If we had a dollar for every time we've heard or read, "Steve Jobs never would have ..." (fill in the blank) in the past year, we might be able to afford a share of Apple stock. Maybe two.

In the year since the company's co-founder died, his name has never been invoked so often by so many who think they know what Jobs would or wouldn't do or approve, from releasing a not-fully-baked Apple Maps app to waiting six weeks to patch a large security hole. The practice is almost as arrogant and self-righteous as Jobs was. But it keeps his name alive, as if he's still part of the conversation.

And he is. Our fascination with the man described as a modern-day Thomas Edison by New Yorker writer Ken Auletta has not ebbed; if anything, it's grown larger with his passing, all too soon, at age 56.

On Friday, Apple paid tribute to Jobs on the front page of apple.com with a touching video montage of photos and sound bites.

"I hope that today everyone will reflect on his extraordinary life and the many ways he made the world a better place," CEO Tim Cook wrote of his former boss and mentor.

And as people continue to reflect on the life of Steve Jobs, their biggest challenge will be narrowing down the many ways to do so.

"Steve Jobs," Walter Isaacson's biography, hurried into print after Jobs died, became a best-selling book, the No. 1 book of 2011 on Amazon.com. Even now, the book is on Amazon's top 20 list for 2012 — in hardcover.

On Thursday, St. Martin's Press told the New York Times it has acquired the rights to a memoir by Chrisann Brennan, Jobs' high school girlfriend and mother of his daughter, oldest child, Lisa. The book is to be published next year.

At least two movies are in the works; one by an independent studio will star Ashton Kutcher as the mercurial CEO; another movie, based on Isaacson's biography, will be done by Sony Pictures, with a screenplay by "The Social Network" scribe (and "West Wing" creator) Aaron Sorkin.

Comic books about Jobs are popping up everywhere but efforts to create a Steve Jobs action figure have been squashed by Apple on several occasions.

http://www.nbcnews.com/technology/technolog/year-after-his-passing-steve-jobs-remains-larger-life-6289092