abduleez1:


Happy Birthday to you bro... You deserve all the joys of Life. 🎂🎉🥳

BankyGee:
Happy birthday 🎂 to me guys ❤️! And Happy birthday 🎂 in advance to my bro, abduleez1! 💪🏾

phr0nesis:

Happy Birthday Banky

BankyGee:

Thanks sir! The pilot of this superb thread! Your efforts are appreciated boss 🙌🏾❤️😌

BankyGee:
Happy birthday 🎂 to me guys ❤️! And Happy birthday 🎂 in advance to my bro, abduleez1! 💪🏾

abduleez1:


We didn't have one last year and don't seem we'd get any. So nobody's hardly hoping about it coming back.

It was a great initiative though as DC fandom 2.0 was wildly successful and anticipated as well as well planned.
Since it was most likely a Jason Kilar initiative, I doubt Zaslav buys the idea. Unless Gunn pushes for its revival.

BlackManta:
If he doesn't play Booster Gold in DCU wetin we gain

Xavier5:
🎂

BlackManta:
This opinion by John Campea echoes my thoughts on the state of DC films

John even predicted that Superman Legacy will most likely loose money.




https://www.youtube.com/watch?v=BJUxoEyddKQ

BlackManta:
If he doesn't play Booster Gold in DCU wetin we gain

abduleez1:


John Campea wey dey mostly talk through his @ss. That werey wey be anti DC.
Person wey don admit before say Disney pay am money for good reviews.

Abeg, make him swerve.
There's still a lot of time between now and Superman Legacy release so I wouldn't be that pessimistic. Besides it's James Gunn. If they can properly market it with them making sure people know it's from Gunn, maybe just maybe it would improve the film's stock.

It's still very early days to be predicting doom and gloom.

Minemrys:

My advice to WB, and James Gunn. They should let Legacy sell itself. No too much marketing like they have been fond of. Gunn should shut up and stay off the media. Release the first trailer 6 months to release. The second one 3 months to and the 3rd,three weeks to release. Release just 3 TV spots.
They don't have to make all the money in the first week or opening day. If a movie is good, people will go to cinemas to see it again and again.
Besides they should have lower expectations and make a forecast of 450 million dollars gross.
Let the film be itself and breathe. Let it defend itself. Enough with the multiple test screenings. Sign everyone involved to secrecy, stay off media and reduce presence. This is reverse marketing. Let the media do the marketing and publicity for them without wasting money on hype and stuff.
In fact the first DCU films should follow this pattern. Building too much hype ends up ruining the experience. And people will be less forgiving of flaws in such films considering the over marketing before hand.

Minemrys:

My advice to WB, and James Gunn. They should let Legacy sell itself. No too much marketing like they have been fond of. Gunn should shut up and stay off the media. Release the first trailer 6 months to release. The second one 3 months to and the 3rd,three weeks to release. Release just 3 TV spots.
They don't have to make all the money in the first week or opening day. If a movie is good, people will go to cinemas to see it again and again.
Besides they should have lower expectations and make a forecast of 450 million dollars gross.
Let the film be itself and breathe. Let it defend itself. Enough with the multiple test screenings. Sign everyone involved to secrecy, stay off media and reduce presence. This is reverse marketing. Let the media do the marketing and publicity for them without wasting money on hype and stuff.
In fact the first DCU films should follow this pattern. Building too much hype ends up ruining the experience. And people will be less forgiving of flaws in such films considering the over marketing before hand.

Xavier5:


I agree with some of this, but not all.

First of all, everything starts with cost minimization. Their production and marketing costs should be inexcessive. As a matter of fact, the production and marketing budget, giving the kind of film it is, should be a maximum of $200M each, which gives us a maximum BEP of $400M, anything more than that will be profits (gross).

I agree with your trailer and TV spots strategies, but I don't agree with your staying off media and non test screenings ideas.

Media hype is vital, and staying off won't give the needed hype. You can't rely on the fanbase and media, considering their indifference and bias towards the brand.
WBD, Gunn, Safran and the cast should harness their respective social media and YouTube platforms, and selected media influencers (who must be DC fans) to promote the film. In addition to that, there should be a NON DISCLOSURE AGREEMENT by the cast, crews and executives not to reveal or hint any detail/ spoiler of the film in the course of promotions.

Test screenings is also very vital due to its feedbacks on the film's quality. Test screenings should be done but;
* It must involve only selected DC fans, not critics, industry analysts, celebrities or media influencers.
* Test screenings should only occur a maximum of three times.
* Reports and feedbacks of the test screenings shouldn't be made public but only to WBD/ DC.
* The selected DC fans involved in the test screenings should be made to sign a NON DISCLOSURE AGREEMENT in other not to breathe a word to the public.
* Reports and feedbacks from the test screenings should be used to effect necessary changes in the film.

This should also be applied to all DCU movies and series, be it big, medium or small movies and series.

I think with this, the movie will be done and marketed properly without excessive cost which in turn amounts to lower BEP and high chance of commercial performance and profitablity.

SMUAG:


My question is; can they do Superman movie plus marketing with just $200m? I don't think it will ever be possible except they want to do exactly what CW Superman and Lois is doing - just pad the whole thing with family dramas and keep padding it with more dramas. Superman movies are practical and vfx heavy. So I don't think it's possible to use $200m for both production and marketing/promotion of Superman or similar Superheroes movies. Even Superman: The Movie that was released more than 40yrs back carried a production budget of $55m.

As a matter of fact, the production and marketing budget, giving the kind of film it is, should be a maximum of $200M each

Just like what Minemrys said James Gunn should at least keep quiet and not trying to divide the already divided fan base by always wanting to make statement likes he understands this character better and often thinks some other versions are not true to their characters. Just like when the Smallville Lex guy (in his podcast) made a jab at BvS Lex and immediately tried to play smart of not knowing if any of such version existed but James Gunn himself quickly affirmed to his point that there is/was.
A centre figure should know when not to say anything, because you're definitely on that same seat now.

Xavier5:


Did you take note of the word "each" in my statement?



Production budget: maximum $200M
Marketing budget: maximum $200M
BEP (total cost which equates to the amount needed to be profitable): maximum $400M.

Do you understand now?



James Gunn as the central guy is more reasons why he should be actively involve in the media promotion. He has a large social media platform, such should be harnessed.

You shouldn't be bothered about him being active in the promotion, rather you should be bothered about him making reveals and controversial statements regarding the film during promotion.

There's no where it is a law that reveals and controversial statements regarding a film has to be made during a film's promotion.

Gunn should be active in the film's promotion without making any reveals and controversial statements regarding the film in the course of the promotion.
Promote the film, leave spoilers, reveals of test screenings reports to the public, c[b]omparisons, unnecessary hype and controversial statements out of it.[/b]



#Xavier
#DCian

SMUAG:


This is actually what Gunn is partially known for. He's good at making controversial statements and that's my point of him to keep quiet, not necessarily he shouldn't go on promoting the new DCU movies..

Bro, pegging $400m as BEP as a results of production and marketing cost is not for movie that want to minimise cost o... That budget is for blockbuster movies..