If you are reading this then I assume you know what ALEXA is, if not, check here and view the interface:

The Reasons you should Improve you ranking goes thus;

1. Improve GOOGLE rank i.e. the efforts you make to improve Alexa rank directly/indirectly works for Google too.
2. Most prospective clients visit Alexa to see how well your website is doing before contacting you.
3. If you want to run adverts on your website/blog, your high rank will convince your clients.
4. Alexa Rank = Site Quality i.e. The Quality if your Alexa rank give people the impression of what content quality you provide

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Kombo
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