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How To Place Targeted Ads On Nairaland - Nairaland Ads - Nairaland

Nairaland Forum / Nairaland / General / Nairaland Ads / How To Place Targeted Ads On Nairaland (12121787 Views) (1) (2) (3) (4)

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How To Place Targeted Ads On Nairaland by Seun(m): 2:17am On Sep 16, 2012
Dear Ladies & Gentlemen,

Thank you for your interest in advertising on the Nairaland Forum!

Nairaland runs a Targeted Ad Platform with which any Nairaland member can place adverts on the sections of Nairaland where the people he/she wants to reach are most likely to be found (for example, a political party could place ads on the politics section with it).

To place ads on Nairaland, the first step is to get your ad banner designed by a good graphic designer. Your ad banner must be borderless, 318 pixels wide, 106 pixels tall, less than 30kb in size, and in the PNG or JPG format. Once it's ready, go to www.nairaland.com/campaign and click (Upload Ad) to upload your banner ad and landing page, and wait for approval. (Your ad might not be approved if it's deceptive or illegal or morally questionable in some way).

After your ad is approved, we will provide you with information about how to purchase advertising credits so you can freely place your ads on any section of Nairaland - including the home page. Our system is extremely simple by design.

Please see our Estimated Advertising Rates to find out how much it'll cost to advertise on the various sections of Nairaland on the long run (prices on the short term are strongly correlated with traffic levels). Billing takes place every few minutes and you will get detailed reports on unique clicks and views and charges for each ad/section and for your entire account over various time periods.

We look forward to doing business with you!

Best regards,
Seun Osewa.

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Re: How To Place Targeted Ads On Nairaland by Seun(m): 12:58am On Mar 05, 2013
NAIRALAND.COM TRAFFIC STATISTICS For 2014/2015/2016/2017

January 2016: 8,216,794 unique visitors, 30,710,720 visits. 182,635,097 pageviews. 31 days.
February 2016: 7,573,987 unique visitors, 28,098,822 visits. 170,038,612 pageviews. 29 days.
March 2016: 7,581,285 unique visitors, 29,970,255 visits. 183,366,902 pageviews. 31 days.
April 2016: 7,057,111 unique visitors, 28,478,388 visits. 174,477,274 pageviews. 30 days.
May 2016: 7,177,499 unique visitors, 29,330,419 visits. 176,670,340 pageviews. 31 days.
June 2016: 7,566,024 unique visitors, 30,999,468 visits. 181,927,746 pageviews. 30 days.
July 2016: 7,836,719 unique visitors, 30,765,466 visits. 180,238,212 pageviews. 31 days.
August 2016: 8,174,358 unique visitors, 30,287,358 visits. 172,409,482 pageviews. 31 days.
September 2016: 7,694,366 unique visitors, 28,551,895 visits. 163,460,732 pageviews. 30 days.
October 2016: 7,860,206 unique visitors, 29,688,078 visits. 169,617,876 pageviews. 31 days.
November 2016: 8,158,551 unique visitors, 30,133,056 visits. 168,837,712 pageviews. 30 days.
December 2016: 8,001,693 unique visitors, 30,257,034 visits. 182,502,278 pageviews. 31 days.
January 2017: 8,864,248 unique visitors, 33,117,463 visits. 202,623,201 pageviews. 31 days.
February 2017: 9,396,494 unique visitors, 32,672,129 visits. 196,803,995 Pageviews. 28 days.
March 2017: 9,832,632 unique visitors, 36,307,007 visits. 229,750,849 pageviews. 31 days.
April 2017: 8,741,469 unique visitors, 33,022,013 visits. 208,469,483 pageviews. 30 days.
May 2017: 9,098,050 unique visitors, 34,657,014 visits. 219,800,151 pageviews. 31 days.
June 2017: 8,762,954 unique visitors, 32,071,876 visits. 211,251,136 pageviews. 30 days.
July 2017: 7,523,941 unique visitors, 31,431,194 visits. 231,451,884 pageviews. 31 days.
August 2017: 6,644,079 unique visitors, 29,536,248 visits. 221,826,334 pageviews. 31 days.
September 2017: 6,178,235 unique visitors, 27,852,544 visits. 211,237,141 pageviews. 30 days.
October 2017: 6,801,028 unique visitors, 29,073,380 visits. 220,353,547 pageviews. 31 days.
November 2017: 7,352,612 unique visitors, 29,753,654 visits. 222,452,167 pageviews. 30 days.
December 2017: 7,135,041 unique visitors, 29,418,470 visits. 218,213,630 pageviews. 31 days.
January 2018: 6,883,236 unique visitors, 30,090,557 visits. 226,570,665 pageviews. 31 days.
February 2018: 5,921,326 unique visitors, 26,546,430 visits. 199,236,701 Pageviews. 28 days.
March 2018: 6,053,091 unique visitors, 28,481,197 visits. 219,077,675 pageviews. 31 days.
April 2018: 5,614,819 unique visitors, 27,908,602 visits. 223,686,789 pageviews. 30 days.
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June 2018: 5,492,839 unique visitors, 30,915,380 visits. 252,307,809 pageviews. 30 days.

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Re: How To Place Targeted Ads On Nairaland by Seun(m): 3:44pm On Dec 31, 2013
I placed my ad on a section of Nairaland but the placement has been 'pending;'for a very long time. Why?
There are six advertising slots in every section of Nairaland. This means that only six advertisers can place their ads on any section of Nairaland at the same time. Once the six slots are full, any attempt to place ads on the same section by other advertisers will result in a pending placement. However, once a slot is vacated by an advertiser for one of 2 reasons - manual removal or running out of ad credit - the slot will be handed over to the advertiser with the earliest pending placement. That is, "1st come, 1st served!"

How long will I have to wait for an ad slot to be vacated so my placements can be activated?
It's impossible to say when an ad slot will be vacated since it depends entirely on what current advertisers choose to do. However, we have observed that some advertisers like to pause their ads at night, while others like to do so during the weekends, especially on Sundays.

What can I do while I'm waiting for my desired ad slot to be vacated by its current occupants?
While you're waiting for your ad placement to become active, you should consider: (1) Placing your ad on very similar sections that have free slots and don't have a price premium, especially those that are being discounted. (2) Creating new ads to target sections that are less similar. Please resist the temptation to remove and then resubmit pending placements. If you do that, you will be placed at the very end of the queue.

Why is this issue more pronounced in the section where I want to place my ads, and what are you doing about it?
We have just launched a smart algorithm that will gradually balance the demand for and supply of ad slots in the various sections of the forum.

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