***PRESS RELEASE***
WARREN BUFFET COMES TO NIGERIA


A SQUARED ELXSI & ARTHUR MACKENZIE LTD ANNOUNCE
‘WARREN BUFFETS'S SECRET MILLIONAIRES CLUB’ DEAL FOR NIGERIA
International kids’ entertainment company and Nigerian Company seal representation deal

(DATE TBC - LAGOS) – A Squared Elxsi Entertainment LLC (A2E2) today announces it has appointed Lagos-based Arthur Mackenzie Ltd to handle Nigerian distribution for A2E2’s ‘Secret Millionaires Club’ show.

In a 3-year deal, Arthur Mackenzie Ltd will oversee distribution across Nigerian free to air, pay broadcast and video on demand channels for the show, starting with the Lagos metropolitan area and environs.

‘Secret Millionaires Club’ is a new, animated TV series featuring 26 x 30 minute episodes. The show encourages kids to learn about business and finance through adventures with legendary investor Warren Buffett, along with surprise guests including Jay-Z, Shaquille O’Neal and Serena Williams to name a few. The fun and informative series focuses on real-life situations any child might face and helps to provide them with the tools necessary to make wise decisions in their lives.

In addition to overseeing distribution of the 26 TV episodes, Arthur Mackenzie will be introducing the Secret Millionaires Club financial literacy program developed for the application of practical lessons of Secret Millionaires Club into classrooms for kids aged 5-12 with fun activities and competitions. This in recognition of the important of early financial education to children. The establishment of Secret Millionaires Clubs in Nigerian schools will expose the kids to financial and life lessons from Warren Buffet himself. "Who better to teach your kids about finance than Warren Buffet"

Secret Millionaires Club is offers fantastic sponsorship and branding opportunities to financial institutions and other companies to invest in the future and financial well being of the kids.

The Secret Millionaires Club school enrichment program is available to schools in Lagos, Abuja and Port Harcourt on a first come first served basis and participating kids have a chance to meet with Warren Buffet as part of the Grow your Business Challenge.

Headquartered in Los Angeles, A2E2 creates, produces, acquires and distributes digital kids’ entertainment. The business is dedicated to producing “content with a purpose” – creating entertainment for children that is as enriching as it is entertaining.

“Arthur Mackenzie have a fantastic track record in Nigeria and I’m confident they will do a fantastic job of ‘Secret Millionaires Club’ in what is an important and growing market for A2E2” said Paul Robinson, President of International for A Squared Elxsi, who has responsibility for A2E2’s content distribution acquisitions, brand licensing and international expansion. “This deal is evidence of Nigeria’s growing prosperity and appetite for ‘content with a purpose’ - quality programming with strong family values that is educational yet entertaining”.

“We are delighted to be representing ‘Secret Millionaires Club’ in Nigeria. The show is about engaging stories that also teach kids good habits, with some interesting real life celebrity mentors adding to the fun” said Arthur Anijah-Obi, Arthur Mackenzie’s CEO.”It’s a world class TV animated kids’ show and we think it is very well suited for the Nigerian market”.

A2E2’s other TV brands include animations such as ‘Martha & Friends’ created with US design guru Martha Stewart, Marvel comic legend Stan Lee’s new superhero series ‘Stan Lee and the Mighty 7’ and ‘Gisele & the Green Team’ an environmental show featuring model Gisele Bundchen. Several exciting new programmes are scheduled to be announced in the coming months.

A2E2 was created by Co-Presidents Andy Heyward and Amy Moynihan Heyward in 2009. Having spent the last quarter of a century in the kids' industry, the two created the business with a mission to develop meaningful entertainment in various formats, and recreate the way brands are managed and brought to market in this multi-media, multi-tasking world.
For Sponsorship and other enquiries contact Irene: 234-08028576677


###ENDS###


About A2E2
A2E2 is an international joint venture between A Squared Entertainment and Tata Elxsi (part of India’s Tata Elxsi Ltd). The company creates, produces, acquires and distributes digital kids’ entertainment in all formats across all channels. Headquartered in Los Angeles, A2E2 is managed by Co-Presidents Andy Heyward and Amy Moynihan Heyward. Current brands include, lessons in business with Warren Buffett in “Secret Millionaires Club” environmental female superheroes who save the planet in “Gisele & the Green Team” with Gisele Bundchen; a craft show called “Martha & Friends” created with design-maven Martha Stewart, and a new portfolio of superheroes with Stan Lee, the first to be released being “Stan Lee’s Mighty Seven.” In addition, the company handles brand management and licensing for Build-a-Bear Workshop.

About Arthur Mackenzie Ltd
Arthur Mackenzie Ltd are creators of bespoke, world-class branded entertainment. We develop and produce original and engaging programming and content solutions for television and online platforms. As advertising and entertainment continue to converge, Arthur Mackenzie Ltd offers a turnkey solution in a dynamic media environment. We work closely with agencies, broadcasters and brand partners to ensure the delivery of holistically integrated brand experiences that excite and entertain audiences, whilst bringing brands to life in the mind of consumers. Working across a variety of genres from factual to entertainment, our programmes utilise the scale and reach of mainstream television to deliver cost effective multiplatform marketing opportunities spanning digital, social media, mobile, events, PR and merchandise.

For further information regarding A2E2 in the World outside the US please contact
Justin Crosby Boom! PR + 44 (0) 7966 228 361
justin@boomdialogue.com


Secret Millionaires Club is an animated television series airing on the TV cable network The Hub and a series of 26 webisodes @ www.smckids.com. The series features Warren Buffett as a secret mentor to a group of kids who learn practical life lessons during fun-filled adventures in business.

source:
http://www.9jabook.com/forum/topics/press-release-warren-buffet-comes-to-nigeria