₦airaland Forum

Qelvin:
thank God you idiots are already beginning to wake up to the One Nigeria scam, I feel ashamed identifying myself with worthless people whom I feel nothing but morbid hatred for, and who are nothing but a stain to the pride of the Igboman and his struggle to be free...God will punish the vile monsters that forced us back into this accursed union back in 1970, and woe betide their generations, I blame the Igbos who even leave the sanctity of their regions to go to other regions in that cesspit called Nigeria all in the name of ''one Nigeria", only to be met with hate and derision...I wish the current U-17 boys who are predominantly of Igbo stock making Niggeria proud would someday realize their efforts for national glory is just another unappreciated waste,same for the music icons like Don jazzy,P square, Tecknomiles etc who think patronizing their art in some glorified jungle is enough to earn them respect, fvck Nigeeria and whatever it stands for.

CabbieAC:
I really love how you were able to prove to us that your father is an Idd.!ot..Not everyone can easily pull that off you know.Brilliant piece there man.Brilliant! May Chukwu okike abiama in his infinite mercy bless you and your family.Thanks for your contributions.You can now...


[img]http://niketalk.com/content/type/61/id/545358/width/350/height/700/flags/LL[/img]
you are yoruba, I can't go any longer than that...let that sink in for a bit

Thank you

CabbieAC:
Laudate I found this website for you and quimicababes


http://mylanguages.org/yoruba_phrases.php

modath:
The yoruba states are overburdened, true story...

& I read something about NL turning into joke, it's been that way for a long time...

Don't you see the "quality" of the threads that make the FP? Tonto Dike cooks egusi for the first time!!

All seun & his moss care about is number of hits & the bottom line, every other thing is secondary..

CabbieAC:
Oh Yeah off course.


https://38.media.tumblr.com/tumblr_liy9ds3N7s1qinvcko1_250.gif

https://gifgifs.com/res/1015/560d71053bae3362728486.gif

Ilekeh:
No mind am, he's coming here to spare me his feelings after my work on the other thread

CabbieAC:
I actually thought the red mud mo.fo wanted to stress his father here so i can unleash my verbal e-sabers.I don't think any romani on this website wants to tow that path with me.Dirty children!

CabbieAC:
Which thread is that?

Ilekeh:
hmm rara o. ko n se ori tiredi yii ni wa ti se iyen lol.

CabbieAC:
Oh Yeah off course.


https://38.media.tumblr.com/tumblr_liy9ds3N7s1qinvcko1_250.gif

https://gifgifs.com/res/1015/560d71053bae3362728486.gif

Ilekeh:
https://www.nairaland.com/2721222/no-problem-igbos-leaving-nigeria

CabbieAC:
Looool Ibinu ni mo fi da omo ale yen loun jare.See the way the stvp!d boy presented it sef.Addressing his fathers with "You idiots"

CabbieAC:
You too dey stain yourself jor.Look at the miscreants you're wasting your time on.I don't jump on threads like that

Ilekeh:
lol honestly, o remind me of agbalagba sometimes. Pele, okun omo odua.

https://24.media.tumblr.com/tumblr_m60zjfeMDd1rx1zbno1_250.gif

Ilekeh:
I was here before 2010 and it wasn't this bad.

With overpopulation of any kind (be it online or offline), it becomes hard to manage people and diverse interests.

NL has gone to the dogs and I hope Seun changes before it's too late, before NL becomes the face/space for tribalism and hatred.

Eventually, a new mode of mobile communication will find its place in the Nigerian communities........and when Nigeria breaks, another Yoruba person will come up with a better blog/forum.

modath:
I registered in '09 (originally 07) & can say fair bit about NL too, it used to be top notch debates here when data bundles, & smartphones cost an arm & a leg...

Then it meant if you are here, you didn't just stumble your way here, you had a cogent reason. ..

Now Telcos give 10mb on every 100 naira recharge & chinko 4k smartphones are a dime a dozen...


There is no way NL would not be playing with swines.

There is freedom of speech/expression, but what we see mostly is lots of nuisance & mischief making..


I have said it on numerous occasions & will reiterate it.

Seun only cares about his bottomline but he isn't taking into cognizance that these folks are going to end up Effing up his work with their antics if left unbridled.

CabbieAC:
www.nairaland.com/attachments/3050115_ckjrc9txaaay4q_jpeg8e41faf317683dad67d132c4875797d0

CabbieAC:
Looool Ibinu ni mo fi da omo ale yen loun jare.See the way the stvp!d boy presented it sef.Addressing his fathers with "You idiots"

Dr Tayo Oyedeji

In this interview with Raheem Akingbolu, the new helmsman at Media Perspectives, Dr Tayo Oyedeji, talks about his plans to take the company to the top with strong strategy and personnel development.

What is media buying and how is it in Nigeria?

I don’t think we are in the media buying business because connotes trading, just as in buying and selling. Anybody on the street can walk into a media outlet to buy advertising if it is a trading enterprise. Instead, I see our core offering as media strategy advisory services. We help our clients identify media outlets that their target consumers are patronizing and negotiate placement rates to optimise their budgets.

This is a research and strategy driven business. It's not an art is a science with precise metrics and deliverables. The problem with our industry in Nigeria is that many of our colleagues are not comfortable with numbers so they would rather devolve our practice into a creative process driven by heuristics and rules of thumbs. But media in advanced markets has always been a science. So I am glad that Media Perspectives is right at the cutting edge of the data driven side of our business.

What strategy makes you outstanding in the industry?

The first thing is our approach to media planning. We like to think that we have some of the most sophisticated data analytics specialists in the entire industry. All the media independent agencies have access to the same industry data but we interpret and analyse it differently. The difference between us and others is the quality and depth of our data analysis. I come from an analytical background and have ensured that our people are being trained to become the industry specialists in delivering value to clients via effective audience analysis. For instance, we have started the Media Perspectives School of Media (MPSOM), which is a full academic institute for developing media planners, data specialists, and media buyers. We have also invested heavily in an e-learning platform that will run concurrently with the school. My goal is to ensure that our people are the best media specialists in the entire country and I think we will get there very soon.

What are you bringing to your new position at Media Perspectives?

I have about 16 years experience across media planning, finance, and management consulting both in Nigeria and in other markets across the world. In addition, I am one of the few persons in our industry who has studied media management up to PhD level in the best schools of mass communication in the world – University of Missouri-Columbia's School of Journalism and I also have an MBA from Oxford University in the UK. So I am bringing a lot of technical knowledge and general management skills to the table. My goal is to translate my global experience and expertise to this culture so that both global and local clients can receive truly world-class media advisory services from Media Perspectives.


How would you access the competition in Nigeria today?

To a large extent very few thing have changed in our industry over the past ten years. The same group of people are leading the same set of agencies with the same tools and processes. The question is ‘how do we move this industry forward? How we do improve the quality of service to clients?

For instance, many of our colleagues still use the same operational software they have always used. At Media Perspectives, we have invested heavily into a new software that will automate all our processes so that everything from planning to buying and compliance management is on one automated system.

Another area of concern for the industry is transparency and accountability. The entire industry works with a truly archaic media monitoring model that gives clients feedback on media executions almost a month after the campaign. We are currently developing a new software-driven process that would shrink that timeline to one day. Why can't a client know how much he is spending across all media types on a day-to-day basis? How do we expect clients to make strategic decisions about their campaigns when we give them monthly rather than daily reports? Those are some of the issues that bother clients about our practice. We need to be a more transparent and accountable industry. Media Perspectives will lead that effort and we hope others will follow.

Talking about media and data analytics, do you have a research company to do that for you or you will be handling it internally?

We are not a research company so we outsource the data gathering part of the value chain to competent research firms. But we are the ones that analyze the data. It is important for an agency to be comfortable with research and data because clients are looking for agencies with superior knowledge about the consumer, their media habits, and even purchase patterns. So I have doubled our budget for research for 2014 versus what we spent last year.

How is digital media affecting advertising and media buying in Nigeria?

Digital media is the future of our business and it is already a major force in the consumers' media mix. I was the head of digital media at MediaReach OMD before I took this job so I have worked in both traditional and digital media. We are still barely scratching the surface of digital media in Nigeria. Digital Media is still about 4 to 5% of total media spend in this country. In many markets, it has crossed the 20% threshold and it is already about 30% in the US. We need to develop digital media competencies across the industry so that clients can trust our advise on the medium.

At Media Perspectives, we are committed to developing the best digital media practice in our industry. We currently have a UK-trained digital specialist in our agency who is helping develop the competence of our people in Digital Media. We are probably the only agency with four Google-certified media planners in our digital department. We have also developed a full digital media module for the MP School of Media so that digital media become a core part of our service offering to clients.

The challenge is that most of the people who see these adverts don’t click, and it is the number of people that click that matters.

I disagree. Nigeria has the highest Click Through Rate of click in any market I have worked in. I believe we have one of the highest Click Through Rates in the world. We only need to develop great ideas for clients to develop digital assets and direct users to those assets.


Now that there will be lots of activities this year, the World Cp is coming, politics is also on the rise, what is your projection for adspend?

I foresee about 25 percent increase in media spend in 2014. The primary spend driver will be the World Cup, and the fact that Nigeria is participating will drive a lot of brand engagement.

modath:
Egbon , i know the feeling, awon omo abipabe , alaileko, alainilaakaye ni pupo ni inu won.... die ni won fi yato si eranko ninu aginju.

I gave one hell in the market on friday when he started ranting about saboteurs & how we were only holding them back cos of their oil.... dafuq!! Therir what

CabbieAC:
Holy Cow! So they actually say these things offline?

Ilekeh:
Please tell me you're not actually surprised.

CabbieAC:
I'm surprised oooo honestly.I no know say e don pass nairaland oo.Ejo e ja mi si

CabbieAC:
Holy Cow! So they actually say these things offline?

Mr. Tunji Adeyinka, Chief Executive Officer Connect Marketing Services Limited has challenged business owners in Ikeja Computer Village, Nigeria’s largest technology market cluster to start thinking out of the box, if they hope to scale up in today’s competitive business landscape.

According to the CEO of Connect Marketing, business leaders in Ikeja Computer Village, popularly called “Otigba”, have to start thinking out of the box if they still want to remain relevant in the technology business.

Mr. Adeyinka, the CEO of Connect Marketing, gave the advice in a thought leadership keynote presentation, “Small is Unsafe” delivered at Technology Times Breakfast Meeting, which was attended by business leaders from Ikeja Computer Village.

modath:
Slowly but surely, were to wa ni inu tubu ijoba yen is indoctrinating them.... was calling awa yoruba ni ole ati eru gambari but my comback shut them up...

Told then someone contested elections 4x, thrice (two with your people as vice) it was DOA till the yoruba took over the vehicle & successfully berthed it in gloryland...

Won fe le ma sukun..

Brian Integrated Systems Limited, one of Nigeria's certified indigenous system builders has announced it readiness to unveil its tablet phones.

Mr. Tunji Balogun, managing director and chief executive officer of the Company told Nigeria CommunicationsWeek that Brian has been monitoring the market and has discovered that very soon laptops and desktops will be replaced by touch button and touch screen phones.

“So, we do not wish to be left behind. Our tab is a bit different and higher than what is obtainable in the market today. Some of them come in wireless form with USB provision. Most tabs in the market now do not have USB spaces and that limits the user who cannot pair an additional or his personal software with the tab”, he said.

Noddin in aggrement, Olaide Balogun, managing director, Balog Technologies, the driver of the project described the tablet as will give foreign brands a run for their money; hence the features are user-friendly and related to Nigerian environment.

She said: “Our Company is a forward looking one and with the current trend; people are now looking forward to touch-centric communication (phones) gadgets. That actually spurred us to move into invention of tablet. It’s a 4.1” tablet with clear camera dimension. On a special note, it has USB some popular brands do not have. That has been a limitation to the end-user, but we are cutting off that barrier.

“The tablet is light weight, portable and various colours. It also has WiFi-3G, so no limitation; the user will always be on the go,” she said giving a brief description of the tab.

Olaide added, although, most Nigerians have aligned themselves with foreign products Brian Computers is optimist that this will sell. “We are leveraging on our name and brand. Secondly, we trust what we are putting out. A lot of works have been put into it and now we are ready to unveil it. Nigerians are going to love it,” she maintained.

This is coming in less than ten years the Company unveiled its laptop called "Brian Platinum".

The system, apart from running on the Dual Core processor, has a minimum 60 gigabyte Hard Disk space, minimum of 512 RAM, Integrated 1, DVD I CD WR among other feature.

- See more at: http://www.nigeriacommunicationsweek.com.ng/telecom/brian-computer-to-unveil-own-tablet-phones#sthash.xrwKrx50.dpuf