Michael started a new business and needed to create designs for his social media platforms. He also needed to write a compelling sales copy to increase the sales of his business.

This was a challenge for Michael owing that his previous work experience was not in line with his new endeavour. So, he thought to himself, “I will be better off paying a Graphic Designer to help me with my designs.”

Then he hired Shaun Dike an experienced Graphic Designer whose charges were exorbitant for startup businesses. Being a professional Dike produced beautiful and responsive designs. This was not all, as Michael also needed to write a persuasive sales copy for marketing to attract new clients. So, he hired the help of Daniel Kris a Copywriter to help him with it.

Read More: https://strategiamediang.com/3-important-online-tools-every-startup-should-use/

Joseph Akajo is a small business owner whose firm was growing at a rapid pace; good at multitasking, he delivers on projects before timelines. This made him earn the trust and confidence of his patrons.

As his business continues to thrive, he became busier by the day. Caught in the routine of meeting the demands of his business needs, he lost out on opportunities because he can no longer meet up with timelines. And would willingly turn down business opportunities to protect his brand reputation.

Then, he considered hiring full-time employees but gets constricted by his finance. Frustrated by the constraint, Akajo lowered his standards; hired people who lacked the essential skills in his industry with a plan to train them to satisfy his organization demands. Since this was the affordable means to solve his problem.

Guess what?

Only a few of his staff learnt so fast and could adapt to the pace required to deliver projects on time. Cynthia Laurence his most skilled staff resigned for a better offer somewhere else. The story was the same for other staff who had mastered the needed skills to help grow the company. They resigned one after the other to join other companies ready to offer them better pay. Akajo kept finding himself in this circle every year. This situation affected the growth of his firm.

Read More: [url]strategiamediang.com/5-steps-to-take-before-hiring-a-virtual-assistant-2/[/url]

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The secret to making your readers consume your content depends on your ability to write a post that will capture and keep their attention.

This is because netizens are too busy flipping from one page to another online searching for solutions or information.

You can trace this as the reason their attention span on a web page or a post is limited and it culminates at a space of 5secs before they switch to something else.

One condition that forces them to stay is if they find your content relevant and engaging. An interesting post lowers your page or post bounce rates, thus, extending the time with which your readers spend consuming your content.

At the end of reading this post, you’ll be able to understand the principles that govern blog post that grabs readers’ attention and be able to develop such post yourself.

For newbies, trying to compete for the same attention established bloggers have with their readers. Then they’ve got work to do. The good news is this, you need not struggle about it, there are simple steps that can help you surmount this challenge and establish your presence in your niche:

1. Write a Post to Solve a Problem
When netizens are searching for solutions to a challenge or looking for information, they screen the topics that are produced on search engines.

Read More: https:///p9y6AP-cAt

You don’t win a war without putting a proper strategy in place. The same goes for ranking on the first page of Google. You can’t rank on the first page of Google without a proper SEO strategy.

This is the reason we decide to explain SEO strategy example to help small businesses rank on Google.
Hey! Don’t fret because you can’t find your website rank on the first page of Google, there is a way out. The good news is that you don’t need to be a search engine specialist to rank on the first page of Google.

However, let me start here to let you know that one of the major challenges you are facing right now is: “You are competing to rank with a competitive keyword” so when your content doesn’t rank for such words you get unhappy.

I know how you feel and have been there. Started out by trying to rank for highly competitive keywords and often got disappointed

You don’t want you to follow that path. And therefore I’m sharing a simple strategy that will help you achieve your desired result in the simple shortest time.

1. Create a Keyword Related to the Competitive Keyword:

This is a sure strategy that will help your blog content or webpage rank faster. Don’t compete for competitive keyword because Google algorithm ranks pages on the first page based on so many factors. Some of which you might fall short of, e.g. page or website authority.

Read More: https:///p9y6AP-cA4

In my frequent conversations with some of my potential consumers, I get stunned how some of them are yet to recognise the need for businesses to have a website.

Most times, our discussions have led me to a point where I asked them, “Do you have a website for your business?”

These are the responses I got from some of them:

“I don‘t need a website, I’m just a small business.”

“Having a website is not my focus for now; I want to grow my business to a level before I launch out.”

“I don’t have the funds to build a website for now.”

“It is not yet time; I want to grow to a phase before having a website.”

These are valid excuses, but they are not good enough.

Even though some businesses may not need a website to make sales, they certainly need one to scale up.

Small Business Consultant often underscores the importance for businesses to have an online presence.

What will an online presence do for your business?

In summary, it helps you reach more potential customers that will eventually lead to scaling up your business.

There are many advantages you get when you have a website.

But, this article is focused on three ways having a website can help you scale up your business.

Here are the ways:

Read more: https://strategiamediang.com/3-ways-a-website-can-help-scale-up-your-business/

Have you ever think of making a short video yourself and didn’t get it right?

If yes, then you need this article to help correct simple mistakes you are prone to make. However, you should; first, debunk every misconception around creating a short video yourself.

There are challenges but despite these challenges, this short guide will teach you all you need to know about creating a short video your audience can engage with.

Please follow me as I reveal the simple steps you need to take in this guide.

Most times entrepreneurs’ struggle to create simple videos for their products or services.

A lot of times I hear them say: “I don't have enough money to pay a video creator to make a short video about my product or services.”

Whenever I hear this, my advice for start-ups or a small business owner is that you can do it yourself; if you follow these simple steps:

1. Write a Short Script for the Video: Before you create any video the first step you need to take is to write a short script that describes the video you want to create. This is seen as the planning stage. At this stage, you evaluate your script and then decide on the fluidity of your content.

You don't have to be a content professional to write a video script.

All you need is to ask yourself these simple questions when writing the script:

"Why should my target audience engaged with this script?"

"Are the contents of this script compelling?"

"Are there elements of fun in my content?"

I often advise that short videos should not be over one minute. The reason is simple. People online are time conscious ready to move on to something else. So if your video becomes too long they may skip it for something else online.

Readmore: https://strategiamediang.com/the-unconventional-guide-for-making-short-videos/

About three weeks ago, a childhood friend called to tell me he was in an awful situation and didn’t know what to do.

As a principal of a well-known school, for the first time, he was under serious pressure to give answers to ten alleged missing children who went camping expected to last for three days but were yet to return.

Before he revealed what the problem was, he was already setting me up for an atrocious narrative.

“Calm down, it is not as bad as it seems,” I responded over the phone.

Then I quickly rushed to his office.

Readmore: https:///2H21tzu

In my early years starting out as a writer, I struggled to develop content. The reason was obvious – It was because of writer’s block. This challenge left me confused asking myself how I intend to overcome the inability to express my thoughts in writing.

Then I discovered that this situation was not peculiar to me. Most writers complained of the same challenge in a writer’s workshop that discussed how to nip these challenge on the board. Although professionals at the workshop enlightened us on what we need to do to overcome this challenge, it was more academic than realistic.

Today, I have overcome the challenge. And the solution I deployed is a mix of the outcome of the writer’s workshop and a discussion I had with a senior colleague. While discussing with him, he elucidated on the little tricks he has used to write and publish several books. And indeed, these little tricks worked like magic.

Readmore: http:///2pLVUyn

I don't expect you to be on the same page with us. You need to understand the content of our post.

I was in a social media conference listening to an important conversation about the need for businesses to have a presence on social media. Then a conversation ensued between two people beside me. People whom I believe are professionals in the media industry.

The argument got heated and then I heard one of them say: “I’m tired of using LinkedIn, it’s all a crap.”
“I think it is for professionals looking to change jobs and not for entrepreneurs.” That was funny, coming from entrepreneurs who are business owners. I felt they should know better. Readmore: https:///2IeZVUl

My website is very slow!

Anytime people visit my website they tell me it’s not loading.

That’s not the only problem; it’s not indexed by search engines.

I don’t know what to do.

Have you at any time encountered any of these problems?

If yes, stop complaining, take a bold step to change it.

I have been in this situation once and I decided to carry out a web audit to save my website.

It was after the audit I figured out the worth and quality of my website.

The most interesting thing about this is that it will not cost you a dime.

You can do it yourself. Yes, I mean yourself!

Please follow me carefully, I will show you the easiest way to carry out a web audit if you are facing any of these challenges.

When carrying out the audit make sure you don’t fall into the “report analysis trap”. It is a common mistake people do when they carry out a web audit. They focus on a certain aspect of the report that is not important.

Readmore: http:///2C6RHtm

Have you ever thought of provoking a right wing conspiracy?

A conspiracy that ensues after your target audience has been caught watching a “pop up animated video” that describes your products or services?

Conspiracy is allowed as part of marketing as long as you take the right steps to get the attention of your audience.

Common, it’s obvious we all want traffic on our website. There is no better way to get your audience’s attention than adding a pop up animated video on your website.

This is a secret recipe. It’s like you walk into a restaurant, intending to eat “pepperoni and peace rice,” but you end up adding a chocolate ice cream after your meal.

It wasn’t your intended plan to add a chocolate ice cream after your meal, but I can tell you this is what will happen to your prospective client when you add a pop up animated video to your website. They help to educate and awaken your target audience interest in what you do.

At first, it could appear uninteresting to your audience, but when the video plays; they get entertained, educated while there is a call to action guiding their decision to make a purchase. You can liken this to the “vast right wing conspiracy” described by Hillary Clinton as an indirect method of getting an undeserved attention.

When building a website, you should think of adding a video that will entertain, educate and help a prospective client decide on what they should do. You need a call to action such point.

See this process as a conspiracy working in your favour – I mean helping you to make more sales.
How do you get this video enchanting enough to get the attention of your target audience?

1. Make it controversial or surprising

You can start by making your video controversial. When you start with this, the viewer will be patient enough to watch the entire video.
Why? It’s because you’ve made him curious. So he wants to know how the video will end. For instance, let’s examine this video script:

Sonia sells Italian furniture. But have struggled with making sales in the past 2 years. She then contacted a digital marketing agency to help her advertise her furniture online. After spending $3000 in three months, she didn’t sell a single product. Sonia went back to the digital marketing agency to complain. But was surprised by the response she got. They told her you need to create brand awareness before making sales.
Sonia was angry, she asked: “After spending $3000 is awareness the best you can do?”

Readmore:https://www.strategiamediang.com/how-animated-videos-on-your-websites-are-part-of-a-vast-right-wing-conspiracy/

Getting your target audience to visit your website is a battle.

A war to get their attention and then convert them to make sales.

Your enemy? The dizzying array of irrelevant content you post on your website coupled with a poor site architecture that turns your audience off.

This battle is not for the weak in heart.

There are specific learning curve you must follow to win your competition.

Curves like posting relevant content, installing certain plugins, activating relevant module and deploying certain marketing techniques.

If you don't do this, your website will be another online brochure no one knows.

Don't get frightened of competing with other websites that are your competition all you need is to apply the right strategies. If you know you will not follow the principles, I intend to highlight in this blog post you might as well lay your sword down in defeat. Your target audience doesn't want to spend time with rookies and amateurs.

Readmore: https://www.strategiamediang.com/4-ways-to-make-your-website-achieve-your-set-goal/

What the heck happened?

You got into an argument because your friend called you a rookie when it comes of digital publishing?

Don’t even try to explain your way out.

You feel he has no right to call you a rookie?

Maybe you are right, but truth be told we were all rookies, but grew in what we do.

So, what I’m I getting at?

There’s nothing wrong being a rookie, but there is everything wrong when you remain a rookie.

I met a young entrepreneur who has published a book online. He complained that he is yet to sell a single copy. I asked him several questions and discovered he fell in the category of people who think they can jump into digital publishing without understanding the basics.
Yes, he has his book published online, but trust me a book without a reader is abrochure nobody cares about. In fact, I’m sure that even if he had given the book out for free for people to download, he would still have the same

Readmore: https://www.strategiamediang.com/how-not-knowing-digital-publishing-makes-you-a-rookie/

Videos are the current trends now for marketing. In fact, it is the future of marketing on social media platforms. A new research from CISCO reveals that videos will account for 79% of internet traffic by 2020. This is why it is important to have an accurate forecast of what your marketing will look like when the dynamics change and visual contents take over. Explainer videos will play a major role in the videos that will command traffic by 2020. The uniqueness of explainer videos is that the audience sees it as fun while it passes vital information. However, if your brand will harness the opportunity that will come with the future of explainer videos, then you need to debunk any myth you have about explainer videos. Let’s look at common myths:

1. It is too Expensive:

Your explainer video doesn’t have to cost that much if you do it right. With the rapid increase in Thinking illustrationthe way online apps are making things easy, you can produce a video yourself, by using YouTube, Vine, FxGuru, etc. The value you get from an explainer video cannot correlate to the cost of producing the video. What you should focus on should be your content. It is the content that determines the impact, and the value you get when you produce an explainer video.

Readmore: http://www.strategiamediang.com/2017/03/14/5-myths-about-explainer-videos/