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If you consider making money online in Nigeria, starting a blogging business might just be a nice idea. One good thing about starting a blog in Nigeria is that you don’t need a huge capital to get started.

In this article, I will teach you a step-by-step approach on how to start a successful blog business in Nigeria, and how to also monetize your blog to start making money.


What Is a Blog?



According to https://en.wikipedia.org/wiki/Blog, a blog is a discussion or informational website published on the world wide web that consists of discrete, often informal posts. Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page 

Like most trends on the Internet, many people saw blogging as a marketing opportunity. Which was how blogging started. Not only can a blog be used for marketing, but also, a blog can be a source of generating passive income.


How to Set up Blog in 5 Easy Steps

1. Choose a name that is appropriate for your Niche.

One of the first things to consider when setting up a blog is choosing a name that suits the niche you intend to pursue. It is essential to choose a name that flows with the theme or topic of your blog.

Three things you should consider when choosing what to blog about;

 a. Blog about something you find interesting.

b. Choose a niche in which you can establish yourself as an authority.

 c. Blog about something with plenty of room for discussion. It could be a lifestyle blog, technology, anything unlimited scope.

 
2. Get a domain name and web host.

One of the most important parts of your blog is your domain name. It can also be known as your URL (uniform resource locator), your domain is your address on the web. 

Always have it in mind that a brandable domain name is unique and helps you stand out from the competition, while generic domain names are usually stuffed with keywords and might be difficult to memorize.

Secondly, you need to get a web host for your blog. Without web hosting, you’ll not be able to make use of your domain name or set up your blog. A web host is a service provider that makes your blog accessible on the internet for everyone. It stores all the files, images, and content that your blog has and displays it to the visitors.


3. Choosing a blogging platform.

As a chef, you need a kitchen to cook. Hence, a blogger needs a blogging platform to blog. There are several blogging platforms out there to choose from. Blogger, Wix, Squarespace, WordPress, Weebly, and so on.

All these blogging platforms have their pros and cons, but WordPress is by far the most popular (with about 75million websites), and for good reason. It’s flexible, functional with free themes, plugins, and resources.
Click the link to continue reading >>> https://gprsnews.com.ng/how-to-make-money-blogging-in-nigeria-2020/

It is no longer news that we are living in a social media age where there’s so much information overload which is creating an unparalleled challenge for new and established businesses, as they struggle to break through the social media noise to engage their audience(s). Hence, the one billion dollar question that comes to the mind of every business owner is; how do brands break through the clutter to gain attention for their products amidst this noise? These days, modern consumers are looking for more than a product. They’re seeking an experience, a brand ethos and values that align with theirs, and messaging that resonates with them on a personal level.

Read also: 5 local SEO tricks for local businesses
https://dsmcnigeria.com/5-local-seo-tricks-for-local-businesses/

As a business owner, sending the right message will go a long way to resonate with your audience and make you stand out from the competition. The problem these days with brands is there’s no uniqueness in the way they present their brand/product. Let’s take a look at the picture below:

building brand engagement
Which cow did you immediately take note of? The purple cow right? That is exactly how advertisement works! The truth is if you don’t create unique content, it would be hard for you to get noticed, harder to compete and way harder to even get your share of the market profit.

So as a business owner, it is advisable to find that thing, that makes your product/services unique and highlight it in your ad copy or promotion. Let me share with you briefly the story of Claude Hopkins. Claude Hopkins was an advertising guy who was contracted to Schlitz Brewing Company to sell their beer. Back then, all brewers at the time were emphasizing on the word PURE in almost every of their advertisement.


Each brand was of the idea that their brand has the purest beer in the market. Hopkins decided to do something different by paying a visit to the brewery where beers were made as he asked a lot of questions. One of the things he noticed was a plate-glass room where beer was dripping over pipes and when he asked them the reason for such, they told him those rooms were filled with filtered air, so the beer could be cooled in purity. He saw great filters filled with wood pulp, and they explained how that filtered the beer. They showed him how they cleaned every pump and pipe twice daily to avoid any form of contamination and how every bottle was cleaned four times by machines.

The tour was so expository that he asked them: “why don’t you guys tell people these things rather than cry louder than others that your beer is pure?” And they said, “because the same processes we use are the same other beer makers use. No one can make a good beer without them.” So Hopkins said, “But others have never told the story. It amazes everyone who goes through your brewery. It will startle everyone in print.” So he wrote an advert that picture in print those plate-glass rooms and every other factor in purity and he told the story common to other brewers, but a story which had never been told!

This advert gave purity a meaning. That incredible advert took Schlitz Beer from fifth place to first place within a few months. The message here is, you can say the same thing others are saying in a different way and get the best out of it. Let’s say you own a pastry shop, for instance, you could show your customers behind the scene video clip of how those lovely cakes and cookies are made. This sort of gives your brand credibility and builds a certain level of confidence among your followers on social media. All you just need to do is get creative with it.

Do you know that by understanding your target audience so well, you get to understand their pain points and figure out how your product or services could help solve that problem? As a business owner, you need to understand that dishing out the right content would go a long way to attract the right audience.

After identifying your customers’ pain-point as an entrepreneur or business owner, you need to go where people are buying and pay little attention to what we call the vanity metrics. If your objective is to sell or generate leads, stop chasing follows and likes and put your money where your mouth is. Put time and effort into research, to know where your consumers are spending most of their time online. This is where DSMC services come in handy. We profile our clients to identify their target audience in a bid to help them target wallet-in-hand customers for their products/services.

Remember that, to succeed in this digital space clouded with so much noise, you need to have a laser-like focus. Stop leaving money on the table and take advantage of social media marketing for your business. Let’s help you pitch the right message by using powerful content that will drive your ROI.

Source: https://dsmcnigeria.com/how-to-build-brand-engagement/

Well... This is Nigeria. We wait until things gets out of hand before acting.

Search page ranking plays a significant role in local businesses. These days, business owners struggle with one very common, but unavoidable obstacle, which is competition. The business world is a dog-eat-dog world and as a local business owner, it’s crucial to be the biggest dog in town. Competing with companies that have auto-generated local listings or businesses that have been in the local SEO game for years, it will be difficult to outrank them.

In this article, we would be sharing insights on some of the local SEO practices that could help you rank better in local search.

As a local business owner now is the time to start focusing on how you’re going to move your business from the bottom of SERPs (search engine result pages) to the front page using the local SEO techniques we would be discussing in this post.

[url]1. Create and optimize your local Google My Business page[/url]

The first step to take as a local business owner is to create a Google my business page. As a business owner, whether or not you own a website does not matter as far as Google my business listing is concerned. However, this does not overrule the importance of having an online presence (website). In the event that you have not created Google my business page, the first step you need to take is setting your profile. You can visit Google to set up your listing.

Once you’ve been able to set it up, you ought to optimize your page by following these basic steps.

a. Add a description of your business that spells out what you do and the type of services that you render. Secondly,

b. Select the right category for your business

c. Add a phone number and your business address

d. Upload quality profile picture/logo that represents what you do

e. Get real reviews from clients or customers as the case may be

f. Upload photographs or videos displaying your work environment or behind the scenes

2. Online User Reviews

Reviews are very important. They are a local pack ranking factor that allows your listing to stand out. If you can implore your satisfied customers to leave a review for you as a thank you for a positive experience, it can go a long way than almost any other local SEO tactic. Not only does the review help you rank better, but it also helps your result take up more real position on the SERPs. This is a strategy to employ for you to outrank your competitors.

3. List your business on Local Directories

Listing your business on local directories like Finelib sort of gives your business credibility and makes you stand out amongst your competitors. This approach can guarantee the accessibility and consistency of your professional resource’s data over a bunch of outside sources. Google and other web search tools always examine these destinations to build up more grounded comprehension of the nearby web and your business.

See also best digital marketing tips for local businesses in 2020

4. Engage with Social Media platforms

As a business owner, you can not underestimate the power of social media for both small and medium scale enterprises. Social networking sites play a significant role in local business SERPs. The more proactive your online networking methodology is, the higher the probability your pages will draw in adherents – and show up inside inquiry.

5. Create Local Content

If you are in a niche market, it is advisable to create content catered towards your niche. One important thing to keep in mind throughout your content development is intent. What do you intend to accomplish with every piece of content you produce? As a local business, tying your content into your business is ideal. Remember, if you want to use the content as a tool to drive local traffic then you have to make it useful and local.

Source: https://dsmcnigeria.com/5-local-seo-tricks-for-local-businesses/

It is no longer news that the world has become a global village where almost everything has been digitized. These days, competition in business has grown rapidly, and as a business, you cannot survive with the old traditional method of doing business; these days you would be surprised that even your competitors have embraced digital marketing.

Here are some of the very important steps to take to digitize your business. These will help you compete with other online businesses that come under your niche if you embrace digital marketing as a business owner, then you stand a better chance of getting more customers than your competitors. Click the link below to continue reading [url]https://dsmcnigeria.com/best-digital-marketing-tips-for-local-businesses-in-nigeria-for-the-year-2020/
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Branding is part of creating a strong positive perception for your company, its products or services in the mind of your customers by combining elements such as brand identity, brand positioning, brand personality, brand quality, brand experience and brand communication.

A unique brand can have a huge impact on your bottom line by giving you a competitive edge over your rivals and helping you acquire and retain customers at a much lower cost. These days, almost anyone can produce anything in this crowded environment. However, only a few has a good brand identity. Branding is crucial, as it focus on building your brand (long term) than just gaining quick profits and sales (short term).

Branding must clearly communicate its core benefits to the consumers regardless of whether or not you are investing time and resources into crafting a compelling brand or paying no attention to it whatsoever. Hence, to succeed in today’s marketplace, your business MUST invest in branding. Taking out time to carefully construct your brand through stories, relationships, marketing messages and visual assets you have the opportunity of shaping your customers’ expectations and creating a unique bond that goes beyond the buying – selling relationship.

Good branding is strategic, while marketing is tactical. When you establish the higher objectives and clearly define your brand promise, you can start crafting a strategic plan that is geared towards achieving your business goals. Either you are running an E-commerce business or a pastry shop, branding is very important especially for online businesses.

I understand there would be questions like “How do I go about building a brand for an online business”?

The answer to this question is for you to understand your customers. To effectively communicate with customers, you need to identify the elements that influence your target customers and focus on leveraging them. As a new business operating online, you need to create a buyers’ persona to clearly understand your customers’ or target audience. Ask yourself some pertinent questions like:

What do they like?

What motivates them to buy?

Where do they spend most of their time?

What do they like about your brand?

Hence, you also need to define your brand persona. A brand persona is the personality of your business in which you will deliver customers’ experience. It will be strongly influenced by the insights you manage to gather about your target customers.

What tone of voice will suit them?

How do you approach them?

What type of language will have the greatest effect?

What images will attract their attention and so on. Crystalize your brand promise. What is the ultimate promise you’re making to your customers? How will your product/services make their life better? How are you going to deliver these promises? According to a research conducted by Accenture in 2019, 73% of consumers think transparency is one of a brand’s most attractive qualities. Although it may seem like you have little control over how your customers will ultimately feel about your brand, you should do your best to make sure every interaction you have with your customer is aligned with your brand promise and follows your brand guidelines. According to the report mentioned earlier, consumers say that they are willing to share more if brands are transparent. This encompass everything from your return policy to shipping arrangements if you run an E-commerce company.

Finally, always remember to give back. Something as little as saying “thank you” to your loyal customer would go a long way in strengthening your brand image and the way customers perceive your brand. You could show gratitude by running a special loyalty programs or promotions, offering occasional free gifts or extending discounts. For businesses who are willing to create brand awareness and constantly be in the mind of the customers, I would advise they run a display advertisement where their ads will be seen on popular online newspaper sites, blogs and forums. Hence, their potential customers will be able to view your ads and your brand remain fresh in the minds of the consumers. This is a surefire way to build long-term relationships with customers and humanize your brand. For effective display advertising, you can visit www.adsmyway.com
source: https://blog.adsmyway.com/2020/01/09/why-branding-is-important-for-small-and-medium-scale-businesses/

Certain things are very important when you are considering running an online campaign. Certain key metrics need to be put into consideration if your aim is to get a good return on investment.

The following metrics should be considered when running a campaign:

CTR (click through rate) - This is otherwise known as the ratio of viewers who click on your ad campaign compare to those who view your ad.

Impressions - impressions in digital advertising is a term that is used to refer to the number of times an ad is viewed by a visitors, or displayed once on the web or mobile.

Conversion rate: Conversion rate in digital marketing is the percentage of visitors to your website/landing page that complete a desired goal. In getting a good conversion rate, your website/landing must be properly optimised.

CPC: This is also known as cost per click. This refers to the actual price you pay for each link click.

Below is a typical example of an Ad campaign.

For profitable online campaigns there are some trusted Ad serving companies in Nigeria. Personally, i will recommend https://adsmyway.com/
because their numbers are high in terms of conversion.

You can check the images below for proper understanding.

Narisa01:
I'm looking for online marketers for immediate employment.

If interested call or Whatsapp me on 08156901696.
N/B you must be very conversant with social media handles and have a browsing phone.

I'm a certified digital marketer. Kindly reach out to me on adekoyatola56@gmail.com

Check the link you dropped. It's not working! Why not drop an email address where people can apply?

Pls if there's a whatsapp group for Educational planning and administration (PT) kindly add me 07067205881.

Nice one...

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petux:
whats this? I dont have any idea

Millennial kid spotted

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Hmmmmn, backwardness... Can u imagine?

[quote author=kenonze post=49999040]

Beggers and Dark eyeglass are like 5&6[/quote



Give this babe one origin

Well.... I am visiting East for the second time this year and I think the problem is with their drainage system. Erosion has taken over most of their lands. So it's not only imo state alone. Let's be constructive in our criticism.

Ooofreezy.....

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@codemaster2much it's not just an ordinary TV. You can Google the specs.

Fairly used Bang and olufsen beovision 10 - 40 inches TV for N 1,000,000 (Negotiable).

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Following u bumper to bumper...

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Fear and low self-esteem are some of the challenges faced by job seekers in our society. Low self-esteem can bring about emotional imbalance in the life of an average graduate which could lead to depression and anxiety.
However, there are ways in which one can tackle the issue of depression and low self-esteem.

Control your thought process: as a job seeker or an unemployed graduate there’s a need to control what runs in your mind, because ‘you are the product of your thoughts’. “Everything that happens to you is a reflection of what you believe about yourself’’.

So as an unemployed, I would advise you to think highly of yourself, and do not allow your present predicament takes the better of you. Summon courage and have confidence in yourself, because ‘you are what you think you are’.

Have a positive mind-set: the need to having a positive mind-set cannot be overemphasized as a job seeker. Occupying your mind with positive thoughts will go a long way to help you in your job quest, and will probably land you your dream job and secure your future as a graduate. Before now, as a job seeker I have always been scared of interviews, due to the fear of failure or not been able to meet up with the standard of the interviewer. I do well in written test, but when it comes to interviews am always scared and I sometimes develop cold feet and sweaty palms whenever am called upon.

But what I have been able to learn from this subconscious attitude of mine is that; most times when I panic in an interview secession, the believed that I have failed even before I try comes to mind, due to the fear and panic in me. Most times when things like that happens, all you need do is calm yourself down and be positive about yourself, and believe you can do it. Interview is more of a game of ‘perception rather than competence’. Sometimes is not as if you are not good enough for that position you are being interviewed for, but due to fear and negative thoughts which could have been as a result of past failures. You realize that the position you should be occupying is given to someone else, because the interviewer perceived you won’t be able to excel in that role.

Letting go off past failures: As an individual who needs to get rid of low self-esteem; the importance of putting your past behind you cannot be over-emphasized. The habit of holding onto the failure from the past hinders positive thinking.

Your reaction to your failures, as much as your successes, defines you. You can beat yourself up over a failure, or you can give yourself the permission to make mistake, and vow to learn from them. Let’s face it, whichever route you take, you will still make some mistakes in your life. One approach chips away your self-esteem, the other helps you become a better person.

To get rid of fear of failure that could lead to low self-esteem, there is need to put the past behind you. Forget about that interview that went bad, forget about the negative words and gossips. The moment you are able to move on leaving the past behind, you would notice a breath of fresh air around you, and your peace of mind would be restored.
Take responsibility for your actions: Again, at some point or the other in your life, intentionally or accidentally, you will let others down. When that happens, quit making excuses and accept them as a consequence of your choices. Quit the regretting and focus on repair. Pick up the pieces, assemble and put your life back on track.

Always be prepared to take responsibility for your actions, know when to say “I’m sorry”. And make sure you put in genuine effort to fix things in a way that is acceptable to people in your life. It is a lot of effort, but a healthy self-esteem is rooted in knowing that you always do the right thing.

Learn to say no. Say what you mean and mean what you say.

Often we say yes because of the fear of authority or the fear of hurting someone’s feelings or worries that we will let someone down. But every time you say a yes that you don’t mean, you’ll end up doing a ‘half-hearted’ job. And then you are unhappy that you said what you didn’t want to say, and you are unhappy that you did such a lousy job of what you said you would do.

As a job seeker, learn to break out of that habit. Instead, just say what you mean and mean what you say. You don’t have to be rude about it, just be firm and decisive. Developing the ability to speak your mind in a kind but firm manner, and to really deliver on your promises, will go a long way in building your self-esteem and according you the respect you deserve.



Work on your self-confidence: self-confidence is key to landing your dream job, and building self-confidence as a job seeker will go a long way to boost your career as an individual. No matter how good you may think you are as a person, if you do not have confidence in yourself, it is as good as you knowing nothing. If you are a first class or 2:1 graduate without confidence in yourself and the ability to prove your worth, then it would appear as if you end up wasting your years in the university. The role of self-confidence as a job seeker cannot be underplayed, because your confidence will make your employer want to listen to you, and make people around you seek your opinion on issues and your inability to do these things a graduate will put a dent on your image, and reduces respect people have for you.

Love yourself: the most important weapon any man can use to conquer fear is the love for one’s self. Loving yourself will go a long way to boost your moral and self-confidence. Until you start loving yourself and showing yourself that love you deserve; before you will find happiness and fulfillment. Self-compassion simply means providing yourself with the love, safety, and acceptance you need to be successful in life. Being mindful and having self-control encourage us to become assertive in re-branding one’s self.

Paying attention to the things that runs in your mind will give you the power to control your thoughts, and it gives you an edge towards achieving success and becoming the person you picture yourself to be.

- See more at: http://infoguidenigeria.com/tackle-fear-depression-and-low-self-esteem-as-unemployed-graduate/#sthash.tYIlU948.dpuf


You can also contact me for your writing jobs.
Adekoyatola56@gmail.com

Good question at Debbie nah, i also thought of this too. @Op pls answer the question for the sake of clarity.

Thanks bro, Mail sent ***tola56@gmail.com

And some see this as the normal way of life see the mentality Nigerian graduates possess


God help us in this country........

Kindly add me 07067205881