Shinx91's Posts
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As an Englishman abroad if you aren't
wearing a football shirt to the beach,
socks with sandals when you go out in
the evening and shouting slowly and
loudly at any and every foreigner you
come across then you're doing
something wrong. So when the
England squad land in France this
summer whose names should we all
have on our shirts?
That stereotype might be slightly wide of
the mark however whenever I reveal to
European's that I don't drink they get very
confused about someone from England
who doesn't have beer in their hands so
it's the rest of you lot who have given us
this reputation and led to the weird looks I
get, or at least that's what I'm blaming the
weird looks on rather than my face.
Anyhow on Monday, that's just been
changed, Roy Hodgson has decided to
name his squad for the Euros this
summer and we'll all gasp in horror when
Jack Wilshere gets the nod after two
appearances in about a year and title
winning central midfielder Danny
Drinkwater is left out.
So rather than choosing on his favourites
and maybe the odd bit of form how would
the England team look if Roy chose it
based on those players we've gone out
and got printed on the back of the replica
shirts will no doubt never wear when
playing football?
If I'm being hypercritical of a clearly very
good way of picking the starting lineup for
England's opening game of the Euros
against Russia it's that it looks a bit
attacking for my liking. Never mind the
fact that a lot of these names seem to be
based on the old system of paying per
letter on the back of the shirt, I just
thought it was a set price for each name
these days but the lack of Alex Oxlade-
Chamberlain suggests not.
It seems that form this season is having a
big say on who is buying what shirts for
2016 with Danny Drinkwater outselling
Theo Walcott right now although with
Hodgson's love of Wilshere and Welbeck
potentially out injured it seems more
likely that the Arsenal man will be
heading to France than the Leicester
midfielder.
However it seems some people don't
understand getting a players name on the
back of their shirt with Marcus Rashford
and Mark Noble in the top 20.
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Champions of Spain, three of the best forwards in the world all on the same pitch most weeks, one of the best Twitter trolls in Gerard Pique. Is there anything Barcelona don't have? What about a brand new record breaking shirt deal? The Camp Nou side are always talked about being in financial difficulty which is ridiculous to think considering just how marketable the inventors of tiki-taka football must be. As things stand Luis Enrique's side will be once against shirt sponsorless next season however that won't really matter with Nike about to splash the cash with a 100 million world record breaking shirt deal according to Spanish paper 'Sport.' The huge deal would just about eclipse the 96 million euros that Adidas pay to make Manchester United's kits and it is thought that Nike were keen to make sure that another club didn't leave to go to their rivals whilst they are thought to have offered Chelsea 80 million euros to change from Adidas after the Blues concluded their deal with the German company six years early. Barcelona never used to have a shirt sponsor before they decided to put world charity UNICEF on the front of their kits and they then moved to a proper sponsor by having Qatar Airways adorn the front of their shirt. That deal ran out at the end of the season and they currently have no other deal lined up. The Catalan club won La Liga last weekend
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1) Talk to people and create a
connecting point.
If you wanted to get popular in school
you would find out who the cool kids
are and befriend them. If you want to
get popular on a social network, look
up the top personal users. Contact
them and introduce them to your
music. Befriend them. Take an interest
in them. Create reasons why they
should spread your music. Use
incentives when needed. Reward the
people who are on your side.
The same idea works for the
blogosphere, the mainstream music
press, the podcasting world, college
radio, or any other area of the music
industry. There are people who set up
platforms for the same reason you
picked up an instrument; for the love of
music. They’re reachable, and the
connecting point is always the music.
Did you love a recent review you read
on the new Janelle Monae album?
Would that writer possibly enjoy your
upcoming jazz/soul full-length
release? There are connecting points
everywhere if we’re perceptive.
2) Use what works on you.
When you scour a music website or
magazine looking for a new band to
add to your iPod playlist or CD
collection, only a select few will stand
out to you. Why is that? Is it their
artwork? Their promotional photo (an
often overlooked piece of the puzzle)?
The promotional language used to
describe the band? The reviews or
press listed (did they impress you with
“social proof”)? Was there something
shocking? Some mystique?
Rearrange your own press materials
and advertising if necessary to emulate
(within reason) what looks effective or
appeals most to you. You will be
marketing to people who relate to you,
remember.
3) Be there. Where? Everywhere.
Make sure you’ve prepared the
necessary elements to go viral. Part of
this is simply being there. The process
is nearly endless, and doesn’t cut short
once you’ve posted your new album
for your social media friends. If your
music is only on a few networks, or
sitting in a custom player on your
homepage, it has no wings. Your
music must be spreadable and fully
optimized on Soundcloud, Bandcamp,
Youtube (upload your separate tracks
with album cover), Reverbnation,
Sonicbids, Rdio, Vimeo, Last.fm (acts
as a mixture of Wikipedia and online
radio for music), Facebook, and Twitter
as ground zero/your starting point.
Join podsafe/podcasting networks
such as the ones listed below:
Music Podcasting
Free Music Archive
Podsafe Music Radio
Podcast.com
Music Alley
For music discovery, try:
Pandora
Spotify
Rdio
Earbits
Mixcloud
This Is My Jam
Reddit Music
Live 365
Grooveshark
Jango
The same goes for licensing libraries,
music blogs, magazines (in and
outside of the specifically music
realm), podcasts, internet and college
radio…to optimize and create
maximum potential, all of these outlets
should be professionally and
personally approached with your
music. Talk to individuals when you
can as opposed to going through the
main channels.
4) Use your current allies.
Make a list of everyone who is on your
side. Keep track of their names, roles
(family, radio dj, blogger, fan, etc), and
email addresses on a document such
as Microsoft Excel or a custom
program. Keep them in the loop at to
what’s new with your band and how
they can help you. Make it worthwhile
and treat them well. Whenever you get
played by a new radio show or get
covered by a new website, add them to
your list of allies. Once again, use
cross-promotion, incentives and thank
yous to keep them on your allies list.
5) Multiply your allies.
Yes indeed. Ask your current allies if
they know anyone else you can
contact for airplay or press. This can
go on forever, as it’s recommended to
ask your new contacts the same
question as you get to know them. You
may be surprised what comes up. Ask
if you can tell this new person that you
were referred by them. They will
usually be delighted to give you a few
names.
Plus, approaching someone new
saying “John Smith highly
recommended your radio show for our
band and suggested that I get in touch
with you. John recently interviewed us
at his Rock Star Nation website. Would
you be interested in a review or
interview?” gives you a much better
chance of getting coverage than
approaching on your own. By helping
you, they see themselves doing a favor
or coming through for a friend. Their
ego is stroked just by knowing that
someone recommended them. Most
people will want to come through in
this type of scenario.
Make your marketing plan your own
social network. Multiply your allies to
build your army. Pretty soon you will
have enough press to rival a major
label act. It’s all about image.
6) Randomly reward people.
Word-of-mouth is not always created
by set-in-stone freebies and
campaigns. What does this mean to
you? Well, it’s a very good idea to
randomly reward people. Go above
and beyond.
If a new person signs up for your street
team, mailing list, or buys your CD,
why not send them a personal email
letting them know you’ve sent them
digital copies of 2 of your albums to
say thanks. Most people would be
thrilled to be contacted personally by a
member of the band, and on top of that
be given free stuff, they would surely
tell a few friends. Be generous on a
person-to-person basis and you’ll be
surprised at the word-of-mouth this can
generate about your band.
7) Use psychological appeal
Ask for advice. This may sound like a
simplistic tip, but it’s actually a highly
effective way to create real movement
in your path. Did you know that it’s
been scientifically proven that people
are far more likely to want to help when
they’re asked for their advice? It’s even
better to ask for their expertise.
Why? We all love having our ego’s
appealed to. If we’re just asked for
help point blank, we may think “Why
should I help this person?” There is no
relationship building. However, simply
foregoing the begging part and
approaching an industry professional,
no matter the level, and telling them
your situation, then asking for their
expertise or if there is anything they
can recommend, can have lucrative
results. They may send you to one of
their contacts. They may take you
under their wing. They may advise you
on something you’re doing wrong and
help you with the next steps. Just be
sure your request is concise and
nothing close to a sob story!
Everything at the same time
If you’re an independent artist you
most likely have an issue with timing,
and it’s directly related to finances as
well as the feeling of being
overwhelmed. If this is the case, save
up for longer before launching your
product, because in order to even hope
for direct competition with other artists,
you need everything to happen at the
same time; your album release, your
tour, your music video launch. You
need to be busy all the time.
This is especially effective when
you’ve built up a huge contact list of
allies who are loyal to you. Send them
your new music video and press
release along with a personalized
message all at the same time. Dozens
of blogs posting about you at the same
time can really catch the attention of
outsiders, and that’s ultimately what
you want. A post here and there can
still have effect, but it’s tough to build
the momentum.
9) Don’t worry about profit quite yet.
The idea alone will hold you back.
You’ve got to launch this thing in a big
way before you focus specifically on
profit. The CD orders will eventually
become a positive by-product of your
viral campaign. Be very generous.
Create reasons for your band to have
an inside circle. Does your website
allow people to log in? Are there
member benefits such as extra free
downloads? Are you providing a good
incentive for those fans who are
signing up for your mailing list or E-
team? When someone does buy your
CD, are you giving them something
else as well such as a digital copy of
your previous album or a previously
unreleased track?
If it’s digital, it doesn’t cost anything.
One common mistake that
independent bands and musicians
make in this day and age is being
overly stingy and paranoid about their
music. Here’s a tip: If your band
records a CD, sets up a website with
30 second previews of each track and
waits for the fans to come swooping in,
it’s simply not going to happen.
Bands spend a lot of time asking
“Should we offer this track for free? Will
that be too much? But we won’t make
any money!” This is the indie band’s
paranoia.
Remember that a digital product is
infinite. When someone downloads
your song, you have a new listener.
Period. Yes, they may have
downloaded it for free, but you have no
less stock. Now that we are beyond
dealing with physical products, you
don’t have to worry quite as much
about running out of product and
potentially giving away too much stock
for promotional purposes.
Beyond that, you should actively be
looking for potential virus carriers to
send free music to! Tell them all you’d
like in return is that they post it
somewhere or send it to someone
else. Tell them to treat your music as a
virus. They will most likely get a kick
out of the idea and be appreciative of
your modern attitude. It’s this attitude
that is going to get your music spread.
Don’t waste time on the old school way
of thinking – if you do that you may as
well be a record label going out of
business.
9) Advertise
There are plenty of quality ways for
artists to advertise, and I don’t mean
paying insane rates in major indie
publications, something I typically
don’t recommend. After all, you’re
paying their rent. Niche websites with
more reasonable pricing, ironically,
tend to be more effective than massive
indie titans. If you’re a desert rock act
or a dream pop group, sometimes it’s
best to start where your particular
niche is – reach out to the medium
level publications who cater
specifically to it.
Facebook is great when you keep an
eye on it, test, and optimize. If you
don’t want to take the equivalent of an
advertising course, you can always try
out Reverbnation’s “ Promote It” app for
your Facebook advertising needs. Be
sure to report to us how things go!
Check it out here. Another set of
potential ground rules have been
outlined by Gen Y Rockstars. I love
their approach to the descriptions,
although my personal choice tends to
lean towards pay-per-click advertising.
Props to them for their approach.
Advertise with hyper-targeting on
Google through their main option,
Google Adwords, which provides
pretty much every focusing option
you’d ever need to reach your niche
audience. They also have a free
customer service line to guide you
through the many options.
Another avenue that I’ve used with
some success is Blogads.com. They
offer a very easy-to-use advertising
system that enables you to advertise in
music publications such as The Deli,
Obscure Sound, and Short and Sweet
NYC among others. Try their pay-per-
tweet advertising, as that’s what was
most effective for me.
To cover organic Twitter growth, I
recommend Andrew Muller from The
Real Musician. He’s who I hire for my
own Twitter promotion and the growth
has been tremendous. Also, I use his
services for all my artist packages and
campaigns. |
Nicki Minaj recently dragged her ex boyfriend, struggling rapper Safaree Samuels for filth on Twitter recently claiming he’s trying to extort her with the filing of a lawsuit. (http://www.tmz.com/2016/05/11/nicki-minaj-twitter-rant-safaree-samuels/) “Two years later this poor excuse of a man is suing me & claiming to have been physically & emotionally abused,” she wrote near the beginning of her diatribe. “Lol. He’s so miserable.” The outburst only escalated from there with Nicki calling Safaree a leech for looking to cash in on her success. “You can’t even celebrate your happiness anymore w/o being victimized. Miserable ppl refuse to move on w/their lives,” she wrote. “My man asked him to stop emailing me. I also asked him several times. This man can’t move on. It’s really sad. I have the emails to prove it.” Samuels has been seen with Love and Hip-Hop: Hollywood star Nikki Mudarris recently and is rumored to be joining the cast for the upcoming third season. “U really want me showing these emails?” she said in a subsequent tweet. “I know u need a story line to be on reality Tv. God punishing u & u bout to get more!!!!!” “Look @ what ‘men’ have become so that they don’t have to work,” she continued. “Fathers pls stay in your sons’ lives.” Nicki didn’t use Safaree’s name in the rant but she retweeted multiple fans who did. “Whatever isn’t rightfully yours will become a curse once u have it. The money u leaches win in lawsuits will never bless u. It will curse u,” she concluded. Do you think Safaree Samuels has a right to any of Nicki’s money or should he just be moving on to focus on his own career?
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Bieber sick of feeling "like a zoo animal." It's time to Say Never - Justin Bieber has announced that he will no longer take selfies with fans as he is "done taking pictures" and feels "like a zoo animal." Beibs said on Instagram saying, "If you happen to see me out somewhere know that I'm not gonna take a picture, I'm done taking pictures. "It has gotten to the point that people won't even say hi to me or recognize me as a human, I feel like a zoo animal, and I wanna be able to keep my sanity. I realize people will be disappointed but I don't owe anybody a picture." "And people who say 'but I bought your album' know that you got my album and you got what you paid for AN ALBUM! It doesn't say in fine print whenever you see me you also get a photo," he said. The message sparked outrage from some fans while others accepted his decision. Bieber has addressed the negative comments, sharing a screenshot of one that says he needs to "get over it" and pose for photographs with his fans because they are the reason he is successful. Bieber further explained his decision, "Years ago it was impossible to even take a picture at any time not everyone was accessible to a camera now everyone has a camera phone and Now it's just a different thing. "If you think setting boundaries is being a d***** I'm the biggest d***** around but I think it's smart and will be the only way I last. I wanna enjoy life and not be a slave to the world and their demands of what they think I need to do!! "I love the fact that I am able to make people happy but c'mon if you truly were in my position you would understand how tiring it is (boo hoo Justin get over it) I'm going to keep making decisions I feel are fit for my growth and no human being will make me feel bad for it."
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Rumours swirled last week that the Keeping Up With the Kardashians star and the singer had taking a trip to Splitsville when they didn't walk the red carpet together at the Met Gala. The pair reportedly split just days before the Gala and are no longer on speaking terms. Is he set to spill all of the family's secrets? "They are no longer dating and he is ready to talk about it all," an insider told HollywoodLife. "He’s ready to do it through upcoming raps and he would also consider a book. "He knows a lot and he knows that everyone from Kris [Jenner] down is scared about what he could and would say. They’re hoping he doesn’t spill some major family secrets."
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The plot finds explosive loner Red sent to anger management classes after a particularly bad day at work. While determined to keep himself to himself, he ends up with wingmen Chuck and Bomb, another two misfits who can't just let it be. Soon, Red discovers that his temper could, in fact, be an asset when a mob of pigs arrive in a paddle steamer on the shores of his island home. What they're selling just doesn't fly with Red... https://www.youtube.com/watch?v=Hksyh33N5dg
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Omo people don dull ooooo the latest jam by Nano_Sharay and maxiola is out now. It is "SHAKARA" by Nano ft Maxiola DOWNLOAD NOW!!!!!!!!!!!!!!!!!!!!!!!! http://247media.com.ng/wp-content/uploads/2016/05/shakara_Nano-ft.-Max_KunseptMix.mp3 Guys pls help out I really need this song 2 go viral pls help spread the song so it will trend on all social media platforms
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Everything at the same time
If you’re an independent artist you
most likely have an issue with timing,
and it’s directly related to finances as
well as the feeling of being
overwhelmed. If this is the case, save
up for longer before launching your
product, because in order to even hope
for direct competition with other artists,
you need everything to happen at the
same time; your album release, your
tour, your music video launch. You
need to be busy all the time.
This is especially effective when
you’ve built up a huge contact list of
allies who are loyal to you. Send them
your new music video and press
release along with a personalized
message all at the same time. Dozens
of blogs posting about you at the same
time can really catch the attention of
outsiders, and that’s ultimately what
you want. A post here and there can
still have effect, but it’s tough to build
the momentum.
9) Don’t worry about profit quite yet.
The idea alone will hold you back.
You’ve got to launch this thing in a big
way before you focus specifically on
profit. The CD orders will eventually
become a positive by-product of your
viral campaign. Be very generous.
Create reasons for your band to have
an inside circle. Does your website
allow people to log in? Are there
member benefits such as extra free
downloads? Are you providing a good
incentive for those fans who are
signing up for your mailing list or E-
team? When someone does buy your
CD, are you giving them something
else as well such as a digital copy of
your previous album or a previously
unreleased track?
If it’s digital, it doesn’t cost anything.
One common mistake that
independent bands and musicians
make in this day and age is being
overly stingy and paranoid about their
music. Here’s a tip: If your band
records a CD, sets up a website with
30 second previews of each track and
waits for the fans to come swooping in,
it’s simply not going to happen.
Bands spend a lot of time asking
“Should we offer this track for free? Will
that be too much? But we won’t make
any money!” This is the indie band’s
paranoia.
Remember that a digital product is
infinite. When someone downloads
your song, you have a new listener.
Period. Yes, they may have
downloaded it for free, but you have no
less stock. Now that we are beyond
dealing with physical products, you
don’t have to worry quite as much
about running out of product and
potentially giving away too much stock
for promotional purposes.
Beyond that, you should actively be
looking for potential virus carriers to
send free music to! Tell them all you’d
like in return is that they post it
somewhere or send it to someone
else. Tell them to treat your music as a
virus. They will most likely get a kick
out of the idea and be appreciative of
your modern attitude. It’s this attitude
that is going to get your music spread.
Don’t waste time on the old school way
of thinking – if you do that you may as
well be a record label going out of
business.
9) Advertise
There are plenty of quality ways for
artists to advertise, and I don’t mean
paying insane rates in major indie
publications, something I typically
don’t recommend. After all, you’re
paying their rent. Niche websites with
more reasonable pricing, ironically,
tend to be more effective than massive
indie titans. If you’re a desert rock act
or a dream pop group, sometimes it’s
best to start where your particular
niche is – reach out to the medium
level publications who cater
specifically to it.
Facebook is great when you keep an
eye on it, test, and optimize. If you
don’t want to take the equivalent of an
advertising course, you can always try
out Reverbnation’s “ Promote It” app for
your Facebook advertising needs. Be
sure to report to us how things go!
Check it out here. Another set of
potential ground rules have been
outlined by Gen Y Rockstars. I love
their approach to the descriptions,
although my personal choice tends to
lean towards pay-per-click advertising.
Props to them for their approach.
Advertise with hyper-targeting on
Google through their main option,
Google Adwords, which provides
pretty much every focusing option
you’d ever need to reach your niche
audience. They also have a free
customer service line to guide you
through the many options.
Another avenue that I’ve used with
some success is Blogads.com. They
offer a very easy-to-use advertising
system that enables you to advertise in
music publications such as The Deli,
Obscure Sound, and Short and Sweet
NYC among others. Try their pay-per-
tweet advertising, as that’s what was
most effective for me.
To cover organic Twitter growth, I
recommend Andrew Muller from The
Real Musician. He’s who I hire for my
own Twitter promotion and the growth
has been tremendous. Also, I use his
services for all my artist packages and
campaigns.