new career or add to your existing one.

At Odigital, we train absolute beginners about digital marketing till they become professionals. We’re a global training institute fully established in Nigeria and have trained over 500 people in digital marketing with a 93% success rate.

Once you sign up for our classes, you have access to both the offline classes and online classes. If you’re far away, don’t worry; the online class is designed for you in such a way:

Self-paced
Flexible study hours
Plus, lifetime access to our courses.
Our mission is to pass on digital skills to all Nigerians and Africans at large.

What do you need to get started?
All you need to get started in our course:

Laptop
Internet access

Source: https://academy.odigital.ng/digital-marketing-training-lekki/

Effective marketing solely depends on whoever is in charge of the operation. You can easily throw millions away on failing campaigns with only nominal results.
If 2020 has taught us anything with the pandemic, it’s that we need to be prepared to tackle any marketing problems that may come our way. Having the proper marketing tools can make or break your marketing campaign. As good as your marketing plan is, you need to have the right tools to implement them. Especially when starting a business in 2021.
So, what are these Marketing tools we speak of? Well, it’s simple. Marketing tools are basically anything that companies use to develop and promote their products and services. In this context, the word ‘tools ‘refers to techniques, strategies, and materials.
Every business out there uses several different marketing tools to boost its sales. It could be for advertising, market research, gathering consumer data, or just organizing what to post on your social media page for the day.
It is important to recognize which tools are best for your business. In other words, which tools you feel you might need to achieve your primary goals and objectives.
Without further ado, here are the Best DM Tools you need when starting a business in 2021.
1. Google Search Console
This is considerably a must have tool for all digital marketers. Without it, digital marketers should not even think that their task will continue rightly. See what google search console does is that it basically gives the exact pictures of your post and its present position.
Furthermore, it helps to improve your performance on Google search as well as optimize your content. It also helps to quantify the visitors from search to your site. Consequently, the Google search console will inform you if there any issues associated with to your site.
What makes Google Search Console special-
• It’s free!
• It confirms your presence in Google so that Google can crawl your site for rank.
• It fixes the problems related to indexing.
• It helps greatly to unravel problems related to Mobile usability, AMP, or others that may occur.
• It will show you the Google search traffic data for your site, your site appearance of Google site, and which search queries are showing your site.
2. Rank Math SEO Plugin
If you want to drive more traffic to your website, SEO is the best option. And, Rank Math helps greatly to get this job done appropriately. This is a type of impressive plugin that every website owner needs by all means. It’s one thing to have SEO in your website, and it’s another thing to have a working SEO that brings traffic to your website. And that is what Rank Math SEO plugin does.
Rank Math makes the SEO job very easy for digital marketers. You feel like you are working with a team when using Rank Math. Subsequently, it also makes your content optimization time shortening. Therefore, you don’t need to give most of the time to optimize your content, rather let it be done by Rank Math.

What makes Rank Math special-
• Simple user interface- easy to use for all, even for new users also.
• It points to 40 SEO factors for the best analysis.
• It enables you to use optional 5 keywords.
• It can check and fix where Google is facing errors to find your site.
• It’s mobile-friendly.
• It helps you to understand its features by giving you tools tips.
• It automatically generates an XML sitemap for your site.
• It supports content, article, event, video, local business, recipe, and product rich snipped.
And, what’s more? Oh, IT’S FREE!
3. Google Analytics
Now we love to introduce to you another useful digital marketing tool- Google analytics. It is also very important as well as useful for all digital marketers. It will inform you about which page is working well and which page is not. Relatively, it also marks the content that is receiving attention greatly from the audience.
Subsequently, Google Analytics also enables you to find which Adwords campaign is performing excellently with the locations. For any website analysis, Google analytics is the best option.
On a side note, it is very important that you know that nowadays all digital marketers have to have a working idea of Google analytics. Otherwise, it’s will just be a waste of time and money. You don’t need to be an expert on it, but being comfortable and a little proficient in it makes you a bit valuable.
What makes Google Analytics special-
• It’s solely free!
• It tracks the conversion of your website.
• Reports on the traffic- For instance, how many each day.
• It helps to track trends over time.
• It is enabled with keyword referral- you can see what keyword people used to find your content.
• It also makes you aware of the third-party referral, so you can see from which website you getting traffic.
• It offers a custom dashboard- you can add things that you feel are important here.
4. Hootsuite
Hootsuite is one of many tools mentioned as a "Social Media Management System". It helps you keep track and manage your many social network channels. It also enables you to monitor what people are saying about your brand and assist you respond instantly. You can view streams from several networks such as Facebook, Twitter, Instagram, YouTube, Linkedin and so much more, Schedule Posts in Advance, and can post updates or reply directly.
With so many networks for businesses to manage, it's no surprise that Social Media Management tools have become so popular and relied upon by many companies today. If you manage the updates for your business's social networks, you will likely have heard of Hootsuite.
In a survey from monitoring tool Pingdom, Hootsuite came up as the top Social Media Management System, with over 20% of companies using it to manage their social media empires. If you want to be everywhere online at the same, Hootsuite is the answer.
What makes Hootsuite special-
• Monitor Multiple Streams in One Place.
• You Have a Team Managing Your Social Media Empire.
• Completely Cross-Platform.
• Get Free Reports by Email.
• Schedule Posts in Advance.
5. Hubspot
When it involves marketing, sales, and CRM software, you can always bank on HubSpot. It has become one of the top players, a go-to for help and answers. With this software, you have access to tools that help with: blogging, SEO, Social Media, Website, and more. There is no stone left unturned when you rely on HubSpot’s all-in-one marketing software. That’s why it’s a top choice for those that are starting a business. With everything you need in one place, you don’t have to pull yourself in many different directions. This will help you to find success in the early days and also help you grow as a digital marketer.
What makes Hubspot special-
• Control a lot of things from one command centre.
• Lead management.
• Landing pages.
• Calls-to-action.
• Marketing automation.
• Email.
• Analytics
6. Trello
Trello is a digital marketing tool that helps you to manage projects and stay on the same equivalent page as your team–a sound digital marketing practice if you would like to save lots of time and frustration.
For example, you can share blog posts on Trello before you publish them. This gives others on your team the opportunity to evaluate the post, weigh in with their opinions and make changes that could strengthen the piece before it goes live.
Before the inception or creation of Trello and similar programs, email was the best way to collaborate together with your team. While this is still helpful, to a degree, it can lead to confusion, missed messages, and frustration. With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a couple of minutes to set up a board. Even better, you can quickly invite your entire staff, all of whom can jump in on the action without delay.
Trello isn’t the only digital marketing tool of its kind, but it’s, by far, one of the best. When it comes to collaborating with others regarding marketing tasks, this tool is hard to beat.

What makes Trello special-
• Understand instantly when a deadline nears.
• Mobile friendly.
• Instant notifications.
• No limit on people invited to a board.
• Free. No credit card required for signing up.
• There is no limit on Trello cards.
• Google Drive integration.
7. Dropbox.
DropBox is a critical piece of the modern digital business. It allows all the working pieces of your business to come together in one place to eliminate clutter and save time trying to look for things.
Organization is the key to a successful business, and downloading and sharing files simply doesn’t work enough anymore. With more people working from home due to pandemic, you can’t have everyone downloading personal company files onto their computers, misplacing them, or potentially abusing them, or worse an unauthorized person with malicious intent could have access to the files.
DropBox prevents all this scenario from happening by being a completely cloud-based document sharing platform that lets you to set permission levels so only certain people you permit can see what they have to. You can also connect other tools like Slack and Zoom to DropBox so you have everything in one place. All company data stays in one place so it’s organized, safe, and accounted for.
If you’re still manually downloading files to your computer, attaching them to emails, and sending them off into space, you’ll find DropBox may be a far more efficient and safer way to keep track of documents and document sharing in your business.
What makes Dropbox special-
• Automatic file backup.
• Advanced software integration.
• Offline working capabilities.
• Easy to use.
• Completely free.
• Share files
8. Grammarly
Grammarly, as it’s named, is all about correcting your grammatical errors. Though it has also other usable options. In fact, we frequently use Grammarly to correct some of our spelling mistakes. This content you are reading seamlessly was edited by Grammarly.
Additionally, it enables you to find duplicate content due to its plagiarism checking features, ensuring your work is 100% original and organic. Grammarly really helps you to be worry-free from a lot of things closely related to your content. Which ultimately leads to a better result on traffic flow to your site.

No one will come to read your content if it is riddled with spelling mistakes and grammatical errors. Thus, Grammarly can act as the proofreader for a digital marketer. Considering all the matters regardless of if you are an expert on grammar or not, you will need Grammarly to create readable content.
What makes Grammarly special -
• It’s free! Also has the premium version for premium users.
• It let you be worry-free on grammatical and spelling-related matters.
• Very easy to use- just required a few clicks, and the job is done.
• It also helps with the correct sentence making.
• With the paid version you can check plagiarism with deep grammatical analysis.
• It also works well with Microsoft Office suites.
In conclusion, irrespective of the size of your business, you will have to pay some money down in line for some better services. Especially when your business starts to grow. Nevertheless, our goal is to present some freemium tools to you. So that you can make some experience with them and to cope with the digital revolution.
If you like any of the above digital marketing tools for 2021, then please share the article with your social media friends and fans.

Source: https://odigital.ng/best-dm-tools/

Effective marketing solely depends on whoever is in charge of the operation. You can easily throw millions away on failing campaigns with only nominal results.
If 2020 has taught us anything with the pandemic, it’s that we need to be prepared to tackle any marketing problems that may come our way. Having the proper marketing tools can make or break your marketing campaign. As good as your marketing plan is, you need to have the right tools to implement them. Especially when starting a business in 2021.
So, what are these Marketing tools we speak of? Well, it’s simple. Marketing tools are basically anything that companies use to develop and promote their products and services. In this context, the word ‘tools ‘refers to techniques, strategies, and materials.
Every business out there uses several different marketing tools to boost its sales. It could be for advertising, market research, gathering consumer data, or just organizing what to post on your social media page for the day.
It is important to recognize which tools are best for your business. In other words, which tools you feel you might need to achieve your primary goals and objectives.
Without further ado, here are the Best DM Tools you need when starting a business in 2021.
1. Google Search Console
This is considerably a must have tool for all digital marketers. Without it, digital marketers should not even think that their task will continue rightly. See what google search console does is that it basically gives the exact pictures of your post and its present position.
Furthermore, it helps to improve your performance on Google search as well as optimize your content. It also helps to quantify the visitors from search to your site. Consequently, the Google search console will inform you if there any issues associated with to your site.
What makes Google Search Console special-
• It’s free!
• It confirms your presence in Google so that Google can crawl your site for rank.
• It fixes the problems related to indexing.
• It helps greatly to unravel problems related to Mobile usability, AMP, or others that may occur.
• It will show you the Google search traffic data for your site, your site appearance of Google site, and which search queries are showing your site.
2. Rank Math SEO Plugin
If you want to drive more traffic to your website, SEO is the best option. And, Rank Math helps greatly to get this job done appropriately. This is a type of impressive plugin that every website owner needs by all means. It’s one thing to have SEO in your website, and it’s another thing to have a working SEO that brings traffic to your website. And that is what Rank Math SEO plugin does.
Rank Math makes the SEO job very easy for digital marketers. You feel like you are working with a team when using Rank Math. Subsequently, it also makes your content optimization time shortening. Therefore, you don’t need to give most of the time to optimize your content, rather let it be done by Rank Math.

What makes Rank Math special-
• Simple user interface- easy to use for all, even for new users also.
• It points to 40 SEO factors for the best analysis.
• It enables you to use optional 5 keywords.
• It can check and fix where Google is facing errors to find your site.
• It’s mobile-friendly.
• It helps you to understand its features by giving you tools tips.
• It automatically generates an XML sitemap for your site.
• It supports content, article, event, video, local business, recipe, and product rich snipped.
And, what’s more? Oh, IT’S FREE!
3. Google Analytics
Now we love to introduce to you another useful digital marketing tool- Google analytics. It is also very important as well as useful for all digital marketers. It will inform you about which page is working well and which page is not. Relatively, it also marks the content that is receiving attention greatly from the audience.
Subsequently, Google Analytics also enables you to find which Adwords campaign is performing excellently with the locations. For any website analysis, Google analytics is the best option.
On a side note, it is very important that you know that nowadays all digital marketers have to have a working idea of Google analytics. Otherwise, it’s will just be a waste of time and money. You don’t need to be an expert on it, but being comfortable and a little proficient in it makes you a bit valuable.
What makes Google Analytics special-
• It’s solely free!
• It tracks the conversion of your website.
• Reports on the traffic- For instance, how many each day.
• It helps to track trends over time.
• It is enabled with keyword referral- you can see what keyword people used to find your content.
• It also makes you aware of the third-party referral, so you can see from which website you getting traffic.
• It offers a custom dashboard- you can add things that you feel are important here.
4. Hootsuite
Hootsuite is one of many tools mentioned as a "Social Media Management System". It helps you keep track and manage your many social network channels. It also enables you to monitor what people are saying about your brand and assist you respond instantly. You can view streams from several networks such as Facebook, Twitter, Instagram, YouTube, Linkedin and so much more, Schedule Posts in Advance, and can post updates or reply directly.
With so many networks for businesses to manage, it's no surprise that Social Media Management tools have become so popular and relied upon by many companies today. If you manage the updates for your business's social networks, you will likely have heard of Hootsuite.
In a survey from monitoring tool Pingdom, Hootsuite came up as the top Social Media Management System, with over 20% of companies using it to manage their social media empires. If you want to be everywhere online at the same, Hootsuite is the answer.
What makes Hootsuite special-
• Monitor Multiple Streams in One Place.
• You Have a Team Managing Your Social Media Empire.
• Completely Cross-Platform.
• Get Free Reports by Email.
• Schedule Posts in Advance.
5. Hubspot
When it involves marketing, sales, and CRM software, you can always bank on HubSpot. It has become one of the top players, a go-to for help and answers. With this software, you have access to tools that help with: blogging, SEO, Social Media, Website, and more. There is no stone left unturned when you rely on HubSpot’s all-in-one marketing software. That’s why it’s a top choice for those that are starting a business. With everything you need in one place, you don’t have to pull yourself in many different directions. This will help you to find success in the early days and also help you grow as a digital marketer.
What makes Hubspot special-
• Control a lot of things from one command center.
• Lead management.
• Landing pages.
• Calls-to-action.
• Marketing automation.
• Email.
• Analytics
6. Trello
Trello is a digital marketing tool that helps you to manage projects and stay on the same equivalent page as your team–a sound digital marketing practice if you would like to save lots of time and frustration.
For example, you can share blog posts on Trello before you publish them. This gives others on your team the opportunity to evaluate the post, weigh in with their opinions and make changes that could strengthen the piece before it goes live.
Before the inception or creation of Trello and similar programs, email was the best way to collaborate together with your team. While this is still helpful, to a degree, it can lead to confusion, missed messages, and frustration. With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a couple of minutes to set up a board. Even better, you can quickly invite your entire staff, all of whom can jump in on the action without delay.
Trello isn’t the only digital marketing tool of its kind, but it’s, by far, one of the best. When it comes to collaborating with others regarding marketing tasks, this tool is hard to beat.

What makes Trello special-
• Understand instantly when a deadline nears.
• Mobile friendly.
• Instant notifications.
• No limit on people invited to a board.
• Free. No credit card required for signing-up.
• There is no limit on Trello cards.
• Google Drive integration.
7. Dropbox.
DropBox is a critical piece of the modern digital business. It allows all the working pieces of your business to come together in one place to eliminate clutter and save time trying to look for things.
Organization is the key to a successful business, and downloading and sharing files simply doesn’t work enough anymore. With more people working from home due to pandemic, you can’t have everyone downloading personal company files onto their computers, misplacing them, or potentially abusing them, or worse an unauthorized person with malicious intent could have access to the files.
DropBox prevents all this scenario from happening by being a completely cloud-based document sharing platform that lets you to set permission levels so only certain people you permit can see what they have to. You can also connect other tools like Slack and Zoom to DropBox so you have everything in one place. All company data stays in one place so it’s organized, safe, and accounted for.
If you’re still manually downloading files to your computer, attaching them to emails, and sending them off into space, you’ll find DropBox may be a far more efficient and safer way to keep track of documents and document sharing in your business.
What makes Dropbox special-
• Automatic file backup.
• Advanced software integration.
• Offline working capabilities.
• Easy to use.
• Completely free.
• Share files
8. Grammarly
Grammarly, as it’s named, is all about correcting your grammatical errors. Though it has also other usable options. In fact, we frequently use Grammarly to correct some of our spelling mistakes. This content you are reading seamlessly was edited by Grammarly.
Additionally, it enables you to find duplicate content due to its plagiarism checking features, ensuring your work is 100% original and organic. Grammarly really helps you to be worry-free from a lot of things closely related to your content. Which ultimately leads to a better result on traffic flow to your site.

No one will come to read your content if it is riddled with spelling mistakes and grammatical errors. Thus, Grammarly can act as the proofreader for a digital marketer. Considering all the matters regardless of if you are an expert on grammar or not, you will need Grammarly to create readable content.
What makes Grammarly special -
• It’s free! Also has the premium version for premium users.
• It let you be worry-free on grammatical and spelling-related matters.
• Very easy to use- just required a few clicks, and the job is done.
• It also helps with the correct sentence making.
• With the paid version you can check plagiarism with deep grammatical analysis.
• It also works well with Microsoft Office suites.
In conclusion, irrespective of the size of your business, you will have to pay some money down in line for some better services. Especially when your business starts to grow. Nevertheless, our goal is to present some freemium tools to you. So that you can make some experience with them and to cope with the digital revolution.
If you like any of the above digital marketing tools for 2021, then please share the article with your social media friends and fans.

Source: https://odigital.ng/best-dm-tools/

Effective marketing solely depends on whoever is in charge of the operation. You can easily throw millions away on failing campaigns with only nominal results.
If 2020 has taught us anything with the pandemic, it’s that we need to be prepared to tackle any marketing problems that may come our way. Having the proper marketing tools can make or break your marketing campaign. As good as your marketing plan is, you need to have the right tools to implement them. Especially when starting a business in 2021.
So, what are these Marketing tools we speak of? Well, it’s simple. Marketing tools are basically anything that companies use to develop and promote their products and services. In this context, the word ‘tools ‘refers to techniques, strategies, and materials.
Every business out there uses several different marketing tools to boost its sales. It could be for advertising, market research, gathering consumer data, or just organizing what to post on your social media page for the day.
It is important to recognize which tools are best for your business. In other words, which tools you feel you might need to achieve your primary goals and objectives.
Without further ado, here are the Best DM Tools you need when starting a business in 2021.
1. Google Search Console
This is considerably a must have tool for all digital marketers. Without it, digital marketers should not even think that their task will continue rightly. See what google search console does is that it basically gives the exact pictures of your post and its present position.
Furthermore, it helps to improve your performance on Google search as well as optimize your content. It also helps to quantify the visitors from search to your site. Consequently, the Google search console will inform you if there any issues associated with to your site.
What makes Google Search Console special-
• It’s free!
• It confirms your presence in Google so that Google can crawl your site for rank.
• It fixes the problems related to indexing.
• It helps greatly to unravel problems related to Mobile usability, AMP, or others that may occur.
• It will show you the Google search traffic data for your site, your site appearance of Google site, and which search queries are showing your site.
2. Rank Math SEO Plugin
If you want to drive more traffic to your website, SEO is the best option. And, Rank Math helps greatly to get this job done appropriately. This is a type of impressive plugin that every website owner needs by all means. It’s one thing to have SEO in your website, and it’s another thing to have a working SEO that brings traffic to your website. And that is what Rank Math SEO plugin does.
Rank Math makes the SEO job very easy for digital marketers. You feel like you are working with a team when using Rank Math. Subsequently, it also makes your content optimization time shortening. Therefore, you don’t need to give most of the time to optimize your content, rather let it be done by Rank Math.

What makes Rank Math special-
• Simple user interface- easy to use for all, even for new users also.
• It points to 40 SEO factors for the best analysis.
• It enables you to use optional 5 keywords.
• It can check and fix where Google is facing errors to find your site.
• It’s mobile-friendly.
• It helps you to understand its features by giving you tools tips.
• It automatically generates an XML sitemap for your site.
• It supports content, article, event, video, local business, recipe, and product rich snipped.
And, what’s more? Oh, IT’S FREE!
3. Google Analytics
Now we love to introduce to you another useful digital marketing tool- Google analytics. It is also very important as well as useful for all digital marketers. It will inform you about which page is working well and which page is not. Relatively, it also marks the content that is receiving attention greatly from the audience.
Subsequently, Google Analytics also enables you to find which Adwords campaign is performing excellently with the locations. For any website analysis, Google analytics is the best option.
On a side note, it is very important that you know that nowadays all digital marketers have to have a working idea of Google analytics. Otherwise, it’s will just be a waste of time and money. You don’t need to be an expert on it, but being comfortable and a little proficient in it makes you a bit valuable.
What makes Google Analytics special-
• It’s solely free!
• It tracks the conversion of your website.
• Reports on the traffic- For instance, how many each day.
• It helps to track trends over time.
• It is enabled with keyword referral- you can see what keyword people used to find your content.
• It also makes you aware of the third-party referral, so you can see from which website you getting traffic.
• It offers a custom dashboard- you can add things that you feel are important here.
4. Hootsuite
Hootsuite is one of many tools mentioned as a "Social Media Management System". It helps you keep track and manage your many social network channels. It also enables you to monitor what people are saying about your brand and assist you respond instantly. You can view streams from several networks such as Facebook, Twitter, Instagram, YouTube, Linkedin and so much more, Schedule Posts in Advance, and can post updates or reply directly.
With so many networks for businesses to manage, it's no surprise that Social Media Management tools have become so popular and relied upon by many companies today. If you manage the updates for your business's social networks, you will likely have heard of Hootsuite.
In a survey from monitoring tool Pingdom, Hootsuite came up as the top Social Media Management System, with over 20% of companies using it to manage their social media empires. If you want to be everywhere online at the same, Hootsuite is the answer.
What makes Hootsuite special-
• Monitor Multiple Streams in One Place.
• You Have a Team Managing Your Social Media Empire.
• Completely Cross-Platform.
• Get Free Reports by Email.
• Schedule Posts in Advance.
5. Hubspot
When it involves marketing, sales, and CRM software, you can always bank on HubSpot. It has become one of the top players, a go-to for help and answers. With this software, you have access to tools that help with: blogging, SEO, Social Media, Website, and more. There is no stone left unturned when you rely on HubSpot’s all-in-one marketing software. That’s why it’s a top choice for those that are starting a business. With everything you need in one place, you don’t have to pull yourself in many different directions. This will help you to find success in the early days and also help you grow as a digital marketer.
What makes Hubspot special-
• Control a lot of things from one command centre.
• Lead management.
• Landing pages.
• Calls-to-action.
• Marketing automation.
• Email.
• Analytics
6. Trello
Trello is a digital marketing tool that helps you to manage projects and stay on the same equivalent page as your team–a sound digital marketing practice if you would like to save lots of time and frustration.
For example, you can share blog posts on Trello before you publish them. This gives others on your team the opportunity to evaluate the post, weigh in with their opinions and make changes that could strengthen the piece before it goes live.
Before the inception or creation of Trello and similar programs, email was the best way to collaborate together with your team. While this is still helpful, to a degree, it can lead to confusion, missed messages, and frustration. With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a couple of minutes to set up a board. Even better, you can quickly invite your entire staff, all of whom can jump in on the action without delay.
Trello isn’t the only digital marketing tool of its kind, but it’s, by far, one of the best. When it comes to collaborating with others regarding marketing tasks, this tool is hard to beat.

What makes Trello special-
• Understand instantly when a deadline nears.
• Mobile friendly.
• Instant notifications.
• No limit on people invited to a board.
• Free. No credit card required for signing up.
• There is no limit on Trello cards.
• Google Drive integration.
7. Dropbox.
DropBox is a critical piece of the modern digital business. It allows all the working pieces of your business to come together in one place to eliminate clutter and save time trying to look for things.
The organization is the key to a successful business, and downloading and sharing files simply doesn’t work enough anymore. With more people working from home due to pandemic, you can’t have everyone downloading personal company files onto their computers, misplacing them, or potentially abusing them, or worse an unauthorized person with malicious intent could have access to the files.
DropBox prevents all this scenario from happening by being a completely cloud-based document sharing platform that lets you to set permission levels so only certain people you permit can see what they have to. You can also connect other tools like Slack and Zoom to DropBox so you have everything in one place. All company data stays in one place so it’s organized, safe, and accounted for.
If you’re still manually downloading files to your computer, attaching them to emails, and sending them off into space, you’ll find DropBox may be a far more efficient and safer way to keep track of documents and document sharing in your business.
What makes Dropbox special-
• Automatic file backup.
• Advanced software integration.
• Offline working capabilities.
• Easy to use.
• Completely free.
• Share files
8. Grammarly
Grammarly, as it’s named, is all about correcting your grammatical errors. Though it has also other usable options. In fact, we frequently use Grammarly to correct some of our spelling mistakes. This content you are reading seamlessly was edited by Grammarly.
Additionally, it enables you to find duplicate content due to its plagiarism checking features, ensuring your work is 100% original and organic. Grammarly really helps you to be worry-free from a lot of things closely related to your content. Which ultimately leads to a better result on traffic flow to your site.

No one will come to read your content if it is riddled with spelling mistakes and grammatical errors. Thus, Grammarly can act as the proofreader for a digital marketer. Considering all the matters regardless of if you are an expert on grammar or not, you will need Grammarly to create readable content.
What makes Grammarly special -
• It’s free! Also has the premium version for premium users.
• It let you be worry-free on grammatical and spelling-related matters.
• Very easy to use- just required a few clicks, and the job is done.
• It also helps with the correct sentence making.
• With the paid version you can check plagiarism with deep grammatical analysis.
• It also works well with Microsoft Office suites.
In conclusion, irrespective of the size of your business, you will have to pay some money down in line for some better services. Especially when your business starts to grow. Nevertheless, our goal is to present some freemium tools to you. So that you can make some experience with them and to cope with the digital revolution.
If you like any of the above digital marketing tools for 2021, then please share the article with your social media friends and fans.

Source: https://odigital.ng/best-dm-tools/

Effective marketing solely depends on whoever is in charge of the operation. You can easily throw millions away on failing campaigns with only nominal results.

If 2020 has taught us anything with the pandemic, it’s that we need to be prepared to tackle any marketing problems that may come our way. Having the proper marketing tools can make or break your marketing campaign. As good as your marketing plan is, you need to have the right tools to implement them. Especially when starting a business in 2021.

So, what are these Marketing tools we speak of? Well, it’s simple. Marketing tools are basically anything that companies use to develop and promote their products and services. In this context, the word ‘tools ‘refers to techniques, strategies, and materials.

Every business out there uses several different marketing tools to boost its sales. It could be for advertising, market research, gathering consumer data, or just organizing what to post on your social media page for the day.

It is important to recognize which tools are best for your business. In other words, which tools you feel you might need to achieve your primary goals and objectives.

Without further ado, here are the Best DM Tools you need when starting a business in 2021.

1. Google Search Console
This is considerably a must-have tool for all digital marketers. Without it, digital marketers should not even think that their task will continue rightly. See what google search console does is that it basically gives the exact pictures of your post and its present position.
Furthermore, it helps to improve your performance on Google search as well as optimize your content. It also helps to quantify the visitors from search to your site. Consequently, the Google search console will inform you if there any issues associated with to your site.

What makes Google Search Console special-
• It’s free!
• It confirms your presence in Google so that Google can crawl your site for rank.
• It fixes the problems related to indexing.
• It helps greatly to unravel problems related to Mobile usability, AMP, or others that may occur.
• It will show you the Google search traffic data for your site, your site appearance of Google site, and which search queries are showing your site.

2. Rank Math SEO Plugin
If you want to drive more traffic to your website, SEO is the best option. And, Rank Math helps greatly to get this job done appropriately. This is a type of impressive plugin that every website owner needs by all means. It’s one thing to have SEO in your website, and it’s another thing to have a working SEO that brings traffic to your website. And that is what Rank Math SEO plugin does.
Rank Math makes the SEO job very easy for digital marketers. You feel like you are working with a team when using Rank Math. Subsequently, it also makes your content optimization time shortening. Therefore, you don’t need to give most of the time to optimize your content, rather let it be done by Rank Math.

What makes Rank Math special-
• Simple user interface- easy to use for all, even for new users also.
• It points to 40 SEO factors for the best analysis.
• It enables you to use optional 5 keywords.
• It can check and fix where Google is facing errors to find your site.
• It’s mobile-friendly.
• It helps you to understand its features by giving you tools tips.
• It automatically generates an XML sitemap for your site.
• It supports content, article, event, video, local business, recipe, and product rich snipped.

And, what’s more? Oh, IT’S FREE!

3. Google Analytics
Now we love to introduce to you another useful digital marketing tool- Google analytics. It is also very important as well as useful for all digital marketers. It will inform you about which page is working well and which page is not. Relatively, it also marks the content that is receiving attention greatly from the audience.
Subsequently, Google Analytics also enables you to find which Adwords campaign is performing excellently with the locations. For any website analysis, Google analytics is the best option.
On a side note, it is very important that you know that nowadays all digital marketers have to have a working idea of Google analytics. Otherwise, it’s will just be a waste of time and money. You don’t need to be an expert on it, but being comfortable and a little proficient in it makes you a bit valuable.

What makes Google Analytics special-
• It’s solely free!
• It tracks the conversion of your website.
• Reports on the traffic- For instance, how many each day.
• It helps to track trends over time.
• It is enabled with keyword referral- you can see what keyword people used to find your content.
• It also makes you aware of the third-party referral, so you can see from which website you getting traffic.
• It offers a custom dashboard- you can add things that you feel are important here.

4. Hootsuite
Hootsuite is one of many tools mentioned as a "Social Media Management System". It helps you keep track and manage your many social network channels. It also enables you to monitor what people are saying about your brand and assist you respond instantly. You can view streams from several networks such as Facebook, Twitter, Instagram, YouTube, Linkedin and so much more, Schedule Posts in Advance, and can post updates or reply directly.

With so many networks for businesses to manage, it's no surprise that Social Media Management tools have become so popular and relied upon by many companies today. If you manage the updates for your business's social networks, you will likely have heard of Hootsuite.
In a survey from monitoring tool Pingdom, Hootsuite came up as the top Social Media Management System, with over 20% of companies using it to manage their social media empires. If you want to be everywhere online at the same, Hootsuite is the answer.

What makes Hootsuite special-
• Monitor Multiple Streams in One Place.
• You Have a Team Managing Your Social Media Empire.
• Completely Cross-Platform.
• Get Free Reports by Email.
• Schedule Posts in Advance.

5. Hubspot
When it involves marketing, sales, and CRM software, you can always bank on HubSpot. It has become one of the top players, a go-to for help and answers. With this software, you have access to tools that help with: blogging, SEO, Social Media, Website, and more. There is no stone left unturned when you rely on HubSpot’s all-in-one marketing software. That’s why it’s a top choice for those that are starting a business. With everything you need in one place, you don’t have to pull yourself in many different directions. This will help you to find success in the early days and also help you grow as a digital marketer.

What makes Hubspot special-
• Control a lot of things from one command centre.
• Lead management.
• Landing pages.
• Calls-to-action.
• Marketing automation.
• Email.
• Analytics

6. Trello
Trello is a digital marketing tool that helps you to manage projects and stay on the same equivalent page as your team–a sound digital marketing practice if you would like to save lots of time and frustration.

For example, you can share blog posts on Trello before you publish them. This gives others on your team the opportunity to evaluate the post, weigh in with their opinions and make changes that could strengthen the piece before it goes live.

Before the inception or creation of Trello and similar programs, email was the best way to collaborate together with your team. While this is still helpful, to a degree, it can lead to confusion, missed messages, and frustration. With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a couple of minutes to set up a board. Even better, you can quickly invite your entire staff, all of whom can jump in on the action without delay.

Trello isn’t the only digital marketing tool of its kind, but it’s, by far, one of the best. When it comes to collaborating with others regarding marketing tasks, this tool is hard to beat.

What makes Trello special-
• Understand instantly when a deadline nears.
• Mobile friendly.
• Instant notifications.
• No limit on people invited to a board.
• Free. No credit card required for signing up.
• There is no limit on Trello cards.
• Google Drive integration.

7. Dropbox.
DropBox is a critical piece of the modern digital business. It allows all the working pieces of your business to come together in one place to eliminate clutter and save time trying to look for things.

The organization is the key to a successful business and downloading and sharing files simply doesn’t work enough anymore. With more people working from home due to pandemic, you can’t have everyone downloading personal company files onto their computers, misplacing them, or potentially abusing them, or worse an unauthorized person with malicious intent could have access to the files.

DropBox prevents all this scenario from happening by being a completely cloud-based document sharing platform that lets you set permission levels so only certain people you permit can see what they have to. You can also connect other tools like Slack and Zoom to DropBox so you have everything in one place. All company data stays in one place so it’s organized, safe, and accounted for.
If you’re still manually downloading files to your computer, attaching them to emails, and sending them off into space, you’ll find DropBox may be a far more efficient and safer way to keep track of documents and document sharing in your business.

What makes Dropbox special-
• Automatic file backup.
• Advanced software integration.
• Offline working capabilities.
• Easy to use.
• Completely free.
• Share files

8. Grammarly
Grammarly, as it’s named, is all about correcting your grammatical errors. Though it has also other usable options. In fact, we frequently use Grammarly to correct some of our spelling mistakes. This content you are reading seamlessly was edited by Grammarly.
Additionally, it enables you to find duplicate content due to its plagiarism checking features, ensuring your work is 100% original and organic. Grammarly really helps you to be worry-free from a lot of things closely related to your content. Which ultimately leads to a better result on traffic flow to your site.

No one will come to read your content if it is riddled with spelling mistakes and grammatical errors. Thus, Grammarly can act as the proofreader for a digital marketer. Considering all the matters regardless of if you are an expert on grammar or not, you will need Grammarly to create readable content.

What makes Grammarly special -
• It’s free! Also has the premium version for premium users.
• It let you be worry-free on grammatical and spelling-related matters.
• Very easy to use- just required a few clicks, and the job is done.
• It also helps with the correct sentence making.
• With the paid version you can check plagiarism with deep grammatical analysis.
• It also works well with Microsoft Office suites.

In conclusion, irrespective of the size of your business, you will have to pay some money down in line for some better services. Especially when your business starts to grow. Nevertheless, our goal is to present some freemium tools to you. So that you can make some experience with them and to cope with the digital revolution.

If you like any of the above digital marketing tools for 2021, then please share the article with your social media friends and fans.

Source: https://odigital.ng/best-dm-tools/

Email Marketing is the use of email communication to build customer loyalty and brand awareness. This method of marketing is highly effective for communication with both existing and potential customers as it helps you reach the bulk of your target audience without the need to spend so much from your marketing budget. A great way to use email marketing is to create segmented and personalized emails to specific people on your email list. You could create these emails based on determining factors like customer demographics (likes, age), spending habits, etc. Another reason why this strategy should be a part of for your digital marketing strategies is because of how easy it is to use email marketing.

Keep reading for the top 10 reasons email marketing is important, complete with mind-blowing email marketing statistics that should clear any doubts you may have.

https://odigital.ng/reasons-email-marketing-should-be-part-of-your-mar/

Top Essential 7 Digital Skills to Master For The Future From 2021



Digital technology is redefining the workforce and workplace of tomorrow and changing the nature of jobs that are available to be done. So, in this article, we want to show you the top digital skills to master for the future.



We all must anticipate and prepare for this future of work to stay relevant and valuable and that begins by getting the right digital skills. But which skills are going to be the most in-demand, most valuable digital skills of the future? What should you invest your time and energy in learning? Let’s find out!



Here are seven of the top digital skills for the future workforce. Plus, our team’s favourite resources and favourite courses to help you learn them.



ARTIFICIAL INTELLIGENCE

UI/UX DESIGN

DIGITAL MARKETING

ANALYTICS REASONING

DESIGN THINKING

CLOUD COMPUTING

DIGITAL PROJECT MANAGEMENT

Top digital skill of the future Number 1:

ARTIFICIAL INTELLIGENCE



We live in an increasingly artificially intelligent world, so Dominate it before it Dominates you. Now that’s not meant to sound all doom and gloom, but in a world full of AI we must understand the tech.



top digital stills of the future UX design



Artificial Intelligence.



According to a report from LinkedIn, AI skills are amongst the fastest-growing skills on the platform with a 190% increase in AI skills on LinkedIn from 2015 to 2017. The good news? You don’t need to be an expert in Python or become a hardcore programmer to empower yourself to leverage the power of AI.



So where should you go for your fix of Artificial Intelligence knowledge? We recommend the following books to get you started on your artificial intelligence On the book front: For an in-depth into AI,



Check out Artificial Intelligence: A Modern Approach. Want to know what Artificial Intelligence means for your business and career? you can also read this amazing book called Prediction Machines: The Simple Economics of Artificial Intelligence. And get started with machine learning with the 100 Page Machine Learning Book.



Looking to take a course? For a non-technical introduction to AI you could try Coursera’s Artificial Intelligence for Everyone, and of course, How about blogs and people to follow? We highly recommend DataIQ. I’d also recommend following Bernardo F Nunes on Twitter. There’s also Kirk Borne, Jan Teichmann, who’s currently the Head of Data Science at Zoopla, Andriy Burkov who authored the 100 Page Machine Learning book, and Google’s Chief Decision Scientist, Cassie Kozyrkov.



Top digital skill of the future Number 2:

UX DESIGN



UX designers lay the highways and put up the signposts of our digital world. Great UX design requires meticulous research into user personas, user goals and customer journey and create customer profiles to understand their experience needs.



UX Design.



This ensures products meet customer needs most satisfyingly and enjoyably. If a product has great UX design you probably won’t even notice it. But you sure will notice if a product or program feels cumbersome or confusing. And therefore, businesses are increasingly recognising the importance of great UX design.



Not just to the user experience itself, but actually to its ability to improve brand equity and ultimately, help your business with profitability. Therefore, there’s a growing demand and organisations are paying well. So where should you go to learn more about UX designs?



Well, for books, there is Don’t Make Me Think by Steve Krug about human-computer interaction and web usability. I’d also highly recommend checking out Lean UX, and of course, The Design of Everyday Things by Don Norman, who coined the phrase “UX design”.



How about courses? One of my favourites is from Conversion XL on Data-Driven UX. You could also check out Hack Design. They have an amazing weekly email lesson and they also have a learning platform full of short and concise readable lessons you can benefit from. What about blogs and influencers?



Go check out Invision’s blog, Inside Design There’s also UX Planet. I’d also recommend following Scott Belsky who’s the Chief Product Officer at Adobe. You could also check out the UX Collective, Paul Boag, the author of User Experience Revolution, and Laura Klein the author of Build Better Products and UX for Lean Startups.



You could also check out Hack .....



Interested in the rest of this post? Click the link ... https://odigital.ng/blog/top-digital-skills-for-the-future

A side hustle is a means of making money outside your 9-5 job. It gives you the freedom to pursue your passions and more money to lower financial burdens. It is all about building a business for yourself; a business with the potential to earn you income. Side hustling covers a diverse range of ideas and businesses with one common goal, to earn extra income.

More often than not, side hustlers use skills they already have to generate income. Now, you may wonder; what skill can I use to earn income online? What is a good side hustle? It is much easier to pick something that already fits your lifestyle because then it feels less like a chore. A good side hustle should be worth the time invested. Great passive income ideas are also good side businesses.

Now, let's dive into the 10 side hustles you can start with little or no money.

AFFILIATE MARKETING

One of the more popular ways to make money online, affiliate marketing is favoured because of its simplicity. Affiliate marketing has to do with promoting other people's products through any online medium of your choosing and earning a commission for each sale you make. You do not have to worry about technicalities like content creation, shipping, billing, etc. and the commission rates can get as high as 60% depending on the company or affiliate program.

It has a lot of potential because there are so many good products hence, so many good affiliate programs, and no shortage of products to market. It is important to find the right brands to partner with so as to get a higher commission.

Popular affiliate programs include foreign programs like Amazon, Udemy, and local programs like Payporte, Jumia, Betnaija, Wakanow.

FREELANCING

This is one of the quickest ways to get work online especially if you already have a skill you can monetize. A freelancer performs jobs by creating deliverables such as written content, graphic designs, etc. A common way to make money as a freelancer is to join the gig economy on platforms such as Upwork, Fiverr, Freelancer, ProBlogger, etc. Fiverr is more favoured and is one of the most popular gig platforms as it is much easier to get gigs. Wondering how to make money on Fiverr? You can earn money with skills like transcribing, content writing, graphics design, etc.

If you do not have skills, you can take some time to learn some. Platforms like Fiverr are dependent on reviews so it is important to deliver adequate services.

BLOGGING

Blogging poses endless opportunities to earn money online. It is a very versatile means of earning income because it allows you to build a personal brand in any niche that you prefer. You can choose to write about anything that you enjoy; business, fitness, beauty, and even food!

There are several ways to earn money online by blogging such as;......



Interested in the other parts of the post?, click here......... https://odigital.ng/blog/10-side-hustles-to-make-money-today

Cheers.

[STRICTLY FOR BEGINNERS ONLY]

Assume you do not know how to ride a bicycle. and I give you all the books, courses, and lectures on how to ride a bicycle like a pro.

You go through the courses, you take notes, learn all the stuff…

The day comes when I ask you to ride a bicycle with the knowledge that you’ve gained.

Would you be able to ride it successfully in the first go?

Why not? You’ve learned all the tricks and trades, right

Your answer will still be “No” because that isn’t how it works.

You need to practice, fall, repeat until you finally start riding it � Or need someone to handhold until you learn �

Same analogy, you might be passionate about Digital Marketing as a whole…

You might have enrolled in a lot of courses hoping that you could become an expert someday…

But do you think the knowledge alone is gonna give you the expertise?

You need to practice what you’ve learnt… And eventually, grow it into a business. Isn’t that how most of us learnt?

Not just #FacebookAds, if you want to know how you can land upon your first Digital Marketing job or get a client, then read this further.

How do I practice?
Good question. If you are a business owner already, you can experiment with it for your business.

But what if you are someone like me who had nothing in hand before getting my first digital marketing job?

Here are some suggestions I could give for you to practice the skill and become a master of the art.

1. Pitch in your service to a friend/family member who owns a business

Definitely not to your distant relative or acquaintance, if you have a family member/friend who’s already running a business, offer your knowledge
to them and get them to hire you.

It’s okay if you don’t get paid at first, take it up as long as they are open to spending money on Facebook.

It all comes down to you correctly setting the expectations to them. Asking as polite as “I’m learning a Facebook course right now and would be

interesting in implementing to grow your business” would be good enough to convince them �

Don’t be crazy enough to spend a lot right away. Get a small budget, test, and as you get results, proceed further.

Charge a small stipend once you get results.

2. Apply for Internships

Do you know what’s the best way to learn a bicycle? Being handheld by someone who already knows how to ride it �

Similarly, apply for internships. Free internship, paid, or you pay to get the internship, it’s okay.

Just go for it.

When you work with a master, just hold their hand tight(not literally � ) and they will aid your learning process much faster.

Once things go well, apply for a job in the same organization or start looking for jobs. You’ll end up in a job easily with the practical experience you have got.

3. List your services on Fiverr

Feeling too cheap? Come on, we are literally the same people who actively look for high-quality work at the cheapest cost.

It’s totally okay to list your gigs on Fiverr once you have some portfolio in hand, considering the fact that most people on Fiverr make a lot of
money than most of us here.

It’s gonna be tough only until you get your first couple of reviews. Once people start seeing the value, you might get orders on a consistent basis.

4. Help people

Ever heard of reciprocity? Do good to people and the good shall come back to you.

That’s exactly what’s gonna happen if you start helping people in public forums.

Within nairaland, I’m quite sure a lot of people have got a business in return just by providing value for free.

Once people start seeing you as a trusted advisor, what next? They would definitely need your help when they can’t do something on their own �

Be active in relevant groups, provide value to people, build a small following and one fine day, your messenger might have a notification from your first prospect �


There’s plenty of advice on the internet from gurus on how to land your first client/job.

The ones I’ve shared are the ones I have done for myself and my friends, and it doesn’t cost too much to do any of these �

And the points mentioned above will apply to get any Digital Marketing client/job if you give it a try �

Are you ready to get your first job/client? Or do you have better suggestions? Let me know in the comments below �

visit [url]odigital.ng[/url] if you want to learn more.

Buzz Words in Facebook Ads every Beginner needs to know:



Hi, guys, this is Odigital and we are writing down a series of posts for beginners on Facebook ads and its best practices, as long as I can. You can search for my posts with the hashtag #FacebookAds

No Sales, No DM me’s, just content that you can consume and implement.


[LONG POST AHEAD]

While most of us get confused over time with the terminologies people discuss in the group on various topics, I just wanted to compile a list of the common, and the most important buzz words every Facebook Ads Beginner needs to know, as simple as I can.

Pro Tip: You can always find the definitions of these words inside the ads manager just by hovering over the particular keyword inside your ads manager(screenshot attached in the comments).

Here it goes:

1. Reach: The number of people(unique) who have seen your ad.

2. Impressions: [/b]The number of times your ad has been shown to your audience.

3. [b]Frequency: Simply put, it is the Total no of Impressions/Reach. For eg, let’s say your ad has reached a 1000 people on Facebook and there are a total of 1200 Impressions, your frequency is 1200/1000 = 1.2
This means an average user has seen your ad at least 1.2 times on Facebook.

Note: For a healthy campaign performance, suggest testing with new images and ad copies once the frequency goes above 2. This rule does not apply to retargeting.

4. Cost per result: The average cost per result from your ads(Leads, Conversions, App installs, Page Likes, etc).

5. Budget: [/b]The amount you spend on ads. You can set budgets on a daily/lifetime basis.

6. [b]Cost Per Impressions(CPM): The average cost per 1000 impressions. Lower the CPM, higher the performance of your ads.

7. Link Clicks: The number of clicks on links you’ve used on the ad towards the desired end result. In simple terms, it’s basically the number of clicks you have got on your ads that took the user to your landing page or lead form, etc

8. Click-Through Rate(Link click-through): Commonly referred to as CTR, this is one of the most important metrics you need to look at to determine your ad performance. It's basically the percentage of the number of times your ad was shown(Impressions) by the number of links clicks you have received. For eg: Let's say your ad has reached 1000 people and 20 people have clicked on the links on your ad, your CTR is 2%. For an average ad performance, your CTR has to be at least above 1%

9. Cost Per Link Click(CPC): Basically, the number of link clicks divided by the budget spent. Lesser the Cost Per Impressions → Higher Click-Through Rate → Low-Cost Per Link Clicks.

10. Website Purchases: Purchases happening on your landing pages(outside of Facebook).


For E-Commerce/Conversion Based Ads:

11. Landing Page Views: The number of times a person successfully landed on your web page after clicking on the ad. You can track both unique and total no of views.

12. Add To Cart(ATC): The number of Add to Cart events on your Product page that happened through someone clicking on your Facebook ad and visiting the page.

13. Checkouts Initiated(IC): The number of Initiate Checkout events on your Product Page that happened through someone clicking on your Facebook ad and visiting the page.

14. Adds of Payment Info: The number of Add Payment Info events on your Product Payment Page that happened through someone clicking on your Facebook ad and visiting the page.

15. Outbound Clicks: Outbound clicks provide a close measure of the amount of traffic your ads send to your website or app. The difference between outbound clicks and link clicks is that outbound clicks give you a closer approximation of the number of people who visited your web page from ads.

16. Return On Ad Spend(ROAS): Probably the most flaunted and discussed metric, ROAS is a measure of the Returns you have made with Product Sales through Facebook ads. For eg, you have spent a budget of INR 10,000 on ads and made INR 20,000 through Website purchases, your ROAS is 2. While people are being successful in getting even close to 20x ROAS or more, anything above 2 is pretty decent provided your product has enough profit margins.

Understanding these metrics will help you determine the performances of your ads and take action on what to do next with them. To make the most out of your Facebook advertising, create weekly reports of your campaigns with the above metrics, and track the performance of your ads for the best results.

Let me know if I missed any important metric, and if you liked the content, let me know in the comments below. Feel free to ask any questions or suggest topics for my upcoming posts too



if you read this post to the end, I hope you have learned something, if you have, please leave a comment below and share it so others can learn from it also. visit [url]odigital.ng/blog[/url] or visit [url]odigital.ng[/url] to register for our 100% digital marketing course

Creating Killer Facebook Video ads**

In a world of Facebook, Instagram, Tiktok, and video calls shouldn’t you be trying to use videos to grow your business as well?

Jumping directly into the content, here’s an https://odigital.ng article on #FacebookAds with me where I’ll be showing you the tricks and trades to creating eye-catching videos that convert!
Did you know that according to Facebook, people gaze at a video five times longer than images?
We might have witnessed that in our own experience too

With this advantage, read more on how you can create killer Facebook videos that convert!



**1. Content:**

Do you know what’s the best way to create a content structure for your video?

Tell them a story
Start as simple as a question that addresses their problem.
For eg, “Are you worried about not getting enough sales for your business online?”, “Are you struggling to stay fit and healthy?”
You immediately grab their attention when you are talking about their problem and make them sit at least for the next few seconds to know what your video is all about.

**Developing the video script:**

Given the fact that the AIDA model exists, never worry about creating content for your videos.

***A - Attention*** (Grab their attention by talking about their problem, stating a fact etc)

***I - Interest*** (Create Interest by how they can solve their problem)

***D - Desire*** (Induce desire by giving them an offer they cannot refuse)

***A - Action*** (Make them take action by showing urgency, scarcity or any other principle of influence)

Let me give you an example of a video script:


*Are you an Entrepreneur struggling to scale your business online?*
*Tried all digital marketing efforts but went in vain?*
*Here’s the thing! You are not the only one *
*Just like you, I was a struggling Entrepreneur praying every day to take my business to the next level, until I found out the one magical system that helped me hit the first 7 figures in just 6 months back in 2019.*
*I call this system “The 7-Figure Online business” with which Dozens of my clients have scaled their business from zero to 7 figures in no time.*
*Now, I’m gonna be revealing this secret to you in my webinar that’s happening on DATE, where I show you Benefit 1, Benefit 2, Benefit 3 etc*
*And just for joining, you’ll get my Bonus 1, 2, 3 for free!*
*The best part? This webinar is free to attend *
*If you are serious about scaling your business online, then the tips I give you in this webinar would do the job to get you there…*
*So why wait? Click the sign-up button right away *

Got the script? Maybe the script I gave might not be as great as copywriters do, but all that I’m saying is you can follow a structure as simple as this to create your script

It only took 5 minutes for me to write this down
You can also have a good habit of taking inspirations from video ads that you come across in your feeds

Tools like** “Facebook ad library”** will help you find ads of your competitors. If you are lucky enough to find a video that’s worth copying, just go ahead and take inspirations from it Don’t plagiarize.

**2. Recording the video**


There are two ways to go about this - to make videos using stock/existing images, or go live and shoot.
Both have their own significance, but it is easy to make a product/stock video than to do a live shoot.

So let’s discuss the latter:

As we rightly pointed out, the best way to do a live shoot confidently is to vomit out your content. It's okay to feel shy in front of the camera, or worry about how you are gonna deliver…

But until you stand on the stage, how would you know what it's like to perform in a concert?
The best way to do it is to let the mobile or video cam on and memorize one or two lines and speak confidently. You can keep the best shots and edit the blooper stuff

Well, that’s how we record our ad and course videos too
In the course of time, you’ll acquire the skill of creating videos in a single take.

**3. Design and Tools**

Square videos work best across platforms**(800*800)**. You can use tools like **Inshot premium, Biteable, Lumen 5, VEED** (and a lot many more, let me know in the comments) to create videos and do all the editing right there. To make it more attractive, add icons, graphs or any content like case studies and testimonials, slide transitions to enhance.

Try adding subtle background music so the video doesn’t play monotonously.

One important thing to do is add a title layer, progress bar, and subtitles to your video.
Because your videos are not gonna be opened with sound most of the time.

And to grab attention, adding a title and subtitle is the only go
Use contrasting colours for the Title layers to make the video attractive and watch

**4. Custom Thumbnail**

Even before people watch your video, your thumbnail is the first thing they notice in a flash. Making use of custom thumbnails will help you convey what your video is all about before they have a look at the video. Use canva to create a thumbnail.

**5. Length of the video**
What should be the ideal length of your video? Facebook Marketing experts say less than 60 seconds is good unless you need to go in detail about stuff.

Be clear and concise instead of trying to beat around the bush.

You can even try short <10-second videos that just talks about the offer instead of using static images.


**Why video ads?**

Videos are a great way to reach more people and make them aware of your products and services. Not just that, you can retarget people based on the time they have spent on your video thereby giving you a quality audience already

if you want to learn more about FACEBOOK.com marketing and how to run Facebook ads, check out our[url] https://odigital.ng/blog[/url]

One Secret That Can Help You Be More Productive

We all have this dream. We all wish for it. We try to learn as many hacks as possible. We read as many blog posts as possible. We devour videos and books. We follow gurus.

But it remains a never-ending quest.

I’m talking about productivity.

Don’t we all want to be more productive? Don’t we want to do more with our 24 hours? Don’t we all want to achieve more working 4 hours a day?

But we struggle.

One day as we read a new hack or a post, we feel pumped. We implement it, follow it for a day or two, and then poof. It’s gone. We are back to our normal productivity levels.

Because it’s hard to sustain the motivation high enough to remain productive.

In this post, I’m going to share a secret that can help you to be productive in the long term without losing motivation.

Why do you want to be productive? What’s your purpose? What are you working for?

There will be a reason why you want to do it.

It could be anything.

It could be because you want to become a brand or grow your career or earn more or live a better life or give your family a better experience or take a vacation you always wanted or something.

Find out why you want to be more productive and reconnect with it frequently.

If your family motivates you, keep a photo where you can see it all the time and use it to remind you why you need to keep going and be productive.

If your career growth motivates you, then find a way to remind you of it. If it’s a vacation, then keep a photo of it and visualize you being there.

Remember, your why doesn’t need to be a constant. It can change. Once you have achieved your vacation goal, you can pick another one and use it to motivate your quest.

Whatever is your why, keep reconnecting with it daily and use it to fuel your productivity levels.

TLDR: find why you want to be productive. Reconnect with it regularly and use it to fuel your productivity levels.

you can also check to learn more when you visit https://odigital.ng/blog

Leadership Exposed: Things You Thought You Knew About Leadership

Much has been expounded on leadership: rules, pointers, styles, and memoirs of motivating leaders all through world history. Be that as it may, there are sure leadership thoughts that we ourselves neglect to perceive and acknowledge over the span of understanding books. Here is a short rundown of things you contemplated leadership. and we breed leaders at the www.odigital.ng

1. Leaders come in various flavors.

There are various kinds of leaders and you will likely experience more than one sort in your lifetime. Formal leaders are those we choose into positions or workplaces, for example, the representatives, congressmen, and leaders of the nearby clubs. Casual leaders or those we gaze upward to by prudence of their knowledge and experience, for example, on account of the older folks of a clan, or our grandparents; or by temperance of their mastery and commitment on a given field, for example, Albert Einstein in the field of Theoretical Physics and Leonardo da Vinci in the field of the Arts. Both formal and casual leaders practice a mix of leadership styles.


2. Leadership is a procedure of turning out to be.

Albeit certain individuals appear to be brought into the world with intrinsic leadership characteristics, without the correct condition and introduction, they may neglect to build up their maximum capacity. So like figuring out how to ride a bike, you can likewise figure out how to turn into a pioneer and sharpen your leadership capacities. Information on leadership hypotheses and abilities might be officially picked up by taking a crack at leadership classes, workshops, and meetings. Day by day cooperations with individuals give the chance to watch and practice leadership hypotheses. Together, formal and casual learning will assist you with picking up leadership perspectives, gain leadership bits of knowledge, and therefore advancing the pattern of learning. You don't turn into a pioneer in one day and simply stop. Long lasting learning is significant in turning into a decent pioneer for every day brings new encounters that put your insight, aptitudes, and at it

How To Monetize Your Traffic So You Get The Most Out Of It


Establishing your own E-commerce site is not like what it used to be. There are thousands of competition that is all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial.

We have got to admit to ourselves. Most of us are into it for the money. We are not going to waste our time and effort just for the fun of it. Many sites would not wait until hell freezes over just to see their profits. While there are some who takes things lightly there are always those who would rather see profit any given day.

It is common knowledge that without traffic we have no business. Like any business, without any customers you donít get sales. Traffic represents all the people that gets a chance to see what you have to offer. The more people who see your products the more people there would be to buy them.

Nobody puts up an E-commerce site that doesnít expect profit. We have a startup capital that needs to be regained. With a consistent traffic, we at least have a fighting chance to achieve that probability. Monetizing your traffic would optimize your chances of making the best out of it.

Making Money out of your Traffic

The best and most proven method of making a profit out of your traffic is using advertising. The internet generates hundreds of thousands upon hundred of thousands of traffic everyday. Most of them are searching for something. While some are just looking for information there is also a good percentage that is looking for something that they need.

The internet has proven to be a very reliable source in finding what was deemed to be a very unsearchable product. The internet has made the world a smaller place; you can advertise a product from the depths of Istanbul and still find a buyer from the center of Philadelphia.

Generating traffic is not an easy task. You have to contend with a great number of sites to generate a good number of traffic flow. But if done successfully this could open up a Pandoraís Box of possibilities. One of the benefits is monetizing your traffic flow.

So, to get to the core of it the more traffic you generate the more likely you are considered as a desirable, desirable, in a sense that a good traffic flowing site is easily convertible to profit. Basically traffic equals profit. Advertising is the name of the game; with the good advertising scheme you can use your traffic flow to your advantage.

When you have good traffic you have a good number of potential customers, customers that are willing to pour money into your coffers. Other than that these are also traffic that can be redirected to sponsored links that are willing to pay you for a sizeable portion of the traffic that you have generated.

This scheme is called ìpay-per-clickî. With every click a visitor of your site makes on an advertised link you will be paid. The more traffic you generate and the more clicks that happens would spell to more profits.

Affiliate Programs

Another method of monetizing your traffic are affiliate programs. You can link up with other tried and tested sites and online companies and monetize your traffic by having a percentage of sales generated by traffic coming from your site.

The basic idea is, traffic generated from your site will go to another site that can offer a product that you do not carry. Many programs can keep track and make records of transactions that was made possible because of site linkage.

When purchases are made by customers that was led by your site to their site you get a percentage of that sale. Affiliate programs would give you the benefit of monetizing your traffic without the actual need of carrying or promoting a certain product.

There are so many ways and methods to monetize your traffic. All it takes is a bit of hard work and the desire to successfully launch a profit-earning site. The internet is a veritable source of information, many tips and guides are offered everywhere in how to monetize your traffic and make your site a good profit earner.

at https://Odigital.ng, we will teach you how to generate traffic and how to get it done without spending a lot of money, our digital marketing course is 100% practical and you will have access to our lifetime mentorship where we will help you build your business and grow your sales

visit www.odigital.ng to find out more