THE AUDACITY OF FOCUS/ PERSISTENCE
1. They don't try to display knowledge of the field. They are more about looks, image,customer comfort/­satisfaction, and all.Most of those things are under Brand Facade. In fact, the public who happen to be their customers boast about them even though they do not often avail credit(loans) to upcoming or start up businesses like some other banks. They have stuck to their Brand and have been known by it. It has distinguished them. Some may not like them but they have maintained attraction by attacking your Eye Gates with image/­perception. They are Zenith Bank
2.He started singing in the year 2000 and made over ten albums. NOBODY cared. They laughed at his weird and senseless songs. A time came when he almost gave up music BUT then, he released GANGNAM STYLE, and today, PSY is a global mega-superstar,­­­ earning millions of dollars and with one of the MOST WATCHED videos on YouTube.
3. This man was told he couldn't dance. He ignored their school of thought and danced everywhere till he became known for his dance steps and was made the godfather of soul- James Brown
4. Focus has a negative twist to it. Some became focused at a negative thing and became known for it. Shina Rambo was a focused armed robber, Ade Bendel was a focused fraudster, Clifford Orji was a focused ritualist, Bin Laden was a focused terrorist, Boko Haram is a focused confused group, Niger Delta Militants were focused pests, The government of the nation says it's 'focused' on fighting corruption but we've seen no results so far. Focus brings results. Excuses are for the weak. Justified excuses are still for those that lack foresight. Focus surely brings something, Strategy sharpens the sword of focus. Life doesn't tolerate excuses.

-Did you say government policies are against you?.... Keep doing your OWN thing. You'll always have funny policies around you just the way air fills the atmosphere.
-Did you say there are obstacles?
... Obstacles are things you see when you set your eyes off your goal. Focus!! when you get closer to them you'll notice they were a mirage
-Did you say devils are contending you or your business?...Abe­gi, devils no get respect? A whole you? Knock them out. I didn't say knock them out as a christian, muslim, buddhist etc. Simply knock them out. You were made higher and greater. You handed authority over to him(devil),take­ it back. Let me use a friend's analogy. You are a young man who knows absolutely nothing about the Almighty God. You are very randy and love to sleep with anything in skirt. Yet sometimes you blame your lack of control on the devil. One day,u see a lady u like and rush her,touching her everywhere. She pleads with u to stop but u say u can't just control yourself,it's like the devil lives in you. She eventually says to you, that she has HIV..... Hmm, even if all the devils in the world were to leave hell and come on you forcing you to go ahead, your big answer will be NO. That's a man that doesn't believe the Almighty God exists. How much more those that know and believe. I repeat, you're too BIG for devils.
- Did you say no one is giving you an opportunity?...­. Like I always say, If opportunity doesn't knock BUILD A DOOR yourself and knock it
- Did you say the rich don't ever want new people rising to their midst?.... True, they are that bad but the problem is you're trying hard to become rich. Work at being an irresistable brand of value they cannot progress further without. They'll part with their funds for your service, thereby unknowingly prepping u up and inviting you in. Mental strength has its ways.

Don't forget, it's never glamourous in the beginning. Many may laugh at you when you start up and focus. Friends may even scorn. Like the Terminator, simply tell them "I'll be back"

David Lawale
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(Is there a copy of my book " 21st Century Joseph" in your home? If by a slim chance you don't----- Na Brand Virus be dat o. :-) . Enjoy Life and stay away from drugs.