Content marketing has essentially been around since the first cavemen recorded stories on cave walls with charred sticks. And content marketing was really revolutionized with the adoption of the printing press.

If you’re already publishing your own content, that’s great! If you’re not, you should seriously consider it …

1. Make it easy to navigate your content.
Making it difficult to find your content – or having no organization of your content at all – is a problem. Content that is difficult to navigate will often cause a potential client to leave your website.

But, using tags and categories is easy – and it helps with SEO. Also, don’t forget about your navigation. Making it easy for visitors to find your content starts there.

2. Create relevant content for your ideal customer.
Traffic on its own won’t help you reach your goals. Instead, you have to have qualified traffic. And creating content relative to your ideal client is essential for attracting qualified traffic.

Spend some time researching your target market and find out what type of content they’re looking for. Sometimes it’s as easy as asking your past clients questions. Just listen and they’ll tell you what’s important to them.

3. Make your content sticky.
It’s great to have your ideal clients find and read your posts, but take it one step further … always include a next step like reading a similar article or signing up for more information. Keep in mind you want them to stay on your site – reading your content – as long as possible.

4. Use clean SEO and targeted keywords for content marketing.
Your SEO and keywords make a big impact on potential clients finding your content – or not. But since Google and other search engines are consistently improving the user experience, keyword padding is a “no-no.”

Think of it this way: Search engines are helping people find relative content. Their goal is to please the user by helping them find what they’re looking for. When you use your keywords in an organic way, Google rewards you by increasing your search engine rank.

There’s no magic number for how many times you should use your keywords, but these are the best places to include them:

1. The URL.
2. Main title and H1 tags.
3. In the first paragraph – first sentence if you can.
4. Subheads (if it makes sense).
5. Image file names and the alt text.
6. Meta descriptions.

5. Make shareable content.
The most effective content is shareable content. But what makes content shareable? It all comes down to social currency. In other words: What will the reader gain from sharing your content?

Think about the types of comments, posts, and articles that you share online. What do they do?

They often back up your position on a topic, feature something you care about, or make you look smarter or more important. Here’s a short list of content that get shared most often:

Informative and helpful.
One article that’s spreading like wildfire as I’m writing this is one that informs people of the inefficiency of multitasking. This is both informative and helpful.

Disprove a common theory.
The article about the fallacies of multitasking also encompasses this idea. People like to share ideas that are contrary to popular thought.

Show that you care.
Humanitarian pieces often get shared because of the emotional heartstrings factor.

Nostalgia helps make content shareable.
If your target market grew up with high-top pump sneakers, that’s something you may be able to take advantage of in your content. Imagine this article: “High Top Pumps – A Giant Flop or a Smart Trend.”

Current events.
People share what’s happening now in the world. If you can attach your message to a major event, it’ll likely get shared more.

GOOD THREAD

I didn't read it...


Does it apply to yahoo boys too...cos I know they use "clients " for people they wanna dupe

Check this
https://studentsbase./2018/03/21/check-jamb-results-statistics-for-2018-utme/

Good One OP

You may also read: 5 Things to do to make your website visible to your target audience
https://www.nairaland.com/4206168/5-things-make-website-more

And

7 Important features every website must have to be more effective
https://www.nairaland.com/4278191/7-important-features-every-website

Good write up

Yeap

Good

Great piece OP

Many will never go for such thread, but will fly to Snake, graphic, sexuality thread

It is well

BrainnewsNg:
Great piece OP

Many will never go for such thread, but will fly to Snake, graphic, sexuality thread

It is well

Only bloggers do

learning..... profitable biz, https://www.nairaland.com/4405075/new-designs

Nice one

To attract more people to blogs/website you have a powerful and unique content because without content visitor will not love your Website/blog

nice post.
Facebook blocked my domain. This has weaken my zeal.
I have tried in many ways to get them to unblock it but no way.

akeentech:
Only bloggers do

#fact