ANSWER = GOOD MARKETING! GOOD MARKETING! GOOD MARKETING!!!

Without this, your investment will never post any returns! It's amazing how many nija businesses overlook this no. 1 factor.
It's not about the great product you are selling or the beautiful office you are using (they are important also though) but it is your marketing plan that must be very tight!

There is a great e-book (Small Business Bible)writing by a great business guru that can help in this direction.

Here is a synopsis of the great book that will transform your business for life! Send an ordering e-mail to :vincehayes123@yahoo.com for details on how to get the e-book delivered to your e-mail box.

THE SMALL BUSINESS MARKETING BIBLE – DAVID FREY
(what you will learn from the book)

— Your Seven-Step One-Day Marketing Plan
— The Lifetime Value of Your Customer
— Differentiate or Die: Your Unique Selling Proposition
— The Five-Step Formula To Creating Your Marketing Message
— How to Make it Rain Referrals
— Tapping Into Your Most Valuable Small Business Asset...Your
Current Customers
— Joint Ventures: Using Other People’s Customers to Get New
Business
— What Business Are You In?
— How Free Giveaways Can Boost Your Small Business Revenues
— Guarantee Marketing: How to Turn Your Guarantee Into A
Competitive Weapon
— Niche Marketing: Expand Your Customer Base By Narrowing Your
Marketing Focus
— Using Consumer Research To Develop Powerful Small Business
Marketing Strategies
— 13 Elements Of A Winning Small Business Advertisement
— 12-Step Foolproof Sales Letter Template
— Telephone Success Strategies for Small Businesses
— How to Price Your Product or Service for Maximum Profit
— How To Use the Power of Packaging to Double Your Sales
— Membership Marketing: Turning Occasional Buyers Into
Loyal Customers
— Street Marketing for Small Businesses
— Using Customer Testimonials in Your Marketing Message to
Break Down Fear and Skepticism
— The Key To Guaranteed Repeat Sales
— Lead Generation: How to Flood Your Small Business With Hot Qualified Prospects
— Charity Marketing: Growing Your Business Through Charitable Giving
— Bumps, Up-sells, Cross-sells, and Down-sells
— How to Create an Offer that Your Prospects Can’t Resist
— How to Radically Reduce Refunds and Returns
— Internet Marketing Strategies for Local Small Businesses
— 16 Small Business Website Mistakes (and how to fix them)
— How to Start Your Own Online Newsletter
— Measuring Your Marketing Efforts

Special Report # 1 — How to Make Yellow Pages Ads Work for Your
Small Business!
Special Report # 2 — Secrets to Direct Mail Success for Small Businesses
Special Report # 3 — How to Get Free Publicity for Your Small Business

This book will help you on how to make sure you’re getting new customers in, inactive customers coming back, and your active customers purchasing more.

It’s Time to Re-Double Your Marketing Efforts and Make More Mooooooney! Now!