If you want to achieve extraordinary result in any thing, you must plan it well. You therefore need to stop chasing your tail in social media. Start planning your Social Media Marketing (SMM) strategy the right way by following these five easy steps.

SMM Step 1: Create Your Executive Overview Business Plan
Spell out your business in a one-pager to realize why you need social media marketing. It should include:
• Your Business Mission and History
• Your Business or Revenue Model
• Descriptions of your Products & Services
• Details of Your Target Audience
• Review of Your .... http://www.olakitanwellington.com/social-media-marketing-for-nigerian-businesses