Nigerian telecoms company, Globacom, is making a buzz with its decision to sponsor the 2012 edition of the Wole Soyinka Prize for Literature in Africa, worth $20,000. The award, instituted in honour of Nigerian literary giant Soyinka, black Africa’s first winner of the prestigious Nobel Prize for Literature (1986), was launched in 2005 and it is in its fourth edition. The Globacom sponsorship is good news for the literary circle in Africa because it is likely to ensure that the award is sustainable in the long term. The company should, therefore, be applauded for the gesture.

At the event organised in Lagos this week to announce the company’s support for the award, the Director of Event and Sponsorship, Globacom, Bode Opeseitan, said, “Globacom and our beloved Nobel Laureate, Prof Wole Soyinka, share similar aspirations in terms of developing a strong and virile Africa. Prof Soyinka generally explores the medium of literary works to develop human capital across society and cultures, while Globacom has continued to create value with its products and services that enrich the lives of the average African.”

Thinking Africa is a plus for the company’s ambition to be perceived as a global enterprise. It is a corporate projection that serves not only the image of the company, but also amounts to a positive representation for the country. In addition, it ... http://public-announcement..com