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|How To Place Targeted Ads On Nairaland by Seun(m): 2:17am On Sep 16, 2012|
Dear Ladies & Gentlemen,
Thank you for your interest in advertising on the Nairaland Forum!
Nairaland runs a Targeted Ad Platform with which any Nairaland member can place adverts on the sections of Nairaland where the people he/she wants to reach are most likely to be found (for example, a political party could place ads on the politics section with it).
To place ads on Nairaland, the first step is to get your ad banner designed by a good graphic designer. Your ad banner must be borderless, 318 pixels wide, 106 pixels tall, less than 30kb in size, and in the PNG or JPG format. Once it's ready, go to www.nairaland.com/campaign and click (Upload Ad) to upload your banner ad and landing page, and wait for approval. (Your ad might not be approved if it's deceptive or illegal or morally questionable in some way).
After your ad is approved, we will provide you with information about how to purchase advertising credits so you can freely place your ads on any section of Nairaland - including the home page - without any restriction at all (our system is extremely simple by design).
Please see our Estimated Advertising Rates to find out how much it'll cost to advertise on the various sections of Nairaland on the long run (prices on the short term are strongly correlated with traffic levels). Billing takes place every few minutes and you will get detailed reports on unique clicks and views and charges for each ad/section and for your entire account over various time periods.
We look forward to doing business with you!
PS: Please visit this thread for questions, complaints, and suggestions.
|Re: How To Place Targeted Ads On Nairaland by Seun(m): 8:03pm On Sep 29, 2012|
How do you charge? Per click? Per impression? Per hour?
We charge for approximate value delivered. This is highly correlated with traffic on the short run. So when there's less traffic, you pay less, and when you're charged more, it will most likely be due to an increase in traffic. However, on the long run, that's not the only factor we consider. We have developed a robust pricing algorithm to make sure that you will always get what you pay for.
What kind of ads would you not accept on Nairaland?
We will reject ads that we consider to be ethically or morally questionable in one way or the other. We reject ads for HYIPs and most MLMs because they are fundamentally unsustainable. We reject ads for health remedies that make claims that have not been verified by NAFDAC because we know that they don't work as advertised. We reject online betting and forex trading ads not for moral reasons per se but because we know that most people who patronize these business expect to make money, but the vast majority of them will lose money. We also reject some mailing list building ads because we don't want our members to be spammed.
If you're concerned that your ads may be rejected, please send me a PM about it.
Can we submit animated ads?
No. This is because they are distracting. If your ads are attractive and well targeted, people will notice them without any animations.
|Re: How To Place Targeted Ads On Nairaland by Seun(m): 12:58am On Mar 05|
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|Re: How To Place Targeted Ads On Nairaland by Seun(m): 4:42pm On Mar 08|
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