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Phones / Re: Rise In Smartphone Ownership Gives Push To N162bn VAS Market In Nigeria by victorNRceo: 3:34pm On Jul 14, 2014
Phones / Rise In Smartphone Ownership Gives Push To N162bn VAS Market In Nigeria by victorNRceo: 3:32pm On Jul 14, 2014
Nigeria’s N162 billion ($1 billion) mobile Value Added Service (VAS) market is set for significant growth in the next few years, riding on the back of rising smartphone acquisition, the opening of new markets as well as sustained efforts by government and telecommunication companies (telcos) to enhance broadband availability, industry insiders have said.

The National Broadband Council is pushing for increased 3G coverage to 50 percent of the Nigerian population by 2015.The number of smartphone users is, however, expected to rise to more than 35 million in 2017 from 5.6 million at the end of 2012, according to research company, Informa Telecoms & Media.Africa’s mobile VAS market is expected to reach $11.5 billion by the end 2014. “The mobile VAS sector will witness significant growth due to rising smartphone penetration,” said Ugo Okoye, chief executive officer (CEO), iConcept Limited.Low-end smartphones are increasingly available and these types of mobile phones will likely grow at a CAGR (compound annual growth rate) of 15 percent over the coming years, according to market observers. “With more smartphones in the hands of more Nigerians, there would be greater innovation with regards to creating new and better content services that everybody can use,” said Okoye in an interview with BusinessDay.

According to him, the mobile VAS sector has witnessed enormous growth in recent times because Mobile Network Operators (MNOs) no longer rely solely on voice services for revenues. Initially, when the mobile networks rolled out services in 2001, according to him, over 99 percent of their service revenue was derived from voice.“That has slowly declined year-on-year (YoY). Currently, VAS contributes about 10 percent of telecom operators’ revenue,” he also stated.

Market observers are of the view that increasing adoption of smartphones and tablets PCs is enhancing the demand for and use of mobile VAS. This growth, according to them, will continue over the years, as local content developers, MNOs, the regulator, and other stakeholders jostle to expand the scope of the market.Paul Lee, director, global TMT research leader for Deliotte, said in an interview that the widespread adoption and usage of instant messaging services (MIM) from Over-the-Top (OTT) providers like Whatsapp, Viber, Facebook, and BBM, is an indication that communication no longer occurs exclusively on voice, especially amongst the nation’s vibrant youth population. This development is contributing significantly to declining voice revenues. Average Revenue Per User (ARPU) for voice services is expected to decline steeply by around $5 per month over the next five years.

This figure is down from $6-$7 in April 2013 and $10 in 2008. “The telecoms operators have seen that smartphone penetration is on the rise and data service is the future.“So, MNOs have to create a lot more VAS services such as mobile apps and content services. That’s the only way they can find the right balance in their revenue stream,” said the iConcept CEO.Market observers say mobile VAS will become a sizzling growth ticket for telecoms operators, opening up new revenue streams over the next decade.“We are aggressively working with the original equipment manufacturers (OEMs) to push smartphones into the hands of Nigerians”, said Osondu Nwokoro, director, regulatory affairs, Airtel Nigeria.

http://businessdayonline.com/2014/07/rise-in-smartphone-ownership-gives-push-to-n162bn-vas-market/
Phones / Re: Ten Facts About Android You Certainly Don't Know! by victorNRceo: 3:07pm On Jul 14, 2014
Phone/Internet Market / Re: 19k For Galaxy S2 (c Pix) 08153689387 NATIONWIDE DELIVERY★ by victorNRceo: 12:12pm On Jul 12, 2014
Hmm.
Phone/Internet Market / Re: buy samsung galaxyS2 in d nxt 3days@22k n get free 500mb data (SOLD) by victorNRceo: 12:06pm On Jul 12, 2014
Still on it
Technology Market / Re: Any Used Samsung Galaxy Tablet 10.1 Inches For Sale? by victorNRceo: 7:11pm On Jul 09, 2014
U don't need a Galaxy S2?
Romance / Re: Nairalanders Share Your Blind Dates Experience Here by victorNRceo: 8:14pm On Jul 08, 2014
Phone/Internet Market / Re: buy samsung galaxyS2 in d nxt 3days@22k n get free 500mb data (SOLD) by victorNRceo: 8:08pm On Jul 08, 2014
Still on it!
Phone/Internet Market / Re: buy samsung galaxyS2 in d nxt 3days@22k n get free 500mb data (SOLD) by victorNRceo: 1:44pm On Jul 08, 2014
I can't see this on PHONE first page. What is happening?
Phone/Internet Market / Re: buy samsung galaxyS2 in d nxt 3days@22k n get free 500mb data (SOLD) by victorNRceo: 1:41pm On Jul 08, 2014
This is for real
Religion / Re: Jesus Showed Me The Souls Of The Dead That Were Captured by victorNRceo: 1:40pm On Jul 08, 2014
tdcministry:
Thanks bro; I have edited it;
pastor! Pastor! The capture that you have editing is remaining to DIED?
Simply change DIED to DEAD. Bko nu.

2 Likes

Religion / Re: Mehn, I Miss Omman Ooh by victorNRceo: 1:31pm On Jul 08, 2014
Who are you referring to as gay?
Phone/Internet Market / Re: buy samsung galaxyS2 in d nxt 3days@22k n get free 500mb data (SOLD) by victorNRceo: 7:53am On Jul 08, 2014
Still on it.
Religion / Mehn, I Miss Omman Ooh by victorNRceo: 7:17am On Jul 08, 2014
Omman, the scientific analyst of religion. I took a long break from nairaland n now am back and missing Omman. *I don't know if I am getting is name right*
And did Logicboy change into ThebigUrban? sad
Religion / Re: Jesus Showed Me The Souls Of The Dead That Were Captured by victorNRceo: 7:07am On Jul 08, 2014
Guy! restructure d English wer dey inside ur topic b4 person teeth go break. Bko nu.
Fashion / Re: Stunning! Toke Makinwa's Outfit To The Fayrouz L'original Show's Red Carpet by victorNRceo: 6:35am On Jul 08, 2014
Mehn, she looks manageable in beauty.
Phones / Re: Airtel Bb Plan On Android by victorNRceo: 6:13am On Jul 08, 2014
Phone/Internet Market / Re: buy samsung galaxyS2 in d nxt 3days@22k n get free 500mb data (SOLD) by victorNRceo: 5:59am On Jul 08, 2014
▲▲ oh no aint selling any lower than 22
Phone/Internet Market / Re: buy samsung galaxyS2 in d nxt 3days@22k n get free 500mb data (SOLD) by victorNRceo: 7:24am On Jul 07, 2014
I tink I can now tel y d pics were now uploading. They were quite large. I will try some more overtime.
Phone/Internet Market / Re: buy samsung galaxyS2 in d nxt 3days@22k n get free 500mb data (SOLD) by victorNRceo: 7:21am On Jul 07, 2014
Lemme try again

Phone/Internet Market / Re: buy samsung galaxyS2 in d nxt 3days@22k n get free 500mb data (SOLD) by victorNRceo: 7:14am On Jul 07, 2014
D pics are not uploading. And I don't know why.
Phone/Internet Market / buy samsung galaxyS2 in d nxt 3days@22k n get free 500mb data (SOLD) by victorNRceo: 6:23pm On Jul 05, 2014
you will receive a token of 500mb data on your Etisalat sim, when you buy my fairly n neatly used galaxy S2 within d next 3days. Telephone me on: 08170861738, 08188064293.

Below is some pics of it.

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