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Business / 10 Reasons Why Your Business Needs A Website by skylighttech: 12:35am On May 23, 2019
Whether you own a small business, a nonprofit organization or the marketing manager for a multimillion dollar organization, a website is a must have. We live in the internet era, almost every businesses are online or will eventual go online soon. I hear people say “I have an Instagram page, facebook page or even a google website, I don’t need a website” There are numerous rewards for having a website and having tons of traffic going to your site instead of social media likes. So be serious about your business and invest in a website. Here are some reasons for having a website:

Online Marketing
Promoting your products or services online using platforms like Google, Facebook, Instagram or Twitter requires a landing page (the website page you want to promote). This is the link your visitor clicks to teleport them to your website. Without a website, you can’t effectively or efficiently market your products or services online.

Saves Time
It saves you time explaining to clients on the phone about what you do, where you are located and more. Let your clients do the job of discovering all that on your website.

Faster Sales
With websites like Amazon or ebay, it now takes shorter time to get a product you ordered for. This is also done at the comfort of your office or home. Imagine driving miles to get a product without even placing a call. So put yourself in a client’s position, everyone wants the ease and comfort of making a purchase. With a website, you can make money while you sleep.

24/7 Sales
I call it making money while you sleep. Big enterprises like Facebook, Amazon, Apple, Google and some small businesses make money while the business owners sleep. The whole sales process is automated, visitors can make payments online. Then the products or services can be delivered, whether it’s a download, a physical product or even payment of bills.

Feedback
Most websites have a feedback form where visitors can leave a message or give a critical assessment of the business owner’s product or services. Other websites have a chat feature were you can chat with a representative of the company.

Read More:

https://www.skylight.com.ng/2019/05/22/10-reasons-own-website/

Technology Market / Oculus Rift: Redefining Entertainment by skylighttech: 2:16pm On May 13, 2019
Oculus Rift is light, adaptable, and comfortable. When you‘re in VR, the headset goes away and you go somewhere incredible. It’s a collaboration between Oculus and Lenovo. In less than 10 days’ time, you will be able to purchase the new Oculus rift. All you have to do is preorder on the Oculus VR site or on Amazon, Best Buy, Micro center, New Egg or Microsoft.

Palmer Luckey invented the virtual reality goggle, he later sold it to Facebook for a whopping sum of $2 billion dollars on March 25, 2014. Mark Zuckerberg, Facebook CEO said that the headgear is “the generation of a new generation of VR”. With that being said lets dig right into the features on the virtual head gear....

Read More https://www.skylight.com.ng/2019/05/12/oculus-rift-redefining-entertainment

Science/Technology / Samsung Galaxy S7 Review by skylighttech: 5:33pm On May 26, 2016
The long awaited Samsung Galaxy S7 and S7 edge was launched on Sunday, 21 February 2016. It was exactly all we expected it to be. But iPhone 7 is a long way from being launched. The major features of Samsung Galaxy S7 are:

~Display: 5.1in Super AMOLED 2560×1440 pixels (QHD), 577ppi (Galaxy S7 edge: 5.5in, 534ppi)
~Storage: 32GB onboard (larger capacity models MAY be available), microSD slot
~CPU and RAM: Qualcomm Snapdragon 820/Samsung Exynos 8890 processor (region dependent), 4GB RAM Front Camera: 5MP
~Rear Camera: 12.2MP, f/1.7 aperture, 1.4um pixels, dual­pixel 100% phase detection sensor IP68 water and dust proofing (1.5m submersion up to 30 minutes)
~Battery: 3,000mAh (Galaxy S7 edge: 3,600mAh) NON­removable

To read more click here http://skylighttech.com/blog/samsung-galaxy-s7-review/

Science/Technology / Electric Cars Will Be Good For Naija by skylighttech: 6:44pm On May 21, 2016
Federal Government on Wednesday summed up the reasons for the all-time increase in the pump price of fuel, saying that it was broke and needed to raise money to keep the system afloat. The government said that Nigeria’s foreign earnings had drastically waned in the recent times that the only way out of the financial quagmire was to look inwards to generate more money. Information Minister, Mr. Lai Mohammadu made the disclosure while briefing the State House Correspondents alongside his colleagues, the Attorney General of the Federation, AGF and Minister of Justice, Abubakar Malami and Minister of Power, Works and Housing, Mr. Babatunde Fashola and Labour Minister, Dr. Chris Ngigie at the end of the Federal Executive Council meeting, chaired by President Muhammadu Buhari.

Countries like Netherlands have already plunged in Electric Vehicles. Range anxiety is real for electric vehicle (EV) drivers. But it will soon be a thing of the past for EV owners in the Netherlands. Fastned, a Dutch electric vehicle charging network company, has chosen ABB to provide more than 200 DC fast-charging stations that will blanket the country of more than 16 million people. The chargers will all be within 50 kilometers of each other. It is not surprising that Fastned chose ABB to provide the charging stations, since the Fastend founders worked at a Dutch EV charging company called Epyon B.V., which was acquired by ABB in 2011.

Read more at: http://skylighttech.com/blog/netherlands-builds-nationwide-ev-fas/

Technology Market / Re: Yudala Makes Delivery Using Drones by skylighttech: 6:13pm On May 21, 2016
Anything is possible. The drones won't deliver goods in Ajegunle or other vulnerable area. Lol!
Technology Market / Yudala Makes Delivery Using Drones by skylighttech: 3:34pm On May 21, 2016
Yudala, Nigeria’s latest e-commerce platform says it has acquired drones to speed up delivery of goods ordered by its customers.
This move, the company said, is a way of overcoming the traffic challenge issues in the major Nigerian cities.
Prince Nnamdi Ekeh say that customers would get different experience of online retail with the launch of its online shopping bay, while noting that the company got necessary approvals from authorities before it acquired the drones.
Yudala had launched its Offline Stores Division with simultaneous roll-out of four stores in Lagos: two Experience and two Smart Stores before following it up with the unveiling of its e-commerce platform.

Want to know more read, click the link below
http://skylighttech.com/blog/drones-unmanned-remotely-controlled/
https://www.facebook.com/hashtag/pizza?source=feed_text&story_id=884649778314030

Webmasters / Have you heard of Internet TV? by skylighttech: 10:43pm On Mar 26, 2016
Celebrities / The Real Transformer by skylighttech: 12:05am On Oct 27, 2014
Many of you might have watched the movie "Transformers", the franchise is now in its fourth installment, Transformers Four: Age of Extinction, starring Mark Wahlberg and Stanley Tucci. Until now, the transformer has only been a fictitious story, A team of hobbyists from Japan built a transformer (robot) it can walk and when in sports car state, drive around autonomously. - See more at: http://skylighttechnologies..com/2014/10/a-transforming-robot.html#sthash.N9yxQXSJ.dpuf

Gaming / Transforming Robot by skylighttech: 9:29pm On Oct 25, 2014
Many of you might have watched the movie "Transformers", the franchise is now in its fourth installment, Transformers Four: Age of Extinction, starring Mark Wahlberg and Stanley Tucci. - See more at: http://skylighttechnologies..com/2014/10/a-transforming-robot.html#sthash.lUIOcm63.dpuf

Celebrities / The New Iphone6 by skylighttech: 3:46pm On Oct 19, 2014
The new iPhone 6 is much bigger than all other iPhones made in time past, much more comfortable to hold with improved camera. It was launched during a special event organized by Apple on the 9th of September 2014 - See more at: http://skylighttechnologies..com/2014/10/iphone-6-review.html#sthash.nvmIFIMZ.dpuf
Celebrities / Iphone 6 by skylighttech: 10:09pm On Oct 18, 2014
The new iPhone 6 is much bigger than all other iPhones made in time past, much more comfortable to hold with improved camera. It was launched during a special event organized by Apple on the 9th of September 2014.

Three devices where unveiled that day, the iPhone 6
- See more at: http://skylighttechnologies..com/2014/10/iphone-6-review.html#sthash.zlpb8LzG.dpuf
Computers / Lenovo Yoga Tablet 10 HD+ Review by skylighttech: 1:43pm On Sep 09, 2014
If you want an affordable tablet, then Lenovo Yoga Tablet is the tablet for you. With its top quality screen, 16 hour battery life (a really very long battery life), one charge. A 10.1 inch screen, 1,920 x 1,200 IPS display; Qualcomm Snapdragon 400; 2GB RAM; 16GB storage; 802.11n Wi-Fi; Bluetooth 4.0; microSIM slot; microSD up to 64GB; 9,000mAh battery; 626g. - See more at: http://skylighttechnologies..com/2014/09/lenovo-yoga-tablet-10-hd-review.html#sthash.j9CSlZ13.dpuf
Phones / Nokia XL Dual SIM Smartphone by skylighttech: 11:54pm On Aug 10, 2014
The new Nokia XL is a 5-inch screen, unlike the Nokia X or Nokia X+ which are 4-inch screen smart phones. It measures 141.3 X 777 X 10.88mm, weighs 190g and comes in blue, green, yellow, red, black and other colors.

Features

Nokia XL comes has a 5 megapixel camera (camera resolution: 2592 x 1944 pixels) with autofocus and flash and of cause a 2 megapixel front facing camera. It is also a dual sim smart phone
- See more at: http://skylighttechnologies..com/2014/08/nokia-xl-dual-sim-smarphone.html#sthash.wLsHH0Cu.dpuf
Science/Technology / Boston Robot by skylighttech: 10:29am On Nov 16, 2013
The LS3 is much slower than the Cheetah, but it can carry 400 pounds (181 kg) of gear for up to 20 miles (32 km) without stopping. This Northern Hemisphere autumn Boston Dynamics took it out into the woods, where it was able to follow a leading human through treacherous terrain. And unlike a real pack mule, which may not always behave the way you want it to, this one can follow verbal commands and find its way to GPS coordinates on its own.

Read More http://skylighttechnologies..com/2013/08/boston-dynamics-ls3-quadruped-plays.html
Technology Market / Ultra-light Helicopter by skylighttech: 5:00pm On Oct 12, 2013
Certainly one of the more intriguing things on display at this year's Paris Air Show, the Sherpa by Belgian startup Sagita aims to make the helicopter simpler, more efficient, more reliable and more affordable. Read More http://skylighttechnologies..com/2013/08/ultra-light-helicopter.html
Science/Technology / Smart House by skylighttech: 4:53pm On Oct 12, 2013
A Smart house is a house with building automation. They usually have centralized control lighting, HVAC (heating, ventilation and air conditioning), appliances, security locks of gates and doors and other systems to provide improves convenience, comfort, energy efficiency and security.

Read More http://skylighttechnologies..com/2013/07/smart-house.html
Phones / Future Phones Not Yet In The Market by skylighttech: 4:45pm On Oct 12, 2013
Phones come out faster than almost any other tech gadget. Literally, if you go into a store one day, your phone could be obsolete the next. New devices come out every month, each faster and better than the ones before. It’s almost impossible to keep them all straight.
Read More http://skylighttechnologies..com/2013/07/future-phones-not-yet-in-market.html
Science/Technology / 3D Printers by skylighttech: 2:31pm On Oct 01, 2013
The emergence of sophisticated 3D-printing tools is also likely to shape consumer technology in unexpected ways, says Design Museum curator Deyan Sudjic. While domestic 3D printers are largely "just making combs and shoehorns" for now, Sudjic says that in the future we will be using them to manufacture much more complex devices.

Read More http://skylighttechnologies..com/2013/10/3d-printers.html
Technology Market / 'control-alt-delete' Is Nothing Compared To These 3 Microsoft Disasters by skylighttech: 9:54am On Sep 28, 2013
If you've used a PC basically ever in your life, you know that holding down the Ctrl+Alt+Del keys is a pretty fundamental command that either reboots your computer, launches the Task Manager or, in some versions of Windows, lets you log on.
I've been using PCs since I was a kid. Ctrl+Alt+Del is as engrained in me as is looking both ways before crossing a street or putting on my shoes before I leave the house.
But Microsoft co-founder and tech genius Bill Gates now thinks the three-button command was a mistake. It should have been simpler.

Read More:[url] http://skylighttechnologies..com/2013/09/control-alt-delete-is-nothing-compared.html[/url]
Adverts / Robot Suit by skylighttech: 11:15am On Sep 26, 2013
If you have watched movies like Iron man and GI Joe, you remember that the stars wore a suit that sets them on edge, makes the stronger and able to accomplish a task. This is not just a science fiction, it is now real at least in Japan.
A robot suit that can help the elderly or disabled get around was given its global safety certificate in Japan on the 27th of February this year, paving the way for its worldwide rollout.

Read More:
http://skylighttechnologies..com/2013/07/robot-suit.html#chitika_close_button
Webmasters / Advertising On Facebook by skylighttech: 10:48am On Sep 26, 2013
In three simple steps let me explain how you can take your business to the next level by advertising on Facebook:

Step #1: A BUSINESS CREATES AN AD

Lets say you have a restaurant or any business, you can create a Facebook page by going to the top menu on Facebook page, as shown in the picture above. When you create your page on Facebook, you can now request friends to like your page and also post adverts or pictures on it. Then from there, those pictures or articles posted can be advertised with $5 or more by boosting the post or promoting the whole page.

Read more
http://skylighttechnologies..com/2013/08/advertising-on-facebook.html
Autos / A Car That Morphs Into A Helicopter by skylighttech: 6:56pm On Sep 22, 2013
For a hundred years, designers and engineers have been dreaming of the ‘flying car’. Countless prototypes have been developed, including cars with wing attachments. Until now without technical or commercial success. Spark and PAL-V Europe NV, however, are on the brink of realizing this dream with the PAL-V: an innovative new vehicle that drives like a car and flies like a gyrocopter Read More
http://skylighttechnologies..com/2013/07/pal-v-car-that-morphs-into-helicopter.html
Science/Technology / Google Glasses: Seeing Through Google's Eyes by skylighttech: 5:52pm On Sep 22, 2013
Google Glass (styled "GLΛSS"wink is a wearable computer with an optical head-mounted display (OHMD) that is being developed by Google in the Project Glass research and development project, with the mission of producing a mass-market ubiquitous computer. Google Glass displays information in a smartphone-like hands-free format, that can interact with the Internet via natural language voice commands.

This tech toy has a camera and a voice-activated device is worn like a pair of glasses and can tell you what you need to know. From sat-nav directions , names of food items, clothing, or devices, to name of the place you are currently in. You can record your favorite moments and take pictures of whatever you are directly looking at without a touch, just say the magic words. 'Say "take a picture" to take a picture. Record what you see, hands free. Even share what you see, live,...

Read More http://skylighttechnologies..com/2013/07/google-glasses-seeing-through-googles.html
Science/Technology / Electric Paint by skylighttech: 5:40pm On Sep 22, 2013
The first time i saw this was on CNN, an Electric paint that contains a non-toxic electrically conductive material. It comes in a pen called "Bare conductive paint pen".The amazing thing is that you can paint a light switch onto your wall without a socket, cables or wires. Its takes you to a new world of wireless electricity.

This new paint is designed to help people explore electronics, and learn about circuit making. It is now being used in projects around the world including interactive posters and home-made toys Read More http://skylighttechnologies..com/2013/09/electric-paint.html
Science/Technology / 24 Ways To Make Money From Your Blog Or Website by skylighttech: 5:05pm On Sep 22, 2013
Making money online involves time, dedication, and some business-savvy. Establishing a site with a growing number of dedicated fans doesn’t happen overnight, and neither does the success of website monetization. If you’ve got a great site but aren’t turning over much profit, consider the following methods for monetizing your site and making the most out of your online presence.

1. Pay Per Click Advertising:

Pay Per Click, or PPC, is exactly what it sounds like.
The concept is painstakingly simple: visitors of your site click on an ad, and for every click you profit. The amount of money you make per click is contingent upon that particular ad’s Cost Per Click (or CPC). Variables such as site traffic, ad placement, and relevancy of ads play a factor in its success. The PPC method is generally not very lucrative for sites with low volumes of traffic and should be employed in conjunction with other monetization methods.skylight, Google Adsense, Chitika, BidVertiser, Adbrite and Clicksor all operate on a PPC (or CPC) model. Read More
http://skylighttechnologies..com/2013/09/ways-to-monetize-your-blog.html
Webmasters / 24 Ways To Make Money From Your blog or Website by skylighttech: 5:09am On Sep 21, 2013
Making money online involves time, dedication, and some business-savvy. Establishing a site with a growing number of dedicated fans doesn’t happen overnight, and neither does the success of website monetization. If you’ve got a great site but aren’t turning over much profit, consider the following methods for monetizing your site and making the most out of your online presence.

1. Pay Per Click Advertising:

Pay Per Click, or PPC, is exactly what it sounds like.
The concept is painstakingly simple: visitors of your site click on an ad, and for every click you profit. The amount of money you make per click is contingent upon that particular ad’s Cost Per Click (or CPC). Variables such as site traffic, ad placement, and relevancy of ads play a factor in its success. The PPC method is generally not very lucrative for sites with low volumes of traffic and should be employed in conjunction with other monetization methods.skylight, Google Adsense, Chitika, BidVertiser, Adbrite and Clicksor all operate on a PPC (or CPC) model. Click here to read more http://skylighttechnologies..com/2013/09/ways-to-monetize-your-blog.html
Adverts / 24 Ways To Make Money From Your blog or Website by skylighttech: 5:01am On Sep 21, 2013
Making money online involves time, dedication, and some business-savvy. Establishing a site with a growing number of dedicated fans doesn’t happen overnight, and neither does the success of website monetization. If you’ve got a great site but aren’t turning over much profit, consider the following methods for monetizing your site and making the most out of your online presence.

1. Pay Per Click Advertising:

Pay Per Click, or PPC, is exactly what it sounds like.
The concept is painstakingly simple: visitors of your site click on an ad, and for every click you profit. The amount of money you make per click is contingent upon that particular ad’s Cost Per Click (or CPC). Variables such as site traffic, ad placement, and relevancy of ads play a factor in its success. The PPC method is generally not very lucrative for sites with low volumes of traffic and should be employed in conjunction with other monetization methods.skylight, Google Adsense, Chitika, BidVertiser, Adbrite and Clicksor all operate on a PPC (or CPC) model. Click here to read more http:[url]//skylighttechnologies..com/2013/09/ways-to-monetize-your-blog.html[/url]
Webmasters / Making Money Online by skylighttech: 4:07am On Sep 21, 2013
You can use VigLink to make money online. It is a pay per click feature you add on your blog or website to make money online. VigLink technology instantly and automatically captures the value of content that drives commerce. It monetize ordinary links to over 30,000 retailers, whether they're created by you or VigLink. The technology works across sites, apps, and social networks so you can focus on your business, earn more, and avoid the hassle of managing countless affiliate programs. To get started click on the link [url]viglink.com/?vgref=1188903[/url] If you have any questions feel free to ask or contact me
Webmasters / How To Choose A Strong Password [skylighttech.com] by skylighttech: 8:17am On Sep 18, 2013
Password strength is a measure of the effectiveness of a password in resisting guessing and brute-force attacks. In its usual form, it estimates how many trials an attacker who does not have direct access to the password would need, on average, to guess it correctly. The strength of a password is a function of length, complexity, and unpredictability.
Using strong passwords lowers overall risk of a security breach, but strong passwords do not replace the need for other effective security controls. To choose strong passwords follow the following steps:

Step #1: Make it Lengthy

Make sure your password has eight or more characters since this is usually the minimum for most password requirements. The longer the password the better.

Example: mystrongpasswordissecure


Step #2: Add numbers to your words

Example: strongpassword2291


Step #3: Use special characters

Example: password$$200


Step #4: Use upper and lowercase letters

Example: PassWord$$200

Step #5: Generate similar but altered passwords. Use the same or similar base-words to help you remember your passwords easily without making them "too" easy to crack

Example: PassWord$$200 can become *200WordStrongPass$$
Webmasters / 10 Benefits Of Search Engine Optimization (SEO) Skylighttech.com by skylighttech: 10:20am On Sep 17, 2013
Search engine optimization (SEO) is the process of affecting the visibility of a website or a portal in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Search engine optimization and promotion is challenging at best. It's not just a simple matter of adding a few tags that contain your important keywords. It is an art-and-a science-since it is applying creative techniques to an in-dept study of the search engines,directories, etc.

1. The Results are Low Cost (In Comparison to Adwords and PPC)
Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.

2. Definite Increase in Traffic
With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof.

3. Higher Brand Credibility, People Trust Google
People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name. You’re the guy the competitors want to beat. The further back you are in rankings on Google the more people are skeptical about your website. If google has a spot dedicated to you at the top especially if it is a top tier listing with other subpages listed below the main home page it gives your website credibility that no ad can top. Ads can often be seen as annoying and many people have ad blockers installed on their browsers.

4. Better ROI (Return on Investment) Than Normal Ads
When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing. Google searches actually get people who searched for the tag in your website. These people are actually looking for your product. Ads can be from anyone. Many people may misclick on an ad. A hit from google is much more valuable over a hit from an ad.

5. Your Competitors Are Doing It
SEO is a rising field and it is gaining ground. More people are starting to realize that the benefits of SEO are extremely high. Your competitors know this and are starting to take advantage of it. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will. Even if your site offers better services or prices. Hiring a better SEO company or investing in a skilled SEO Staff could be exactly what your company needs to rank above your competitors in the Google rankings.

6. Take Your Business to the Next Level
SEO can bring it thousands upon thousands of visitors to your website a day. This may put your company in a position of needing to expand to a larger web server to accommodate the traffic and sales to your website. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level.

7. 250 Million websites on the web, SEO makes you stand out
There are well over 250 million websites on the web. It can be pretty hard to make a name for yourself with that many out there. Especially if your product or service is highly competitive. Using SEO will make your brand stand out from the rest and can easily be the boost that you need to see your sales go through the roof.

8. 60% Of Clicks Go to the First Result
This means that only 40% of clicks are left for the second through the millionth result on google for the keyword. Securing that top spot on Google is a sure fire way to gain thousands upon thousands of visitors. SEO is certainly the tool needed to gain that top spot as well. For a small up front investment you are looking at potentially millions of sales.

9. You’ll Have Access to Data
What data you may ask? You get customer data. You can discover new products to expand to by looking at keyword data and seeing what people are searching the most for. You can use this to your advantage and find a high search volume keyword with low competitiveness and although that may be hard to find it has the potential to bring in thousands of sales per month to your website. Customer data is extremely valuable in this business and is not that hard to come by with the right tools. Manipulating it to your advantage can be exponentially beneficial for your business.

10. The Results are Permanent
Unlike advertisements the affects of SEO are permanent. They don’t suddenly stop if you stop paying for them. Of course you will need a little upkeep to maintain that top 1st spot ranking, but if you can get that top spot chances are it will be quite difficult for it to get taken away.

1 Like

Adverts / Ten Benefits Of Search Engine Optimization (SEO) by skylighttech: 10:09am On Sep 17, 2013
Search engine optimization (SEO) is the process of affecting the visibility of a website or a portal in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Search engine optimization and promotion is challenging at best. It's not just a simple matter of adding a few tags that contain your important keywords. It is an art-and-a science-since it is applying creative techniques to an in-dept study of the search engines,directories, etc.

1. The Results are Low Cost (In Comparison to Adwords and PPC)
Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.

2. Definite Increase in Traffic
With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof.

3. Higher Brand Credibility, People Trust Google
People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name. You’re the guy the competitors want to beat. The further back you are in rankings on Google the more people are skeptical about your website. If google has a spot dedicated to you at the top especially if it is a top tier listing with other subpages listed below the main home page it gives your website credibility that no ad can top. Ads can often be seen as annoying and many people have ad blockers installed on their browsers.

4. Better ROI (Return on Investment) Than Normal Ads
When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing. Google searches actually get people who searched for the tag in your website. These people are actually looking for your product. Ads can be from anyone. Many people may misclick on an ad. A hit from google is much more valuable over a hit from an ad.

5. Your Competitors Are Doing It
SEO is a rising field and it is gaining ground. More people are starting to realize that the benefits of SEO are extremely high. Your competitors know this and are starting to take advantage of it. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will. Even if your site offers better services or prices. Hiring a better SEO company or investing in a skilled SEO Staff could be exactly what your company needs to rank above your competitors in the Google rankings.

6. Take Your Business to the Next Level
SEO can bring it thousands upon thousands of visitors to your website a day. This may put your company in a position of needing to expand to a larger web server to accommodate the traffic and sales to your website. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level.

7. 250 Million websites on the web, SEO makes you stand out
There are well over 250 million websites on the web. It can be pretty hard to make a name for yourself with that many out there. Especially if your product or service is highly competitive. Using SEO will make your brand stand out from the rest and can easily be the boost that you need to see your sales go through the roof.

8. 60% Of Clicks Go to the First Result
This means that only 40% of clicks are left for the second through the millionth result on google for the keyword. Securing that top spot on Google is a sure fire way to gain thousands upon thousands of visitors. SEO is certainly the tool needed to gain that top spot as well. For a small up front investment you are looking at potentially millions of sales.

9. You’ll Have Access to Data
What data you may ask? You get customer data. You can discover new products to expand to by looking at keyword data and seeing what people are searching the most for. You can use this to your advantage and find a high search volume keyword with low competitiveness and although that may be hard to find it has the potential to bring in thousands of sales per month to your website. Customer data is extremely valuable in this business and is not that hard to come by with the right tools. Manipulating it to your advantage can be exponentially beneficial for your business.

10. The Results are Permanent
Unlike advertisements the affects of SEO are permanent. They don’t suddenly stop if you stop paying for them. Of course you will need a little upkeep to maintain that top 1st spot ranking, but if you can get that top spot chances are it will be quite difficult for it to get taken away.
Webmasters / Skylight Technologies Blog by skylighttech: 12:10am On Sep 17, 2013
This Blog is dedicated to talk about websites, technologies and gadgets in the present and future, some of them might presently be just a concept. Because I think it’s gonna be fun and full of surprise to see what the future might bring to us. And someday we can take a look again at this blog archives and see if it comes true. Check it out: http://skylighttechnologies..com/

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