Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert - Business

Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert - Business - Nairaland

Nairaland Forum › Nairaland General › Business › Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert (48808 Views)

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Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Maxymilliano(op): 7:55pm On Apr 18, 2022

The Advertising Practitioners Council of Nigeria on Monday described as offensive and provocative, an Easter advert by Sterling Bank Plc comparing the resurrection of Christ with the rising of Agege Bread.

APCON also said the advert copy was not submitted for approval before it was made public.

In a statement on Monday signed by its Registrar and Chief Executive, Olalekan Fadolapo, APCON said the advert was distasteful, noting that Sterling Bank Plc would be punished for the action.

The bank, in the now-deleted social media post over the weekend, had attracted criticisms as the same copy was sent to the email of the bank’s customers.

The copy showed a puffed, golden brown, halved Agege Bread with the caption, ‘Like Agege Bread, He Rose… Happy Easter’.

Many social media users had lambasted Sterling Bank Plc over the denigratory comparison and the bank had deleted the posts on its social media handles amid the swelling outrage, mostly by Christians.

The bank subsequently uploaded another copy of an opened tomb significant of Christ’s departure from the grave and added the caption, ‘…let the one who has never sinned throw the first stone.’

Reacting, however, in its statement, APCON condemned the action of the bank which it said was blasphemous.

The statement was titled, ‘Sterling Bank Agege Bread Easter Advertisement’

It read, “The Advertising Practitioners Council of Nigeria has observed with displeasure the insensitive and provocative Easter celebration advertisement by Sterling Bank Plc which compared the resurrection of Christ with Agege Bread.

“The distasteful advertisement was neither submitted nor approved for exposure by the Advertising Standards Panel, the statutory Panel charged with the responsibility of ensuring that advertisements conform with the prevailing laws of the federation as well as the code of ethics of Advertising in Nigeria.

“APCON will take necessary actions to ensure that Sterling Bank is sanctioned for the exposure of such offensive advertisement according to law and that no religious belief or faith is ridiculed or any blasphemous advertisement exposed in any guise.”

https://punchng.com/easter-apcon-to-sanction-sterling-bank-for-provocative-agege-bread-advert/?utm_term=Autofeed&utm_medium=Social&utm_source=Facebook#Echobox=1650287538

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Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Ethannathan(m): 8:02pm On Apr 18, 2022

Wow, ftc at last, dedicated to C Ronaldo's lost Child. My condolences to one of soccer GOAT Cristiano Ronaldo and Girlfriend

59 Likes 9 Shares

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Administration1: 8:02pm On Apr 18, 2022

Of course they fvcked up,
who never fvcked up hands in the air,
No hands?

If the tables where turned i believe some Muslims would have razed all Sterling Bank buildings in Nigeria. This is from experience with the Charlie cartoon in France

348 Likes 17 Shares

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Bugatie(m): 8:02pm On Apr 18, 2022*

Sterling bank is not serious.

Such distasteful clip, how can a reasonable person bring in agege bread and the risen Christ in the same subject!
How can you be genuinely asking for your recent mistake and you’re telling anyone who have not sinned before to cast the first stone.

Oga you never ready to ask for forgiveness.

Apcon bill them abeg

221 Likes 13 Shares

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Vlibray: 8:02pm On Apr 18, 2022

dumb and insensitive advert

123 Likes 8 Shares

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by sotall(m): 8:02pm On Apr 18, 2022

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Uprightness100(m): 8:02pm On Apr 18, 2022

Thank GOD we are not in the Old Testament, where taking the name of the LORD launches Instant Judgement.

Due to the Merciful nature of JESUS Christ and the Fact that as Christians we don't fight for GOD, people feel free to do anyhow in the name of being Heard.

79 Likes 5 Shares

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Oluwapresley(m): 8:02pm On Apr 18, 2022*

Na this news carry me come Nairaland.

Let me now calm down and read.

Modified:
Now I have read. It might be distasteful to some quite alright. But APCON should pumpi jare. It's not as bad as how I had expected it to be before reading. It's more or less a situation of a missed attempt at being funny rather than it being an attempt to be blasphemous.

Modified:

Hope these guys quoting me and saying all sorts also went all ballistic when the Will Smith - Chris Rock saga happened. Cox it's religion now, everyone going haywire. Lol. But then, it seemed right cox everyone was saying it was just a joke and blah blah.

Anyways. Like I said, I don't think the intent was blasphemy. It was just a case of an innocent wrong joke. At least, that's what I can see from the content. I have seen outright blasphemy and this is not it. Nigerians, channel your energy else where!

21 Likes 2 Shares

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by 9japarts: 8:03pm On Apr 18, 2022

Very anyhow post.

Obviously an overzealous social media handler trying to be funny.

If you have a car, check my signature

15 Likes

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by triple996(m): 8:03pm On Apr 18, 2022

This country na cruiz

1 Like 3 Shares

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by englishmart(m): 8:03pm On Apr 18, 2022

First thing tomorrow, I will head to the nearest sterling bank, withdraw my last 11k and then close the useless account.
Nonsense.

124 Likes 8 Shares

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by decub: 8:03pm On Apr 18, 2022

Nothing weh no go be wahala!

1 Like 1 Share

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Dare1971(m): 8:03pm On Apr 18, 2022

Not too good.

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by tutudesz: 8:03pm On Apr 18, 2022*

I hope the same power will be used when APC campaign start O!! Because APC is known for provocative campaign posters

47 Likes 4 Shares

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Tonymegabush1(m): 8:03pm On Apr 18, 2022

Are you normal undecided

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Asabe4(f): 8:03pm On Apr 18, 2022

I think sterling Bank deliberately put up controversial posts on every celebration.

For a country as "religious" as Nigeria,the Easter Post was poorly thought out.

43 Likes 3 Shares

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Basheer22: 8:03pm On Apr 18, 2022

Sterling Bank had it coming. Their adverts were always in bad taste and they took it to the extreme
Imagine Sterling Bank saying Muhammed (SAW) is risen like Agege bread, Sterling Bank branches in the North would have been up in flames.
Abubakar Suleiman the MD of Sterling Bank is a Muslim and that further puts the bank out there as a very foolish organisation run by a religious bigot.

162 Likes 11 Shares

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by stiles009(m): 8:03pm On Apr 18, 2022

I saw this and I was furious too. But then, I assumed since I'm a Muslim, that's why I couldn't relate to it.

12 Likes 1 Share

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Nobody: 8:03pm On Apr 18, 2022

The ad agency had atheists or progressive minded folks as workers.
By the way, I see nothing wrong with the ad.
I mean, Jesus rise every year? I don't understand. After he rises, would he go back to die and rise up again Easter next year?

If it were something relating to islam, headslammers upnorth would have burnt up several sterling bank branches.

11 Likes

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Creditalerts: 8:03pm On Apr 18, 2022

Like agege bread Mohammed never rose angry

32 Likes 2 Shares

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by chiefolododo(m): 8:03pm On Apr 18, 2022

It is demonic to speak evil of sacred things.

But I have learnt that no matter how you value a person , if he is not regenerated, redeemed,washed in the blood, satan can enter him anytime

it was around this period satan entered Judas

21 Likes 2 Shares

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Nobody: 8:04pm On Apr 18, 2022

Advert gone wrong grin

8 Likes 1 Share

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by flexyrule(m): 8:04pm On Apr 18, 2022

This pilot has overshot the runway.

6 Likes 1 Share

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Nobody: 8:04pm On Apr 18, 2022

You can’t try this with Mohamed.

13 Likes 2 Shares

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Candidlady: 8:04pm On Apr 18, 2022

Ihave been hearing this AGEGE BREAD ... still don't know what it means! Is the bread special and who owns the AGEGE bread

1 Like

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Akwamkpuruamu: 8:04pm On Apr 18, 2022

If na Islam now, dem for don burn down the bank for trying to compare Mohammed with an inanimate object.

Christianity is indeed a religion that let God to fight his wars and not man fighting for God

62 Likes 3 Shares

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by AllKnowing: 8:04pm On Apr 18, 2022

Even Jesus will not take this matter as personal as APCON is taking it.

12 Likes 3 Shares

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by nairavsdollars(f): 8:04pm On Apr 18, 2022

Useless One Chance (Customer) Bank

24 Likes 3 Shares

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Comedian2019: 8:04pm On Apr 18, 2022

If na one terrorist religion like that, dem for don dey draw sword and dagger.

38 Likes

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by jimmyolasun: 8:04pm On Apr 18, 2022

Naa mumu dey apologize for Nigeria.. Dem for no admit but just twist the narrative..

Mumu bank, mumu apcom

He riced

5 Likes 1 Share

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Iceberg3: 8:04pm On Apr 18, 2022

Administration1:
Mumu post. Most useless Apcon

Shut up, thank you very much

10 Likes

Re: Easter: APCON To Sanction Sterling Bank For ‘Provocative’ Agege Bread Advert by Mandate2023: 8:04pm On Apr 18, 2022

I saw there mail telling me christ has risen like agege bread.......dey r using agege bread to describe d resurrection of our lord

I don't find it annoying tho.....everything about dis country na cruise moreover we Christian don't practice religion of violent

22 Likes

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