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Hookup Culture And The Rise Of ‘soft Life’ In Lagos - Romance (2) - Nairaland

Nairaland ForumNairaland GeneralRomanceHookup Culture And The Rise Of ‘soft Life’ In Lagos (22239 Views)

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Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by CrownedPhoenix: 3:16pm On Sep 09, 2025
Port443:
I think it is actually the opposite. Economic hardship bring out the worst in people and this is one of them
Arguably. Many sides to it.

Economic hardship may have pushed the girls, times were not as hard for young men then as it is now. And so, there's less money to waste.
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by UrgentNeedTv: 3:18pm On Sep 09, 2025
The rate of hardship is too harsh Abeg , who no sabi hustle, money value is not something we can rely on self , with your 1k you no fit chop Better bread 🍞 guy
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by judewrites: 3:19pm On Sep 09, 2025
From time immemorial, sex has always been transactional, a business venture. (prostitution)

But these days, with the alarming way girls appear suggestively on social media, it seems 90% of girls are using their bodies to level up.

It's a dangerous trend.
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by MrPresidon: 3:20pm On Sep 09, 2025
Who cares? undecided

The so called nation can burn down to ashes for all I care. I don't care about Nigeria at all and I can confidently tell you that there are so many young people who feel the same way.
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by blesdman(m): 3:20pm On Sep 09, 2025
ajalawole:
kidnapping is bad and a crime, but let be honest with ourself Yahoo isn't a crime. I know of many guys who don't force cleint to send them money, they do willingly. How will you feel you open your phone and see a white man sending you nude, those white bring this upon them self so I don't blame most guys out hustling. I have a app where some ladies in Nigeria sell nude to those Yahoo boys to work with. What should we call this too. But of them are hustling to survive.
truth is that if not far yahoo in the south, armed robbery will have ravaged the south like banditry is doing in the north. Vices feeding the people since govt and politicians have failed their people only thinking about their children and themselves....nonsense people
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by Faposky95: 3:33pm On Sep 09, 2025
CrownedPhoenix:
Hookup was fuelled by the fact that young men had money to waste because life was not hard then as it is now. Now that Tinubu has struck, has it not reduced drastically?

Exalting people that want to live soft life without working and earning it legit?

Why make Lagos the centre of your article when it's possibly worse in Abuja and although arguable, Port-harcourt.

The new face of Lagos youth lifestyle are Techies in Lagos doing a whole lot, and every other legit young men and women out here doing their thing, not your hookup and thieves you call yahooyahoo.

Keep your woke publications that do not in any way help the society to yourselves.
How many. Count.....?!
Do you know the dreams of people like Sam Mbakwe and co. Who would always talk about the future through education and investment in science and tech ?
We have multi millions out of school, cannot feed properly and you're here making excuses.....?
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by Ishilove: 3:36pm On Sep 09, 2025
190:
Wahala!!

And i was thinking of popping in this december for detty december

Make baes chop my money grin
Where did you pop out from? cheesy

It's been ages. Hope you're good? smiley
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by Love800(m): 3:37pm On Sep 09, 2025
I don't think its poverty. Hookup life style is not a long-term job, so no one would like to invest all his/her lively hood to it.

Na just side hustle to take get up-keep. And there are other legit and good hustles apart from hooking-up. We can indulge in those ones, but the main thing is that peeps like taking the short-cut!
GadoosGadoo:
Can we all agree that poverty is the major driving force
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by jayce232: 3:38pm On Sep 09, 2025
Savenigeria2023:
Not sure there is a lot of difference between both vices as its same mindset. Hookup for ladies vs Yahoo/Kidnap for guys
Equating hookup to kidnapping is exaggerated. I don't see how hookup equate to kidnapping. If we should replace all the kidnappers on our highway with hookup girls, I don't think we will be talking about insecurity & people can move freely.
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by 190: 3:42pm On Sep 09, 2025
Ishilove:
Where did you pop out from? cheesy

It's been ages. Hope you're good? smiley
Yup been standing strong! cheesy
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by ajalawole(m): 3:42pm On Sep 09, 2025
blesdman:
truth is that if not far yahoo in the south, armed robbery will have ravaged the south like banditry is doing in the north. Vices feeding the people since govt and politicians have failed their people only thinking about their children and themselves....nonsense people
God bless you for this. People don't know what lack of job may bring up, there is less cultism in most schools those days because most students learn update from each others. Case of Bank robbery has even reduce in the South those days. Social media also help those guys also. So I won't say hook up isn't good. Do what will make someone happy.
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by Chukwudi4naija(m): 3:43pm On Sep 09, 2025
These vices are entirely greed-moivated. This is due to emphasis on wealth acquisition by what ever means, as society no longer questions source of wealth. There has always been economic hardship, but the older generation was honourable in pursuit of livelihood. I know how my family and others managed to survive amidst biting economic hardship, but we never resorted to dubious means to gain wealth.
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by 3kay945(m): 3:45pm On Sep 09, 2025
ajalawole:
kidnapping is bad and a crime, but let be honest with ourself Yahoo isn't a crime. I know of many guys who don't force cleint to send them money, they do willingly. How will you feel you open your phone and see a white man sending you nude, those white bring this upon them self so I don't blame most guys out hustling. I have a app where some ladies in Nigeria sell nude to those Yahoo boys to work with. What should we call this too. But of them are hustling to survive.
Yahoo is a crime and yahoo guys are thieves! Just like saying hookup is prostitution. As simple as Abc
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by Love800(m): 3:47pm On Sep 09, 2025
Omo, i love the bolded.

You just summarised why hookup lives with us.

Let me add to it... apart from your quotes... the perks and sudden/short incentives that comes along with it is mind-blowing. If you have the pontentials and can solve risks that comes with it... then just patronise it, lol!

POV- am not saying its a good move.
benalvino3:
Girls with rich family still do hookup. For them it's a trendy thing that shows class.

I slept with this man that drives this car, look at all the hotel videos or photos I take. Look at me in a restaurant with a nicely made cocktail.

Crazy

Even the ones you want to take seriously will expect you to treat them like a hookher
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by plankyjacky(m): 3:48pm On Sep 09, 2025
Times are strange and hard, no jobs and hopelessness among the youth . The opportunity available to most young people is limited making survival the norms . Idle hand na devil's workshop .
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by AngelSlay: 3:51pm On Sep 09, 2025
It’s easy to see why Lagos youths are embracing the soft life and hookup culture — life is tough, and everyone wants comfort, freedom, and happiness. But while this lifestyle looks appealing on the surface, it also raises some tough questions we shouldn’t ignore.

1. The Illusion of Soft Life
Many Lagos youths flaunt luxury lifestyles online, but the truth is, a lot of it is built on borrowed money, fake designer clothes, or “packaging” for social media. The pressure to live soft often leaves young people chasing appearances instead of building real financial stability. Comfort today without planning for tomorrow can easily become hardship later.

2. Hookup Culture and Emotional Costs
Yes, casual relationships sound freeing, but they can also leave people emotionally drained. Deep down, most humans crave connection and loyalty. Constant hookups may satisfy the body, but do they truly satisfy the heart? A generation chasing freedom might also be quietly battling loneliness.

3. Tradition Isn’t Always the Enemy
While older generations may seem out of touch, not all their values are outdated. Marriage, family, and community have historically provided Nigerians with a safety net during hard times. Completely discarding these structures may leave many young people isolated when challenges come.

4. Balance Over Extremes
Soft life and hookup culture shouldn’t be demonized — but they also shouldn’t replace long-term thinking. True independence comes from financial literacy, skill-building, and self-discovery, not just enjoyment and casual flings. A balanced approach means enjoying today while still preparing for tomorrow.

Lagos youths are rewriting culture, no doubt. But the real “soft life” isn’t just about popping champagne or jetting to Dubai. It’s about building a future where freedom, happiness, and security go hand in hand. The question is: will this generation find that balance, or get lost in the glitter of the moment?
phosky:
https://eyesoflagos.com/hookup-culture-and-the-rise-of-soft-life-in-lagos/
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by AngelSlay: 3:55pm On Sep 09, 2025
I hear your point, but I don’t fully agree. Greed is part of it, yes, but it’s not the whole story. The environment today is very different from what our parents and grandparents faced. Back then, there were still some safety nets, communal support, and opportunities tied to integrity. Now, the pressure is heavier—social media glamorizes wealth, and society rewards “success” without asking how it was made. Many people aren’t just chasing greed, they’re trying to survive, or at least avoid being seen as “failures.”

So while the older generation may have endured with honour, the system has shifted. It’s not only about personal values anymore, but also about the structures that shape choices.
Chukwudi4naija:
These vices are entirely greed-moivated. This is due to emphasis on wealth acquisition by what ever means, as society no longer questions source of wealth. There has always been economic hardship, but the older generation was honourable in pursuit of livelihood. I know how my family and others managed to survive amidst biting economic hardship, but we never resorted to dubious means to gain wealth.
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by moststylish(m): 3:55pm On Sep 09, 2025
ajalawole:
kidnapping is bad and a crime, but let be honest with ourself Yahoo isn't a crime. I know of many guys who don't force cleint to send them money, they do willingly. How will you feel you open your phone and see a white man sending you nude, those white bring this upon them self so I don't blame most guys out hustling. I have a app where some ladies in Nigeria sell nude to those Yahoo boys to work with. What should we call this too. But of them are hustling to survive.
Hmmm Yahoo is not a crime. Like in your mind what do you think Yahoo is all about? Obtaining money by false pretenses is not a crime? Maybe till they do it to a member of your family.
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by AngelSlay: 3:59pm On Sep 09, 2025
ajalawole:
When parent keep giving birth to kids they can't take care of that is the result. I don't really blame most ladies going into hook up, in as much they can take care of themselves and not be a threat to national security. Hook up is better then kidnapping, arm robbery and all that.
When parents keep bringing children into the world without the means to properly care for them, we can’t be surprised at some of the outcomes. That said, I don’t entirely blame ladies who end up in hookup — many are simply trying to survive and take care of themselves.

But let’s be real: survival shouldn’t mean normalizing hookup as if it’s a sustainable or admirable path. Saying “at least it’s better than kidnapping or armed robbery” sets the bar far too low. Our society should be pushing for opportunities that give young women (and men) dignity, independence, and a future they can be proud of.

Yes, hookup might seem like the lesser evil compared to violent crimes, but it still comes with long-term risks — health-wise, emotionally, and morally. Instead of glorifying it, we should focus on creating real alternatives through education, skill-building, and better economic structures.
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by AngelSlay: 4:00pm On Sep 09, 2025
t’s true that hookup culture isn’t limited to Lagos — Abuja, Port Harcourt, and even smaller cities all have their own versions of it. People experiment with all sorts of lifestyles now, and social media has only made it more visible.

But while it’s important to be cautious, we also need to be careful not to paint every woman with the same brush. Not every lady with a past is unworthy of a genuine relationship. Everyone has their history, and just as men want to be judged by who they are today, women deserve the same fairness.

That said, doing due diligence before entering any serious relationship is wise. Knowing your partner’s values, background, and lifestyle is part of protecting yourself from heartbreak or worse. As for casual flings, you’re right — health risks are real. Men (and women too) need to take responsibility, practice safe sex, and understand the consequences of their choices.

At the end of the day, it boils down to self-control and discernment. The choices we make in private often determine the peace or chaos we’ll live with later.
Ryda:
The hook up lifestyle is everywhere not only in Lagos. Have you had time to visit or stay in Abuja? BDSM, Scissorcing, call it any name you want. A lot is happening in Nigeria.

My advise for every man out there. Do a deep search on her background before you even ask her out.
Ask for her social media handles. Some will tell you they don't have one. Do your own research and find out. Many are wifing retired hoes and they're not aware of it.

Lastly if you're going to fornicate, have the lights tuned on. A lot of men are digging herps in the name of pleasure. You're finished especially if you're a married man. angry
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by adams123: 4:01pm On Sep 09, 2025
SpecialAdviser:
It is not only Lagos oooh. Almost every part of Southern Nigeria. No thanks to socila media and influence from music and entertainment so called role models.

The youths are not even any longer interested in Religion. To teach them about Hell or Heaven is difficult. This is also escalated by rogue pastors preaching everything about prosperity. The prosperity gospel from modern day pastors are not helping Christianity at all. Again what we have are criminal politicians everywhere.

The country is where Jesus will start judgemnet
.
so, Jesus is your own judge at the end of the hour?
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by 3kay945(m): 4:06pm On Sep 09, 2025
Love800:
I don't think its poverty. Hookup life style is not a long-term job, so no one would like to invest all his/her lively hood to it.

Na just side hustle to take get up-keep. And there are other legit and good hustles apart from hooking-up. We can indulge in those ones, but the main thing is that peeps like taking the short-cut!
Poverty is a major factor. Other reasons are minor.
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by Love800(m): 4:16pm On Sep 09, 2025
Yea... you are not wrong though. Thats a good observation from you.

I appreciate.
3kay945:
Poverty is a major factor. Other reasons are minor.
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by CorperKola: 4:24pm On Sep 09, 2025
ajalawole:
so what are they taking of.
Some girls doing hook up are actual sponsoring them self to school or there sibling. They can't just run into hook up if responsibility don't come. I once try to chat a lady on Facebook, she agree to come spend the night, only for her to ask me how much I will give her in the morning that her husband will ask for the money she make from work.... That statement alone make me block her when I sense she was married.
Hook up culture is prioritizing short term casual non-emotional relationships basically for companionship and sex
It doesnt necessarily mean sex for cash or sex work
Your story is just crazy even though i have heard sich before, some people even send their wives to italy so that they can earn in foreign currency.
I wonder how that whole conversation will come up between husband and wife.
It will be very interesting
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by yewit37486: 4:24pm On Sep 09, 2025
Ryda:
The hook up lifestyle is everywhere not only in Lagos. Have you had time to visit or stay in Abuja? BDSM, Scissorcing, call it any name you want. A lot is happening in Nigeria.

My advise for every man out there. Do a deep search on her background before you even ask her out.
Ask for her social media handles. Some will tell you they don't have one. Do your own research and find out. Many are wifing retired hoes and they're not aware of it.

Lastly if you're going to fornicate, have the lights tuned on. A lot of men are digging herps in the name of pleasure. You're finished especially if you're a married man. angry
But.... how come you know so much?
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by zed7: 4:33pm On Sep 09, 2025
People assume hook up is only olosho work. Thats not what the article means. It simply says, people are prioritising casual relationships, both men and women.

Simply put, no strings attached relationships, because they're scared of committing and do not want to put in the work required in a stable, committed relationship.
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by Hhh4444: 4:36pm On Sep 09, 2025
Fiscus105:
If economy biter, where are they seeing the huge money throwing away for hookers?

It is supposed to reduce the hook up business, during times of economy hardship. If no money to throw at hookers, the business would die a natural death.
Same thing I was asking myself but the reverse is the case... These gals now charge higher,so it means men are still able to pay higher.
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by Hhh4444: 4:40pm On Sep 09, 2025
ajalawole:
so what are they taking of.
Some girls doing hook up are actual sponsoring them self to school or there sibling. They can't just run into hook up if responsibility don't come. I once try to chat a lady on Facebook, she agree to come spend the night, only for her to ask me how much I will give her in the morning that her husband will ask for the money she make from work.... That statement alone make me block her when I sense she was married.
oh my God,see how low this country has fallen. So her husband has a share from the prostitution money? Some men dey try sha
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by UnknownQueen(f): 4:43pm On Sep 09, 2025
SpecialAdviser:
It is not only Lagos oooh. Almost every part of Southern Nigeria. No thanks to socila media and influence from music and entertainment so called role models.

The youths are not even any longer interested in Religion. To teach them about Hell or Heaven is difficult. This is also escalated by rogue pastors preaching everything about prosperity. The prosperity gospel from modern day pastors are not helping Christianity at all. Again what we have are criminal politicians everywhere.

The country is where Jesus will start judgemnet
.
Why must the youth be in interested in the lies you were taught....
Why must the youths be interested in the ways of our ancestors ...
Our ancestors carved their own niche, let them carve theirs....
It's called Life for a reason.....
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by AngelSlay: 4:44pm On Sep 09, 2025
If your likes don't patronize them, there would be no OS
Fisher007:
Hmm
Where do i start from.
Cockroaches everywhere.

70 percent of the young ones are doing hookup.
Meaning your chance of marrying a retired hookup person is also 70 percent.

Terrible times ahead for those considering marriage. The endgame or time will be terrible for a lot.

Well we are all in this together.

Nobody is going anywhere.
Re: Hookup Culture And The Rise Of ‘soft Life’ In Lagos by AngelSlay: 4:45pm On Sep 09, 2025
yewit37486:
But.... how come you know so much?
He retired few months ago.
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